OOO 2020 . Mahafarid Kazemi
PORTFOLIO
OOO about me What is most prominent about her, is first and foremost, her pure and tangible “energy”. No matter in what circumstance you meet her, she always has an aura of bliss and happiness around her. Perhaps it is generated from her very name that is loosely translated into “moonlight”; she always glows brighter than her surroundings. Mahafarid Kazemi is undoubtedly a prodigy amongst the rising stars of architectural industry. Quite a few national and even continental titles in chess at a young age, have greatly sharpened her mind to foresee the best moves ahead and today she brings the same fierce mind into play when facing an architectural challenge. She understands the value of time and diligence down to her every fiber and she peruses her goals with all her might. Her sharp and well-trained mind is accompanied by a vast heart; constituting her compassionate and powerful character. The fast problem-solving brain is only the tip of the ice-berg with her as she is well-read and well-versed in both modern and traditional arts. She has a keen eye for perfection whether it is in a musical piece she sets her mind on mastering or an urban scene she tries to portray on a piece of paper. Her passion for perusing all knowledge in the galaxy burns brightly in her eyes which makes it impossible to read what’s going on in her mind. Hence, the nickname “Aurora”; ever bright and ever shifting but leaving a vivid memory in mind. AURORA
OOO CURRICULUM VITAE
O EDUCATION 2019 - Now
Master of Architecture Islamic Azad university of Tehran central branch
O PERSONAL INFO Mahafarid Kazemi 19 Aug 1995
2017-2018
Caai School of Architecture Plugin Systems Studio - Hooman Talebi
2013-2017
Bachelor of architecture Shahid Bahonar University of kerman
2009-2013 Architect,Graphic Designer
Nodet High School for Expectional talents Farzanegan - Top Student
Student MS.c Architecture
O CONTACT
E-Mail : Kmahafarid@gmail.com Instagram Portfolio : mahafarid.kazemi
O PROFESSIONAL EXPERIENCES
2020 - Now
Hadi Teherani Architects Architect & Interior Designer
2019 - 2020
Arseh Consulting Engineers Architect & Graphic Designer
Instagram Work : Aurora.Design.Studio
Research & Development Department Facebook : Mahafarid Kazemi
2018 - 2019
Linkedin : Mahafarid Kazemi
Next Office Architect & Graphic Designer Research & Development Department
Phone : +989139392308 2018 - 2019 Tehran,Iran
Teacher Assistant Farshad Mehdizade Caai School of Architecture - Event Formation Studio
2018
Architectural Jewlery Exhibition (workshop) Jewlery Designer
O LANGUAGES
Since 2016
Freelance Graphic Designer Book - Professional Portfolios - Logo - Architecture
Persian English
2014 - 2017
Tarahan Assayesh Consulting Engineers Architect & Graphic Designer
O AWARDS 2020
2019
2019
2019
Architecture Master Prize | Honarable Mention
Rhino
STP Ardabil | Architect & Graphic Designer
Keyshot
2A Continental Architectural Awards | Candidate
AutoCad
Faceless | Architect & Graphic Designer
Adobe Photoshop
2A Continental Architectural Awards | Candidate
Adobe Indesign
Golgohar Entrance | Architect & Graphic Designer
Adobe Illustrator
2A Continental Architectural Awards | Candidate Azadi Roundabout | Architect & Graphic Designer
2018
Architecture Master Prize | Winner Azadi Roundabout | Architect & Graphic Designer
2018
World Architecture Festival | Winner Sadra Civic Center | Graphic Designer & Story Teller
2018
Enscape 3D Lumion Corel Painter Office Softwares
O ART SKILLS
World Architecture Festival | Winner Guyim Vault House | Graphic Designer & Story Teller
2017
O SOFTWARE SKILLS
Graduated Summa Cum Laude | 1st Place Shahid Bahonar University of Kerman | BS.c Architecture
Photography Branding Graphic Design Jewlery Design Sketch
O HOBBIES
Watching Movies
Watercolor
O OTHER SKILLS
Walking Cooking
Chess Player | Fide ID: 12501220
Traveling
Chess Coach | National Trainer Grade 3
Listen to Music
Volleyball Player
Reading Books
Photography
CONTENT OOO
ACADEMIC PROJECTS THE ART YARD AN EVENT PLACE FOR FASHION HEXAMORPH INTERPL[U]AGO PRISO[N]M
OOO
PRODUCT PROJECTS HA (RAMZ STUDIO) BRANDING DESIGN JEWLERY DESIGN
OOO
PROFESSIONAL PROJECTS SADRA CIVIC CENTER SAFADASHT DUAL VILLA AZADI ROUNDABOUT FACELESS Fereshteh Residential Complex
ACADEMIC PROJECTS THE ART YARD AN EVENT PLACE FOR FASHION HEXAMORPH INTERPL[U]AGO PRISO[N]M
01 OOO
ARTYARD, A MIXTURE OF PUBLIC, EVENT AND PROGRAMMED SPACE ARCHITECTURAL DESIGN STUDIO 1 M.Sc Architecture -Final Score: 19.5/20 Prof : Ph.d. Mehrdad Javidnejad
Pounak district used to be a suburban place full of Trees and Gardens. Nowadays this district changes itself to educational and residential area that everyday many peoples travel here for working or educating. by increasing the number of population in this area lots of new shopping mall and markets started here but what we most need in this context is a cultural place that students can use it and a public space that people can gather and spend time together. Through analyzing this area, i found out that we need a space that contains two specific part: cultural and welfare. but a cultural place need to make money beside the main goal, so i decided to mixed these two and create a cultural-commercial place. for the lack of public space i decided to free the ground with a “ Pilote� and connect the land to the city. so after that we have a great landscape for the local population and a professional art district for student and art lovers.
