Class: 02 Subject: Fundamentals & Glossary
Fundamentals & Glossary
● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
Keyword Keyword Staffing Keyword Types Niche LSI LTK EMD PPC/CPC Backlink Anchor Text HTTP and HTTPS HTTP Status Codes CTR Bounce Rate Dwell Time Google Algorithm
What is a Keyword?
Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site.
Learn More: https://www.youtube.com/watch?v=Xb-DXstOD2E
What is keyword stuffing? "Keyword stuffing" refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose).
Learn More: https://www.youtube.com/watch?v=7y-m_jiayLQ
Keyword Types
1. 2. 3. 4. 5. 6. 7. 8. 9.
Product or Service Keyword (Mobile Phone) Brand Keyword (Nokia Mobile Phone) Modifiers Keyword (Latest Mobile Phone) Entity Keyword (2690 Nokia Mobile Phone) Geographical Keyword (Nokia Mobile Shop in Dhaka) Call to Action (Buy Mobile Phone) Educational Keyword (How to Replace Mobile Battery) B2B Keyword (Nokia Mobile Wholesale) Other Keywords
Learn More: https://www.youtube.com/watch?v=RQ4fhYpRXfM
What is Niche in SEO?
An SEO Niche refers to a 'corner' of the market in which to target your articles for a website. SEO means search engine optimisation. By finding a corner of any given market, you have more chance to rank a website for its various keywords than you would the main topic.
Learn More: https://www.webfx.com/blog/seo/seo-niche/ https://detailed.com/profitable-seo-niches/
LSI (Latent semantic indexing) Keyword
Learn More: https://backlinko.com/hub/seo/lsi
LTK (Long Tail Keyword)
Long-tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific
Learn More: https://www.youtube.com/watch?v=a6sqyOh0Njc Learn More: https://backlinko.com/hub/seo/long-tail-keywords
EMD ( Exact Match Domain)
An exact match domain (or EMD) is a website domain that includes the keywords you're targeting right in the search results. ... Taking out keyword-stuffed domains was a reliable way to boost your search rankings, at least until Google caught on—which they always do when it comes to black-hat SEO tactics
Learn More: https://www.bluecorona.com/blog/are-exact-match-domains-effective-for-seo/
PPC ( Pay-Per-Click)
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn� those visits organically. Search engine advertising is one of the most popular forms of PPC.
What is a Backlink? Backlinks are incoming links to a webpage. When a web page links to any other page, it's called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google.
Anchor Text Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text.
Learn More: https://www.youtube.com/watch?v=1Jz-aWiW4pk
HTTP and HTTPS (Hypertext Transfer Protocol Secure)
Lean More: https://www.keycdn.com/blog/difference-between-http-and-https
HTTP Status Codes
Learn More: https://moz.com/learn/seo/http-status-codes
CTR (Click-Through Rate)
Click-through rate is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.
Bounce Rate
One of the most underestimated and under-valued metrics of any website's SEO campaign is the site's “bounce rate�. ... Bounce rate is the percentage of visitors that open a website and leave before spending an amount of time that is deemed significant by the search engine.
Dwell Time Dwell time is the length of time a person spends looking at a webpage after they've clicked a link on a SERP page, but before clicking back to the SERP results. You've done this lots of times, most likely. It's that brief moment when you evaluate the webpage you just clicked to visit.
Learn More: https://www.ezdia.com/dwell-time-vs-bounce-rate-vs-time-on-page-whats-the-difference/
Google Algorithm