GM 6MC REVIEW 2014/15 1
CONTENT
GM QUOTE
1
30-60-90 STRATEGY
1
KEY FIGURES OCT 2014
2
KEY FIGURES NOV 2014
4
INTERVIEW WITH SHWETA SINGH
6
KEY FIGURES DEC 2014
8
KEY FIGURES JAN 2015
10
ONLINE REPUTATION
12
KEY FIGURES FEB 2015
14
KEY FIGURES MARCH 2015
16
ROLES AND RESPONSIBILITIES
18
GM’S 6MC OUTLOOK
20
CONTACT
22
A man doesn’t last long on what he has done. He has to keep on delivering. With that in mind, I intend to maintain the same humble and hardworking approach that has brought us the good results I am happy to share in this report. TOMASZ MICHALAK, GM
30-60-90 STRATEGY Management is nothing more than motivating other people
I strongly believe that to be a successful manager, I’ll need to find a way to artfully navigate the inherent tensions and opportunities that live between the needs of my employees and the goals of my organization.
Find ways to advertise meeting and function facilities via online agencies as well as past and current customers’ database. Increase revenue from meeting and conference department. Optimise rates and availability according to the vagaries of the marketplace and fluctuation of demand. 90 DAYS STRATEGY Reward and recognise team members for their contribution and achievements in their first three months. Reflect on the past two months and see how to further improve the operations in order to maximise the occupancy and revenue. Ensure that the meeting and conference budget is met for the next three months ahead. Develop a long term plan for LNR and via promo codes in order to increase direct booking and fight back the commission.
30 DAYS STRATEGY In my first 30 days I intend to learn company policies and procedures through company training and self-education about corporate policies, company culture, equipment and techniques. Arrange meetings with General Managers of competitive set as well as project operations of major entertainment institution ex. Fairfield Halls, Whitgift Centre, etc. with the view to boosting cooperation for mutual benefit. Organise appraisal sessions with each team member to evaluate the ability of each team member as well as their ambitions and aspirations. Assign various responsibilities (projects) to all team members.
Take more active role in optimisation of the hotel website to bring it to the competitors’ level via updated visual content and structure. Take charge of optimising SEO to bring visibility to the hotel’s unique selling points. THE SKILL-SET I will apply my management sills and knowledge to make sure that projects are completed, that work is of the highest possible quality, that employees are motivated and engaged, and that policies and procedures are followed. My key management skills and practices fall into three areas:
Optimise rates and availability in a frequent and systematic way to achieve revenue growth. Review meeting and conference pricing. Prepare SWOT and daily ring around. Set prices accordingly. Organise refurbishment of Giddins and Boswell rooms with the view to open new revenue streams. Organise appraisal sessions with each team member to evaluate the ability of each team member as well as their ambitions and aspirations.
PERFORMANCE Hiring Employees Onboarding Employees Managing Performance Process Developing Employees PEOPLE Establishing Trust Motivating and Engaging Employees Delegating Responsibilities Managing Conflicts
60 DAYS STRATEGY Continue building professional relationships with team members by establishing trust ,using emotional intelligence and motivating and engaging through delegation, recognition and reward. Improve segmentation of database eg. leisure, business, conferences and target via special offers and promotion during winter months.
BUSINESS Managing time Managing Project Managing budget Adhering to policies and regulations
1
Lansdowne Hotels Ltd
KEY FIGURES OCT 2014
The Lansdowne Hotel, Croydon Profit and Loss Account for October 2014
Accounts Status:
AGREED WITH CLIENT
1. SUMMARY OCTOBER 2014 Actual
%
Budget
CUMULATIVE / YTD
%
Variance
Last Year
Actual
%
Budget
%
Variance
Last Year
DEPARTMENTAL INCOME Rooms Food and Beverage Room Hire Other Operated Departments
69,201 1,805 3,521 193
92.6% 2.4% 4.7% 0.3%
68,950 0 2,111 0
97.0% 0.0% 3.0% 0.0%
+ 252 + 1,805 + 1,410 + 193
67,386 1,868 1,955 77
69,201 1,805 3,521 193
92.6% 2.4% 4.7% 0.3%
68,950 0 2,111 0
97.0% 0.0% 3.0% 0.0%
+ 252 + 1,805 + 1,410 + 193
67,386 1,868 1,955 77
TOTAL REVENUE
74,720
100.0%
71,061
100.0%
+ 3,660
71,286
74,720
100.0%
71,061
100.0%
+ 3,660
71,286
DEPARTMENTAL EXPENSES Rooms Food and Beverage Room Hire Other Operated Departments
27,279 1,793 0 0
39.4% 99.3% 0.0% 0.0%
28,588 205 0 0
41.5% 0.0% 0.0% 0.0%
- 1,309 + 1,588 0 0
28,181 1,806 0 0
27,279 1,793 0 0
39.4% 99.3% 0.0% 0.0%
28,588 205 0 0
41.5% 0.0% 0.0% 0.0%
- 1,309 + 1,588 0 0
28,181 1,806 0 0
TOTAL DEPARTMENTAL EXPS
29,072
38.9%
28,793
40.5%
+ 279
29,987
29,072
38.9%
28,793
40.5%
+ 279
29,987
TOTAL DEPARTMENTAL PROFIT
45,648
61.1%
42,268
59.5%
+ 3,380
41,300
45,648
61.1%
42,268
59.5%
+ 3,380
41,300
6,850 1,561 0 1,893 2,279
9.2% 2.1% 0.0% 2.5% 3.1%
5,139 1,230 0 1,974 3,170
7.2% 1.7% 0.0% 2.8% 4.5%
+ 1,711 + 331 0 - 81 - 891
4,524 1,503 0 2,114 3,233
6,850 1,561 0 1,893 2,279
9.2% 2.1% 0.0% 2.5% 3.1%
5,139 1,230 0 1,974 3,170
7.2% 1.7% 0.0% 2.8% 4.5%
+ 1,711 + 331 0 - 81 - 891
4,524 1,503 0 2,114 3,233
TOTAL UNDISTRIBUTED EXPS
12,583
16.8%
11,513
16.2%
+ 1,070
11,374
12,583
16.8%
11,513
16.2%
+ 1,070
11,374
GROSS OPERATING PROFIT
33,065
44.3%
30,755
43.3%
+ 2,310
29,926
33,065
44.3%
30,755
43.3%
+ 2,310
29,926
FIXED CHARGES Management Fees Service Charge Rates Insurance Equipment Leasing
4,100 0 2,435 1,127 0
5.5% 0.0% 3.3% 1.5% 0.0%
4,500 0 2,439 1,107 0
6.3% 0.0% 3.4% 1.6% 0.0%
- 400 0 -4 + 20 0
4,242 0 2,447 1,126 0
4,100 0 2,435 1,127 0
5.5% 0.0% 3.3% 1.5% 0.0%
4,500 0 2,439 1,107 0
6.3% 0.0% 3.4% 1.6% 0.0%
- 400 0 -4 + 20 0
4,242 0 2,447 1,126 0
TOTAL FIXED CHARGES
7,662
10.3%
8,046
11.3%
- 384
7,816
7,662
10.3%
8,046
11.3%
- 384
7,816
25,403
34.0%
22,709
32.0%
+ 2,695
22,110
25,403
34.0%
22,709
32.0%
+ 2,695
22,110
FUNDING and MISC COSTS Rent Bank & Loan Interest Miscellaneous Costs Pre-Opening Costs
7,000 0 2,248 0
9.4% 0.0% 3.0% 0.0%
7,000 0 0 0
9.9% 0.0% 0.0% 0.0%
0 0 + 2,248 0
7,000 0 1,390 0
7,000 0 2,248 0
9.4% 0.0% 3.0% 0.0%
7,000 0 0 0
9.9% 0.0% 0.0% 0.0%
0 0 + 2,248 0
7,000 0 1,390 0
TOTAL FUNDING AND MISC COSTS
9,248
12.4%
7,000
9.9%
+ 2,248
8,390
9,248
12.4%
7,000
9.9%
+ 2,248
8,390
16,155
21.6%
15,709
22.1%
+ 447
13,720
16,155
21.6%
15,709
22.1%
+ 447
13,720
4,116 0
5.5% 0.0%
4,116 0
5.8% 0.0%
0 0
4,116 0
4,116 0
5.5% 0.0%
4,116 0
5.8% 0.0%
0 0
4,116 0
12,039
16.1%
11,593
16.3%
+ 447
9,604
12,039
16.1%
11,593
16.3%
+ 447