Tehran, Iran Keywords of Design Population, Cultural, Commercial,Landscape, Connection
Main Render
Pounak Crossroad Taxi Station
Shahid Hamila Blvd
Main Entrance Landscape Entrance
Parking Entrance Landscape Entrance
Ashrafi Isfahani Hw.
Bahar Alley
BRT Station
Site Analysis
O DEVELOPING FORM
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The main Box with enough distance from the street.
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Create a “Piloti” and Free the ground.
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Connect Land to the city with ramps.
O PUBLIC SPACE A public space is a place that is generally open and accessible to people. Roads (including the pavement), public squares, parks and beaches are typically considered public space. To a limited extent, government buildings which are open to the public, such as public libraries are public spaces, although they tend to have restricted areas and greater limits upon use. Although not considered public space, privately owned buildings or property visible from sidewalks and public thoroughfares may affect the public visual landscape, for example, by outdoor advertising.
Hamila Blvd
Ashrafi Isfahani Hw.
O EVENT SPACE
O PROGRAMMED SPACE
The term ‘Event Space’ has become commodified in recent years, and is now regularly applied to corporate entertainment venues or shopping centre food courts. However, there is an interesting and more optimistic interpretation of this concept; as a common ground or infrastructure, which can be freely used for a multitude of activities or functions. There are two apparently contradictory strands of discourse around this kind of space; one may focus almost exclusively on the political or social intent through the layering of functions or events, or almost exclusively on the phenomenological qualities of the space itself.
In architecture, a brief is a statement of a client’s requirements, which form the basis for appointing an architect. The brief describes the requirements that need to be reconciled and accommodated, and is developed first as a design which is submitted for approval, and subsequently constructed as a building or other structure. A brief is a written document that might be anything from a single page to a multiple volume set of documents. The term program is often used today, in conjunction with, and in part as a synonym of, an “architectural brief”.
Private Semi-Private Semi-Public
Public
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Roof
Third Floor
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Second Floor
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First Floor
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Main Access
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Landscape Ramps
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Structure
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Building
0
Landscape
Exploded Diagram
Emergency Staircases The Glass Part of the roof helps light comes to the buidling and also Trees in the glass box recieve light. This Part Contains Classes, Computer Site, Art Studios and Offices. its more quiet and with a open floor plan its flexible and usable for any kind of program that need silence. Main Library is located here that need silence too. Visitors Can borrow & read books in this place with a large area and open floor plan. This Place with temporary thick walls Designed for Art gallrey, Great Artists are able to held an exhibition here for a specified time. with a great private lobby ,large area and flexible Plan here is the best Place to show your Talents! A Great Bookstore and Stationary for Students and all, with a cosy Cafe in the middle. This Place with temporary thick walls Designed for Art gallrey, Great Artists are able to held an exhibition here for a specified time. with a great private lobby ,large area and flexible Plan here is the best Place to show your Talents! Main Entrance contain a great lobby for individual meetings and also information departman for guiding you to the right place. Foodcourt that Contains Cafe, Snacks bar and etc. Main Stairs and Ramp Access
Vertical Circulation / Elevator and Staircase
The Glass Box that continues in the middle of the building and and gives the visitors this opportuniy to connect with outside and green trees, it brings life to the building and make connection with outside.
The Structure is made of Cylinder Concrete Columns with Cubic Concrete Beams.
Green Line that filled with Trees and bushes divide the site area from alley and also create a great place for walking and sitting A touch of water can makes any landscape more pleasant, a great path to walk and enjoy the sound and reflection of the water The smooth landscape ramps are great for cycling, skateboarding, skating and even walking. The combination of stair, green space and seats gives people this opportunty to communicate more, meet each other and spend time with their friends in a Public Space that it can change itself to a Event Space.
Second Floor Plan 1
Void
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Library
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Gallery-Corridor
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Vertical Circulation Elevator - Staircase
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Glass Box - Trees
0.00
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+17.90
Emergency Staircase 2
A3
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Managment Offices Meeting Room Art Studios Classes Projection Group Classes
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First Floor Plan 7
Corridors
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Wc Men / Women
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Lobby / Rest Room / Waiting Room
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Storage
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Kitchen
0.00
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Stationary and Bookstore
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Main Gallery
+12.70
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A2
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Main Galley Lobby Foodcourt / Cafe, Snack bar, .... Main Entrance / Lobby, information
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Cafe
Groundfloor Plan B1
The Event Wall 0.00
B2
The Event Stairs 3 +7.50
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A1
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Projection Rooms Tv Rooms Server Live Social Media Ticket sell
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02 OOO
AN EVENT PLACE FOR FASHION, MULTI-FUNCTIONAL SPACES FINAL ARCHITECTURAL DESIGN STUDIO B.Sc Architecture -Final Score: 18.5/20 Prof: Ph.d. Heshmat Motedayen
“you believe what you see.” Fashion is all about communicate, So we need a place for Communication, Fashion is an event, an event that happens for communicate with language of eyes ,a visual kind of communicate! So I decide to Design an event place for fashion that you can move freely in it.you can experience every spaces and discover new views. This place has this ability to adapt itself with any kind of Fashion events that would happen here. every corner has a new story to tell to visitors, designers and models Its a communicate place for all Fashion lovers visitors, Designers,Models,Photographers and ... , who can actually live together here and experience this atmosphere together. As you know “We Design events to create opportunities that create interactions.” And at the End Bill Cunningham Said : Fashion is the armor to survive the reality of everyday life !
Tehran, Iran Keywords of Design Atmosphere, Interaction, Event,Communicate
Main Render
O CONCEPT
In despite of the title, this project in architecture is pure function. Circulation in this type of projects are everything and also creating a pure and flexible place is important too. So at first I decided to consider and draw a diagram which shows the simple circulation of a fashion show event. little by little I found new necessities that i thought a fashion center need, Cause fashion center is a place that fashion show is just a part of it and ofcourse we need more extra functions to call it Fashion Center.
