SALES & MARKETING TECHNOLOGY - MANCHESTER CENTRAL - UK - 2017
GUIDE TO PRESENTATIONS WWW.SMARTERBUSINESSTECHLIVE.COM
CIM
The Chartered Institute of Marketing Training Centre Get to know which CIM professional development qualification is right to take you OR your team further?
CIM PROFESSIONAL DEVELOPMENT QUALIFICATIONS – ‘DROP-IN’ DAILY TASTER SESSIONS Unique opportunity to gain a snapshot of the breadth of CIM professional development qualifications FREE taster sessions of their qualifications in partnership with some of their Accredited Study Centres.
CIM LEVEL 3 FOUNDATION CERTIFICATE IN MARKETING
CIM LEVEL 6 DIGITAL DIPLOMA IN PROFESSIONAL MARKETING
(MARKETING PRINCIPLES MODULE)
This taster session will give an insight into the skills and digital channels you should focus on to become the Digital Marketer employers and clients will want to hire.
This taster session will look at the function of marketing and its role in an organisation, as well as how the ‘marketing mix’ is used to satisfy customer needs. Who’s it for? For people of all ages and stages of their career. Ideal for managers in non-marketing functions, entrepreneurs, apprentices and those starting out in a marketing career. Presenter: Andrew Sherratt, Principal of SPA Professional Academy and Senior Examiner for CIM
Who’s it for? This is for marketers in operational, supervisory or managements roles who want to develop their digital marketing strategy and skills – ideal for digital marketing managers, digital specialists and marketing managers who want a better understanding of digital. Presenter: Imran Farooq, Managing Director of MMC Learning
Andrew will be available on the CIM stand (D20) after his sessions to discuss our qualifications in detail with attendees and answer any questions.
Imran will be available on the CIM stand (D20) after his sessions to discuss our qualifications in detail with attendees and answer any questions.
DAILY: 10.00 - 10.30am, Wed 15 Nov & Thur 16 Nov. Stage #3
DAILY: 13.00 – 13.30pm, Wed 15 Nov & Thur 16 Nov. Stage #3
CIM LEVEL 4 CERTIFICATE IN PROFESSIONAL MARKETING
CIM LEVEL 7 MARKETING LEADERSHIP PROGRAMME
(CUSTOMER EXPERIENCE MODULE)
This taster session looks at ways in which a company can inspire a spirit of innovation within their marketing process and how these innovations can not only help deal with the challenges facing your business today but lead your business into the future.
This taster session will look to understand all aspects of your customers’ experience so that you can ensure you deliver expectations in a consistent way. Then monitor and measure their satisfaction so that you can make appropriate improvements as necessary. Who’s it for? For aspiring marketers who want to gain knowledge and skills to progress a successful career in marketing. Ideal for those working in marketing support roles (e.g. marketing assistants) or whose current job encompasses elements of marketing.
Who’s it for? This brand new programme has been created to nurture the next round of marketing leaders – focusing on innovation within the marketing sector, challenging marketing managers and directors alike to really change the game when it comes to marketing; not just for themselves and their company but for the industry as a whole.
Presenter: Diane Cotton, Regional Manager at Oxford College of Marketing
Presenter: Michael O’Flynn, Sales & Marketing Director at Professional Academy
Diane will be available on the CIM stand (D20) after her sessions to discuss our qualifications in detail with attendees and answer any questions.
Michael will be available on the CIM stand (D20) after his sessions to discuss our qualifications in detail with attendees and answer any questions.
DAILY: 10.30 - 11.00am, Wed 15 Nov & Thur 16 Nov. Stage #3
DAILY: 13.30 – 14.00pm, Wed 15 Nov & Thur 16 Nov. Stage #3 www.cim.co.uk
2017 | SHOWGUIDE
CIM
THREE UNMISSABLE CIM POWERED MARKETING INTELLIGENCE BRIEFINGS
CIM BOOKSHOP LIVE SESSIONS – CIM BOOKSHOP LIVE TALKS BY AUTHORS
GDPR ESSENTIALS FOR MARKETERS
CONTEXTUAL CONTENT: FROM WEBSITES TO WEARABLES TO WHEREVER
(CIM FEATURE SESSION)
Calling all marketers. Are you GDPR-ready? Straight-talking tips every marketer must know.