9,604
0
0
0
UNDISTRIBUTED EXPENSES Administration and General Sales and Marketing Franchise Fees Property Maintenance Utilities
EBITDA
NET OPERATING INCOME Depreciation FF&E Reserve NOI AFTER DEPRECIATION Checksum
0
0
0
42 1,302 1,192 1,922
42 1,302 1,147 0
0 0 + 45 + 1,922
42 1,302 1,137 1,873
1,302 1,192 1,922
1,302 1,147 0
+ 45 + 1,922
1,302 1,137 1,873
91.55% 1.61
88.10% 0.00
+ 3.46% 1.61
87.33% 1.65
91.55% 1.61
88.10% 0.00
+ 3.46% 1.61
87.33% 1.65
£58.05 £53.15
£60.11 £52.96
- £2.06 + £0.19
£59.27 £51.76
£58.05 £53.15
£60.11 £52.96
- £2.06 + £0.19
£59.27 £51.76
98.02% 106.09%
0.00% 0.00%
+ 98.02% + 106.09%
82.24% 220.29%
98.02% 106.09%
0.00% 0.00%
+ 98.02% + 106.09%
82.24% 220.29%
16,468 22.04% £13.82 0.00%
16,634 23.41% £14.50 0.00%
- 166 - 1.37% - £0.69 0.00%
15,614 21.90% £13.73 0.00%
16,468 22.04% £13.82 0.00%
16,634 23.41% £14.50 0.00%
- 166 - 1.37% - £0.69 0.00%
15,614 21.90% £13.73 0.00%
£5.68
£6.81
- £1.13
£8.06
£5.68
£6.81
- £1.13
£8.06
STATISTICS Number of Rooms Rooms Available Rooms Occupied Sleepers Occupancy Guest Density Average Room Rate REVPAR Food COS % Liquor COS % Total Payroll Payroll % Rooms Payroll per Room Let F&B Payroll % Agency Commission per Room Let
Book6 - P&L
Page 1 of 13
12/11/2014; 14:18
Lansdowne Hotels Ltd The Lansdowne Hotel, Croydon Profit and Loss Account for October 2014
Accounts Status:
AGREED WITH CLIENT
2. ROOMS OCTOBER 2014 Actual
%
Budget
%
CUMULATIVE / YTD Variance
Last Year
Actual
%
Budget
%
Variance
Last Year
REVENUE Room Revenue Chargebacks & Adjustments No Show & Cancellation Charges
67,608 0 1,593
97.7% 0.0% 2.3%
68,950 0 0
100.0% 0.0% 0.0%
- 1,342 0 + 1,593
64,857 (9) 2,537
67,608 0 1,593
97.7% 0.0% 2.3%
68,950 0 0
100.0% 0.0% 0.0%
- 1,342 0 + 1,593
64,857 (9) 2,537
TOTAL ROOM REVENUE
69,201
100.0%
68,950
100.0%
+ 252
67,386
69,201
100.0%
68,950
100.0%
+ 252
67,386
STAFF COSTS Reception Housekeeping Staff Benefits Agency Housekeeping Staff
9,456 0 25 6,986
13.7% 0.0% 0.0% 10.1%
10,126 6,508 0 0
14.7% 9.4% 0.0% 0.0%
- 669 - 6,508 + 25 + 6,986
15,614 0 0 0
9,456 0 25 6,986
13.7% 0.0% 0.0% 10.1%
10,126 6,508 0 0
14.7% 9.4% 0.0% 0.0%
- 669 - 6,508 + 25 + 6,986
15,614 0 0 0
16,468
23.8%
16,634
24.1%
- 166
15,614
16,468
23.8%
16,634
24.1%
- 166
15,614
32 0 6,774 0 0 0 0 605 3,173 0 0 226 0 0 0
CPOR £0.03 £0.00 £5.68 £0.00 £0.00 £0.00 £0.00 £0.51 £2.66 £0.00 £0.00 £0.19 £0.00 £0.00 £0.00
0 94 7,811 0 0 0 0 1,136 2,822 0 0 0 34 0 57
CPOR £0.00 £0.08 £6.81 £0.00 £0.00 £0.00 £0.00 £0.99 £2.46 £0.00 £0.00 £0.00 £0.03 £0.00 £0.05
+ 32 - 94 - 1,037 0 0 0 0 - 530 + 352 0 0 + 226 - 34 0 - 57
0 0 9,168 0 0 0 0 718 2,558 0 0 0 122 0 0
32 0 6,774 0 0 0 0 605 3,173 0 0 226 0 0 0
CPOR £0.03 £0.00 £5.68 £0.00 £0.00 £0.00 £0.00 £0.51 £2.66 £0.00 £0.00 £0.19 £0.00 £0.00 £0.00
0 94 7,811 0 0 0 0 1,136 2,822 0 0 0 34 0 57
CPOR £0.00 £0.08 £6.81 £0.00 £0.00 £0.00 £0.00 £0.99 £2.46 £0.00 £0.00 £0.00 £0.03 £0.00 £0.05
+ 32 - 94 - 1,037 0 0 0 0 - 530 + 352 0 0 + 226 - 34 0 - 57
0 0 9,168 0 0 0 0 718 2,558 0 0 0 122 0 0
0
£0.00
0
£0.00
0
0
0
£0.00
0
£0.00
0
0
TOTAL OTHER EXPENSES
10,811
£9.07
11,954
£10.42
- 1,143
12,567
10,811
£9.07
11,954
£10.42
- 1,143
12,567
TOTAL ROOMS EXPENSES
27,279
39.4%
28,588
41.5%
- 1,309
28,181
27,279
39.4%
28,588
41.5%
- 1,309
28,181
NET ROOMS PROFIT
41,922
60.6%
40,362
58.5%
+ 1,561
39,205
41,922
60.6%
40,362
58.5%
+ 1,561
39,205
TOTAL STAFF COSTS OTHER EXPENSES Book Out Costs Cleaning Supplies Commission Contract Services Crockery & China Equipment Rental Flowers & Decorations Guest Supplies Laundry Licences Linen Operating Supplies Printing & Stationery Sky TV Miscellaneous Reservation Fees
Book6 - P&L
Page 2 of 13
3
12/11/2014; 14:18
Lansdowne Hotels Ltd
KEY FIGURES NOV 2014
The Lansdowne Hotel, Croydon Profit and Loss Account for November 2014
Accounts Status:
AGREED WITH CLIENT
1. SUMMARY NOVEMBER 2014 Actual
%
Budget
%
CUMULATIVE / YTD Variance
Last Year
Actual
%
Budget
%
Variance
Last Year
DEPARTMENTAL INCOME Rooms Food and Beverage Room Hire Other Operated Departments
58,920 1,326 2,186 0
94.4% 2.1% 3.5% 0.0%
51,028 0 1,860 0
96.5% 0.0% 3.5% 0.0%
+ 7,892 + 1,326 + 326 0
50,594 1,106 1,167 60
128,121 3,131 5,707 193
93.4% 2.3% 4.2% 0.1%
119,977 0 3,971 0
96.8% 0.0% 3.2% 0.0%
+ 8,144 + 3,131 + 1,736 + 193
117,980 2,975 3,122 137
TOTAL REVENUE
62,431
100.0%
52,888
100.0%
+ 9,544
52,928
137,152
100.0%
123,948
100.0%
+ 13,203
124,214
DEPARTMENTAL EXPENSES Rooms Food and Beverage Room Hire Other Operated Departments
27,008 1,678 0 0
45.8% 126.6% 0.0% 0.0%
26,108 205 0 0
51.2% 0.0% 0.0% 0.0%
+ 899 + 1,473 0 0
29,758 1,500 0 0
54,287 3,471 0 0
42.4% 110.9% 0.0% 0.0%
54,696 410 0 0
45.6% 0.0% 0.0% 0.0%
- 409 + 3,061 0 0
57,939 3,306 0 0
TOTAL DEPARTMENTAL EXPS
28,686
45.9%
26,313
49.8%
+ 2,372
31,258
57,758
42.1%
55,106
44.5%
+ 2,652
61,244
TOTAL DEPARTMENTAL PROFIT
33,746
54.1%
26,575
50.2%
+ 7,171
21,670
79,394
57.9%
68,842
55.5%
+ 10,552
62,969
5,764 1,554 0 1,038 2,206
9.2% 2.5% 0.0% 1.7% 3.5%
4,857 1,230 0 1,974 3,193
9.2% 2.3% 0.0% 3.7% 6.0%
+ 906 + 324 0 - 936 - 987
4,758 684 0 1,333 2,153
12,613 3,115 0 2,930 4,485
9.2% 2.3% 0.0% 2.1% 3.3%
9,996 2,460 0 3,948 6,363
8.1% 2.0% 0.0% 3.2% 5.1%
+ 2,617 + 655 0 - 1,018 - 1,878
9,282 2,187 0 3,447 5,386
TOTAL UNDISTRIBUTED EXPS
10,561
16.9%
11,254
21.3%
- 693
8,928
23,144
16.9%
22,767
18.4%
+ 377
20,302
GROSS OPERATING PROFIT
23,185
37.1%
15,320
29.0%
+ 7,864
12,741
56,250
41.0%
46,075
37.2%
+ 10,175
42,667
FIXED CHARGES Management Fees Service Charge Rates Insurance Equipment Leasing
4,100 0 2,357 1,114 0
6.6% 0.0% 3.8% 1.8% 0.0%
4,500 0 2,439 1,107 0
8.5% 0.0% 4.6% 2.1% 0.0%
- 400 0 - 82 +7 0
4,426 0 2,368 896 0
8,200 0 4,792 2,241 0
6.0% 0.0% 3.5% 1.6% 0.0%
9,000 0 4,878 2,214 0
7.3% 0.0% 3.9% 1.8% 0.0%
- 800 0 - 86 + 27 0
8,668 0 4,815 2,023 0
TOTAL FIXED CHARGES
7,571
12.1%
8,046
15.2%
- 475
7,690
15,233
11.1%
16,092
13.0%
- 859
15,506
15,613
25.0%
7,274
13.8%
+ 8,339
5,051
41,017
29.9%
29,983
24.2%
+ 11,034
27,162
FUNDING and MISC COSTS Rent Bank & Loan Interest Miscellaneous Costs Pre-Opening Costs
7,000 0 (233) 0
11.2% 0.0% -0.4% 0.0%
7,000 0 0 0
13.2% 0.0% 0.0% 0.0%
0 0 - 233 0
7,000 0 1,509 0
14,000 0 2,015 0
10.2% 0.0% 1.5% 0.0%
14,000 0 0 0
11.3% 0.0% 0.0% 0.0%
0 0 + 2,015 0
14,000 0 2,899 0
TOTAL FUNDING AND MISC COSTS
6,767
10.8%
7,000
13.2%
- 233
8,509
16,015
11.7%
14,000
11.3%
+ 2,015
16,899
NET OPERATING INCOME
8,847
14.2%
274
0.5%
+ 8,572
(3,458)
25,002
18.2%
15,983
12.9%
+ 9,019
10,262
Depreciation FF&E Reserve
4,116 0
6.6% 0.0%
4,116 0
7.8% 0.0%
0 0
4,116 0
8,233 0
6.0% 0.0%
8,233 0
6.6% 0.0%
0 0
8,233 0
NOI AFTER DEPRECIATION
4,730
7.6%
(3,842)
-7.3%
+ 8,572
(7,574)
16,770
12.2%
7,751
6.3%
+ 9,019
2,030
0
0
(0)
