October/November 2013
by
formerly Mail Print
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INolution
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ev nt a R venue | 06 a W u son A ng | 10 ay Yo You S ering Madi li Mode b m e m it | 14 S Re I e r 5 Whe ld | 1 r From o W e y of th a W e Th
G N I D L I BU ng i t s a l long
S P I H S N O I T A L E R
Mail Print is now
NextPage! You’ve known and trusted Mail Print and Graphic Services for your printing and direct marketing needs for more than 25 years. We’ve made our greatest investment ever in technology, plant infrastructure AND are in the process of adding staff. These changes will take our business and yours into the future of marketing. We are pleased to announce the evolution of NextPage. Just tell us the marketing problem you face, and we’ll offer you the most effective and efficient solution, from offset printing, digital printing, inkjet and flexographic printing. Plus, much more including digital content delivery of email, video, mobile and social media. With a track record exceeding 25 years of providing the best full service printing and direct marketing, we are ready to help you take your content beyond the printed page and integrated into the digital age.
• In February of 2013 we merged with Graphic Services Printing and L & L Manufacturing and brought Larry Wittmeyer into our ownership group. Our goal is to to show our commitment to growth and our move into the future of digital marketing that goes beyond the printed page. • We’ve expanded from 40,000 to 70,000 square feet to make room for new equipment and technology and over thirty new team members ready to serve you. • We’ve invested in the fastest and most high-tech hardware and software to allow you to effectively use customer data to target individual buyers with personal messages. • We’ve broadened our tool box to include traditional printing as well as digital printing, email, landing pages, personalized web sites, mobile marketing, social media, and give away items.
Find out how NextPage can help you find new life, goNextPage.com
!
PRINT IS ALIVE
Publisher’s Letter
Delivering More
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Thank you for the trust you’ve placed in our organization. We are looking forward to great things to come.
I have learned so much about branding this year. I have always known that a brand is more than a name, a color scheme or a tag line. I’ve also known that you can make or break your brand with every customer interaction. One of the key questions we addressed in creating the NextPage brand was “what does the customer want?” We held a number of interviews with clients, prospects, vendors and employees. We also surveyed a variety of people using an online survey tool. Our goal was to determine what people wanted in their dealings with a marketing partner. We learned that people valued their partnership with Mail Print, Graphic Services and L & L Manufacturing. We learned that relationships matter. We learned that they valued the authentic nature of all three companies. They wanted to be able to reach the decision maker if there was a problem, and they wanted to be able to count on their partner in a pinch. We also did a lot of self-assessment and learned more about who we are as leaders for our company and determined that we could best provide a culture and brand that was authentic; customers can trust and count on us to make their world a better place. For many years I have shared that what we do at Mail Print makes our clients money. Our entire team takes a great deal of pride in that responsibility. Everything that we do helps drive revenue or reduce costs for our clients. Those two things make them money. If we do our jobs right – our clients should gain more profit and that allows them to do more and to be better within their companies. We defined the mission, vision and values of NextPage, and over the next few weeks and months we will be sharing more insight into who we are in the market and how we deliver MORE to our clients. We know that you have choices when selecting a partner and we want to provide you with a better experience. We want that experience to be MORE. Warmest regards, Gina M. Danner
Publisher Gina M. Danner Managing Editors Rosanne Kirn Chris Lakin Art Direction Brent Cashman • Creative Director Jaime Mack • Graphic Designer Connect is published bimonthly by NextPage 8300 NE Underground Dr, Pillar 122 Kansas City, MO 64161 Copyright 2013 All rights reserved
CONTENTS 3
Publisher’s Letter
10
Modeling
4
You Say You Want a Revolution
14
From Where I Sit
6
Remembering Madison Avenue
15
The Way of the World
For more information contact www.goNextPage.com 866.938.3607
To discuss any information contained in Connect by NextPage please contact NextPage at 866.938.3607.