CIM BOOKSHOP LIVE
Presenter: Andrew Stellakis, Certified GDPR practitioner, Q2Q IT
Wed 15 Nov: 14.00 - 14.30pm. Stage #3 Rebecca Lieb Founding partner, Kaleido Insights
Wed 15 Nov: 11.00 - 11.30am. Stage #3
DIGITAL MARKETER SKILLS
HOW TO AVOID BEING DISRUPTED
(CIM FEATURE SESSION)
How to become the Digital Marketer employers want to hire.
CIM BOOKSHOP LIVE
Wed 15 Nov: 14.30 - 15.00pm. Stage #3 Paul Armstrong Founder, HERE/FORTH
Presenter: Imran Farooq, CEO & Co-founder, MMC Learning Wed 15 Nov: 15.30 - 16.00pm. Stage #3
GROWTH HACKING EXPLORED
WHY EMBRACE NATIVE ADVERTISING?
(CIM FEATURE SESSION)
How to Growth Hack your Way to Increased Sales: How to start & sustain a more agile approach to grow a brand / business and optimise your online marketing.
CIM BOOKSHOP LIVE
Thur 16 Nov: 14.00 - 14.30pm. Stage #3 Dale Lovell UK MD & Chief Digital Officer, Adyoulike
Presenter: Tanya Hemphill, Founding Partner of Ti22 Digital, Author / Growth Hacking Expert Thur 16 Nov: 11.00 - 11.30am. Stage #3
VIDEO MARKETING STRATEGY CIM BOOKSHOP LIVE
Thur 16 Nov: 14.30 - 15.00pm. Stage #3 Jon Mowat MD, Hurricane Media
Professional Marketing Qualifications | 3
VISIT THE CIM TRAINING CENTRE - STAND D20 Professional Marketing Qualifications | 3
Looking to strengthen and support your marketing team? Not sure what the best route is to develop your marketing skills? Dont miss this unique opportunity to speak with the CIM team on Stand D20 about their range of courses and events designed to support your marketing operations
Professional Marketing Qualifications | 3
FREE advice for marketers - Drop in for 1-2-1 advice on all matters-marketing, talk to a CIM expert Professional Marketing Qualifications | 3
www.cim.co.uk SHOWGUIDE | 2017
DAY 1 – WEDNESDAY 15TH NOVEMBER 2017 STAGE 1
Customer Experience
STAGE 2
Sales Intelligence
STAGE 3
STAGE 4
10.00-10.30
SALES & MARKETING TECHNOLOGY SCHEDULE
DONT CALL US! THE MUST CHANGE to meet Customer Experience Demands! Ian Moyse, Sales Director, Natterbox (Hosted by ISM)
Ultra efficient sales... and no bull….! Kate Pringle, Country Manager UK, Tilkee
CIM Marketing Qualifications
Taster session on the Marketing Principles module from the CIM Level 3 Foundation Certificate in Marketing Andrew Sherratt, Principal of SPA Professional Academy and Senior Examiner for CIM, SPA Professional Academy (Hosted by CIM)
CRM Adoption Boost CRM Adoption and Engage with Prospects in Record Time - Overcoming the CRM Conundrum John Palmer, General Manager, Vision33
STAGE 1
Sales and Marketing Alignment
STAGE 2
Lead Generation
STAGE 3
STAGE 6
Enhancing Business Performance
STAGE 7
Work in the Future
STAGE 1
Sales Enablement The Sales Pilot Bruce Costello, President, Sales-Ai
STAGE 2
Marketing and Sales Tech
STAGE 3
GDPR essentials for Marketers
STAGE 7
ORACLE
STAGE 1
Social Strategy
STAGE 2
Sales Professional Development
STAGE 3
Inbound Marketing
10.30-11.00
11.00-11.30
11.30-12.00
12.00-13.00
STAGE 1
12.00-12.30
Aligning Marketing and Sales for Business Success John Cheney, CEO, Workbooks Online Ltd
Building a network from scratch: How to build an effective network to provide leads for your business. Sam Jones, Managing Director, Tunafish Media
CIM Marketing Qualifications Taster session - CIM Level 4 Certificate in Professional Marketing Diane Cotton, Regional Manager, Oxford College of Marketing (Hosted by CIM)
Beyond CRM - Enhancing Business Performance through joined-up thinking Alan McIntosh, Head of Sales, Flowlens
AI & The Future of Work - How data will propel us forward Volker Hirsch, Co-Founder, Tech North Advocates
How to build the best ever marketing and sales cloud cost effectively? Maurice Flynn, CMO, Breathe DECCO
