Brand chooses Poole for first brick and mortar store

Dorset-based clothing brand, Brakeburn, is to join the diverse line-up of retailers at KINGLAND at the Dolphin Centre, Poole.

Brakeburn has previously only been stocked online and in local boutique stores, meaning the KINGLAND unit is the first brick-andmortar store for the lifestyle and fashion brand.

Nick Jackson, founder and managing director of Brakeburn, said: “Our local team is inspired everyday by their coastal passions, be it paddleboarding on the harbour, or a bike ride over the Purbeck hills. Brakeburn is a laid back, coastal brand that echoes the Dorset lifestyle, making Poole the perfect place for our first store.

“We’re thrilled to be kicking off the new year with a brand-new venture for us on our home turf. Launching our own store has been on the agenda for a while and committing to a unit in KINGLAND has been based on it being the right place, at the right time for us as a business. Poole is a beautiful place to live and we’re looking forward to being a part of the regeneration of the town centre.”

KINGLAND, which is owned by Legal & General Investment Management Real Assets (L&GIM), opened in April 2021 as part of the Dolphin Centre’s reimagining. The scheme supported independent businesses with two years’ free rent and business rates as part of L&GIM’s aim to evolve Poole’s current retail offering, acting against the national declining landscape.

John Grinnell, centre manager at the Dolphin Centre, added: “KINGLAND has been such a huge success since it launched nearly two years ago and we’re really pleased to not only see how much it’s benefitted the centre and Poole as a whole, but also the budding entrepreneurs dipping their toe into the world of retail.

“The high street is thriving again, and we’re excited to welcome Brakeburn to the KINGLAND family. The decision for Brakeburn to take the leap and open its first store here in Poole is a testament to the hard work of all the businesses in the town centre striving to ensure our highstreet continues to be a buzzing and vibrant place to shop.” www.dolphinshoppingcentre.co.uk