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BEYOND BRAVE
from EYE Magazine Collector's Edition 11 Winter 2024
by Multi Media Magazines EYE magazine and Chinese EYE magazine
With Basalaj Beauty
Amber Basalaj wanted to create a beautiful brand that the user would feel good about, one that would empower and inspire. She dared to dream beyond conventional boundaries and created Basalaj Beauty – a rebel brand that did what it said it would do.
As the founder of Basalaj Beauty, her entrepreneurial spirit has sparked an evolution in the beauty industry. Amber spent 8 years crafting her brand, infusing it with authenticity and innovation. Her commitment to quality and creativity resonated deeply with customers, igniting a cult following for Basalaj Beauty across New Zealand.
The ultimate validation of her vision came when global beauty giant Sephora extended an invitation. Recognising Amber’s ingenuity and the allure of Basalaj Beauty, Sephora embraced her brand into their prestigious lineup.
For Amber, this was more than mere acceptance; it was recognition to her perseverance and unwavering belief in her craft. With Basalaj Beauty now gracing the shelves of Sephora stores in NZ and set for the worldwide stage, we know Amber’s journey from local sensation will lead her to become a global beauty icon.
Yet, amidst the accolades and global recognition, Amber remained grounded, ever committed to her roots. She continued to innovate, to inspire, and to empower others to pursue their passions fearlessly.
In the store of Sephora, Basalaj Beauty stands proud as a bold NZ brand.
Ambers entrepreneurial prowess and business skills are a beacon of hope for dreamers everywhere, proving that with dedication and determination, anything is possible.
basalajbeauty.com