UNDISTRIBUTED EXPENSES Administration and General Sales and Marketing Franchise Fees Property Maintenance Utilities
EBITDA
Checksum
0
0
(0)
42 1,260 1,125 1,775
42 1,260 967 0
0 0 + 158 + 1,775
42 1,260 954 1,484
2,562 2,317 3,697
2,562 2,114 0
+ 203 + 3,697
2,562 2,091 3,357
89.29% 1.58
76.75% 0.00
+ 12.54% 1.58
75.71% 1.56
90.44% 1.60
82.51% 0.00
+ 7.92% 1.60
81.62% 1.61
£52.37 £46.76
£52.77 £40.50
- £0.40 + £6.26
£53.03 £40.15
£55.30 £50.01
£56.75 £46.83
- £1.46 + £3.18
£56.42 £46.05
116.64% 172.87%
0.00% 0.00%
+ 116.64% + 172.87%
127.02% 188.33%
111.11% 109.93%
0.00% 0.00%
+ 111.11% + 109.93%
98.47% 206.13%
16,005 25.64% £14.23 0.00%
16,030 30.31% £16.58 0.00%
- 25 - 4.67% - £2.35 0.00%
16,054 30.33% £16.83 0.00%
32,473 23.68% £14.02 0.00%
32,664 26.35% £15.45 0.00%
- 191 - 2.68% - £1.44 0.00%
31,668 25.50% £15.15 0.00%
£6.05
£6.81
- £0.76
£10.14
£5.86
£6.81
- £0.95
£9.01
STATISTICS Number of Rooms Rooms Available Rooms Occupied Sleepers Occupancy Guest Density Average Room Rate REVPAR Food COS % Liquor COS % Total Payroll Payroll % Rooms Payroll per Room Let F&B Payroll % Agency Commission per Room Let
Book9 - P&L
Page 1 of 13
10/12/2014; 14:05
Lansdowne Hotels Ltd The Lansdowne Hotel, Croydon Profit and Loss Account for November 2014
Accounts Status:
AGREED WITH CLIENT
2. ROOMS NOVEMBER 2014 Actual
%
Budget
%
CUMULATIVE / YTD Variance
Last Year
Actual
%
Budget
%
Variance
Last Year
REVENUE Room Revenue Chargebacks & Adjustments No Show & Cancellation Charges
57,549 0 1,371
97.7% 0.0% 2.3%
51,028 0 0
100.0% 0.0% 0.0%
+ 6,521 +0 + 1,371
48,585 0 2,010
125,157 0 2,964
97.7% 0.0% 2.3%
119,977 0 0
100.0% 0.0% 0.0%
+ 5,180 +0 + 2,964
113,442 (9) 4,547
TOTAL ROOM REVENUE
58,920
100.0%
51,028
100.0%
+ 7,892
50,594
128,121
100.0%
119,977
100.0%
+ 8,144
117,980
STAFF COSTS Reception Housekeeping Staff Benefits Agency Housekeeping Staff
9,669 0 50 6,286
16.4% 0.0% 0.1% 10.7%
10,126 5,905 0 0
19.8% 11.6% 0.0% 0.0%
- 457 - 5,905 + 50 + 6,286
15,904 0 150 0
19,126 0 75 13,272
14.9% 0.0% 0.1% 10.4%
20,251 12,413 0 0
16.9% 10.3% 0.0% 0.0%
- 1,126 - 12,413 + 75 + 13,272
31,518 0 150 0
16,005
27.2%
16,030
31.4%
- 25
16,054
32,473
25.3%
32,664
27.2%
- 191
31,668
0 15 6,809 0 0 0 0 1,182 2,998 0 0 0 0 0 0
CPOR £0.00 £0.01 £6.05 £0.00 £0.00 £0.00 £0.00 £1.05 £2.66 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00
0 79 6,585 0 0 0 0 957 2,379 0 0 0 29 0 48
CPOR £0.00 £0.08 £6.81 £0.00 £0.00 £0.00 £0.00 £0.99 £2.46 £0.00 £0.00 £0.00 £0.03 £0.00 £0.05
0 - 65 + 223 0 0 0 0 + 224 + 619 0 0 0 - 29 0 - 48
0 0 9,669 0 0 0 0 1,064 2,806 0 0 0 118 0 46
32 15 13,583 0 0 0 0 1,787 6,171 0 0 226 0 0 0
CPOR £0.01 £0.01 £5.86 £0.00 £0.00 £0.00 £0.00 £0.77 £2.66 £0.00 £0.00 £0.10 £0.00 £0.00 £0.00
0 173 14,396 0 0 0 0 2,093 5,200 0 0 0 63 0 106
CPOR £0.00 £0.08 £6.81 £0.00 £0.00 £0.00 £0.00 £0.99 £2.46 £0.00 £0.00 £0.00 £0.03 £0.00 £0.05
+ 32 - 159 - 813 0 0 0 0 - 306 + 971 0 0 + 226 - 63 0 - 106
0 0 18,837 0 0 0 0 1,782 5,364 0 0 0 241 0 46
0
£0.00
0
£0.00
0
0
0
£0.00
0
£0.00
0
0
TOTAL OTHER EXPENSES
11,003
£9.78
10,078
£10.42
+ 924
13,703
21,814
£9.41
22,032
£10.42
- 218
26,270
TOTAL ROOMS EXPENSES
27,008
45.8%
26,108
51.2%
+ 899
29,758
54,287
42.4%
54,696
45.6%
- 409
57,939
NET ROOMS PROFIT
31,912
54.2%
24,920
48.8%
+ 6,993
20,837
73,835
57.6%
65,281
54.4%
+ 8,553
60,042
TOTAL STAFF COSTS OTHER EXPENSES Book Out Costs Cleaning Supplies Commission Contract Services Crockery & China Equipment Rental Flowers & Decorations Guest Supplies Laundry Licences Linen Operating Supplies Printing & Stationery Sky TV Miscellaneous Reservation Fees
Book9 - P&L
Page 2 of 13
5
10/12/2014; 14:05
INTERVIEW WITH SHWETA SIGNH Team Leader
How do you define leadership?
I must disagree, we have fairly elaborate reward and recognition program here at Lansdowne which should give you enough leverage to get your team to participate.
I could talk about leadership for a long time as this is such a huge topic. However, to me leadership is influence - nothing more, nothing less. In other words, if you can’t influence others, they won’t follow you. And if they won’t follow, you’re not a leader.
That’s good to know. But talking about challenges I am also very conscious that some team members are more technically skilled. This is very experienced team and I am sure they will easily forgive mistakes based on ability especially if the see you’re still growing. But if you violate their trust you will find it very difficult ever regain their confidence.
Do you agree that true leaders have to be born? Is leadership something that a person either possesses or doesn’t? Although it’s true that some people are born with greater natural gifts than others, the ability to lead is really a collection of skills, nearly all of which can be learned and improved. Leadership has many facets: respect, experience, emotional strength, people skills the list goes on and many of those facets are to a large extend intangible.
I shall definitely remember that tip. What do you think about change in general? John Steinbeck once said something quite profound. It’s in our nature to protect against change, particularly change for the better. empowerment brings constant change because it encourages people to grow and innovate. Change is the price of progress.
What is the best way of learning leadership skills? Successful leaders are learners. And the learning process is ongoing, a result of self-discipline and perseverance. One thing for sure though leadership is developed daily, not in a day.
I entirely agree. To those who have confidence in themselves, change is a stimulus because they believe they can make a difference and influence what goes around them. These people are the doers and motivators. What skills do you think will help you with challenges ahead of you?
What do you see the main challenges for a Team Leader at Lansdowne? Having to use leadership in its purest form.
Communication skills. I am deeply convinced that every message is filtered through the messenger who delivers it. If you consider messenger to be credible, then you believe the message has value. That’s the reasons actors are hired as promoters of products. No message can be delivered in the same way by different people.
Can you elaborate? Because of lack of leverage many people believe that you cannot be an effective leader in a hotel. What I mean is that in let’s say military leaders can use rank and, if all else fails, throw people into the brig. In business, bosses have tremendous leverage in the form of salary, benefits, and perks. In Lansdowne the only thing that will work is leadership in its purest form. I will have only my influence to aid me.
Right, thank you for your time Shweta, I look forward to working with you. Thank you.
