PRIME GROUP INTERNATIONAL
GROUP OVERVIEW Prime Group International, PGI, is a multinational corporation with a uniquely diversified portfolio. Currently, the Group operates the following core businesses: golf, wellness and healthcare, medical care, agriculture, F&B and retail, resort and hospitality, education, supermarket, trading, agricultural product processing, E-commerce, culture, real estate and construction. In Singapore, PGI focuses on retail and investment, which is led by Tan Chye Huat Holdings Private Co. Ltd. Operating under its auspices, there are its flagship Prime Supermarket Ltd with its 20 chain stores, the flagship Mahota Commune integrated lifestyle store which comprises Mahota Kitchen, Mahota Pantry, Mahota Market, Mahota Clinic and Mahota Preschool. In addition, other business subsidiaries include Prime Investment Private Co. Ltd, Prime Overseas Investment Private Co. Ltd, Prime Group Global Trading Private Co. Ltd, Prime Group Trading Private Co. Ltd, Prime Real Estate Management Trading Private Co. Ltd, Prime Restaurant, Prime Vocational Training College, Singapore Sun Isles Resort Club Co. Ltd, etc. In China, the group’s investment focuses on organic agriculture, F&B and retail, ecommerce, integrated resorts, hospitality, international businesses development, real estate, health and wellness and education.
“Besides having regional hubs in Singapore and Shanghai, the Group also has offices in Australia, Japan and Taiwan to facilitate its sourcing, trading, design and account servicing needs.”
Prime Singapore was among the earliest to enter into the supermarket business, undertaking mini-mart operations from 1984 to 1988, before going on to medium-sized ones. Full-fledged Prime Supermarkets occupying 10,000 sq. ft. (929 sq. m.) and above came into existence in 1991, lending strength to what it is today - a conspicuous supermarket chain with 20 outlets. Notwithstanding the supermarket business no longer being a growth industry, it remains irrefutably an essential form of business to consumers as well as the retailing organisation. In light of the competitive nature of this industry, Prime Singapore runs two supportive trading arms to boost its position: one imports and supplies perishables such as vegetables and seafood, while the other focuses on consumer lifestyle merchandise from Southeast Asia and China. The Group has plans to further revitalise Prime Singapore’s supermarket business. In 2005, it took steps to be more attuned to shifts and changes in consumer lifestyles and expectations. When Prime Singapore extended its supermarket operations to 24 hours, it elevated and redefined the concept of convenient supermarket shopping;
it was among the first to provide this level of service to heartland consumers. Came 2007 when Prime Singapore started to give more than a handful of its outlets a revamp of varying magnitude in a bid to provide a more comfortable ad friendly shopping environment. Opportunely, working closely with Singapore’s Standards, Productivity and Innovation Board (SPRING), Prime Singapore also embarked on a journey to equip its employees with better customer service skills under the Customer-Centric Initiative program. Hereafter, Prime Singapore will be actively fueling the development and promotion of its house brand, Prime Choice, a total company training programme for front-line management staff and launching its next phase of upgrading and renovations.
“Founded in 1984, Prime operates 20 outlets nation-wide and is the 4th Largest supermarket chain in Singapore.”
OUR SINGAPORE CONCEPT STORES Mahota Commune 809 French Road, Kitchener Complex level 3
Prime Supermarket 76 Nanyang Drive Nanyang Technological University
Prime Supermarket 823 Tampines St 81
MAHOTA FOOD PTE. LTD.
The Prime Group International (PGI), started their business from pig farming and vegetables growing business.
The Mahota Farm opened its doors to the public. The Taisheng Philosophy is applied to agricultures, wellness, golf courses and restaurant cum retail stores, education, culture research and facilities.
The Tans crossed over into the grocery business and opened their first small-scale supermarket, Prime Supermarket, after the government announced the complete phase-out of pig farming in Singapore. Mahota Farm exports its organic produce to Singapore to be sold in all 20 Prime Supermarket Outlets. The company started to invest in Shanghai, Kunshan, Suzhou, Yangzhou and Nanjing. The company currently has a wide portfolio of business in many industries including leisure, education, agriculture, health and welness, food and real estate development, hospitality, retail.
