SHOPPING HOT SPOTS

VIENNA SHOPPING HOTSPOTS

Numerous new stores enrich the shopping metropolis of Vienna and make for a fashionable variety from casual to couture.

T E X T

URS U LA S CHEIDL

STERNGASSE 4

Sterngasse 4, 1010 Vienna, +43 (0)1 535 53 81, Mon–Fri, 10 a.m.–6.30 p.m., Sat, 10 a.m.–6 p.m., sterngasse4.at

This is not just any old boutique. Like a New York deli, it has a constantly changing display of new designer brands at affordable prices. The founders of this concept store, fashionistas Agata Gold and Christiane Seitz, have consciously created a counterpoint to the high-end fashion circus as self-styled ambassadors for an “affordable luxury” segment. A far cry from the trend-driven multinationals, almost every month one of them travels to Paris to seek out fashion items for their boutique, and in doing so, they bring a touch of Parisian nonchalance to Vienna.

POPP & KRETSCHMER

Kärntner Straße 51, 1010 Vienna, +43 (0)1 512 78 01, Mon–Fri, 10 a.m.–6.30 p.m., Sat, 10 a.m.–6 p.m., popp-kretschmer.at

On three stories, customers find a selection of the who’s who of fashion brands: Alberta Ferretti, Blumarine, Emilio Pucci, Elie Saab, Jenny Packham, Moschino Couture, Oscar de la Renta, Stuart Weitzman, Mary Katrantzou, Balmain Paris, Giuseppe Zanotti Design. And that is only part of the list!

AMICIS

Women: Tuchlauben 11, 1010 Vienna, +43 (0)1 513 26 36, Men: Tuch lauben 14, 1010 Vienna, +43 (0)1 513 21 10, Mon–Fri, 10 a.m.–6.30 p.m., Sat, 10 a.m.–6 p.m., amicis.at

In the city’s most attractive multi brand stores – Amicis Women & Men –, fashion interested can find the most sought-after brands on more than 500 square meters, from Balmain, Chloé and Christian Louboutin up to Stella McCartney and Tom Ford.

ERMENEGILDO ZEGNA BOUTIQUE

Kohlmarkt 8–10, 1010 Vienna, +43 (0)1 512 09 79, Mon–Sat, 10 a.m.–6.30 p.m., zegna.at Since its founding, Zegna has maintained an international orientation. Ermenegildo Zegna not only dreamed of fabrics of the highest quality, but also maintained the highest standards for every piece that left his shoppe. The original fabric manufacturer Zegna became the designer of ready-to-wear clothing. Ermenegildo Zegna is now a world leader in luxury menswear with over 500 stores in more than 100 countries.

SWAROVSKI

Kärntner Straße 8, 1010 Vienna, +43 (0)1 512 90 32, Mon–Sat, 10 a.m.–6 p.m., swarovski.com

With a history of over 125 years of crystal craftsmanship, the Swarovski jewelry collection includes sparkling earrings, necklaces and rings. Classic or modern, complex or simple yet eye-catching, the jewelry pieces reflect the Swarovski tradition of elegance. Let yourself be enchanted by the sparkle and glitter in one of the best shoppes in town.

GINO VENTURINI

Spiegelgasse 9, 1010 Vienna, +43 (0)1 512 88 45, Mon–Fri, 10 a.m.–6 p.m., Sat, 10 a.m.–5 p.m., venturini.at

Made-to-measure shirts from the house of Gino Venturini have been lovingly handcrafted from high-quality fabrics into wearable works of art for over 100 years. Nicolas Venturini, who runs the company in its third generation, learned his trade from scratch from father Gino Venturini. The care and love with which their custom-tailored shirts are made is apparent in the finished product.

FISHER’S/PHILIPP PLEIN

Goldschmiedgasse 2, 1010 Vienna, +43 (0)1 532 73 10, Mon–Fri, 10 a.m.–7 p.m., Sat, 10 a.m.–6 p.m., plein.com

In this unique store, the skull decorated with thousands of Swarovski stones that welcomes visitors at the entrance and the oversized Murano glass chandelier are particularly striking. Lots of black and white marble on all three floors, featuring the Philipp Plein sports department with racks of clothing designed like weight benches. Noteworthy: an elaborately designed display area facing Goldschmiedgasse.

