UNIQUE SELLING PROPOSITION

LUXURY INGREDIENTS

U N I Q U E S E L L I N G PROPOSITION

The unique selling proposition (USP) of the Bulgari Hotels & Resorts brand is the ability to customize and personalize service to each customer. This is done by providing the rich, Roman brand heritage, that is ever-present in the aesthetic and Italian dolce vita lifestyle of each location.

UNIQUE SELLING PROPOSITION

Next Article

LUXURY INGREDIENTS

U N I Q U E S E L L I N G PROPOSITION

More articles from this publication:

LUXURY INGREDIENTS

STRATEGY OVERVIEW

GOALS & OBJECTIVES

FUTURE TRENDS

COMPETITIVE ADVANTAGES

ST. BARTHELEMY

REFERENCES

KEY SUCCEESS FACTORS

CONCLUSION

This article is from:

Bulgari Hotels Brand Equity