PGI set up a subsidiary in Fukuoka, Japan and Perth, Australia, making its foray into the Japanese and Australian markets. The subsidiary companies serve as the bridgehead for the production, purchase and marketing of organic products, effectively making inroads in boosting a greater interflow of goods and materials in the region.
PGI purchased 166 hectares of land in Penglai, Shandong to build Mahota Town, a model for the way of life in the future; emphasising a sustainable development in its industrial activities and wellness in its residential and recreational endeavours. PGI launches the study of Taisheng, put into practice at the Mahota Farm.
PGI is actively pursuing its goals to achieve sustainability through the design and implementation of close loop systems. It will reduce the impact it has on the environments it operates in by converting waste into resource.
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Building Community Through Good Food.
Mahota Food Pte. Ltd. Mahota Food Pte. Ltd is the distribution trading arm of Prime Group International. We aim to be a dynamic leader in the quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers across the Asian Region, keen to build a business in which high standards permeate all aspects of our company. Quality is a state of mind at Mahota Food. At Mahota Food, wellness means a whole lot more than just “Health”. It goes beyond what is good for you, to also encompass the greater good. Whether you’re hungry, craving better food, or simply food-curious, we offer a wide range of variety products where value is inseparable from values.
With our great Taisheng philosophy of Symbiosis, Sharing and Harmony – we embrace our responsibility to co-create a world where each of us, our communities and our planet may flourish. All the while, celebrating the sheer love and joy of Mahota. Mahota vision of a sustainable future means our children, grandchildren and generation after will be living in a world that values human creativity, diversity, and sustainability.
Mahota Farm, located on Chongming Island, has a total land area of 49 hectares with 28 hectares of the farm devoted to agronomic and horticultural crops. Waste to resource management facilities like waste lagoons, wetlands whilst the wildlife sanctuary occupy 8 hectares of land. Upholding the Taisheng Philosophy, “sharing, harmony and symbiosis�, Taisheng Agriculture devotes itself to the protection of Nature and the maintainance of the delicate ecological balance between Man and Nature. The local agriculture association and community give full affirmation and support for Mahota Farm. It is now recognized as an agricultural education base in Shanghai and is collaborating with Shanghai Jiaotong University on national non-profit research.
0 Carbon Emission
1 Core Philosophy
At Mahota Farm, facing traditionally heavily pollutive pig farming, we deploy ways to work towards achieving zero emission by using manure to make compost and create biogas.
Mahota Farm has adopted Taisheng methods of cultivation, which involves tending to the needs of the earth and all living things with love and compassion. Our farmers believes in maintaining the environment in adherence with the natural order: symbiosis, sharing and harmony
2 Types of Farming The interrelationship of animals and plants forms a self-subsistence system and helps create a larger symbiotic ecosystem of biodiversity.
4 Levels of Commitments Taisheng is a comprehensive mode of agricultural practice that cares beyond the quantity of the yield, but also the wellbeing of the earth, the individual, the family and the community.
6 Facultative Lagoons Liquid manure from pigs is filtered through six massive lagoons. The water is then used to nourish the aquatic crops before flowing into our wetland. The recycled water is used for irrigation and washing of our piggeries.
3 Essential Elements Mahota Farm understands that a good harvest depends on the harmony between all the three elements: soil, climate and man.
5 Critical Concepts Reduce: the use of energy consumption Rethink: the idea of agriculture Reuse: rainwater Recycle: waste to resource Recover: soil fertility
7 Great Practices Biodiversity & Integrated farming Recycling of nutrients Soil conservation Pest control and crop health Resource conservation Implementation of a system with traceability Cultivation of mind, body and soul
Mahota farm practises Taisheng Agriculture, is an organically self-contained ecosystem with its own individuality, which organisms are interdependent. It is an essential part of a resource management system, an agrarian project which seeks to conserve the local agricultural environment, promote organic food and eco-tourism. At Mahota Farm, livestock, aquaculture, forestry, and crop production are integrated to allow efficient circulation of matter and energy within its ecological system while pollutant emissions are minimized and the use of resources optimized. With the spirit of traditional farming, no synthetic fertilizers are used at Mahota Farm and essential crop nutrients are entirely supplied by the organic fertilizers made on site. Mahota Farm adheres to the principles of locally and environmentally based optimal crop production. Crop rotation is the practice of growing a series of crops of different families in the same area in sequential seasons. To meet the market demands in Shanghai, crops that suit the local growing conditions, including vegetables, rice, wheat and legumes, are selected for cultivation. Vegetables are planted in both open fields and specially designed greenhouses. Mahota Farm in striving to reunite heaven and earth, revitalize the soil, observe the natural order and achieve sustainable agriculture, grows fruits and vegetables that are certifiably organic and toxin-free and beneficial to all living things. Plant protection specialists were hired to train our own on-site inspectors responsible for monitoring the population of pests and implementing environmentally safe and effective biological pest control methods.