Calling all marketers ‘are you GDPR-ready? Straight-talking tips every marketer must know’ Andrew Stellakis, Certified GDPR practitioner, Q2Q IT (Hosted by CIM)
Why in 2017 it’s not possible to build a sustainable business without a social presence and what you should do. Adam Gray, Co-Founder, Digital Leadership Associates
Becoming Recognised as a Sales Professional Dave Millichap, Corporate Account Director & Roger Bradburn, COO, Institute of Sales Management - ISM (Hosted by ISM)
Feeding the funnel with a focus on topics and targeting Liane Grimshaw, Founder & MD, SupaReal
Google Digital Garage Part 1 - ‘Tell your Story Online’ Workshop Amanda Walls, Trainer - Digital Garage by Google
STAGE 2
Sales Team Development
STAGE 3
LinkedIn for Business masterclass
Educate your Sales Team, the benefits are not always what you think Martin Hutchins, Managing Director, Professional Academy (Hosted by ISM)
LinkedIn For Lead Generation Neil Simpson, Enterprise Training Officer, Manchester Metropolitan University (Hosted by CfE/MMU)
Programme change –– check checkprogramme programme boards boardsonsite onsiteatatthe theshow show Programmeisiscorrect correctatattime timeofofgoing goingtotopress, press,and andmay may be be subject subject to change
DAY 1 – WEDNESDAY 15TH NOVEMBER 2017
SALES & MARKETING TECHNOLOGY SCHEDULE
STAGE 2
Visual Content & Marketing
STAGE 3
Harnessing AI innovation
STAGE 4
Competitive Intelligence
STAGE 5
Empowering the Sales Process
STAGE 1
Social Media Marketing
STAGE 2
Sales Team Productivity
STAGE 3
STAGE 6
Masterclass: International eCommerce
STAGE 1
Retail & E.Commerce Innovation
STAGE 2
Data Analytics for Marketing
STAGE 3
STAGE 5
E-Commerce Solutions
STAGE 6
Translation Matters
STAGE 7
Unlocking Growth through Technology
14.00-15.00
STAGE 1
Google Digital Garage
14.00-14.30
STAGE 2
12.30-13.00
13.00-13.30
13.30-14.00
STAGE 3
How smartphones, social media, and UGC change brands visual communication Claire Sullivan-Barasch, BDM Consultant Enterprise, Depositphotos Inc
Business 4.0. How can businesses prepare, evolve and thrive in a new world dominated by AI? Katie King, Founder, Zoodikers & Artificial Intelligence in Facilities Management
Staying One Step Ahead in a VUCA World Andrew Beurschgens, Head | Market Intelligence, EE & Graeme Dixon, Managing Director, Octopus Intelligence (Hosted by SCIP)
In today’s connected world, how can you empower teams to sell more, faster? Craig Such, MD, Azzure IT
80’s Pop Music and how it contributed to the Social Media Age of Today Rob Coyne, General Manager, Europe, Middle East & Africa, Hootsuite
How TripBuilder Pro can double the productivity of your sales team Simon Cornford, Director, TripBuilder Pro
CIM Marketing Qualifications Taster session on the brand new CIM Level 6 Digital Diploma in Professional Marketing Imran Farooq, CEO & Co-founder, MMC Learning (Hosted by CIM)
E-exporting: maximising export sales with international ecommerce Joseph Darwen, International Digital Trade Adviser, Department for International Trade (DIT)
50 Shades of Shopping - making the pain of retailing & e-commerce a pleasure Elizabeth Clark, CEO & Co-founder, Dream Agility (Hosted by KPMG)
On-line and Off-line data integration to empower better customer engagement Rob Jones, Head of Delivery, Qbase Data Solutions Ltd
CIM Marketing Qualifications Taster session on the brand new CIM Level 7 Marketing Leadership Programme Michael O’Flynn, Sales & Marketing Director, Professional Academy (Hosted by CIM)
Reaching the New Professional Buyer Online: E-Commerce for Wholesale Distribution & Manufacturers Eleanor Walsh, Region Manager, UK & Ireland, Sana Commerce How professional translation services can put the buzz in your business growth Louise Killeen, Founder and Director, LK Translations
