Brand Guide: Win-Win

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Brand Guide

© Copyright 2020 WinWin

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Created by Maggie Hickey

COLOR GUIDE AND PALETTE Primary Colors

Accent Colors

Primary colors are the most recognizable and most used brand colors. They can stand alone and should always be used in the prescence of an accent color.

Accent colors should be used more sparingly and always with a primary color. Careful attention should be paid to no overuse these colors.

Black

Olive Green

CMYK: 0, 0, 0, 100 RGB: 0, 0, 0 HEX: #000000

CMYK: 52, 27, 100, 6 RGB: 132, 148, 57 HEX: #849439

White

Cardboad

CMYK: 0, 0, 0, 0 RGB: 255, 255, 255 HEX: #ffffff

This particular accent color focuses on tan colors of packaging materials.

Green

Off White

CMYK: 71, 33, 89, 19 RGB: 80, 119, 66 HEX: #507742

Variant shades of white can be used in packing materials so long as they are cohesive with the main color palette.

TYPOGRAPHY

Primary Typeface

Secondary Typeface

The primary typeface will make up all the font work for official documents representing the brand in order to maintain a common visual identity.

The secondary typeface will act as a supporting actor for the primary typeface in order to provide variety to the visual identity of the brand.

Roboto

Tinos

Roboto is a clean, sans serif typeface appropriate for headings, subheadings, and body type. This typeface can be widely used and the fall back option for any text. The clean edges of this font make it easy to read online.

Tinos is a simple, serif typeface that is good for supporting text. It can be used underneath Roboto titles, subtitles, or as the typeface for side notes. Since this is a serif typeface, it is most appropriate for printed work, such as brochures, pamphlets, ect. San serif typfaces, such as Roboto, are more appropriate for online and digital branding.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890’-;.,[]\!@#$%^&*()_+|”:?><

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

1234567890’-;.,[]\!@#$%^&*()_+|”:?><

This font is available in a variety of weights:

This font is available in a variety of weights:

Thin Thin Italic Light Light Italic

Regular Italic

Regular Italic Medium Medium Italic

Bold Bold Italic Black Black Italic

Bold Bold Italic

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Accent Typeface The accent typeface is a critical part in developing the voice of the brand and will primarily be used alongside the logo.

Roboto Typeface

special elite Special Elite is a unique font great for creating a brand personality. This is the font to be used for the logo and any accent text. Careful attention should be paid attention to the use of this font.

Note: This font should be used in all lowercase letters to maintain consistency with the logo design.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890’-;.,[]\!@#$%^&*()_+|”:?><

special elite typeface

WIN WIN LOGO Brand Logo Usage All official marketing materials for the Win Win brand should include some version of the logo so that the brand is easily identifiable. Only the most up to date logo and text should be used in any marketing as put out by the business. Below are examples of the main usages of the brand’s logo.

Black Logo Icon

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Full Logo

Full Color Logo Icon

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White Logo Icon

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Full Logo with Supporting Text

Clear Space Allow at least 0.25" of clear space around the logo at all times so that raphic elements and text do not conflict with the logo.

0.25"

0.25"

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0.25"

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0.25"

Manipulation of the Logo Proportions, colors, and fonts of the logo should not be manipulated and the icon should not be incorporated into other logos.

X X X win

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DONATE

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D O N AT E • S H O P • R E P E AT

Note about Icon The icon can be used independently of the main text and supporting text (“win, win” and “donate, shop, divert”). However it is strongly recommended that the slogan, “it’s a win win!” accompanies any stand alone icon.

it’s a win win!

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