Open Event Space
Catwalk Scene
An open space slab for different Events
1.Scene 2.Seats
Back Stage 1. Designers room 2.Super Models Room 3. Makeup room 4.dressing room 5.Rest Room 6.Photo shoot room
Closed Event Space A closed space Floor for different Events
Lobby 1.shop-window 2.Reception 3.waiting room 4.Esclators & Staircases
Semi-Public
Private Public
Public Public
In this diagram, You can see essential Spaces & what they contains. By drawing this simple diagram I could Imagine my whole place and spaces and connect them with corridors & staircases Horizantally & Vetically. I had different types of places like Private,Semi Public and Public, where describes building access and their privacy.
O INTRODUCING SPACES
Catwalk or Fashion Show Hall
3
Parking Entance Path
2
This place designed for Fashion Show Events with Perfect height and best vies that contains a great number of people to join the event.
Exhibition Hall | Event Space A place for all kind of ceremonies & events,with open floor design which is suitable for fashion exhibitons or fashion nights.
Bridge
Internal Yard Private Yard
Parking Entance Path
Designers & Models Entrance
Back Stage & Designers Room Here you can find some special rooms for Designers & super model and also a great room for fashion show back stage (makeup & dressing room).
Main Landscape Public Entance
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Entrance | Lobby The main Entrance to building with a great lobby in 2 floor which has best view to all parts of building interior.
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Entance & Looby
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Exhibition Event Space
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Fashion Show Hall
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Vertical Circulation Elevator - Staircase
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Private Lobby
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Makeup Room
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Clothes & Dressing Room
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Designers Room
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Super Models Room
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Photo Shoot Room
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WC
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Backstage
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Groundfloor Plan
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Entance & Looby
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Exhibition Event Space
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Fashion Hall Void
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Vertical Circulation Elevator - Staircase
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Private Lobby
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Makeup Room
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Clothes & Dressing Room
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Designers Room
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Super Models Room
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Cafe
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Accesories Exhibition
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Special Entrance for Designers & Models
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First Floor Plan
03 OOO
HEXAMORPH
CAAI SCHOLL OF ARCHITECTURE, PLUG-IN SYSTEMS STUDIO Semester 1 | Team Members: Mahafarid Kazemi, Navid Haji Instructor: Hooman Talebi
In the interrelaion process of the systems we have discovered how an active system and a rigid system can be plugged,while the active one aggregate itself without the deformation of the dormant system as its context and realise a new potentials of itself in the process, whilst abiding the laws of the given frame. the affiliation of the dynamic example with the static system as the base grid causes the emergence of a new and more complex body which utilizes the environment in creating new iterations of itself within that grid by changing the space pockets enclosed within itself. the synthesis of these two systems constitutes the rigid grid to have control over the attributes of the second by causing contraction in various control points and regulating the reactions. This retroaction in the geometric morph initiates changes in the plan, elevation and sections at the same time, and because of the countinuity of the active plug, we can manipulatee uniform compressions throughout these pockets, which is evident of the total affiliation of the first (active) and the second (inactive) systems. Keywords of Design Systems, Interrelation, Morph, Iteration
Main Drawing
O THE GRID CONCEPT Through explrong and playing with grids type we discovered a type of it that made from paper and the distance and the form of it could change.We tried it with different basic main shapes (Rectangle, Triangle and Polygon), with different layers, and even with different materials. So at the end we try to reread it and found how it works, But we want something more alive with a inpredictable changes, a grid that can grow and change the specifitions of space pockets that made by itself, after that we change our main cell and we reached a new system with new behaviour that can actually grow and give us new shapes with new spaces.
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First system and cell | with predictable changes
O CHANGING THE FORM
If we want to analysis and describe our advanced cell, I can tell that at first we change the lenght of wings that connected two squares, and for reaching a better result we also mirror two pieces when we want to stick them together just like the diagram you see. We found a pattern and tried to make a system with this cell to found out how this system going to work. we made them out of papers for a better result because its available,cheap and also it is a great material when you want to fold it. When you put a little pressure on two side of this system, it suddenly fold like this diagram and acts like a stair, a flat surface in 2 dimenssional shape changes to a 3 dimentional form that full the space and change the specification of space pocket that they are inside it and connect the surfaces in different levels. As you see in this diagram we show the flat surfaces with light gray and the wings or connectors with dark gray. The surfaces are connected to each other with two sides and made a stairlook shape in 3D.
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Second system and cell | with new space Specification and new changes
O ANALYSIS OF THE CELL For reaching new results and find the way that how this system works we start to analysis the cell in different aspects to see how the pocket spaces changes. So with our paper prototype and with remodeling cell in Rhino Software we found the behaviour of cell and we start to think that how we can use it in our architectural language these days.
O GROWTH OF SYSTEM Based on our studies we made a system prototype and put our active a flexible grid on a rigid one to check how they effect each other, as the result the rigid grid make the active one move and change by its rules and the active one fill the space of rigid grid.
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O MEGA SYSTEM For checking our system in a larger scale we model some prototype by Rhino software and see how our Megasystem can effect Huge grid in 3 different situation We found out that it grows little by little and fill the rigid grid. As you can see in our section and 3d diagram the quality of space changes and we saw it as a new potenitial that we thought we can use it in our nowadays architecture and made an alive and active architure that can change its own qualities.
O MAIN GOAL As the result, here we show that how our studies can help the progress in architecture, we made a cell that can have different behaviour when it became a system or a mega system. It can change by made its foot print smaller but change the space pockets bigger, so we can make space just from a surface. As we know all cities and country around the world face the problem of area for accommodations so we think that its a great idea to have a flexible structure that can act different when ever we want and gives us different qualities of architecture to experience it.
