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ISE: Welcome to ISE 2023

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Around the Fira

Around the Fira

Welcome to ISE 2023

By Mike Blackman, Managing Director, Integrated Systems Events

It only seems a few weeks ago that we were welcoming you all to ISE 2022, our rescheduled

show that took place successfully in May. It was fantastic to be able to host the world’s AV industry at the Fira Gran Via and even better when we realised that our arduous work, backed by your support, had delivered a momentous event. ISE was back!

As ever with ISE, the challenge now is: how can we improve on that for the next show?

I am confident that we will deliver a truly compelling event, a unique ‘immersive experience’ for you and the AV community.

First and foremost, we are hosting over 800 of the world’s leading technology suppliers and solutions providers for the commercial and residential AV and systems integration industry. ISE has always been a launchpad for new products and the 2023 edition is yet again set to be a first-quarter catalyst for the industry. Whatever aspect of AV interests you, you will find it at ISE, in one of the halls or in one of the seven dedicated Technology Zones.

New for 2023 is the Content Production and Distribution Zone in Hall 6. These technologies have growing relevance for the AV market as end-users and vendors increasingly seek to create and distribute high-quality video content for commercial and informational use. We reinforce this point with our choice of keynote speaker for 2023. BK Johannessen, Unreal Engine Business Director for Broadcast and Live Events at Epic Games, will explore how the games industry is driving content creation in the systems integration ecosystem. Our conference and content programme features a dedicated Content Production & Distribution Summit, and there will be Show Floor Tours taking in major exhibitors’ stands across all the halls.

Also new for 2023 are the Audio Demo Rooms in Hall 8.0. These dedicated spaces allow our audio exhibitors to present their sound systems to maximum aural effect and to demonstrate the role that sound plays in bringing AV experiences to life.

Speaking of our conference and content programme, this has been revamped for 2023. Programmed by AVIXA, there are four days of thought leadership conferences covering a range of topics, from smart buildings, education and control rooms through to live events, digital signage and content production. In addition, we have free-toattend content in the form of Spanish and English language Tech Talks. Our other co-owner CEDIA will be presenting a full education programme throughout ISE 2023; in addition it will host daily content on its dedicated CEDIA Stage in Hall 2.

Seasoned attendees know that ISE is a great place for meeting and networking. For 2023 we have created Congress Square, a large show floor feature positioned between the halls, which allows us to group several exciting initiatives together. These include the Discovery Zone, Catalonia Pavilion, Barcelona City Council, Influencer Lounge, Impact Lounge, International Media Showcase and a large area for visitor networking. This truly is the ‘beating heart’ of ISE.

Please join me and the rest of the world’s AV community at ISE 2023.

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