4
Y A S T U AN TION YO 2013
W U O Y D
A
o you remember the late 80’s? The birth of MTV revolutionized the music industry. Making it faster and more effective than previously available.
In 2013, we’re in the throws of yet another revolution – only this time it’s shaking up the print industry. And no, print is not dead. It’s evolving, a lot like the music industry did with MTV. Musicians still record music, and print companies still print direct mail. But the digital age has brought about a whole new way of marketing: targeting the right information to the right people at the right time using the right channel. You’ll still want traditional printed tools like branded stationery and variable-data direct mail in your arsenal of marketing materials. But now you can add efficient and effective new tools like email, mobile apps, web pages and even dimensional objects. Why stick with a one-note printing option when you can have a full soundtrack of the latest and most advanced content delivery options all available from one provider?
We want to change the world The folks at NextPage know printing, and they know that what’s going on in the industry right now is really a revolution.
October/November 2013 • Connect by NextPage
U L O REV
You may know NextPage by its old name, Mail Print, a full-service printing and direct marketing company. Mail Print has been evolving along with the print industry. The company invested $3 million to adapt to the changing marketplace in 2012, and also merged in 2013 with Graphic Services Printing and L & L Manufacturing. It added the latest-and-greatest inkjet web press capable of handling huge amounts of data, and combining the features of an inkjet printer with those of digital printing presses to create individualized messages at a rate of 200 feet per minute.
We changed our name The change signifies our leading edge in the new world of complex, data-driven, multi-channel direct marketing. Confused? What that means for you is that NextPage can help you make the most effective use of data on customer buying habits to produce messages targeted to individual customers. And do it faster and in a more effective manner than previously available. That deserves a drum roll, we think.
5 What tools are available in this post-revolutionary digital printing world at NextPage?
Traditional print on presses up to 40” in width and 8 colors in a single pass — available next month! Digital print on one of our 3 state of the art HP Indigo Digital Presses. Inkjet Web printing on our HP T200 Inkjet Web Press at rates of 200 feet per minute.
Here is one company helps you control costs and drive revenue through multiple marketing solutions. You say you got a real solution NextPage is a bunch of innovative research junkies, problem solvers, and yes, music-lovers, who can help you decide whether you need a printed page, an email, a video, a social media message, a web page, a mobile app, a text, a voice message, a line of data written into a CRM or a dimensional object to best engage your customers or prospects in any given situation. NextPage has stayed ahead of the curve by investing in new technology that can, for example, produce 200,000 pieces of direct mail more cost effectively (down from $.30 to $.20) and faster (down from 240 hours to 80). Its expertise goes beyond running a press to mastering all of the technology and software that can deliver the latest in digital marketing solutions. NextPage can even help you integrate platforms so you can collect data from a variety of sources and publish the right content using the right media at the right time.
You can do all of this right at NextPage, so you don’t have to run around looking for different services in different places, and you can rest assured you have access to the most powerful tools available. You can print just as many pieces as you need and come back for updated copies as you need them. You can insert a personalized message and/or photo based on each customer’s profile, and you can get your job printed much faster than ever before.
You know it’s gonna be all right The Beatles were right on target when they sang about a revolution. And they were correct that everything’s gonna be alright if you turn to NextPage for navigation through the new digital marketing cosmos. Your customers will see that you are up to date with the latest techniques and technologies when you let NextPage find the right fit for each of your marketing problems. Now that’s harmony.
Email using a variety of providers to fit your needs. Content delivery via websites, social media, mobile efforts and blogs. Integrated B2B and B2C marketing tools that help you deliver the right message to the right consumer at the right point in time. 3-Dimensional items that promote your brand and deliver your message, sourced and produced efficiently to meet your goals.
goNextPage.com
To discuss any information contained in Connect by NextPage please contact NextPage at 866.938.3607.
