FASHION FAT SHAMING

The fashion industry has long been a battleground for issues of body image and self-worth. For decades, the prevailing notion was that beauty could only be found in very slim, size 0 to 10 bodies, perpetuating unrealistic and often harmful standards. However, this perspective is increasingly being challenged as global attitudes towards beauty evolve, fostering a more inclusive and diverse representation of body types. Despite this progress, certain pockets of the industry, including some older male designers in NZ, still cling to outdated ideals.

Historically, the fashion world has glorified thinness, with runway models often epitomising an unattainable standard of beauty. This has led to widespread fat shaming, both within the industry and in broader society. For years, models who did not conform to these narrow standards faced significant barriers, and consumers were bombarded with images that promoted an unhealthy and exclusive ideal.

In Auckland, some veteran designers continue to uphold the belief that models must be a small size to embody fashion’s aesthetic ideals. This mindset not only marginalises a vast segment of potential talent but also ignores the shifting dynamics of beauty standards worldwide, not to mention the majority of their clients are not slim. Today, beauty is increasingly recognised in diverse forms, sizes, and backgrounds, reflecting a broader and more realistic spectrum of human bodies.

The shift in global beauty standards has been propelled by a growing awareness and rejection of fat shaming. Influential movements and campaigns advocating body positivity have gained momentum, challenging the fashion industry’s restrictive norms. Brands are now embracing plus-size models, and runway shows are featuring a wider variety of body types.

Notable examples include prominent fashion houses like Christian Siriano and Savage X Fenty by Rihanna, which have consistently featured models of all sizes, celebrating their uniqueness and breaking the conventional mold. These trailblazers have demonstrated that fashion can be both inclusive and aspirational, setting a new standard for the industry.

Social media has also played a crucial role in democratizing beauty standards. Platforms like Instagram and TikTok have given a voice to individuals who challenge traditional norms and celebrate body diversity. Influencers and activists are using these platforms to share their stories, promote self-acceptance, and call out fat shaming, further driving the change in societal perceptions of beauty.

However, the resistance from some highlights the ongoing struggle within the industry. These designers’ adherence to outdated standards underscores the need for continued advocacy and education. It is essential to recognise that clinging to a narrow definition of beauty not only limits creative expression but also alienates a significant portion of the consumer base.

The fashion industry must continue to evolve, embracing a more inclusive and realistic representation of beauty. This includes dismantling the entrenched biases that have long dictated what a model should look like. By doing so, fashion can become a powerful force for positive change, promoting self-confidence and acceptance for people of all shapes and sizes.

While the fashion industry’s journey towards inclusivity is far from complete, significant strides have been made. It is crucial for all industry players, to adapt and embrace this change. Only then can the fashion industry truly reflect the rich tapestry of human beauty and promote a healthier, more accepting society.