7
Lansdowne Hotels Ltd
KEY FIGURES DEC 2014
The Lansdowne Hotel, Croydon Profit and Loss Account for December 2014
Accounts Status:
AGREED WITH CLIENT
1. SUMMARY DECEMBER 2014 Actual
%
Budget
%
CUMULATIVE / YTD Variance
Last Year
Actual
%
Budget
%
Variance
Last Year
DEPARTMENTAL INCOME Rooms Food and Beverage Room Hire Other Operated Departments
49,013 634 3,362 76
92.3% 1.2% 6.3% 0.1%
41,880 0 1,748 0
96.0% 0.0% 4.0% 0.0%
+ 7,132 + 634 + 1,614 + 76
41,082 917 1,017 186
177,134 3,765 9,068 269
93.1% 2.0% 4.8% 0.1%
161,858 0 5,719 0
96.6% 0.0% 3.4% 0.0%
+ 15,276 + 3,765 + 3,349 + 269
159,062 3,891 4,138 323
TOTAL REVENUE
53,085
100.0%
43,628
100.0%
+ 9,457
43,201
190,237
100.0%
167,577
100.0%
+ 22,660
167,415
DEPARTMENTAL EXPENSES Rooms Food and Beverage Room Hire Other Operated Departments
24,558 913 0 0
50.1% 144.0% 0.0% 0.0%
25,004 205 0 0
59.7% 0.0% 0.0% 0.0%
- 446 + 708 0 0
22,667 1,242 0 0
78,845 4,384 0 0
44.5% 116.4% 0.0% 0.0%
79,700 615 0 0
49.2% 0.0% 0.0% 0.0%
- 855 + 3,769 0 0
80,605 4,548 0 0
TOTAL DEPARTMENTAL EXPS
25,472
48.0%
25,209
57.8%
+ 262
23,909
83,229
43.8%
80,315
47.9%
+ 2,914
85,153
TOTAL DEPARTMENTAL PROFIT
27,613
52.0%
18,419
42.2%
+ 9,194
19,292
107,007
56.2%
87,261
52.1%
+ 19,746
82,262
UNDISTRIBUTED EXPENSES Administration and General Sales and Marketing Franchise Fees Property Maintenance Utilities
4,426 1,667 0 1,221 2,279
8.3% 3.1% 0.0% 2.3% 4.3%
4,714 1,230 0 1,974 3,100
10.8% 2.8% 0.0% 4.5% 7.1%
- 288 + 437 0 - 753 - 821
4,841 1,416 0 1,191 3,461
17,039 4,782 0 4,152 6,764
9.0% 2.5% 0.0% 2.2% 3.6%
14,710 3,690 0 5,922 9,462
8.8% 2.2% 0.0% 3.5% 5.6%
+ 2,329 + 1,092 0 - 1,770 - 2,699
14,123 3,603 0 4,638 8,847
TOTAL UNDISTRIBUTED EXPS
9,593
18.1%
11,017
25.3%
- 1,425
10,908
32,737
17.2%
33,784
20.2%
- 1,048
31,210
18,020
33.9%
7,402
17.0%
+ 10,619
8,385
74,271
39.0%
53,477
31.9%
+ 20,794
51,052
FIXED CHARGES Management Fees Service Charge Rates Insurance Equipment Leasing
4,100 0 2,435 1,127 0
7.7% 0.0% 4.6% 2.1% 0.0%
4,500 0 2,439 1,107 0
10.3% 0.0% 5.6% 2.5% 0.0%
- 400 0 -4 + 20 0
4,333 0 2,447 1,127 0
12,300 0 7,227 3,368 0
6.5% 0.0% 3.8% 1.8% 0.0%
13,500 0 7,317 3,321 0
8.1% 0.0% 4.4% 2.0% 0.0%
- 1,200 0 - 90 + 47 0
13,001 0 7,262 3,149 0
TOTAL FIXED CHARGES
7,662
14.4%
8,046
18.4%
- 384
7,907
22,895
12.0%
24,138
14.4%
- 1,243
23,412
10,359
19.5%
(644)
-1.5%
+ 11,003
478
51,376
27.0%
29,339
17.5%
+ 22,037
27,640
FUNDING and MISC COSTS Rent Bank & Loan Interest Miscellaneous Costs Pre-Opening Costs
7,000 0 1,480 0
13.2% 0.0% 2.8% 0.0%
7,000 0 0 0
16.0% 0.0% 0.0% 0.0%
0 0 + 1,480 0
7,000 0 0 0
21,000 0 3,495 0
11.0% 0.0% 1.8% 0.0%
21,000 0 0 0
12.5% 0.0% 0.0% 0.0%
0 0 + 3,495 0
21,000 0 2,899 0
TOTAL FUNDING AND MISC COSTS
8,480
16.0%
7,000
16.0%
+ 1,480
7,000
24,495
12.9%
21,000
12.5%
+ 3,495
23,899
NET OPERATING INCOME
1,878
3.5%
(7,644)
-17.5%
+ 9,522
(6,522)
26,881
14.1%
8,339
5.0%
+ 18,541
3,740
Depreciation FF&E Reserve
4,116 0
7.8% 0.0%
4,116 0
9.4% 0.0%
0 0
4,116 0
12,349 0
6.5% 0.0%
12,349 0
7.4% 0.0%
0 0
12,349 0
(2,238)
-4.2%
(11,761)
-27.0%
+ 9,522
(10,638)
14,532
7.6%
(4,010)
-2.4%
+ 18,541
(8,609)
0
0
(0)
GROSS OPERATING PROFIT
EBITDA
NOI AFTER DEPRECIATION Checksum
0
0
0
42 1,302 1,000 1,608
42 1,302 878 0
0 0 + 122 + 1,608
42 1,302 857 1,321
3,864 3,317 5,305
3,864 2,992 0
+ 325 + 5,305
3,864 2,948 4,678
76.80% 1.61
67.43% 0.00
+ 9.37% 1.61
65.82% 1.54
85.84% 1.60
77.43% 0.00
+ 8.41% 1.60
76.29% 1.59
£49.01 £37.64
£47.70 £32.17
+ £1.31 + £5.48
£47.94 £31.55
£53.40 £45.84
£54.10 £41.89
- £0.69 + £3.95
£53.96 £41.17
162.86% 100.00%
0.00% 0.00%
+ 162.86% + 100.00%
135.56% 135.03%
118.98% 107.69%
0.00% 0.00%
+ 118.98% + 107.69%
107.04% 187.10%
16,486 31.06% £16.49 0.00%
15,854 36.34% £18.06 0.00%
+ 632 - 5.28% - £1.57 0.00%
14,331 33.17% £16.72 0.00%
48,959 25.74% £14.76 0.00%
48,518 28.95% £16.22 0.00%
+ 441 - 3.22% - £1.46 0.00%
46,000 27.48% £15.60 0.00%
£4.22
£6.81
- £2.59
£6.37
£5.37
£6.81
- £1.44
£8.24
STATISTICS Number of Rooms Rooms Available Rooms Occupied Sleepers Occupancy Guest Density Average Room Rate REVPAR Food COS % Liquor COS % Total Payroll Payroll % Rooms Payroll per Room Let F&B Payroll % Agency Commission per Room Let
Book2 - P&L
Page 1 of 13
14/01/2015; 09:01
Lansdowne Hotels Ltd The Lansdowne Hotel, Croydon Profit and Loss Account for December 2014
Accounts Status:
AGREED WITH CLIENT
2. ROOMS DECEMBER 2014 Actual
%
Budget
%
CUMULATIVE / YTD Variance
Last Year
Actual
%
Budget
%
Variance
Last Year
REVENUE Room Revenue Chargebacks & Adjustments No Show & Cancellation Charges
47,943 0 1,069
97.8% 0.0% 2.2%
41,880 0 0
100.0% 0.0% 0.0%
+ 6,063 0 + 1,069
39,694 0 1,388
173,101 0 4,034
97.7% 0.0% 2.3%
161,858 0 0
100.0% 0.0% 0.0%
+ 11,243 +0 + 4,034
153,136 (9) 5,935
TOTAL ROOM REVENUE
49,013
100.0%
41,880
100.0%
+ 7,132
41,082
177,134
100.0%
161,858
100.0%
+ 15,276
159,062
STAFF COSTS Reception Housekeeping Staff Benefits Agency Housekeeping Staff
10,583 0 28 5,875
21.6% 0.0% 0.1% 12.0%
10,126 5,728 0 0
24.2% 13.7% 0.0% 0.0%
+ 457 - 5,728 + 28 + 5,875
14,016 0 316 0
29,709 0 103 19,148
16.8% 0.0% 0.1% 10.8%
30,377 18,141 0 0
18.8% 11.2% 0.0% 0.0%
- 668 - 18,141 + 103 + 19,148
45,534 0 466 0
TOTAL STAFF COSTS
16,486
33.6%
15,854
37.9%
+ 632
14,331
48,959
27.6%
48,518
30.0%
+ 441
46,000
0 0 4,224 0 0 0 0 1,371 2,286 0 0 191 0 0 0
CPOR £0.00 £0.00 £4.22 £0.00 £0.00 £0.00 £0.00 £1.37 £2.29 £0.00 £0.00 £0.19 £0.00 £0.00 £0.00
0 72 5,979 0 0 0 0 869 2,160 0 0 0 26 0 44
CPOR £0.00 £0.08 £6.81 £0.00 £0.00 £0.00 £0.00 £0.99 £2.46 £0.00 £0.00 £0.00 £0.03 £0.00 £0.05
0 - 72 - 1,755 0 0 0 0 + 502 + 126 0 0 + 191 - 26 0 - 44
0 0 5,462 0 0 0 0 1,182 1,568 0 0 0 122 0 0
32 15 17,807 0 0 0 0 3,158 8,457 0 0 417 0 0 0
CPOR £0.01 £0.00 £5.37 £0.00 £0.00 £0.00 £0.00 £0.95 £2.55 £0.00 £0.00 £0.13 £0.00 £0.00 £0.00
0 245 20,376 0 0 0 0 2,962 7,360 0 0 0 90 0 150
CPOR £0.00 £0.08 £6.81 £0.00 £0.00 £0.00 £0.00 £0.99 £2.46 £0.00 £0.00 £0.00 £0.03 £0.00 £0.05
+ 32 - 231 - 2,568 0 0 0 0 + 196 + 1,097 0 0 + 417 - 90 0 - 150
0 0 24,299 0 0 0 0 2,965 6,933 0 0 0 363 0 46
0
£0.00
0
£0.00
0
0
0
£0.00
0
£0.00
0
0
TOTAL OTHER EXPENSES
8,072
£8.07
9,151
£10.42
- 1,078
8,335
29,886
£9.01
31,183
£10.42
- 1,296
34,606
TOTAL ROOMS EXPENSES
24,558
50.1%
25,004
59.7%
- 446
22,667
78,845
44.5%
79,700
49.2%
- 855
80,605
NET ROOMS PROFIT
24,455
49.9%
16,876
40.3%
+ 7,578
18,415
98,289
55.5%
82,157
50.8%
+ 16,132
78,457
OTHER EXPENSES Book Out Costs Cleaning Supplies Commission Contract Services Crockery & China Equipment Rental Flowers & Decorations Guest Supplies Laundry Licences Linen Operating Supplies Printing & Stationery Sky TV Miscellaneous Reservation Fees
Book2 - P&L
Page 2 of 13
9
14/01/2015; 09:01
Lansdowne Hotels Ltd
KEY FIGURES JAN 2015
The Lansdowne Hotel, Croydon Profit and Loss Account for January 2015
Accounts Status:
AGREED WITH CLIENT
1. SUMMARY JANUARY 2015 Actual
%
Budget
CUMULATIVE / YTD
%
Variance
Last Year
Actual
%
Budget
%
Variance
Last Year
DEPARTMENTAL INCOME Rooms Food and Beverage Room Hire Other Operated Departments
47,468 495 1,898 8
