Tower Lodge Motel

explore this spectacular southern corner of New Zealand more deeply ensures that we are supporting a more sustainable future for tourism in the south”.

In 2018, the late Graham Budd (CEO of Great South and previously Destination Queenstown), initiated the proposal for the project having had a long-held wish for regions to work more closely together.

“It is a proud day for our combined regions to see Graham’s wishes come to life through this project,” Mark says.

Funding for the development of the Southern Way collaboration was supported by MBIE through Covid recovery funding with the project managed under the leadership of Great South, Southland Regional Development Agency.

“We were tasked with taking a new approach towards inspiring visitors’ travel patterns and it is exciting to see this project finally come to life. We are proud to bring our regions together to offer truly awe-inspiring experiences for our visitors,” Mark says. CT