6
REMEMBERING
MADISON AVENUE The evolving advertising game since the “Mad Men” days By Lorrie Bryan
October/November 2013 • Connect by NextPage
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Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It's freedom from fear. It's a billboard on the side of a road that screams with reassurance that whatever you're doing is OK. You are OK. – Don Draper from Mad Men
T
he NFL season has just kicked off, but already advertisers are gearing up for Super Bowl XLVIII, the premier showcase for the ad industry. There’s usually as much hype about the
commercials airing during the Super Bowl as there is about the pigskin rivalry on the gridiron.
In 2013, numerous companies spent $4 million each for a 30-second spot, and in the Mad Men tradition, esteemed advertising executives devoted countless hours creating commercials that would engage and be remembered by the 108 million viewers. Doritos was this year’s creative MVP for the second year running with their “Goat 4 Sale” ad, winning both the most-liked and most-memorable honors, according to Nielsen. The ad that captured the hearts and minds of viewers didn’t originate at an iconic Madison Avenue agency…or any agency at all for that matter. It was the whim of a couple of creative young guns at a small Atlanta-based production company, Pogo Pictures. Directors Ben Callner and Steve Colby co-wrote the spot that chronicles the short-lived friendship between a Doritos-loving man and his Doritos-loving goat, Moose. Inspired by the antics of Colby’s goats, the celebrated commercial was an entry in Doritos’ annual “Crash the Super Bowl” contest.
Animals, babies and cleavage “Steve came in one day and said something like, ‘You know, my goats’ eating food and crunching is really funny.’ And then he just left,” Callner recalls. “Steve is a quirky guy – heck, he has goats and he lives in the city – so when he said this, I didn’t think too much of it. But then he said it again, and again,
and finally followed it with, ‘We should make a Doritos commercial.’ And we started pulling it together.” Callner jokes that the success of the ad was based on a tried-and-true formula. “It’s an old cliché – feature an animal, a baby or cleavage. We had a goat, so we went with a goat.” Callner says they actually spent time exploring what was successful in the past and ultimately decided to use the 30 seconds to tell a funny story. “The way to engage viewers is to entertain them. A goat eating chips is hilarious. And that scream – who knew goats could scream like that.” Crowd sourcing ads with a contest is becoming a successful advertising formula for Doritos. Since 2007, a Doritos ad has landed in the top five favorite ads in USA Today’s AdMeter. The entries are made by users, and fans select the finalists with their votes, creating a lot of pre-Super Bowl buzz and game-day media hype. “All the tweeting and lobbying for votes in social media as well as print and broadcast media was pretty intense. I felt like I was campaigning for political office,” says Callner, whose commercial was one of five contest finalists. “Goat 4 Sale” received national media attention from CNN, Fox, NBC, CBS and, not surprisingly, Doritos was the most mentioned brand in the social media sphere during the game as goat fever raged.
To discuss any information contained in Connect by NextPage please contact NextPage at 866.938.3607.