Rethink The Way You Work: Addressing the Productivity Crisis Rob Mukherjee, Head of North West Regional Business, Vodafone UK
Part 2 - ‘Reach New Customers Online’ Workshop Amanda Walls, Trainer - Digital Garage by Google
Marketing Planning & Reporting Taking marketing seriously Terry Hogan, Managing Director, Golden Orb Ltd
CIM Bookshop LIVE - Content Marketing Contextual Content: From Websites to Wearables to Wherever Rebecca Lieb, Founding partner, Kaleido Insights (Hosted by CIM)
Programme change –– check checkprogramme programmeboards boardsonsite onsiteatatthe theshow show Programmeisiscorrect correctatattime timeofofgoing goingtotopress, press,and andmay may be be subject to change
DAY 1 – WEDNESDAY 15TH NOVEMBER 2017 14.30-15.00
SALES & MARKETING TECHNOLOGY SCHEDULE
STAGE 2
Better Customer Outcomes
STAGE 3
CIM Bookshop LIVE - Disruptive Technologies
Ending the Digital Turf War Kieron McCann, Director of Marketing and Strategy, Cognifide - WPP Digital Technology Consultancy
How To Avoid Being Disrupted Paul Armstrong, Founder, HERE/FORTH (Hosted by CIM)
STAGE 4
Marketing and Business Optimisation
STAGE 1
Social Media Apprentices - Panel Talk!
STAGE 2
Sales Engagement
STAGE 3
Viral Online Content
STAGE 4
Entrepreneurship Insight
STAGE 5
VR Content Explored
STAGE 2
Digital Age Engagement
STAGE 3
Digital Marketer Skills
STAGE 5
15.00-15.30
15.30-16.00
Measuring Success in Digital Matt Fawthrop, Digital Growth Advisor, Manchester Business Growth Hub (Hosted by BGH)
Social Media is out of control! - PANEL SESSION Sandy Lindsay MBE, Founder, The Juice Academy (Hosted by The JUICE ACADEMY)
What is Sales Engagement and Why Is It Important? Josh Dhaliwal, Head of Sales, iPresent
How To Get Your Online Content Viewed By Millions Daniel Disney, Founder, The Daily Sales
Life’s short so spend it doing something you love Antony Chesworth, CEO, ekm (Hosted by BOOST)
VR Content, what does the future hold and how do we get there? Andrew Douthwaite, Chief Operating Officer, WEARVR
Humanising Digital Connections Naomi Timperley, Co-Founder, Tech North Advocates
How to become the Digital Marketer employers want to hire Imran Farooq, CEO & Co-founder, MMC Learning (Hosted by CIM)
Harnessing Technology & People
Take your business to the next level: Technology + the Human Element Philip Pelucha, Commercial Director, Springbok Properties
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DAY 2 – THURSDAY 16TH NOVEMBER 2017 10.00-10.30
STAGE 1
STAGE 2
STAGE 3
10.30-11.00
STAGE 1
STAGE 2
STAGE 3
SALES & MARKETING TECHNOLOGY SCHEDULE
Sales & Marketing Convergence
Future of SMarketing - Sales and Marketing in 2020 Maurice Flynn, CMO, Breathe DECCO
Sales Enablement
The Sales Pilot Bruce Costello, CEO, Sales-Ai Incorporated
CIM Marketing Qualifications Taster session on the Marketing Principles module from the CIM Level 3 Foundation Certificate in Marketing Andrew Sherratt, Principal of SPA Professional Academy and Senior Examiner for CIM, SPA Professional Academy (Hosted by CIM)
Disruptive Technologies
Why do we want to Escape Reality? Exploring Alternative Realities (Virtual Reality, Augmented Reality, Mixed Reality) Jeff Coghlan, Matmi Founder. Gamification Geek. Futurist , Matmi Ltd
Marketing Recruitment Successful recruiting in the marketing sector Laura Walters, Recruitment Director, The Candidate
CIM Marketing Qualifications Taster session - CIM Level 4 Certificate in Professional Marketing Diane Cotton, Regional Manager, Oxford College of Marketing (Hosted by CIM)
STAGE 1
B2B social media marketing
STAGE 2
Sales Professional Development
STAGE 3
Growth Hacking Explored
STAGE 6
STAGE 7
11.00-11.30
11.30-12.00
STAGE 1
How B2B companies are capitalising on social Iiro Kaukoniemi, Managing Director, Meltwater