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O INTRODUCING SPACE POCKETS
04 OOO
CORRIDORS AS MEDIATORS CAAI SCHOOL OF ARCHITECTURE, PLUG-IN SYSTEMS STUDIO Semester 2 | Team Members: Mahafarid Kazemi, Navid Haji,Laya Dadvar Instructor: Hooman Talebi
The Bond between the structures is caused by a mutual language,The construct of this language emerges of the struggle of these systems to adapt to one another. Lalehzar as an Urban Super System is Composed of the aggregation of different system layers that in light of their survival have developed a common communicative language which acts as a shared element in the bodies and holds them together like a column. these shared elements are commonly known as the staircases and the connecting corridors that flow throughout the figure and utilizes the Pluges in their Path to form a unified interior that morph these figures and their functions into a whole. “Laleh-zar� is the name of a neighborhood and an old avenue in downtown old Tehran. Laleh-zar, nicknamed the champElysees of Tehran, was once the symbol of Iranian novelty and art. Most of the famous Theaters, Restuarants, Shops, Cabarets, Fashion Houses, Movie Theaters and department stores were located there. Tehran, Iran Keywords of Design Mediator, Adapt, Growth, Corridors, Systems
Main Image
O ABOUT OUR SITE Laleh-zar is a historic and famous region in Tehran. its a old neighbourhood that is popular because the different activies and destiny that it has. this district once was a private great garden that just used by king, his family and aristocrats, When Iran faced a financial problem in time of Qajar era, the king decided to sell these property to their aristocrats so he earn a good money but it caused that this huge garden take to pieces for some villas for aristocrats, and of course selling them happens many times after so the properties came even smaller. Because the wealthiness of these aristocrats they bring fashionable and new things to this area so fashion shops and some avant-garde functions start right from here like cinema and theater. The district changed to a public place for people little by little and turns to a districts for electronics objects these days.
O SEARCHING FOR PLUG-INS Based on our studio’s goal and name we start searching with the idea of plug-ins in Lalehzar, we found some light and new structures that add to the old building and change the function, expand the function or connected functions to each other, we categorized them in 3 main group as you see in these picture : 1. the boxes for expanding the place because the lack of space, 2. new buildings between the space of two old building, 3. The bridge that connect two buildings and functions. We discovered that all of them happend because they want to add a new face to old Laleh-zar and expand their places and spaces. So the face of this area is totally different than what happened inside of it, Laleh-zar changed to a thick facade that hide the real face of it, what you see these days are just a cover of what happend here in the past.
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O CORRIDORS AS MEDIATORS
Groundfloor Plan
Through Searching over these plugins in Lalehzar, we absorb more to one of them, The bridge That connect two different building in 3rd floor with different functions. After many interviews and searching accuratly we found that The First building (Pars Cafe & Hotel) was about to developed and got bigger, in a time a new floor add to this building (2nd floor) and after that it merge itself to a new building by a bridge that connected the corridors of them, The second building (Saadi hotel) was an arcade with a typical plan which after the connection the 2nd floor changed to hotels room and act as an extension of Pars cafe & hotel. So the function flow through the bridge and corridors from a buiding to another. We see this “Gene� in whole Part of this area, 4 huge buildings connected together with their corridors when they meet each other and they make a complex which are interrelate, they work with each other as a block and they are connected in different layers and floors with different functions. We named this Gene after its behaviour, Mediator. These Corridors act as mediators that can connect everything just by staying near each other.
First Floor Plan
Second Floor Plan
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Pars Cafe & Hotel | Main Building
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Pars Cafe & Hotel | after adding the 2nd floor
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Pars Cafe & Hotel + Saadi Hotel | Connect Via Bridge
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Pars Cafe & Hotel + Saadi Hotel + Back Arcade | Connec via corridors and bridge
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Pars Cafe & Hotel + Saadi Hotel + Back Arcade + Mozafari Arcade | Connec via corridors and bridge
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Another view of 4 building that connected together via bridg and corridors
05 OOO
INTERPLA[U]GO
CAAI SCHOOL OF ARCHITECTURE, PLUG-IN SYSTEMS STUDIO Semester 3 | Team Members: Mahafarid Kazemi, Navid Haji,Laya Dadvar Instructor: Hooman Talebi
The Interrelate between buildings by corridors as mediators leads us to think that: A corridor can be more than just a single line between two pints, it can actually expand and evolve this two point and accommodate them in itself. So We decided to design a huge corridor that its not only a simple part of architecture, but also it is “The Architecture”. The Programs Flow in Building and events meet each other where ever they want so “life” back in There, In the old buildings, Connect them all and Made a Complex, An Archipelago. Based on Our studies and site Analysis this complex can act as a fashion base activities, Such as residency for artists, concept stores, fashio exhibition, workshops and clothes store that keep this complex working. So the word “ Interpla[u]go comes from three word : Interrelate, Archipelago, and Plug that describe the main idea of the project easily. Tehran, Iran Keywords of Design Interrelate, Archipelago, Plug, Complex
Main Render
O LALEH-ZAR 70 YEARS AGO We studied history and many journals about old Laleh-zar, 70 years ago Laleh-zar was full of clothing and fashion stores that they spread all over the region. Some of them are still working with the past programs and some of them change to a new programs with or without changing their old name. you can see many grand children of old owners who working there but in a new job in old buildings.
O LALEH-ZAR NOWADAYS After Iran Islamic revolution Laleh-zar changed completely in a short time because some occupation that they were not allowed in Islamic Republic of Iran such as cabaretes, cafes, cinemas and etc but Laleh-zar stayed avant-garde and show it with technology, electronics shop which we have a few of them before cover the area and change this region to electronics and lighting district.
a
O PROGRAM ANALYSIS
70 yeras ago, as you can see in our chosen block, Cafe Pars and the near programs where related to each other and works together.
