EYE MAGAZINE TALKS TO FASHIONIST,

Soni Of Label House By Soni Sandhu

You will see a bold and glamorous store as you drive down Parnell Road Auckland. It is Soni Sandhu passion, showcasing fabulous colourful fashion in a gold highlighted sanctuary for those who view fashion as an art form.

The boutique redefines elegance with a curated collection of handpicked garments that celebrate individuality, creativity, and style. From bold patterns to vibrant hues. Soni puts her heart into each piece and allows for sophistication and uniqueness, catering to women who dare to stand out from the crowd.

What will we see in store for Winter?

In store for Winter, you can expect a fusion of warmth and opulence. We’ll showcase rich textures like velvet, tweed fabric and faux fur, alongside pleated fabrics and vibrant hues. Statement outerwear will make a bold impression, while warm accessories like scarves and gloves add the finishing touch to every ensemble.

Do you have a favourite piece and why?

My favourite piece from the collection is the pleated tassel black golden dress, paired with a short jacket. It’s a true embodiment of elegance and versatility, with its captivating contrast of black and gold hues, intricate pleated design, and playful tassel detailing. This ensemble encapsulates everything I love about fashion - style, sophistication, and the ability to make a statement with confidence.

Why did you choose Parnell for your flagship store?

Parnell holds a special place in my heart, with its unique blend of charm, sophistication, and vibrant community. It’s a place where creativity thrives and where individuals appreciate the artistry behind fashion. Choosing Parnell for our flagship store was a natural decision - it’s the perfect setting to showcase our meticulously designed collection to connect with women who share our passion for individuality and style. Additionally, Parnell’s central location makes it easily accessible to locals and visitors alike, allowing us to reach a diverse audience and grow our brand presence.

labelhousebyss.com

Photography by Ameer Basheer

An uplifting facial mist enriched with ingredients to reveal balanced, hydrated, dewy + radiant skin.

Maintains the skin’s natural pH level + extends the wear of your makeup.