Becoming Recognised as a Sales Professional Dave Millichap, Corporate Account Director, Institute of Sales Management - ISM (Hosted by ISM) How to Growth Hack your Way to Increased Sales: How to start & sustain a more agile approach to grow a brand / business and optimise your online marketing Tanya Hemphill, Founding Partner of Ti22 Digital, Author / Growth Hacking Expert, Ti22 Digital (Hosted by CIM)
Marketing and GDPR The Surprising Impact of GDPR on B2B Marketing: The What and Why You Need to Know James Isilay, CEO, Cognism
AI & Machine Learning The impact of Artificial Intelligence and Machine Learning on SME/mid-range organisations Andy Stanford-Clark, IBM CTO UK & Ireland, IBM UK Ltd
Twitter for Business
Neil Simpson, Enterprise Training Officer, Manchester Metropolitan University
(Hosted by CfE/MMU)
STAGE 2
STAGE 4
AI Data Analytics
STAGE 5
Succeeding with Digital Disruption
12.00-13.00
STAGE 1
Google Digital Garage
12.00-12.30
STAGE 2
Customer Service
STAGE 3
Digital Campaign Innovation
Building Better Client Relationships The Relationship between Sales and Procurement Sue Preston, Consultant, Arcblue (Hosted by ISM)
DO GREAT THINGS WITH DATA: how to increase sales and marketing performance using machine learning and AI Richard Potter, CEO, Peak Digital Disruption: Finding the balance between customer satisfaction and technology maximisation Chris Rothwell, Dynamics Business Group Lead, Microsoft UK
Part 1 - ‘Tell your Story Online’ Workshop Amanda Walls, Trainer - Digital Garage by Google
How to win in the customer engagement revolution Rob Mead, Head of Marketing, Gnatta
Bigger and bolder integrated activations – Pizza Hut Restaurants Sonya Mooney, Digital Campaign Manager, Pizza Hut Restaurants, Kineta Kelsall, Digital Planner, Tangerine Communications
DAY 2 – THURSDAY 16TH NOVEMBER 2017
SALES & MARKETING TECHNOLOGY SCHEDULE
STAGE 2
Lead Generation
STAGE 3
Competitive Intelligence
STAGE 1
Social Media Strategy
STAGE 2
Immersive Technologies for Business
STAGE 3
STAGE 5
12.30-13.00
13.00-13.30
How do I generate ultra qualified leads without doing anything? And no bull….! Kate Pringle, Country Manager UK, Tilkee Q&A between Agency and Practicing Company Andrew Beurschgens, Head | Market Intelligence, EE & Graeme Dixon, Managing Director, Octopus Intelligence (Hosted by SCIP)
Social Media Choosing the Right Platforms & Planning Your Strategy Joanna Booth, Director, Social Media Makes Sense Ltd (Hosted by FSB)
Empowering business through augmented reality and virtual reality Dr. Timothy Jung, Director, Creative AR & VR Hub, MMU Centre for Enterprise (Hosted by CfE/MMU)
CIM Marketing Qualifications
Taster session on the brand new CIM Level 6 Digital Diploma in Professional Marketing Imran Farooq, CEO & Co-founder, MMC Learning (Hosted by CIM)
Retail Sector Technology
Technology in retail - Friend or Foe? Simon McCall, Director, KPMG Boxwood Ltd
STAGE 1
Understanding SEO
STAGE 2
Finding and Retaining Clients
STAGE 3
13.30-14.00
Search Engine Optimisation: Why aren’t you being found? Adam Taylor, Digital Marketing Manager, Spray Marketing
How to keep it personal - Building relationships in business Orian Mendes, Resource investigator and opportunity developer, Pink Lizard Promotions
CIM Marketing Qualifications
Taster session on the brand new CIM Level 7 Marketing Leadership Programme Michael O’Flynn, Sales & Marketing Director, Professional Academy (Hosted by CIM)
14.00-14.30
STAGE 1
Google Digital Garage
14.00-14.30
STAGE 2
Customer Experience
STAGE 3
CIM Bookshop LIVE - Native Advertising
STAGE 2
Masterclass: International eCommerce
STAGE 3
CIM Bookshop LIVE
STAGE 7 ORACLE
14.30-15.00