95.2% 1.0% 3.8% 0.0%
39,635 0 1,886 0
95.5% 0.0% 4.5% 0.0%
+ 7,833 + 495 + 12 +8
39,345 1,149 2,672 36
224,602 4,260 10,967 278
93.5% 1.8% 4.6% 0.1%
201,493 0 7,605 0
96.4% 0.0% 3.6% 0.0%
+ 23,109 + 4,260 + 3,362 + 278
198,408 5,040 6,810 359
TOTAL REVENUE
49,870
100.0%
41,521
100.0%
+ 8,349
43,202
240,106
100.0%
209,098
100.0%
+ 31,009
210,617
DEPARTMENTAL EXPENSES Rooms Food and Beverage Room Hire Other Operated Departments
19,500 595 0 0
41.1% 120.2% 0.0% 0.0%
25,604 205 0 0
64.6% 0.0% 0.0% 0.0%
- 6,104 + 390 0 0
24,653 1,193 0 0
98,345 4,979 0 0
43.8% 116.9% 0.0% 0.0%
105,304 820 0 0
52.3% 0.0% 0.0% 0.0%
- 6,959 + 4,159 0 0
105,259 5,741 0 0
TOTAL DEPARTMENTAL EXPS
20,095
40.3%
25,809
62.2%
- 5,714
25,846
103,324
43.0%
106,124
50.8%
- 2,800
111,000
TOTAL DEPARTMENTAL PROFIT
29,775
59.7%
15,712
37.8%
+ 14,062
17,356
136,782
57.0%
102,974
49.2%
+ 33,808
99,618
4,766 1,694 0 947 3,563
9.6% 3.4% 0.0% 1.9% 7.1%
4,681 1,230 0 1,974 3,259
11.3% 3.0% 0.0% 4.8% 7.8%
+ 85 + 464 0 - 1,027 + 305
4,518 1,996 0 1,251 3,793
21,806 6,476 0 5,099 10,327
9.1% 2.7% 0.0% 2.1% 4.3%
19,391 4,920 0 7,896 12,721
9.3% 2.4% 0.0% 3.8% 6.1%
+ 2,415 + 1,556 0 - 2,797 - 2,394
18,641 5,599 0 5,889 12,639
TOTAL UNDISTRIBUTED EXPS
10,970
22.0%
11,144
26.8%
- 173
11,558
43,707
18.2%
44,928
21.5%
- 1,221
42,768
GROSS OPERATING PROFIT
18,804
37.7%
4,569
11.0%
+ 14,236
5,798
93,075
38.8%
58,046
27.8%
+ 35,029
56,850
FIXED CHARGES Management Fees Service Charge Rates Insurance Equipment Leasing
4,100 0 2,435 1,127 0
8.2% 0.0% 4.9% 2.3% 0.0%
4,500 0 2,439 1,107 0
10.8% 0.0% 5.9% 2.7% 0.0%
- 400 0 -4 + 20 0
4,372 0 2,447 1,127 0
16,400 0 9,663 4,494 0
6.8% 0.0% 4.0% 1.9% 0.0%
18,000 0 9,756 4,428 0
8.6% 0.0% 4.7% 2.1% 0.0%
- 1,600 0 - 93 + 66 0
17,374 0 9,709 4,276 0
TOTAL FIXED CHARGES
7,662
15.4%
8,046
19.4%
- 384
7,946
30,557
12.7%
32,184
15.4%
- 1,627
31,358
11,142
22.3%
(3,477)
-8.4%
+ 14,620
(2,148)
62,518
26.0%
25,862
12.4%
+ 36,656
25,492
FUNDING and MISC COSTS Rent Bank & Loan Interest Miscellaneous Costs Pre-Opening Costs
7,000 0 1,216 0
14.0% 0.0% 2.4% 0.0%
7,000 0 0 0
16.9% 0.0% 0.0% 0.0%
0 0 + 1,216 0
7,000 0 705 0
28,000 0 4,711 0
11.7% 0.0% 2.0% 0.0%
28,000 0 0 0
13.4% 0.0% 0.0% 0.0%
0 0 + 4,711 0
28,000 0 3,604 0
TOTAL FUNDING AND MISC COSTS
8,216
16.5%
7,000
16.9%
+ 1,216
7,705
32,711
13.6%
28,000
13.4%
+ 4,711
31,604
NET OPERATING INCOME
2,926
5.9%
(10,477)
-25.2%
+ 13,404
(9,853)
29,807
12.4%
(2,138)
-1.0%
+ 31,945
(6,113)
Depreciation FF&E Reserve
4,116 0
8.3% 0.0%
4,116 0
9.9% 0.0%
0 0
4,116 0
16,465 0
6.9% 0.0%
16,465 0
7.9% 0.0%
0 0
16,465 0
(1,190)
-2.4%
(14,594)
-35.1%
+ 13,404
(13,970)
13,342
5.6%
(18,604)
-8.9%
+ 31,945
(22,578)
0
0
0
UNDISTRIBUTED EXPENSES Administration and General Sales and Marketing Franchise Fees Property Maintenance Utilities
EBITDA
NOI AFTER DEPRECIATION Checksum
0
0
(0)
42 1,302 998 1,520
42 1,302 923 0
0 0 + 75 + 1,520
42 1,302 899 1,340
5,166 4,315 6,825
5,166 3,915 0
+ 400 + 6,825
5,166 3,847 6,018
76.65% 1.52
70.89% 0.00
+ 5.76% 1.52
69.05% 1.49
83.53% 1.58
75.78% 0.00
+ 7.74% 1.58
74.47% 1.56
£47.56 £36.46
£42.94 £30.44
+ £4.62 + £6.02
£43.77 £30.22
£52.05 £43.48
£51.47 £39.00
+ £0.58 + £4.47
£51.57 £38.41
131.45% 100.00%
0.00% 0.00%
+ 131.45% + 100.00%
102.49% 114.77%
120.20% 106.35%
0.00% 0.00%
+ 120.20% + 106.35%
105.99% 171.95%
13,501 27.07% £13.53 0.00%
15,984 38.50% £17.32 0.00%
- 2,483 - 11.42% - £3.79 0.00%
15,577 36.06% £17.33 0.00%
62,460 26.01% £14.48 0.00%
64,502 30.85% £16.48 0.00%
- 2,042 - 4.83% - £2.00 0.00%
61,577 29.24% £16.01 0.00%
£2.44
£6.81
- £4.37
£6.01
£4.69
£6.81
- £2.12
£7.72
STATISTICS Number of Rooms Rooms Available Rooms Occupied Sleepers Occupancy Guest Density Average Room Rate REVPAR Food COS % Liquor COS % Total Payroll Payroll % Rooms Payroll per Room Let F&B Payroll % Agency Commission per Room Let
Book4 - P&L
Page 1 of 13
12/02/2015; 11:31
Lansdowne Hotels Ltd The Lansdowne Hotel, Croydon Profit and Loss Account for January 2015
Accounts Status:
AGREED WITH CLIENT
2. ROOMS JANUARY 2015 Actual
%
Budget
%
CUMULATIVE / YTD Variance
Last Year
Actual
%
Budget
%
Variance
Last Year
REVENUE Room Revenue Chargebacks & Adjustments No Show & Cancellation Charges
46,577 0 891
98.1% 0.0% 1.9%
39,635 0 0
100.0% 0.0% 0.0%
+ 6,942 0 + 891
37,212 0 2,133
219,677 0 4,925
97.8% 0.0% 2.2%
201,493 0 0
100.0% 0.0% 0.0%
+ 18,184 +0 + 4,925
190,348 (9) 8,068
TOTAL ROOM REVENUE
47,468
100.0%
39,635
100.0%
+ 7,833
39,345
224,602
100.0%
201,493
100.0%
+ 23,109
198,408
STAFF COSTS Reception Housekeeping Staff Benefits Agency Housekeeping Staff
8,885 0 0 4,616
18.7% 0.0% 0.0% 9.7%
10,126 5,859 0 0
25.5% 14.8% 0.0% 0.0%
- 1,241 - 5,859 0 + 4,616
15,547 0 31 0
38,593 0 103 23,764
17.2% 0.0% 0.0% 10.6%
40,502 24,000 0 0
20.1% 11.9% 0.0% 0.0%
- 1,909 - 24,000 + 103 + 23,764
61,081 0 496 0
13,501
28.4%
15,984
40.3%
- 2,483
15,577
62,460
27.8%
64,502
32.0%
- 2,042
61,577
0 0 2,431 0 0 0 0 1,272 2,188 0 108 0 0 0 0
CPOR £0.00 £0.00 £2.44 £0.00 £0.00 £0.00 £0.00 £1.27 £2.19 £0.00 £0.11 £0.00 £0.00 £0.00 £0.00
0 76 6,286 0 0 0 0 914 2,271 0 0 0 28 0 46
CPOR £0.00 £0.08 £6.81 £0.00 £0.00 £0.00 £0.00 £0.99 £2.46 £0.00 £0.00 £0.00 £0.03 £0.00 £0.05
0 - 76 - 3,855 0 0 0 0 + 358 - 82 0 + 108 0 - 28 0 - 46
0 7 5,402 0 0 0 0 1,126 2,541 0 0 0 0 0 0
32 15 20,238 0 0 0 0 4,430 10,645 0 108 417 0 0 0
CPOR £0.01 £0.00 £4.69 £0.00 £0.00 £0.00 £0.00 £1.03 £2.47 £0.00 £0.03 £0.10 £0.00 £0.00 £0.00
0 321 26,661 0 0 0 0 3,876 9,631 0 0 0 117 0 196
CPOR £0.00 £0.08 £6.81 £0.00 £0.00 £0.00 £0.00 £0.99 £2.46 £0.00 £0.00 £0.00 £0.03 £0.00 £0.05
+ 32 - 306 - 6,423 0 0 0 0 + 554 + 1,014 0 + 108 + 417 - 117 0 - 196
0 7 29,701 0 0 0 0 4,091 9,474 0 0 0 363 0 46
0
£0.00
0
£0.00
0
0
0
£0.00
0
£0.00
0
0
TOTAL OTHER EXPENSES
5,999
£6.01
9,620
£10.42
- 3,621
9,076
35,885
£8.32
40,802
£10.42
- 4,917
43,681
TOTAL ROOMS EXPENSES
19,500
41.1%
25,604
64.6%
- 6,104
24,653
98,345
43.8%
105,304
52.3%
- 6,959
105,259
NET ROOMS PROFIT
27,968
58.9%
14,031
35.4%
+ 13,937
14,692
126,257
56.2%
96,189
47.7%
+ 30,068
93,149
TOTAL STAFF COSTS OTHER EXPENSES Book Out Costs Cleaning Supplies Commission Contract Services Crockery & China Equipment Rental Flowers & Decorations Guest Supplies Laundry Licences Linen Operating Supplies Printing & Stationery Sky TV Miscellaneous Reservation Fees
Book4 - P&L
11
Page 2 of 13
12/02/2015; 11:31
Our guests increasingly use social media to talk about us - We harness the power of revinate software to ensure that we are listening, responding and evolving. RICHARD DALEY ONLINE REPUTATION MANAGER
ONLINE REPUTATION MANAGEMENT Richard Daley
85% of consumers conduct online research before making a purchase. If you don’t have an online reputation, how do you expect your customers to find you? Similarly, if you have an online presence and need to generate more traffic to your website or customers through your door, you need to harness the power of online reviews. More and more future customers are influenced by the opinions of complete strangers that have experienced your products and services.
