FUTURE TRENDS

PERSONALIZATION The personalization for guests begins before arrival. This allows the resort and spa to tailor the experience to the guest needs. For example, guests can request particular personal needs and wants during their stay. This service will increase brand loyalty, building brand equity and brand density in the process.

CUSTOMIZATION Customization begins during the booking process as guests can select room categories, package types, rates, and resort amenities.

SUSTAINABILITY Bulgari Hotels and Resorts will continue to strive to meet the high expectations of consumer awareness in sustainability by reducing carbon footprint and water and energy usage.

LOCALIZATION Bulgari Hotels and Resorts will continue to mix their traditional Italian heritage and local cultures. Each new location will focus on offering amenities to the local residents providing a fashionable destination in each city.

DISCRETE TECHNOLOGY Bulgari Hotels and Resorts will implement the newest modern technologies while continuing to provide a seamless stay for guests. This will only enhance the guest experiences.

GLOBAL MOVEMENT The world is becoming smaller and consumers are able to access more information, making travel destinations more accessible. Moreand more people are wanting to see the world through travel experiences and adventures. Travel has become easier through advancement in technologies and industrial engineering.