Class: 01 Introduction
Introduction
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What is SEO? Why do you need SEO? What is the future of SEO service? Types of SEO base on technique How do Search Engine work? Details about SERP
What is SEO?
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. Which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Learn More:
https://www.youtube.com/watch?v=hF515-0Tduk https://www.youtube.com/watch?v=R-XxAk8-OXY
Why do you need SEO?
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It can help you build your brand An optimized website earns more traffic SEO doesn’t require you to pay for ad space It helps your target audience find your site It boosts your Conversion rate It can help you stay ahead of your competitors
Learn More:
https://www.youtube.com/watch?v=tMYxqM_O21Y
What is the future of SEO service?
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Black hat SEO will get you where you want to go faster. It usually costs less because you are taking shortcuts to the top by going against Google Guidelines. In fact, many black hat SEO tactics are specifically called out in the guidelines as things you should NOT do. As such, they carry the risk that your website and/or content will rank lower, be banned from search results, or demoted the next time Google updates its ranking algorithm. (More on that below.)
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White hat SEO techniques adhere to Google Webmaster Guidelines but usually take longer and cost more to implement. White hat SEO carries far less risk and tends to deliver lasting and compounding value over time. Most reputable SEO and content marketing companies use white hat SEO tools and techniques.
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Grey hat SEO falls somewhere in the middle as these tactics are not specifically called out in Google’s Guidelines. Be cautious taking this path as it is not safe to assume that just because a specific technique isn’t labeled or mentioned as being deceptive and one that will get you into trouble, that it will shield you from demotion or penalty.
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Negative SEO is the practice of implementing black or grey hat SEO techniques on someone else’s website with the intent of causing harm. Harming your competitors makes room for you to move up in search results.
Learn More: https://www.youtube.com/watch?v=0eKVizvYSUQ
Search Engine Result Page (SERP)
Search Engine Result Page (SERP)
Search Engine Result Page (SERP)
Search Engine Result Page (SERP)
Search Engine Result Page (SERP)
Learn More: https://yoast.com/elements-of-the-google-search-result-page/ Learn More: https://www.youtube.com/watch?v=0OPr0fxY_x4