8
Remembering Madison Avenue
Screen-based, digital and interactive Callner predicts that crowd sourcing ads will become even more popular in the future, and leading Madison Avenue advertising executives concur. Robert Harwood-Matthews, president of TBWA\Chiat\Day New York, a Top-10 worldwide advertising agency, says that interactivity is key in advertising’s future. “It’s pretty simple. I’m not the first to say it but you can drill the future of advertising down to three thoughts: screen-based,
adapting to better use of technology – to reach deeper into people’s lives, and to capture the data that comes out of it. Humans can be unpredictable, but we also share values and follow societal bonds. The ‘Mad Men’ knew this and just played to shared values and society at large. My data teams now talk about correlation and causality; we’ve simply got more detail on the when, the where and the why than the ‘Mad Men’ ever could have imagined. We can see the unpredict-
“We can know huge trends, but never need to really understand them. It’s the same world; it’s just loaded, dripping with new data and information.” – Robert Harwood-Matthews, President, TBWA\Chiat\Day New York
digital and interactivity. The future will see agencies more adept in user interface, in collecting and analyzing data, in seeing the internet in everything – literally – and in playing and experimenting with how brands live in the world.” Harwood-Matthews notes that with expanding technology, the advertising industry has evolved dramatically since the “Mad Men” days chronicled and glamorized in AMC’s awardwinning dramatic series that spotlights Sterling Cooper, a 1960s era Madison Avenue advertising agency led by Don Draper’s creative genius. “The business of advertising is still all about people and creativity at its heart, but it is how we make brands live in the world that counts, more so now than ever,” he says. “That means we’re all
ability and play with it. We can know huge trends, but never need to really understand them. It’s the same world; it’s just loaded, dripping with new data and information.” And while the advertising industry has changed immeasurably in this way, HarwoodMatthews contends that in some ways it hasn’t changed at all. “That’s why we look at ‘Mad Men’ and have empathy. Script writers know that we look in and see a cartoon version of our own lives, whatever the workplace. We see the unreasonable demands, the illicit affairs, the politics and we recline on our sofas with a whiskey and smile knowingly to ourselves, just like Don would.”
Animals, shoes and…farmers? Another new advertising model fueled by increased technology and subsequent hypercommunication is cultural movement marketing. “Something significant has changed in our global culture over the past couple of years. The net result is that we, as business leaders, are now dealing with a populace that is more socially engaged, more aware of what’s going on in the world, and hungrier to get involved and be heard on various issues,” says Scott Goodson, co-founder and CEO of Strawberryfrog, one of the leading micro agency networks in the world and the first cultural movement agency. In the “Mad Men” era, revolution was associated with the counter culture and generally not considered the basis of a sound marketing strategy. But Goodson contends that smart businesses today find a way to connect with that passion and activism. “If you fail to respond to this shift in the culture, you run the risk of being out of step with your customers. Your company could end up looking like a ‘status quo’ brand in a revolutionary world.” Goodson pioneered the movement-marketing model in 1999, working for brands such as Smart Car and IKEA. As he worked on his book about movement marketing, “Uprising,” he encountered everything from a pet food company that launched an animal welfare initiative (Pedigree) to a shoemaker that began a worldwide movement to put shoes on kids’ feet (Toms). “In each case, a company rallied people around an idea that mattered, an idea on the rise in culture,
LESSONS FROM ADVERTISING’S INNOVATORS The business of advertising is still all about people and creativity at its heart, but it is how we make brands live in the world that counts, more so now than ever. That means we’re all adapting to better use technology, to reach deeper into people’s lives, and to capture the data that comes out of it. – Robert Harwood-Matthews, president of TBWA\Chiat\Day New York
October/November 2013 • Connect by NextPage
Do not build a campaign around your product. Rather understand your brand purpose or brand benefit, and then align this to an idea on the rise in culture. Brands must engage with culture. This is the future. – Scott Goodson, CEO of Strawberryfrog and author of “Uprising”
It’s all about great content. Entertain and engage your audience with a good story. Create content that you believe in. – Ben Callner, director at Pogo Pictures and director of Doritos “Goat 4 Sale”
9 In the “Mad Men” era, revolution was associated with the counter culture and generally not considered the basis of a sound marketing strategy. enabling customers to become activists. In the process, the company demonstrated that it was engaged in people’s lives and cared about something more than just profits.” Goodson contends that cultural movement marketing is the future of advertising. “Do not build your campaign around your product. Rather understand your brand purpose or brand benefit, and then align this to an idea on the rise in culture. Brands must engage with culture.” Cultural movement marketing was a successful strategy for another popular Super Bowl XLVII commercial. Do you remember the much-discussed Dodge Ram “Farmer” commercial that featured a voiceover tribute by the late and legendary radio icon Paul Harvey? The spot exalted farm life in America and reminded viewers of how rural values – perseverance and hard work – are the foundation of this great nation. Members of the growing anti-agribusiness movement loved it and created their own version spoofing factory farms. Authentic and wannabe farmers apparently loved it as well. Online consideration of the Ram brand and trucks leaped on Super Bowl evening and for days. The brand also donated $1 million to the National FFA Organization (formerly the Future Farmers of America) based on YouTube viewing numbers. Chrysler CMO Olivier Francois says that the “Farmer” spot and follow-up actions by Chrysler to mark what it calls “the year of the farmer” are persuading Ford, GM, Toyota and Nissan customers to consider Ram trucks too. Ram truck sales for July were up 31 percent over last July and up 24 percent for the year. It was the best July since 2007. Correlation or causality? Either way, it appears that The Richards Group, the Dallas-based agency that created the commercial, scored with this marketing strategy. Super Bowl XLVIII in February ’14 likely will showcase new innovations and changes in the advertising industry. And as Don Draper says, “Change is neither good nor bad…it simply is.”
