Magnificent Baby Ambassador Program

AMBASSADOR PROGRAM

Welcome to Team Magnificent Baby!

The goal of this program is: •

To help our stores keep their Magnificent Baby products perfectly merchandised to support continued sales.

•

To educate store employees and customers about the features and benefits of Magnificent Baby.

•

To be a positive, helpful representative of Magnificent Baby.

BRAND AMBASSADOR RESPONSIBILITIES •

Visit stores in your territory on schedule

•

Introduce yourself to store manager & employees

•

Teach Magnificent Baby basics and answer all questions

•

Assist in merchandising/creating a great display of our products to encourage sales (with permission)

•

Distribute sales materials such as sell Sheets, catalogs where applicable

•

Communicate Magnificent Baby news and info when applicable

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Record field visits, comments, concerns and feedback and report back to Magnificent Baby Ambassador coordinator

BRAND DIPLOMAT RESPONSIBILITIES •

All Brand Ambassador Responsibilities

•

Meet with Mommy/Parent Groups in your area and introduce them to Magnificent Baby

•

Attend events as a Magnificent Baby representative

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Change The Way You Change Your Baby!

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Our Mission:

Saving Time

To make parents and their infant’s lives easier. Dress or change babies in seconds with our Smart Close magnetic fasteners.

Eliminating Stress New Parents Multiples Dads

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Grandparents Gift Buyers Midnight Changings

Make Magnificent Baby A Success in Your Store 1. Display Magnificent Baby Prominently 2. Show Your Customers How It Works 3. Let your Customer Experience it for Themselves 4. Be Able to Answer Customer Questions The Buzz!

Did You Know?

Magnificent Baby is great for preemies!

In fact, Holland Hospital in Michigan bought 200 Magnificent Baby gowns for the Preemie NICU unit to promote skin-to-skin contact!

We were featured on The View as a great “Gifts from Grandma” and the Today Show!

Magnificent Baby is the only clothing company to be named to Pregnancy & Newborns Magazine’s Top 10 list!

Magnificent Baby

was the only choice for us!

OMG! Magnificent Baby!

Who has time for so many My sister told me all about snaps or buttons? Magnetic you so I had to see for myself. closure is the only way to go I’ll buy one of each please... (super easy for Magnificent Baby Magnificent Baby This is amazing! diaper changes). sells itself! My customers is a great product! I highly - Ali Landry, Actress & Nancy H. see that it is magnetic and recommend it, especially to mom to Marcelo busy mom of 3 think it’s genius. It’s also my reduce new parent fatigue.

- Dr. M. Gary, Pediatrician of Phoenix, AZ

Award Winning!

biggest seller for baby shower gifts!

- Jill Callan, Petunia Babes of Sunnyside, NY

Arthritis Affects Young Parents Too...

For women like me, whom Rheumatoid Arthritis struck at 28 and has left me severely disabled, we are always on the lookout for ways to make our lives easier and less pain-filled.

We need to know that items like your magnetic baby clothes exist! One of the toughest things for me is using my hands to button, snap or zip. I've been telling every mom in a similar circumstance to check out your clothing and the response has been the same, "how come we've never heard of this before?

This is awesome!!"

-Amanda L., California

Magnificent Baby Size Chart Size Onesize (O/S) Preemie (PRE) Newborn (NB) 3M 6M

Height Up to 23” Up to 18” Up to 21.5” 21.5-24” 24-26.5” 26.5-28.5” 28.5-30.5” 30.5-32.5” 32.5-34” 34.5-36.5” 36.5-38.5” 38.5-41.5” 18-26.5” 26.5-30.5” 30.5-32.5” 32.5-34”

9M 12M 18M 24M 2T 3T 4T 0M-6M 6M-12M 12M-18M 18M-24M

Weight Up to 12 lb Up to 5 lb 5-8 lb 8-12.5lb 12.5-16.5 lb 16.5-20.5 lb 20.5-24.5 lb 24.5-27.5 lb 27.5-30 lb 29-31 lb 31-34 lb 34-38 lb 5-16.5 lb 16.5-24.5 lb 24.5-27.5 lb 27.5-30 lb

How Many Times Will You Hear Someone Say...

“Where were you when my son/daughter was a baby?”

