SOFIA BRISTOW

Eurotech Design

Q&A WITH SOPHIA BRISTOW OWNER OF EUROTECH DESIGN: SOPHIA IS A FORCE TO BE RECKONED WITH – AND HAS A FOCUS ON EMPOWERING WOMEN IN BUSINESS WHILST SHE GROWS HER BRAND.

Can you tell us about your journey as an entrepreneur and how Eurotech Design came to be?

Certainly! My journey as an entrepreneur began at Westpac bank but I had a passion for design and a drive to create spaces that inspire and elevate experiences.

Eurotech Design and its current direction was born out of this passion, with a mission to redefine the standards of great home brands in New Zealand. I wanted to challenge traditional norms and bring in products that not only look beautiful but also function seamlessly. It’s been an incredible journey of creativity, innovation, and perseverance.

What inspired you to expand Eurotech Design into Australia and China?

The decision to expand into Australia and China was driven by a desire to reach new markets and connect with diverse cultures. Both countries offer immense opportunities for growth and innovation in the design industry. Australia’s vibrant design scene and China’s rapid urban development presented exciting prospects for Eurotech Design to make a significant impact. We saw an opportunity to bring our unique design ethos and expertise on sourcing and procurement to these regions, enriching communities and shaping the architectural landscape.

As a female entrepreneur, what challenges have you faced in the business world, and how have you overcome them?

As a female entrepreneur in a predominantly male-dominated industry, I’ve encountered my fair share of challenges. From facing skepticism about my capabilities to navigating gender biases, the road hasn’t always been easy. However, I’ve chosen to view these challenges as opportunities for growth and empowerment. I’ve surrounded myself with a supportive network of mentors and peers who have encouraged me to embrace my strengths and persevere in the face of adversity. By staying true to my vision, staying resilient, and continuously learning and evolving, I’ve been able to overcome these obstacles and carve out my place in the business world.

Eurotech Design is described as a ‘game changer’ in the industry. What sets your business apart from others, particularly in terms of empowering women?

Eurotech Design is committed to pushing boundaries and challenging conventions in the design industry. We pride ourselves on our innovative approach, attention to detail, and commitment to excellence. What sets us apart is our unwavering dedication to diversity and inclusion, particularly in empowering women in business. We believe that diversity fosters creativity and drives innovation, which is why we actively strive to create a supportive and inclusive environment where women can thrive and excel. From providing mentorship opportunities to advocating for equal representation, we’re committed to breaking down barriers and empowering women to reach their full potential.

What advice would you give to aspiring female entrepreneurs who are looking to make their mark in the business world?

My advice to aspiring female entrepreneurs is simple: believe in yourself and never be afraid to dream big. If you think it - you can do it. Surround yourself with people who believe in your vision and support your goals. Stay true to your values, persevere in the face of adversity, and never underestimate the power of resilience and determination. Remember that every challenge is an opportunity for growth, and every setback is a stepping stone to success. Most importantly, never forget the importance of lifting others as you climb. Together, we can shatter glass ceilings and pave the way for a more inclusive and equitable future in business. eurotechdesign.co.nz