Nowadays, programs changed and the relation between them disappeared, they turned to different programs with totally different users that meet each other in a same place, because of the workshops the interior of Cafe pars was dying little by little and changed to a simple facade with no thickness.
We decided to give the old identity to this block, changed it to a fashion district with familiar programs that they are more related to each other and they help each other to growth, they connected to each other by corridors, which acts here as a main element of architeture, an element which contain the destinations instead of just connecting them. As
we
predicted
by
the
Architecture and programs this district acts as an archipelago by interrelating that made the “INTERPELA[U]GO�
O DESIGN RESULT As the result of the project, we made huge corridors inside of this block that works like an exterior, we designed event and open spaces and even activated the rooves. An art residency placed in the hearth of block and the lost interior comes back again.
BEFORE
AFTER
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PRODUCT PROJECTS HA (RAMZ STUDIO) BRANDING DESIGN JEWLERY DESIGN
01 OOO
HA (RAMZ) STUDIO Freelance Role: Branding Consulter & Graphic Designer Milan Design Week Exhibition
Hassan Azizi is an architect and a designer based in Iran and Italy who born in 1981. He graduated M.Sc Sustainable Architecture from Turin Polytechnique Universtiy in 2014. He Had been working az an architect since 2006 and had started making sculptures since 2010. In 2015 he stablished RAMZ STUDIO to develop his ideas of wooden handmade pencils. The HA is his late high line of his wooden products and through this line, he is trying to find solutions which change simple daily-used objects to sculptural studied form. In this project I tried to define a new kind of proportions that actually has the same ratio with wooden pencils box.For designing the package bag, box and booklet cover I decide to make a simple pattern from pencils look. This Collection were published in 2018 Milan Design week.
Milan, Italy Keywords of Design Function, Roundabout, Urban
Main Image
O DESIGN PROCESS The Main Idea of design this package comes from the handmade Pencils Facade, the way they look and feel. So i Decidded to made a pattern out of it as the main part of my design, I used this pattern as my cover of catalouges and brochures. Logo Design Idea is based on the natural curves that we see and feel when we touch the pencils, so we tried to make a logo with this feeling that is natural and curvish. Whole design is so simple and natural like the products and it represent pureness and uniqueness. Like as we said its a symbol of “Rethink Adjoining the Edges�.
Cover Design
Logo Design
Pattern Design
Main Render I decided to make a catalouge with the same ratio of our pencil boxes and a new thing that we experience in this catalouge is that you can see the products in real size so you dont need scales or measure anymore. I made a Spread Catalouge that represent our idea of design, uniqueness and beauty while its really functional for user if they want to buy something later or feel closer too products without any problem or hesitation.
O DESIGN PROCESS The Main Idea of design this package comes from the handmade Pencils Facade, the way they look and feel. So i Decidded to made a pattern out of it as the main part of my design, I used this pattern as my cover of catalouges and brochures. Logo Design Idea is based on the natural curves that we see and feel when we touch the pencils, so we tried to make a logo with this feeling that is natural and curvish. Whole design is so simple and natural like the products and it represent pureness and uniqueness. Like as we said its a symbol of “Rethink Adjoining the Edges�.
Main Render
02 OOO
JEWLERY DESIGN “LOOK AT THE SKY THROUGH THE BUILDINGS” SERIES Freelance Designer Kerman Architectural Jewleries Exhibition
My Country is full of great and historical sites and architecture, which represent our rich history and culture. The building that we visit everyday and experience it, but how we can made an object that reminds us of everyday amazing journey, a thing that made our vow stronger too our own architectural enviroment. So I decided to design a series of necklaces that we can wear everyday, they look modern and fashionable and cheap and easy to made at the same time. An object that is always with us and it can represent our architecture and remind us of our life that we have, a thing too keep near to your heart. “Look at the Sky through the Building” series is just an start of an original idea which used the internal shapes and geometry of famous architectural buildings, which are a huge parts of our cultures.
Keywords of Design Geometry, Historical Architecture, Object
Main Image
O DESIGN PROCESS The main idea of design this series are based on our rich culture and architecture. Details and rules of geometry that made shapes sitting near each other to make a modullar and perfect whole. As its shown in name of this series “ Look at the sky through the buildings” I tried to represent the feeling of looking inside of an amazing dome that belongs to our heritage and ancient architecture by making the 3d view into a 2d surface which is useable, functional and easy to make, each one of this necklaces represent one of our great architecture in past. So this series is a symbol of y country and my city with its great and old buildings which reminds all of these to whom wear this necklaces.
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Celestis
As a noun mean Divinity, Goddes or a god-like person But as an adjective means heavenly or something that is from heaven or God, Somthing is from the sky.
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Malek Mosque | Kerman, Iran
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Amaterasu
It is a goddess in Japanese mythology. She is the Sun Goddess, and the most sacred of all Shinto deities, Its a symbol of Shining and Lighting.
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Khayam Tomb | Neyshabur, Iran
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Araceli
A spanish word which means “ Alter of the sky”.
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Imam Mosque | Isfahan, Iran
PROFESSIONAL PROJECTS SADRA CIVIC CENTER SAFADASHT DUAL VILLA AZADI ROUNDABOUT FACELESS Fereshteh Residential Complex
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SADRA CIVIC CENTER NEXT OFFICE Lead Architect: Alireza Taghaboni, Role: Graphic Designer & Developer -World Architecture Festival (WAF), Winner, Category: Competition, Future Projects, 2018 -Sadra Civic Center Competition, 2nd Place, 2016
Several questions were posed when dealing with designing the project. “How can we create a complex that has influential features and, at the same time, take a critical distance from conventional stereotypes?” “How can the open space and public spaces for recreation and social life be linked to the climate and the sharp sunlight of the region?” The next question was: “How can we achieve an architecture full of imagination and freshness, given the desire of Shiraz’s people for it?” The gradual development of a new city requires a flexible and multiplying spatial structure that gradually evolves and expands over time. The structural question is raised: “How can one get rid of conventional stereotypes critically while preserving the iconic nature and effect of public spaces?”