Part 2 - ‘Reach New Customers Online’ Workshop - need abstract for web site Amanda Walls, Trainer - Digital Garage by Google
Are you optimising your customer’s user journey through the conversion funnel? How to nurture your leads to drive ROI Craig Mathewson, Business Development Manager, Akero Labs
Why Embrace Native Advertising? Dale Lovell, UK MD & Chief Digital Officer, Adyoulike (Hosted by CIM)
E-exporting: maximising export sales with international ecommerce Joseph Darwen, International Digital Trade Adviser, Department for International Trade (DIT)
Getting emotional: how to create winning B2B video campaigns Jon Mowat, MD and author, Hurricane (Hosted by CIM)
ISM
ISM feature programme SALES EXCELLENCE PROGRAMME - POWERED BY THE INSTITUTE SALES MANAGEMENT (ISM)
THE ISM DAILY KEYNOTE: ‘BECOMING RECOGNISED AS A SALES PROFESSIONAL’ This DAILY feature session will provide an overview to the Institute of Sales Management, the leading professional body for the Sales Industry. WED 15th NOV – 11.30 – 12.00 noon (Stage #2) THUR 16th NOV – 11.00 – 11.30am (Stage #2) Hear how membership will recognise your status and commitment as an ethical Sales Professional while providing access to a wealth of benefits designed to support ongoing professional development throughout your Sales career via world class learning materials, networking opportunities and Ofqual approved Sales qualifications. Speakers: Roger Bradburn, ISM COO & Dave Millichap, ISM Corporate Account Director
ISM SUPPORTED SALES STRATEGY & TECHNOLOGY HIGHLIGHTS
DON’T CALL US! WHAT MUST CHANGE TO MEET CUSTOMER EXPERIENCE DEMANDS!
HOW TO GET YOUR ONLINE CONTENT VIEWED BY MILLIONS
Wednesday 15th Nov Stage#1, 10.00 - 10.30am
Wednesday 15th Nov Stage #3, 15.00 - 15.30pm
An entertaining, 25 mins with Sales Leadership Expert, Ian Moyse, on the challenge and opportunity we face to increase customer loyalty through improved phone experience with your brand.
Have you ever wanted your content to be seen by millions of people? Think of all the business and sales opportunities that could be generated by such a large audience. In this session Daniel will show you the secrets to building large follower bases, creating awesome content and how to get that content to go viral and viewed by millions.
Speaker: Ian Moyse, Sales Director, Natterbox
Speaker: Daniel Disney, Sales Expert, Founder The Daily Sales
‘EDUCATE YOUR SALES TEAM, THE BENEFITS ARE NOT ALWAYS WHAT YOU THINK’ Wednesday 15th NOV Stage#2, 12.00 - 12.30pm This session will discuss the range of innovative qualifications and delivery modes available in the ever changing Sales Team development arena. Speaker: Martin Hutchins, Managing Director, Professional Academy
‘THE RELATIONSHIP BETWEEN SALES AND PROCUREMENT’ Thursday 16th NOV Stage #2, 11.30 - 12.00 noon This bite size talk from Sue Preston will take us through a short adventure which helps Sales professionals to fully understand the differences between Sales and Procurement and why communication between the two functions are often fraught with tension and challenge as opposed to smooth and instantly productive. Speaker: Sue Preston, Consultant, Arcblue
The ISM is a Sales Professional Body committed to developing sales talent via a range of professional and educational resources, through its Professional Sales Certification Framework of Excellence. The ISM is also an awarding body recognised by OFQUAL (the department of Her Majesty’s Government which regulates qualifications, examinations and assessments) for offering a complete range of qualifications exclusively focused on Sales and Sales Management.
FIND OUT MORE ABOUT ISM TRAINING AND LEARNING OPPORTUNITIES BY VISITING THE ISM TEAM ON STAND C10 www.ismprofessional.com SHOWGUIDE | 2017