HERZILEIN PAPETERIE

Am Hof 5, 1010 Vienna, +43 (0)676 772 44 86, Mon–Fri, 10 a.m.–7 p.m., Sat, 10 a.m.–6 p.m., herzilein-wien.at

A beautiful concept store for paper and leather goods, packaging, greeting cards and gifts located Am Hof in the heart of Vienna. An insider tip for that special someone who loves detail. Paper creations in various colors and shapes to see, feel and discover, write, note, draw and design. Stylish, fine paper products for all occasions.

LUIS TRENKER

Herrengasse 19–21, 1010 Vienna, +43 (0)1 532 21 87, Mon–Sat, 9.30 a.m.–6.30 p.m., luistrenker.com

Luis Trenker’s roots lie in the rituals and traditions of South Tyrol combined with modern elements. The Luis Trenker Shop in Vienna proves that the Alpine lifestyle is also perfectly at home in the big city, where it enjoys great popularity. In addition to clothing, the Luis Trenker Shop Vienna also offers a selection of high-quality shoes and accessories such as bags and belts.

J.B. FILZ PARFUMERIE

Am Graben 13, 1010 Vienna, +43 (0)1 512 17 45, Mon–Fri, 9.30 a.m.–6.30 p.m., Sat, 9.30 a.m.–5 p.m., parfumerie-filz.at

Vienna’s oldest “Scent Chamber“ has been delighting the noses of visitors from all over the world since 1809. Parfumerie J.B. FILZ sees itself as a traditional individualist with the aim of serving customers as personally as possible. We carry established brands for a discerning clientele, with an exclusive, yet easily manageable assortment. Individuality and customer service is a prerequisite and therefore an absolute must at Filz.

HERBARIUM OFFICINALE

Kräuter, Tees, Nahrungsergänzung, Hoher Markt 5, Ecke Tuchlauben, 1010 Vienna, +43 (0)1 532 35 36, Mon–Fri, 10 a.m.–7 p.m., Sat, 10 a.m.–6 p.m., herbarium-o cinale.com

At the end of 2019, the concept store opened its doors for those who put their well-being first. The vision of bringing people closer to the centuries-old knowledge of the efficacy and power of medicinal herbs becomes a mission here and appears in a contemporary interpretation and comfortable, modern atmosphere. Attached to the shop – the day bar/herbarium, with surprising tea innovations.

STEFFL THE DEPARTMENT STORE

Kärntner Straße 19, 1010 Wien, +43 (0)1 930 56-0, ste -vienna.at

STEFFL has been delighting its customers with the most extraordinary shopping experience in Vienna’s city center since 1895. Across nine floors and over 13,000 m2, STEFFL combines luxury, fashion, sports and culinary delights at the highest level. International flair with a noticeable Viennese accent is reflected in both the architecture and in brand variety.

ISABEL MARANT

Bauernmarkt 16, 1010 Vienna, +43 (0)1 533 77 88, Mon–Fri, 10 a.m.–6.30 p.m., Sat, 10 a.m.–6 p.m., isabelmarant.com

The brand was founded in Paris in 1994. “Effortless Chic”, popularized by Parisian women, was brought to the Austrian capital by Nicole Doleh, owner of the concept store “inked”. “Online retail has grown strongly, which is why brick-and-mortar retail is focusing more on experiences. The answer: monobrand stores, where the customer can completely immerse herself in one line without being irritated by similar product lines,” explains Nicole Doleh.

KNIZE

Graben 13, 1010 Vienna, +43 (0)1 512 21 19, Mon–Fri, 10 a.m.–6.30 p.m., Sat, 10 a.m.–5 p.m., knize.at

Emperor Franz Joseph, Marlene Dietrich, Marilyn Monroe and Billy Wilder wore Knize. Nowadays, the traditional shop, founded in 1858, is still viewed as the first address when looking for quality, style and state-of-the-art tailoring.