“Does it come in my size?”

“OMG! How incredible!”

“That is absolutely amazing!”

“Why didn’t I think of that?!”

A big “WOW!” with a bonus mouth drop!

“So cool!”

We’d Love To Hear From You! www.MagnificentBaby.com sales@MagnificentBaby.com p. 917.338.7475 f. 917.338.6775 twitter.com/MagnificentBaby facebook.com/MagnificentBaby

Q&A Q: Are Magnificent Baby’s magnets safe for babies?

A: Yes! There is no adverse affect on human health from being near magnets like the magnets on your fridge or like the magnets in our fasteners.

Q: Are magnets washer and dryer safe?

A: Yes and yes! All of our products can be washed and dried.

We recommend carefully following these instructions to prevent clothing from sticking to the inside of your washer or dryer. Sticking can lead to stretching or overheating, causing damage to garment. First, close all magnetic fasteners before washing or drying. You should wash or dry your garment with a full load of laundry. Dry your garment on a low temperature setting, such as ‘low’ or ‘delicates’. Dry for no more than 30 minutes then remove promptly.

Q: Have Magnificent Baby’s clothes been safely tested?

A: Absolutely! Magnificent Baby’s products have been independently safely tested by a consumer products safety testing bureau.

Q: What about swallowing magnets?

A: The magnetic fasteners are safely sewn into our garments and inaccessable to infants or their siblings. They are stitched into the clothing between layers of fabric and would take serious tampering to remove.

Q: What about pacemakers? I heard magnets can interfere with pacemakers.

A: The magnets are not nearly powerful enough to affect pacemakers (or pinch little fingers). But, you should always be careful and we recommend consulting your physician if you have a concern.

FIELD VISIT REPORT Store Name:

_______________________________

Location:

_______________________________

Date of Visit:

_______________________________

Time of Visit:

_______________________________

Store Traffic Volume at Visit

Very Light

(ex: barely customers, staff was not busy, spoke to manager quickly)

Light

(ex: some customers, staff may or may not be busy)

Medium

(ex: traffic was steady, staff was busy)

Heavy

(ex: store was busy, many customers, waited to speak to staff)

Very Heavy

(ex: peak shopping time, staff was too busy to assist)

Details: __________________________________________________________________________________

Store Point of Contact (Store Manager or Floor/Dept Manager): ___________________________________________ You must speak to the person that manages floor displays & sales.

Who I trained on the floor: _________________________________________________________________________

FEEDBACK: Stores’ feedback about Magnificent Baby:

Extremely Positive

Positive

Neutral

Negative

Extremely Negative

Customer comments or questions sales assistants receive: _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ _______________________________________________________________________________________________ Education:

I demonstrated the product

I communicated our mission statement

I showed features & benefits

I answered all questions, comments and concerns

I gave a brand update as to what Magnificent Baby is up to

I was enthusiastic about Magnificent Baby

Stock on hand/Size runs: 1

2

3

4

5

1. Empty: Stock does not represent Magnificent Baby; store is carrying random sizes and colorways 2. Almost Empty: Out of many sizes and colorways 3. Needs a reorder soon but stock is okay 4. Looks full but some sizes have been sold. Colorways are represented 5. Full stock, all sizes and colorways are shown Store is missing these sizes: _____________________________________________________________________ Missing colorways: _____________________________________________________________________________

MERCHANDISING How does Magnificent Baby look and where is it positioned in the store?

Is it highly visible right off the racetrack or in a back corner facing the wall?

Please describe: _________________________________________________________________________________ Does store have any brand signage?

Please describe: _________________________________________________________________________________

PICTURES OF MAGNIFICENT BABY: Please submit one picture of each with your Report.

1. Before Ambassador Visit

2. After Ambassador Visit Does customer require sales materials to help train staff? ______________________________________________________________________________________________ For boutiques,does customer have next season order on file? ______________________________________________________________________________________________

MAGNIFICENT BABY CORPORATE 152 West 36th St, Suite 202 New York, NY 10018 P 917 338 7475 F 917 338 6775 info@magnificentbaby.com www.MagnificentBaby.com twitter.com/MagnificentBaby facebook.com/MagnificentBaby

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Change the way you change your Baby tm

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