Following the national guidelines for organic crop production, Mahota Farm has proactively gone through a certification process, showing the determination to both ensure the safety of Mahota products and solidify consumer confidence.
Chinese National Organic Product Certification Chinese National Organic Product Certification Program is a government project that aims to protect ecological environment and enhance the quality of organic products. The standard system consists of Chinese National Organic Product Standard (GB/T 19630-2011 Part1-Part 4), which sets out basic norms for organic production, processing, labeling, marketing and management system, as well as relevant organic certification regulations, in which certification procedure, requirements for CBs and the use of label are defined. The organic product certification is governed and supervised by the national authority Certification and Accreditation Administration of the People’s Republic of China (CNCA).
Organic Food Development Center (OFDC) Organic Food Development Center of the Ministry of Environmental Protection, China (OFDC-MEP), founded in 1994, is the pioneer of the organic movement in China. OFDC-MEP has long been engaged in researches on policies, standards, practical technology, production base planning, publicity, training and quality control of organic farming and eco-farming, providing technique supports to the government decision makers. Organic Food Development and Certification Center of China (OFDC), is a specialized certification body that has been registered at China national authority (CNCA) and is both nationally (CNAS) and is internationally accredited by International Federation of Organic Agricultural Movements (IFOAM). OFDC is focusing on inspection and certification of organic products and China-GAP.
China National Accreditation Service (CNAS) China National Accreditation Service for Conformity Assessment is the national accreditation body of China unitarily responsible for the accreditation of certification bodies, laboratories and inspection bodies, which is established under the approval of the Certification and Accreditation Administration of the People’s Republic of China (CNCA) and authorized by CNCA in accordance with the Regulations of the People’s Republic of China on Certification and Accreditation.
Food safety and food quality are our top priorities. Our goal is to serve food that consistently meets the highest quality and safety standards – from the time it is grown, harvested or caught to when it is put into our Mahota products menu lists. To ensure that the food we serve is always fresh and sustainably produced, we have stringent audit processes that we enforce throughout our supply chain.
Our Promises We carefully evaluate each and every product we sell. We are passionate about great tasting food and the pleasure of sharing it with others. We are committed to foods that are fresh, wholesome and safe to eat. We seek out and promote organically grown foods. We provide food and nutritional products that support health and well-being.
We have a traceability system via QR code
Quality Standard Sourcing from around the globe for the best the world has to offer is a passion that comes with our business. We are dedicated to provide only the best the world has to offer. Our never ending pursuit to quality produce is our dedication to our customers that we continuously provide surprise ingredients, hard to find produce and produce from well renowned farmers & growers from around the whole. To give you the best experience and products, we consider quality the highest form of value. Here that means strict standards that take into account such things as artificial food preservatives, sustainable seafood, animal welfare, antibiotics in meat and pesticides in vegetables. We don’t sell just anything, because when you want natural food products, we are committed to going beyond your expectations.
Our Procurement Team We works together with our regional procurement team to achieve our food safety and quality improvement goals. Sustainable sourcing extends to all aspects of our supply chain, from the farm to table.
We use a combination of internal and external third party audits to ensure our standards are met and to protect our suppliers, distributors, restaurant operators and most importantly our customers.
Animal husbandry, fair labour practices as well as sustainable agricultural & manufacturing practices and packaging are all considered. We fully support the principles of responsible farming and want to do our part to help ensure the long - term sustainability of the earth’s natural resources.
Many of our suppliers are farming families who have been responsible stewards of the land for generations and share our commitment to social responsibility and sustainability.
Mahota Food Pte. Ltd.
125 Defu Lane 10, Prime Building, Singapore 539233