ORM Online Reputation Management means helping other businesses to look their best online. Today, if consumers want to find a company, they Google it. What comes up next could be the reason for you losing or winning their business. WHY WHAT I DO MATTERS? Faced with a choice of choosing between almost 2 identical businesses, having the option to consider online reviews left by your customers, can tip the scales in your direction. It should be an integral part of your business strategy – to gather reviews across multiple sites and use the information to keep existing customers and allow those existing customers to influence future ones. I TREAT OUR GUEST’S REVIEWS AS OPPORTUNITY TO: »» Attract more customers »» Create loyal customers »» Be competitive »» Enhance our online reputation »» Generate new reviews »» Respond directly to negative and positive feedback Our guests increasingly use social media to talk about us - We harness the power of revinate software to ensure that we are listening, responding and evolving.
13
Lansdowne Hotels Ltd
KEY FIGURES FEB 2015
The Lansdowne Hotel, Croydon Profit and Loss Account for February 2015
Accounts Status:
AGREED WITH CLIENT
1. SUMMARY FEBRUARY 2015 Actual
%
Budget
%
CUMULATIVE / YTD Variance
Last Year
Actual
%
Budget
%
Variance
Last Year
DEPARTMENTAL INCOME Rooms Food and Beverage Room Hire Other Operated Departments
49,836 465 2,061 (4)
95.2% 0.9% 3.9% 0.0%
45,177 0 1,379 0
97.0% 0.0% 3.0% 0.0%
+ 4,659 + 465 + 682 -4
44,252 1,189 1,258 38
274,439 4,725 13,027 273
93.8% 1.6% 4.5% 0.1%
246,670 0 8,984 0
96.5% 0.0% 3.5% 0.0%
+ 27,769 + 4,725 + 4,043 + 273
242,660 6,229 8,068 397
TOTAL REVENUE
52,358
100.0%
46,556
100.0%
+ 5,802
46,738
292,464
100.0%
255,654
100.0%
+ 36,810
257,355
DEPARTMENTAL EXPENSES Rooms Food and Beverage Room Hire Other Operated Departments
22,972 900 0 0
46.1% 193.6% 0.0% 0.0%
26,531 205 0 0
58.7% 0.0% 0.0% 0.0%
- 3,559 + 695 0 0
23,069 1,220 0 0
121,318 5,879 0 0
44.2% 124.4% 0.0% 0.0%
131,835 1,025 0 0
53.4% 0.0% 0.0% 0.0%
- 10,518 + 4,854 0 0
128,328 6,961 0 0
TOTAL DEPARTMENTAL EXPS
23,872
45.6%
26,736
57.4%
- 2,864
24,289
127,197
43.5%
132,860
52.0%
- 5,664
135,288
TOTAL DEPARTMENTAL PROFIT
28,486
54.4%
19,820
42.6%
+ 8,666
22,449
165,268
56.5%
122,794
48.0%
+ 42,474
122,067
5,450 1,116 0 2,050 5,016
10.4% 2.1% 0.0% 3.9% 9.6%
4,759 1,230 0 1,974 3,569
10.2% 2.6% 0.0% 4.2% 7.7%
+ 691 - 114 0 + 76 + 1,447
4,063 1,346 0 2,504 3,131
27,256 7,592 0 7,148 15,343
9.3% 2.6% 0.0% 2.4% 5.2%
24,150 6,150 0 9,870 16,290
9.4% 2.4% 0.0% 3.9% 6.4%
+ 3,106 + 1,442 0 - 2,722 - 947
22,703 6,945 0 8,393 15,770
TOTAL UNDISTRIBUTED EXPS
13,632
26.0%
11,532
24.8%
+ 2,100
11,044
57,339
19.6%
56,460
22.1%
+ 879
53,812
GROSS OPERATING PROFIT
14,854
28.4%
8,288
17.8%
+ 6,566
11,405
107,929
36.9%
66,333
25.9%
+ 41,595
68,255
FIXED CHARGES Management Fees Service Charge Rates Insurance Equipment Leasing
4,100 0 2,200 1,090 0
7.8% 0.0% 4.2% 2.1% 0.0%
4,500 0 2,439 1,107 0
9.7% 0.0% 5.2% 2.4% 0.0%
- 400 0 - 239 - 17 0
4,241 0 2,210 1,090 0
20,500 0 11,862 5,584 0
7.0% 0.0% 4.1% 1.9% 0.0%
22,500 0 12,195 5,535 0
8.8% 0.0% 4.8% 2.2% 0.0%
- 2,000 0 - 333 + 49 0
21,614 0 11,919 5,366 0
TOTAL FIXED CHARGES
7,390
14.1%
8,046
17.3%
- 656
7,541
37,947
13.0%
40,230
15.7%
- 2,283
38,899
EBITDA
7,464
14.3%
242
0.5%
+ 7,222
3,864
69,982
23.9%
26,103
10.2%
+ 43,879
29,356
FUNDING and MISC COSTS Rent Bank & Loan Interest Miscellaneous Costs Pre-Opening Costs
7,000 0 2,798 0
13.4% 0.0% 5.3% 0.0%
7,000 0 0 0
15.0% 0.0% 0.0% 0.0%
0 0 + 2,798 0
7,000 0 2,658 0
35,000 0 7,509 0
12.0% 0.0% 2.6% 0.0%
35,000 0 0 0
13.7% 0.0% 0.0% 0.0%
0 0 + 7,509 0
35,000 0 6,262 0
TOTAL FUNDING AND MISC COSTS
9,798
18.7%
7,000
15.0%
+ 2,798
9,658
42,509
14.5%
35,000
13.7%
+ 7,509
41,262
(2,334)
-4.5%
(6,758)
-14.5%
+ 4,424
(5,794)
27,473
9.4%
(8,897)
-3.5%
+ 36,370
(11,906)
4,116 0
7.9% 0.0%
4,116 0
8.8% 0.0%
0 0
4,116 0
20,582 0
7.0% 0.0%
20,582 0
8.1% 0.0%
0 0
20,582 0
(6,450)
-12.3%
(10,875)
-23.4%
+ 4,424
(9,910)
6,891
2.4%
(29,478)
-11.5%
+ 36,370
(32,488)
0
0
0
UNDISTRIBUTED EXPENSES Administration and General Sales and Marketing Franchise Fees Property Maintenance Utilities
NET OPERATING INCOME Depreciation FF&E Reserve NOI AFTER DEPRECIATION Checksum
0
0
0
42 1,176 990 1,494
42 1,176 1,011 0
0 0 - 21 + 1,494
42 1,176 995 1,446
6,342 5,305 8,319
6,342 4,926 0
+ 379 + 8,319
6,342 4,842 7,464
84.18% 1.51
85.97% 0.00
- 1.79% 1.51
84.61% 1.45
83.65% 1.57
77.67% 0.00
+ 5.98% 1.57
76.35% 1.54
£50.34 £42.38
£44.69 £38.42
+ £5.65 + £3.96
£44.47 £37.63
£51.73 £43.27
£50.08 £38.89
+ £1.66 + £4.38
£50.12 £38.26
264.75% 100.00%
0.00% 0.00%
+ 264.75% + 100.00%
96.95% 141.02%
131.09% 105.31%
0.00% 0.00%
+ 131.09% + 105.31%
104.28% 165.76%
15,622 29.84% £15.78 0.00%
15,995 34.36% £15.82 0.00%
- 372 - 4.52% - £0.04 0.00%
14,756 31.57% £14.83 0.00%
78,082 26.70% £14.72 0.00%
80,497 31.49% £16.34 0.00%
- 2,414 - 4.79% - £1.62 0.00%
76,334 29.66% £15.76 0.00%
£4.18
£6.81
- £2.63
£5.36
£4.60
£6.81
- £2.21
£7.24
STATISTICS Number of Rooms Rooms Available Rooms Occupied Sleepers Occupancy Guest Density Average Room Rate REVPAR Food COS % Liquor COS % Total Payroll Payroll % Rooms Payroll per Room Let F&B Payroll % Agency Commission per Room Let
Book8 - P&L
Page 1 of 13
10/03/2015; 16:43
Lansdowne Hotels Ltd The Lansdowne Hotel, Croydon Profit and Loss Account for February 2015
Accounts Status:
AGREED WITH CLIENT
2. ROOMS FEBRUARY 2015 Actual
%
Budget
%
CUMULATIVE / YTD Variance
Last Year
Actual
%
Budget
%
Variance
Last Year
REVENUE Room Revenue Chargebacks & Adjustments No Show & Cancellation Charges
48,132 0 1,704
96.6% 0.0% 3.4%
45,177 0 0
100.0% 0.0% 0.0%
+ 2,955 0 + 1,704
43,656 0 596
267,809 0 6,629
97.6% 0.0% 2.4%
246,670 0 0
100.0% 0.0% 0.0%
+ 21,139 +0 + 6,629
234,004 (9) 8,665
TOTAL ROOM REVENUE
49,836
100.0%
45,177
100.0%
+ 4,659
44,252
274,439
100.0%
246,670
100.0%
+ 27,769
242,660
STAFF COSTS Reception Housekeeping Staff Benefits Agency Housekeeping Staff
10,308 0 25 5,289
20.7% 0.0% 0.1% 10.6%
10,126 5,869 0 0
22.4% 13.0% 0.0% 0.0%
+ 182 - 5,869 + 25 + 5,289
9,836 0 52 4,869
48,901 0 128 29,053
17.8% 0.0% 0.0% 10.6%
50,628 29,869 0 0
20.5% 12.1% 0.0% 0.0%
- 1,727 - 29,869 + 128 + 29,053
70,917 0 548 4,869
TOTAL STAFF COSTS
15,622
31.3%
15,995
35.4%
- 372
14,756
78,082
28.5%
80,497
32.6%
- 2,414
76,334
0 10 4,141 0 0 0 0 980 2,220 0 0 0 0 0 0
CPOR £0.00 £0.01 £4.18 £0.00 £0.00 £0.00 £0.00 £0.99 £2.24 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00
0 83 6,885 0 0 0 0 1,001 2,487 0 0 0 30 0 51
CPOR £0.00 £0.08 £6.81 £0.00 £0.00 £0.00 £0.00 £0.99 £2.46 £0.00 £0.00 £0.00 £0.03 £0.00 £0.05
0 - 73 - 2,744 0 0 0 0 - 21 - 267 0 0 0 - 30 0 - 51
0 67 5,332 0 0 0 0 476 2,087 0 0 223 0 0 128
32 25 24,379 0 0 0 0 5,410 12,865 0 108 417 0 0 0
CPOR £0.01 £0.00 £4.60 £0.00 £0.00 £0.00 £0.00 £1.02 £2.43 £0.00 £0.02 £0.08 £0.00 £0.00 £0.00
0 404 33,546 0 0 0 0 4,877 12,118 0 0 0 148 0 246
CPOR £0.00 £0.08 £6.81 £0.00 £0.00 £0.00 £0.00 £0.99 £2.46 £0.00 £0.00 £0.00 £0.03 £0.00 £0.05
+ 32 - 379 - 9,167 0 0 0 0 + 533 + 747 0 + 108 + 417 - 148 0 - 246
0 73 35,033 0 0 0 0 4,567 11,561 0 0 223 363 0 174
0
£0.00
0
£0.00
0
0
0
£0.00
0
£0.00
0
0
TOTAL OTHER EXPENSES
7,350
£7.42
10,537
£10.42
- 3,187
8,313
43,235
£8.15
51,339
£10.42
- 8,104
51,994
TOTAL ROOMS EXPENSES
22,972
46.1%
26,531
58.7%
- 3,559
23,069
121,318
44.2%
131,835
53.4%
- 10,518
128,328
NET ROOMS PROFIT
26,864
53.9%
18,646
41.3%
+ 8,218
21,183
153,121
55.8%
114,835
46.6%
+ 38,286
114,332