Sadra, Shiraz, Iran Keywords of Design Social Life, Flexbile, Nature,Public Space
Main Render
Housing Projects
Housing Projects
Housing Projects
Housing Projects
Project Site
Housing Projects
O DEVELOPING FORM Based on the shared response to these questions, we proposed the idea of a “city within a city;� To break the whole and build the urban spaces and volumes from the parts. The Sadra Civic Center project has been defined in the new town of Sadra to raise the quality of life and the cultural level of this new town. A city that has become practically a commuter town due to its proximity to the great city of Shiraz. For this reason, projects with a cultural theme are defined in one of the main axes of the city.
Studio for 1 person
Studio for 2 person
Studio for 4 person
O CIRCULATION DIAGRAM
O DEFINING SPACES The semi-open and flexible spaces in this project, based on different social events, take on a variety of themes such as Ta’zieh (an Iranian ceremonial performative form), storytelling, music, game, etc. while a fluid network has been created for access and inclination, it provides a good shading against the sunburn of the desert and makes it possible to do such activities. Volumes that, while are from a single formal family, can have different images in spite of structural similarities, brighten up sparklers and expose their cultural spaces so that readability and diversity can be shaped in the same harmony. They also create a social and civil environment in different layers and social classes. The importance of the social aspect of the project, the numerous public spaces with a different degree of specificity (taking into account the range between the public plazas and the courtyards of the residential areas), the pavement path of the plazas, multiple event-oriented spaces, and the creation of social interaction, emphasize the idea of urban organization in the Iranian cities.
O SHADOWS & PATHS
The importance of the social aspect of the project, the numerous public spaces with a different degree of specificity (taking into account the range between the public plazas and the gardens of the residential areas), the pavement path of the plazas, multiple eventoriented spaces, and the creation of social interaction, emphasize the idea of how organizing the texture of the Iranian city.
Shadow Diagram | User Path
The ceilings are usable for human motion and interaction. The movement paths are practically formed on two levels of the ground floor and roofs so that the social and civil spatial layers in the layers of the various social classes in these courtyards and paths are formed. This, as it is clear in the section, reduces the size of excavation and embankment and contributes to the project’s economy, making it impossible to lock up residential grains under the shadow of commercial and cultural masses. It also makes the project, on the one hand, establish a proper connection with the Earth and, on the other hand, has a logical approach to the skyline.
Phase III (Cultural)
Phase II (Residential Complex)
Phase I (Commercial Complex)
Isometric Diagram Phases & Functions
O OUR GOALS In this project, we tried to retrieve a new citation of the central courtyard by transforming them into public and interconnected yards. We analyzed the activities required on the one hand, and the topographic features of the land, on the other hand. The grains are shaped around these permeable and pertinent courtyards, and circulation will be a series of open expanding and contracting spaces instead of a linear path. larger grains solve economic or cultural activities within themselves.
Module Model | Earthen Material The construction method was considered to be rammed earth so that materials belonging to the same site would be used. Thus, according to the geometry, the molding will be carried out, and then the natural soil will be dumped and dampened in the mold. Continuous meshing and simultaneous construction of cross walls create an integrated structural system. This will allow for the excavation to be equal to the embankment. The ability to complete the complex over time and its implementation phasing would facilitate the building of the project that fits the city’s development funding. In this project, by insisting on the refusal of representativeness and symbolism, a vernacular tone was obtained while the dynamism that flows the form into the material is familiar to the user. In this respect, we treated with an “unfamiliar familiarity” in this work. Familiar with the dynamics that stimulates our sensory perceptions and unfamiliar with being referenceless for our rational perceptions. For example, if we were faced with a set of winders or domes in a project, then the forms would have references that our rational perceptions can perceive. In Sadra Civic Center, we are confronted with a modern cubic complex with a regional layer mounted on it, rather than a regional form, which, with the critical reduction of its pluralistic components, has approached itself with a minimalist and modernist statement. The form was created as an integrated object. This project has led to an inseparable dialectic of the “new thing” and the “familiar thing.” The familiar tone of Sadra Civic Center reminds us of various things of Meybod, Kashan, Tehran Museum of Contemporary Art, Eduardo Chillida’s Sculptures, etc. while none of them is new.
Exterior Skyline Render
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SAFADASHT DUAL VILLA NEXT OFFICE Lead Architect: Alireza Taghaboni, Role: Graphic Designer World Architecture Festival (WAF), Finalist, Category: Villa, Completed Buildings, 2018 Architizer A+Awards, Finalist, 2018 Annual Grand Memar Awards, 3rd Place, Category: Residential Buildings, 2017
The generation gap has always been a challenging issue. On the other hand, the lifestyles in Iran can be traced back to contradictory styles of the combined social mosaic which is the city itself. It creates a kind of heterogeneous puzzle and texture of different types. This difference in the lifestyles, especially in dichotomies such as private/public, open/closed, and masculine/feminine, seems to be more intense and more acute, and their impact can be traced in the manners of architecture organization throughout the history. It mainly affects classification, the relationship between mass and void, hierarchies, and spatial sequences.
