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Find ways to create, store and distribute content, deliver new experiences and entertain, advertise and inform

As audiences return to events, customers return to the high street and consumers get back to something like a normal life, there is an insatiable demand for content on digital signage, live stages, videowalls, experiential art and advertising, and virtual

and VR experiences. Luckily content creation and production solutions abound at ISE, including monitors and media servers, VR headsets and virtual sets, cameras and tracking equipment, video switchers and networking solutions, as well as audio equipment such as speakers and consoles. At ISE you can find ways to create, store and distribute audio and video content, deliver new experiences and entertain, advertise and inform using AV technology.

Production of enhanced content is set to benefit companies, customers and fans across a range of sectors, including corporate, education, retail, entertainment, sports and venues.

High-end media servers are offering uncompressed playback of 4K lossless video content at higher colour depths and frame rates than ever. They offer real-time rendering capability — where assets are rendered on the fly — as well as automatic camera calibration technology and the ability to integrate 3D objects into a project workflow. There are also servers with multi-user functionality, that allows several operators to work on the same content file simultaneously, with adjustments carried out in real time. And, with the acceleration of remote production techniques during Covid, media server operators no longer even need to be geographically close to the event in progress.

Cameras continue to be capable of capturing higher dynamic range and a wider colour gamut, while screen technology has evolved to provide affordable monitoring to suit. AV technology and expertise is being brought to bear in new virtual workflows. Productions ranging from live events and concerts to marketing and corporate presentations are all taking a virtual leaf out of the Hollywood playbook to deliver eye-catching and awe-inspiring visuals. 3D media servers, game engines, content switching and camera tracking technology together generate perspective camera shots and virtual backgrounds that bring depth and photorealism to interactive environments. Throw in the advances in augmented reality (AR) and real-time mixed reality workflows and you can take live events to the next level.

Let’s not forget audio; as well as binaural recording or 360-degree immersive audio capture and playback for events, installations and VR, we’re seeing Next Generation Audio (NGA) formats offering personalisation and the ability to adjust levels relative to other ambient sounds.

As for delivery, corporates, education, entertainment and events alike are taking advantage of better compression, edge computing solutions and low-latency codecs on networks to deliver much higher quality and interactive content over greater distances with no lag. And the latest generation of switchers must perform well at the sharp end: handling the I/O for live audiences, including scaling a wide range of diverse sources, while simultaneously streaming to web platforms.

Where to find content production and distribution technology at ISE 2023

The Content Production and Distribution Zone is in Hall 6, but this is complemented by over 70 exhibitors spread across the halls of the Fira. You can find LED screens for virtual production and events from Alfalite (stand 6H310) and explore the Metaverse via touchscreen technology from Ameria (6F400, and CS100 in Congress Square). Next-generation web-based, serverless and scalable digital signage from Waapiti (6K120) will be on show and contactless and multisensorial interactive AV solutions from Waves System (6G730). In Hall 3, Sony is offering AV solutions ranging from cameras to cloud-based workflow and from monitors to media asset management. 3D production software for live events and experiences as well as powerful media server hardware is available from disguise in Hall 5. Meanwhile, integrating LED, audio, projection and media server technology, Creative Technology (also in Hall 5) offers everything from LED screens and audio solutions at live music concerts and festivals, to stunning projection at one-off spectaculars.