OTHER EXPENSES Book Out Costs Cleaning Supplies Commission Contract Services Crockery & China Equipment Rental Flowers & Decorations Guest Supplies Laundry Licences Linen Operating Supplies Printing & Stationery Sky TV Miscellaneous Reservation Fees
Book8 - P&L
15
Page 2 of 13
10/03/2015; 16:43
]
Lansdowne Hotels Ltd
KEY FIGURES MARCH 2015
The Lansdowne Hotel, Croydon Profit & Loss Account for March 2015
Accounts Status:
AGREED WITH CLIENT
1. SUMMARY
42094
Nom Code
MARCH 2015 Actual
%
Budget
CUMULATIVE / YTD
%
Variance
Last Year
Actual
%
Budget
%
Variance
Last Year
DEPARTMENTAL INCOME Rooms Food and Beverage Room Hire Other Operated Departments
58,050 727 1,736 8
95.9% 1.2% 2.9% 0.0%
54,363 0 1,692 0
97.0% 0.0% 3.0% 0.0%
+ 3,687 + 727 + 44 +8
52,435 1,096 1,567 89
332,489 5,452 14,763 281
94.2% 1.5% 4.2% 0.1%
301,033 0 10,676 0
96.6% 0.0% 3.4% 0.0%
+ 31,455 + 5,452 + 4,087 + 281
295,095 7,325 9,635 487
TOTAL REVENUE
60,520
100.0%
56,055
100.0%
+ 4,465
55,187
352,984
100.0%
311,709
100.0%
+ 41,275
312,542
DEPARTMENTAL EXPENSES Rooms Food and Beverage Room Hire Other Operated Departments
24,048 987 0 0
41.4% 135.8% 0.0% 0.0%
27,789 205 0 0
51.1% 0.0% 0.0% 0.0%
- 3,741 + 782 0 0
24,593 1,396 0 0
145,366 6,866 0 0
43.7% 125.9% 0.0% 0.0%
159,624 1,230 0 0
53.0% 0.0% 0.0% 0.0%
- 14,258 + 5,636 0 0
152,921 8,356 0 0
TOTAL DEPARTMENTAL EXPS
25,035
41.4%
27,994
49.9%
- 2,959
25,989
152,232
43.1%
160,854
51.6%
- 8,622
161,277
DEPARTMENTAL PROFIT
35,485
58.6%
28,062
50.1%
+ 7,424
29,198
200,753
56.9%
150,855
48.4%
+ 49,898
151,265
5,576 1,175 0 1,372 6,383
9.2% 1.9% 0.0% 2.3% 10.5%
4,906 1,230 0 1,974 3,892
8.8% 2.2% 0.0% 3.5% 6.9%
+ 670 - 55 0 - 602 + 2,491
4,284 1,608 0 1,478 3,811
32,832 8,767 0 8,378 21,726
9.3% 2.5% 0.0% 2.4% 6.2%
29,056 7,380 0 11,844 20,182
9.3% 2.4% 0.0% 3.8% 6.5%
+ 3,775 + 1,387 0 - 3,466 + 1,544
26,988 8,553 0 9,871 19,581
TOTAL UNDISTRIBUTED EXPS
14,506
24.0%
12,002
21.4%
+ 2,504
11,181
71,703
20.3%
68,463
22.0%
+ 3,240
64,993
GROSS OPERATING PROFIT
20,979
34.7%
16,060
28.6%
+ 4,920
18,017
129,050
36.6%
82,393
26.4%
+ 46,658
86,272
4,100 0 2,435 1,127 0
6.8% 0.0% 4.0% 1.9% 0.0%
4,500 0 2,439 1,107 0
8.0% 0.0% 4.4% 2.0% 0.0%
- 400 0 -4 + 20 0
4,406 0 2,447 1,127 0
24,600 0 14,298 6,711 0
7.0% 0.0% 4.1% 1.9% 0.0%
27,000 0 14,634 6,642 0
8.7% 0.0% 4.7% 2.1% 0.0%
- 2,400 0 - 336 + 69 0
26,020 0 14,366 6,492 0
7,662
12.7%
8,046
14.4%
- 384
7,979
45,609
12.9%
48,276
15.5%
- 2,667
46,878
13,317
22.0%
8,014
14.3%
+ 5,304
10,037
83,442
23.6%
34,117
10.9%
+ 49,325
39,393
7,000 0 2,771 0
11.6% 11.6% 4.6% 0.0%
7,000 0 0 0
12.5% 0.0% 0.0% 0.0%
0 0 + 2,771 0
7,000 0 0 0
42,000 0 10,423 0
11.9% 0.0% 3.0% 0.0%
42,000 0 0 0
13.5% 0.0% 0.0% 0.0%
0 0 + 10,423 0
42,000 0 6,262 0
TOTAL FUNDING AND MISC COSTS
9,771
16.1%
7,000
12.5%
+ 2,771
7,000
52,423
14.9%
42,000
13.5%
+ 10,423
48,262
NET OPERATING INCOME
3,546
5.9%
1,014
1.8%
+ 2,533
3,037
31,019
8.8%
(7,883)
-2.5%
+ 38,902
(8,869)
4,116 0
6.8% 0.0%
4,116 0
7.3% 0.0%
0 0
4,116 0
24,698 0
7.0% 0.0%
24,698 0
7.9% 0.0%
0 0
24,698 0
(570)
-0.9%
(3,103)
-5.5%
+ 2,533
(1,079)
6,321
1.8%
(32,581)
-10.5%
+ 38,902
(33,567)
0
(0)
0
UNDISTRIBUTED EXPENSES Administration and General Sales and Marketing Franchise Fees Property Maintenance Utilities
FIXED CHARGES Management Fees Service Charge Rates Insurance Equipment Leasing
8000 8100 8108 8110-12 8120
TOTAL FIXED CHARGES
EBITDA FUNDING and MISC COSTS Rent Bank & Loan Interest Miscellaneous Costs Pre-Opening Costs
Depreciation FF&E Reserve NOI AFTER DEPRECIATION Checksum STATISTICS Number of Rooms Rooms Available Rooms Occupied Sleepers Occupancy Guest Density Average Room Rate REVPAR Food COS % Liquor COS % Total Payroll Payroll % Rooms Payroll per Room Let F&B Payroll % Agency Commission per Room Let Book4 - P&L
8206 8200-04 8300-06 8308
8500 8510
0
(0)
0
42 1,302 1,154 1,683
42 1,302 1,087 0
0 0 + 67 + 1,683
42 1,302 1,070 1,673
7,644 6,459 10,002
7,644 6,013 0
0 + 446 + 10,002
7,644 5,912 9,137
89% 1.46 £50.30 £44.59 149.24% 100.00% 16,407 27.11% £14.22 0.00% £3.90
83% 0.00 £50.01 £41.75 0.00% 0.00% 16,460 29.36% £15.14 0.00% £6.81
+ 5% + 1.46 + £0.29 + £2.83 + 149.24% + 100.00% - 53 - 2.25% - £0.92 0.00% - £2.91
82% 1.56 £49.00 £40.27 138.32% 100.69% 15,749 28.54% £14.72 0.00% £5.16
84% 1.55 £51.48 £43.50 133.47% 104.56% 94,489 26.77% £14.63 0.00% £4.47
79% 0.00 £50.06 £39.38 0.00% 0.00% 96,956 31.10% £16.12 0.00% £6.81
+ 6% + 1.55 + £1.41 + £4.12 + 133.47% + 104.56% - 2,467 - 4.34% - £1.50 0.00% - £2.34
77% 1.55 £49.91 £38.60 108.51% 146.41% 92,083 29.46% £15.58 0.00% £6.86
Page 1 of 13
10/04/2015; 16:20
]
Lansdowne Hotels Ltd The Lansdowne Hotel, Croydon Profit & Loss Account for March 2015
Accounts Status:
AGREED WITH CLIENT
2. ROOMS
0
REVENUE Room Revenue Chargebacks & Adjustments No Show & Cancellation Charges
Nom Code
4000 4001 4002
MARCH 2015 Actual
%
Budget
CUMULATIVE / YTD
%
Variance
Last Year
Actual
%
Budget
%
Variance
Last Year
54,570 0 3,480
94.0% 0.0% 6.0%
54,363 0 0
100.0% 0.0% 0.0%
+ 207 0 + 3,480
51,510 (291) 1,215
322,380 0 10,109
97.0% 0.0% 3.0%
301,033 0 0
100.0% 0.0% 0.0%
+ 21,346 +0 + 10,109
285,514 (299) 9,880
58,050
100.0%
54,363
100.0%
+ 3,687
52,435
332,489
100.0%
301,033
100.0%
+ 31,455
295,095
9,836 0 45 6,526
16.9% 0.0% 0.1% 11.2%
10,126 6,334 0 0
18.6% 11.7% 0.0% 0.0%
- 290 - 6,334 + 45 + 6,526
10,183 0 50 5,517
58,737 0 173 35,579
17.7% 0.0% 0.1% 10.7%
60,754 36,203 0 0
20.2% 12.0% 0.0% 0.0%
- 2,016 - 36,203 + 173 + 35,579
81,100 0 597 10,386
16,407
28.3%
16,460
30.3%
- 53
15,749
94,489
28.4%
96,956
32.2%
- 2,467
92,083
0 0 4,498 0 0 0 0 990 2,153 0 0 0 0 0 0
CPOR £0.00 £0.00 £3.90 £0.00 £0.00 £0.00 £0.00 £0.86 £1.87 £0.00 £0.00 £0.00 £0.00 £0.00 £0.00
0 89 7,402 0 0 0 0 1,076 2,674 0 0 0 33 0 54
CPOR £0.00 £0.08 £6.81 £0.00 £0.00 £0.00 £0.00 £0.99 £2.46 £0.00 £0.00 £0.00 £0.03 £0.00 £0.05
0 - 89 - 2,905 0 0 0 0 - 86 - 521 0 0 0 - 33 0 - 54
0 36 5,525 0 0 0 0 51 2,688 0 0 545 0 0 0
32 25 28,877 0 0 0 0 6,400 15,018 0 108 417 0 0 0
CPOR £0.00 £0.00 £4.47 £0.00 £0.00 £0.00 £0.00 £0.99 £2.33 £0.00 £0.02 £0.06 £0.00 £0.00 £0.00
0 493 40,949 0 0 0 0 5,953 14,792 0 0 0 180 0 301
CPOR £0.00 £0.08 £6.81 £0.00 £0.00 £0.00 £0.00 £0.99 £2.46 £0.00 £0.00 £0.00 £0.03 £0.00 £0.05
+ 32 - 468 - 12,072 0 0 0 0 + 447 + 226 0 + 108 + 417 - 180 0 - 301
0 109 40,558 0 0 0 0 4,617 14,250 0 0 768 363 0 174
TOTAL OTHER EXPENSES
7,641
13.2%
11,329
20.8%
- 3,688
8,844
50,876
15.3%
62,667
20.8%
- 11,791
60,839
TOTAL ROOMS EXPENSES
24,048
39.7%
27,789
49.6%
- 3,741
24,593
145,366
41.2%
159,624
51.2%
- 14,258
152,921
NET ROOMS PROFIT
34,002
58.6%
26,575
48.9%
+ 7,427
27,842
187,123
56.3%
141,409
47.0%
+ 45,714
142,174
TOTAL ROOM REVENUE STAFF COSTS Reception Housekeeping Staff Benefits Agency Housekeeping Staff
6000-01 6002-03 6080 6090
TOTAL STAFF COSTS OTHER EXPENSES Book Out Costs Cleaning Supplies Commission Contract Services Crockery & China Equipment Rental Flowers & Decorations Guest Supplies Laundry Licences Linen Operating Supplies Printing & Stationery Sky TV Miscellaneous
Book4 - P&L
7000 7002 7004 7006 7008 7010 7012 7014 7016 7018 7020 7022 7024 7026 7050
Page 2 of 13
17
10/04/2015; 16:20
ROLES AND RESPONSIBILITIES
Name: Shweta Singh
Name: Cordelia Marquis
Position: Team Leader
Position: Conference & Meeting Manager
Experience: 5 months
Experience: 3 years
Objectives: All Expedia comments from past month to be replied by 5th of next month.
Objectives: Conference BOB to be sent to P/S/T every 2 weeks on Mondays.
Prepare Rota for the next month ahead by 18th of every month.
Conference Calendar must be updated daily and send weekly to GM to adjust the forecast.