Safadasht, Tehran, Iran Keywords of Design Lifestyle, Private, Public, Open, Close
Main Image
O CONCEPT
These differences have also manifested themselves in the architecture of different geographical regions of Iran. The living habits in these regions have always been influenced by religious perspectives and climatic issues. In the northern region of Iran, which is more liberal in terms of social relations, life is more intense in the public spaces, and the core of the house is surrounded by semi-open spaces such as terraces and yards. While in the central region of Iran, free space comes inside the house, and to reach that, the involute layers of mass should be passed. Just like the described situation, the cultural conflict between the two generations was a significant challenge for this project. “Safadasht Dual� tried to accept these differences and simultaneously find a solution to this problem. In the design process of this project, based on differences in lifestyle, vaious organizational methods were extraced. The site of this project was comprised of two separate land plots. The client demanded a building for his religious and traditional family in the first plot; a family that held traditional Shiite ceremonies such as Muharram and Ramadhan. On the other side of the land, he wanted a building for night parties.
Conceptual Diagram, Climate Typology
Model Design
Suspended Box The project, which is constructed in two distinct parts adjacent to each other, includes two buildings connected by a bridge. The first building, where bricks were used, was designed for parents, and the second building, with the main glass mat rial, is commonly used by the son (our client) as a party room. The project is also designed so that if necessary, could separate and be sold individually. The first building’s diagram is based on a central courtyard typology where the mass is formed around the yard. It emphasizes the boundary of the building with brick walls and a few openings. The second building’s diagram consists of a hard core that is surrounded by semi -open and open spaces. Here space flows under a suspended brick box, emphasizing even more on the fluidity of the space and thus the duality of the two buildings in general.
O PLAN DOCUMENTS
Groundfloor Plan
First Floor Plan
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AZADI ROUNDABOUT Tarahan Assayesh Consulting Engineers Lead Architect: Nima Mostafaei, Role: Graphic Designer & Architect The Architecture Master Prize, Winner, Category: Misc Architecture, 2018 2A Continental Architecture Awards, Shortlisted, Category: Competition
Kerman is the capital of the largest province of Iran. It is a very historic and important city as it has long been the center of trade (having the second largest historic Bazaar of Iran); it has also been a geo-politcally important city to provide national security over the south-eastern borders of the country.The eastern part of the city is located next to a mountain range which used to be secured by two castles that were never defeated or conquered in the historic days. Azadi Roundabout has long been a recognized landmark of Kerman’s urban texture. Even though there were some functional difficulties to it, The Azadi roundabout was known as the “second heart” of the city; following right after the great historic texture of the city. The heavy traffic load led the city officials to start demolitions of the old monument and flyovers to start the construction of an underpass and a new monument. Kerman, Iran Keywords of Design Function, Roundabout, Urban
Main Render
O CONCEPT The design of the monument was challenging since it needed to create the possibility to tackle the aforementioned issues and also convey a sense of “Liberty” as the name “Azadi” suggests. The design team decided to create a very functional and simple method to provide the shortest routes to pedestrians and give the citizens the respect they so deserve. Hence, four large pedestrian bridges connect the main streets together; at their junction the user has to pass through the monument itself as it is the main pillar that holds the bridges together. Considering that Kerman is largely a historic city, where citizens are always entangled with traditions, rules and restrictions (politically, socially and architecturally!) the monument was designed to symbolize the freedom from these very restrictions... a dynamic movement towards a better, more liberal future. The monument is a merely a gate whose bridge crosses east to west... It is set so to create a passage from the east traditional and historic part of the city to the modern more liberated part... It is a path to a better future... The Gate of Liberation.
The Gate of Liberation
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Shape of Monument
Moving Forward (Liberation from the past)
“Toranj” ( A Kermani Symbol)
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Kerman’s carpet is a world renowned handicraft. Hence, for the shape of the gate and the pattern of the roundabout flooring a “Toranj” was selected. “Toranj” is a rhombus form, emerging from “Shamseh” patterns of most Kermani Carpets. It is a symbol of “radiation” and dynamic movement; a constant reminder of “Freedom”
3 The two symbols intertwined together to give birth to the final concept of design.
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The center is moved toward east (sunrise) due to constructional issues. The axis of Jomhouri Blvd. & North are superpositioned into the landscape.
5 The main part of the pedestrian bridge passes through the monument which is held by cables emerging from the form. The intertwining cables resemble the form of an “arch”, implying that the entire monument is a gateway from east to west, from a “traditional” world to a “modern” one.
360 degree view of the monument
O DETAIL DESIGN
Aesthetically pleasing & easy to assemble hand rails
Perforated wooden floor acting as trench & guide for visually impaired
Three Section of shader for constructional facilitation
Surface-embedded lighting: heavy duty C.O Beton-brute scratched-tile surface: climate compatible & anti-slip One-sided bridge columns: the pavements have limited space so the columns need to be designed one-sided to provide more space underneathe Angle of deviation from axis
Post-tension bridge cables & cable caps
Forty-person urban escalator* *courtsey of kone Corp.
light post: localized lighting for optimal performance Trash cans: stylish, durable & rain proof, with ash tray
Handrail operational details: galvanized cable barriers
Sewer man hole: underground sewage & seperate trench system
Urban furniture: climte compatible, heavy duty & ergonomic
Cable Handrails: well-fastend & easy to grip for the eldery & handicapped Sun shade: perforated metal mesh
Metal shade stands: inclined for optimized performance & lighting
Electeric plugs: free charging station Hidden spot lights: identifying the edge of the street
Inclined newel posts: maximizing pedestrian safety
Metal sheet guards: potential advertisment space
Electric Facilities: hidden but accessible ducts
O DESIGN LAYERS The complex intertwining cables of the monument are a subtle reminder of the strings in a carpet which is among the most important handicrafts of Kerman; also implying unity for a common cause... liberty. Only through Unity, shall true Liberty be achieved! The entire design, is based on functional simplicity and respect for pedestrians. The shortest and most functional paths have been transformed into flyovers and bridges which are both functional and aesthetically pleasing.