Prepare timesheet of monthly hours for the payroll by 18 of every month.
Conference running (think ahead, staff levels, delegate, get help)
Holiday accruals sheet to be used and GM updated.
Conference & Function database to be updated monthly
Departmental Health & Safety check lists to be sent to GM by 6th every month. Carrie out 1 FDSS and prepare the action plan for improvements. Minutes from the monthly staff meeting to be sent to GM. Corporate tracker to be sent to GM by 2nd of every month. LNR leads report to be sent to GM by 2nd of every month. Future dates rate comparison report.
Name: Richard Daley
Name: Martina Varga
Position: Online Reputation Manager
Position: AR account Manager
Experience: 4 months
Experience: 1.5 years
Objectives: All booking.com’s comments from past month to be replied by 5th of next month.
Objectives: Submit all AR invoices for payment by 2nd of every month.
Ensure at least 3 posts in a month on Facebook and twitter.
Ensure that all invoices are approved for payment. Take appropriate actions if not.
Prepare social media plan (as agreed) and carry out all actions.
Send AR ledger with action plan every second Thursday to GM. Process payment via Back Office Brilliant once the money has been received.
19
6 MONTHS OUTLOOK FOR LANSDOWNE Tomasz Michalak, GM
All team members had their responsibilities assigned shortly after I took over the position of GM at the Lansdowne in August 2014. However, with 3 new members joining the Lansdowne since then and with Shweta’s appointment to a Team Leader position, the various roles and responsibilities must change. I shall therefore do the following: Rewrite all team members’ roles and responsibilities with a greater focus on objectives and accountability. Each team member will have SMART goals accompanied by the monthly grid check. The Grid check will have to be signed on a monthly basis during a one to one employee review. Shweta Singh will be signed up for all sessions of acceleration program. I will conduct a one to one session before each accelerator training as well as debrief after. To support Shweta’s development I will delegate more strategic responsibilities such as: »» Corporate tracker »» Segmentation tracker »» Monthly rate strategy This will increase Shweta’s financial awareness and prepare her for more managerial and leadership role in the future.
I pride myself on running the hotel with a customer-centric approach. To that effect we successfully installed ‘grab and go’ tea and coffee facilities for all the early departing guests. Following in this vein and focusing on the feedback from our guests, I am going to address the following issues: Put all necessary efforts into completing Fire Risk Assessment recommendations and thus opening the way for a new Wi-Fi infrastructure to be installed. With the current Wi-Fi being simply not fit-for-purpose and our guests telling us this both verbally and via online feedback, we cannot afford to ignore this any longer. Ideally, I would like to see fast and reliable Wi-Fi at
Lansdowne by the end of March/April 2015. Breakfast at Lansdowne served at Coffee monkey is potentially causing irreparable damage to our reputation and will soon begin to affect repeat bookings and revenues. I will put all my energies into exerting more pressure on the Coffee monkey management to offer better value for Lansdowne guests. Should this not be possible, I will stop recommending the continental breakfast in favour of a substantially better value offering from Jury Inn. Salve restaurant opened just few months ago and has been very willing to work together for our own mutual benefit. We received very positive feedback from guests sent for a meal there. I will include Salve restaurant in our online advertising and marketing material. I will also work closely with them to provide addedvalue to all our guests.
The immediacy and visibility of feedback puts greater pressure on quality of services offered. My team get a lot praise both verbally and online for customer-service skills. However, I believe that we still have a long way to go. To that effect I intend to focus significant efforts on the following: Ensure that all receptionists are fully knowledgeable and capable Duty Managers. This has not been easy so far. Indeed, we experienced some ups and downs recently. For each of the next six months, I will be revising the team knowledge during one to one review sessions organised monthly. I will increase the number of mystery test calls to one a month in addition to the ones organised by thenhospitality. I will share the results of them publicly in the staff meeting and organise training workshops afterwards on an as needed basis. I will ensure that Evolve self-assessments are completed with the highest marks possible. This will accomplished by sharing some of the responsibilities and accountabilities with the Team Leaders, as well as the entire team. Front Desk Assessment, Distribution Assessment, HR Assessment and HS Assessment should result in
minimum benchmark scores of 85%. I will ensure that that we significantly improve our Trip Advisor rankings. Within the last two months, we moved from distant 15 to 12 position. I will position Lansdowne within 10 best hotels in Croydon according to Trip Advisor by the end of August 2015.
I will ensure the profitability of Lansdowne via dynamic rate manipulation, as well as carefully prepared sale strategies for each month ahead. I will also try to pay heed to the bottom line and minimise our expenditures wherever possible. I will fight the commission footprint by encouraging more direct business. This will be achieved via added-values such as complimentary early check-in, late check-out and late cancellation. I believe that with support of my current team I can beat the EBITDA budget set for Lansdowne by £2K every month for the next six months.
I am a strong believer that all our distribution efforts should focus on attracting and appealing to excessively prevalent mobile, 24/7, networking generation known as Millennials. To that effect I will do the following: I will find a way of minimise the cost associated with our newsletters campaigns. This is currently done via Mailchimp at a significant cost. I want Lansdowne to be able to send an unlimited number of emails to our database of guests at any time with minimal or zero cost. Our website and booking engine are not optimised for a good ‘mobile experience’. As our contract with VisionFive doesn’t expire until September 2015, something will need to be done before that. I will either optimise the current website or propose a new one within the next six months. This will require a new content to be produced ex: photography, copy, etc. If there is any cost associated with it I will make sure it is within the Lansdowne’s budget. I will create Facebook newsletter sign up form. I will create embedded twitter page inside Facebook page allowing anyone to read twits without leaving the Facebook page. I will improve the online booking experience. All people who previously booked with Lansdowne should be able to access the booking engine vi their own member accounts and see secret discounted rates fed directly to them. This would bypass rate parity issues, increase site traffic and essentially provide a powerful incentive to visit our website.
21
CONTACT
Lansdowne Hotel Croydon Visiting Address: 1 Lansdowne Road Croydon CR9 2BN UK Phone: 0208 681 3381 Email: gm@lansdownehotelcroydon.co.uk Web: www.lansdownehotelcroydon.com