Monument
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Pedestrian Bridges, Stairs & Escalators
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Vents & Street Strips
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Vegetation & Street Lanes
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Asphalt & Pavements
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Surronding buildings & The underpass
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FACELESS
Tarahan Assayesh Consulting Engineers Lead Architect: Nima Mostafaei, Role: Graphic Designer & Architect & Interior Designer 2A Continental Architecture Awards, Shortlisted, Category: Competition
“Light is the origin of everything... it is a vague movement; uninterrupted future which continously reinvents the world.� -Tadao Ando While facing the challenges of the project, a notion was born. An idea so simple and elegant that could not only meet the demands of the project but also breathe a sense of purpose to the entire design scenario: A Search for Identity A rather simple question was asked: What kind of architecture is private and introvert but also welcoming, climatic and humble? The answer was starring us in the face! The very identity of Iranian Vernacular Architecture in the Desert! The architecture of vernacular residential buildings of Iran in hot and arid climates such as Kerman, is simple, introvert, has a great sense of privacy and it overcomes the challenge posed by the harsh sunlight so elegantly. It sits so peacefully within the desert; with a minimal and humble appearance. Kerman, Iran Keywords of Design Light, Introvert, Private, Climate
Main Render
O CONCEPT The facade of such buildings is so void of imposing elements and blends so smoothly with the surroundings that they seem somewhat “facade-less” or perhaps in another sense of the matter “faceless”. It is only when you step inside them that you begin to appreciate all that they have to offer. They hide a priceless gem within them. An introvert “oasis” in the heart of their architecture; one second you our outside facing the unforgiving desert; another, you are surrounded by a cool, welcoming garden right in the middle of the building. The only part of the facade thats stands out and has any ornamental design is the entrance; and that is to show the welcoming nature of the architecture.
The elevation is consisted of two paris: a tall wall that acts as the view blocking view facade and a perforated screen in front of green life. The structural consule creates a seventy-centimeter gap for planting grren life; which is wide enough for even trees to grow. This “Transparency control” lets the user enjoy the sunlight without having privacy issues. The detail is made of bricks which allows light into the bathroom but block the view.
The facade is comprised of two barriers: one made of concrete,
The second veil is a perforated brick wall that represent the second
blocking the view of the street. it represents the first or outter veil
or inner veil of the house.this barrier is not as tough and solid as the
of the house protecting the safe hacen within from unfamiliar eyes
first one because it must be welcoming to those who are worthy to
it is a subtle methaphore of an Iranian proverb regarding privacy.
approach the haven within.
The skylight allows controlled
The two-story tall green house
sunlight further into the building
brings in a lucid light from the
to enhance the feeling of space in
roof as well as giving feeling
the master bedroom
of life to the spaces inside the house
The eastern set back along the
The setback on the southern
side of the building allows for a
facade allows for a heavy green
natural light intake which will il-
life to be incorporated into the
luminate many of the spaces of
design
the house
The general volume and sethbacks Illustration of all the set backs from the entire volume of the building
The cutouts from the original volume
The rough structure remaining after the cuts
O DESIGN PROCESS The Structure of the building is post-tension concrete to allow for maximum architectural flexibility. this meant that any part of the roof could be omitted to create an intake of lighting.
The northern set back is turned into a green house hangning be-
Master bedroom
tween the groundfloor and first
skylight
floor; it is veiled behind a perforated brick wall to create a sense of privacy next to nature
Master bedroom overlooking the yard
The green house lighting a lucid
The pool-side part of living
light all throughout the house
room
Groundfloor Plan
First Floor Plan
O THE SEARCH FOR IDENTITY Some of the characteristics of this “architectural identity” are listed here: a central courtyard with water and green life, a humble but compact architecture, introvert and “faceless” from the outside, conveying a sense of home and security, welcoming and surrounding, control and direction of sunlight and using indirect sunlight for lighting. The “essence” of this identity must be preserved in our design but it has to be given a new and modern form by enjoying the technological advantages of the our age: - the facade is a faceless - instead of a central garden a central, two-story patio is designed - the direct sunlight will be turned into “lucid light” by the setbacks and roof omissions to create indirect lighting - the element of water will be used in a manner that is both inside the house and outside in the yard in doing so the reflection of direct sunlight in the water is seen all over the living room throughout the day which creates a soothing sense of space.
The master bedroom skylight is designed to block the hot glazing sunlight of the summer but allow the
The eastern skylight
sunlight of the winter in
luminates even the living room on the groundfloor
with
pleasant lucid light
The terrace of the master bed-
The sunlight in the pool is reflected in-
room is deep enough to let the
side the living room creating soothing
edge of the roof act as a suitable
water ripple reflections
sunshade
a
O INTERIOR DESIGN Some of the characteristics of this “architectural identity” are listed here: a central courtyard with water and green life, a humble but compact architecture, introvert and “faceless” from the outside, conveying a sense of home and security, welcoming and surrounding, control and direction of sunlight and using indirect sunlight for lighting. The “essence” of this identity must be preserved in our design but it has to be given a new and modern form by enjoying the technological advantages of the our age: - the facade is a faceless - instead of a central garden a central, two-story patio is designed - the direct sunlight will be turned into “lucid light” by the setbacks and roof omissions to create indirect lighting - the element of water will be used in a manner that is both inside the house and outside in the yard in doing so the reflection of direct sunlight in the water is seen all over the living room throughout the day which creates a soothing sense of space.
O INTERIOR DESIGN MATERIAL BOARD
Pine Wood
Cremo Delicato Marble
Mezzanotte Marble
Calcatte Marble
Silver Fusion Marble
Appiani Tiles
O ABOUT SPACES AND DESIGN
Foot Spa
AntonioLupi Bath Tub
AntonioLupi Toilet
Guest Wc Plan