To discuss any information contained in Connect by NextPage please contact NextPage at 866.938.3607.
10
Modeling How to build a brand that’s predicated on trust By Michael J. Pallerino
October/November 2013 • Connect by NextPage
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“If you relentlessly build great value propositions, your customers will believe you … It’s only in business that we think there is a quick fix – a magic formula.” – Alex Osterwalder, Co-founder and Business Model Expert, Strategyzer.com
I
t’s an intriguingly fascinating exercise, this practice of creating a brand people want to associate themselves with. Nobody knows that better than business model expert and Strategyzer.com co-founder
Alex Osterwalder, whose book, “Business Model Generation,” serves as a definitive guide for visionaries, game changers and challengers striving to defy outmoded business models and design tomorrow’s next great enterprise.
But what do your customers really want? And how can you continue to get them to trust your brand? Osterwalder’s answer is simple: create value for your customers, your organization and society as a whole. Easy, right? “It’s all about the search for the perfect business model,” Osterwalder says. “That’s what business is about. That’s what entrepreneurship is about.” To help entrepreneurial businesses in their quest, Osterwalder created what he calls a Business Model Canvas, a road map, if you will, on the journey to success. Within his model is the Value Proposition Canvas, which he says involves “getting out of the building” to find what your customers really want. “The choice then depends on which customer segment you can build the most scalable and profitable business model around. It’s all about using tools.”
Once your business model is established, you can work to build trust in your brand. By continuously delivering on that brand promise, Osterwalder says you can start laying down your foundation for success. “If you relentlessly build great value propositions, your customers will believe you. Learn to use your tools like a surgeon does. Surgeons go to medical school to learn the anatomy of the body, and then they learn how to use tools to fix the body. Their learning never stops. It’s only in business that we think there is a quick fix – a magic formula. We think we can do heart surgery with a Swiss Army knife. Consumers go where they see the most value at the best price.” Chris Malone’s take is similar: He believes the perfect business model is one that generates growth inexpensively by exceeding customer expectations to building strong customer relationships and loyalty that generate proactive new business referrals. Over the years, the marketing
To discuss any information contained in Connect by NextPage please contact NextPage at 866.938.3607.
12 Modeling veteran for the likes of Choice Hotels, ARAMARK, Coca-Cola, the National Basketball Association (NBA) and Procter & Gamble has witnessed firsthand how successful business models beget trust. “One of the most valuable aspects of trust-based customer relationships is that they can be expanded,” says Malone, who today is chief advisory officer of The Relational Capital Group and author of the “The Human Brand: How We Relate to People, Products, and Companies.” Malone says businesses that
the needs of those with whom you can build a lasting relationship. Transactions can be generated with low prices, but lasting relationships require trust between two willing participants.” Of course, Malone is quick to point out that the basic psychology of human trust and loyalty has not changed for thousands of years, nor will it anytime soon. “In this regard, we can consider the warmth and competence framework a compass in the sea of technology-driven change that surrounds us. By aligning your efforts with your custom-
“The key is taking the time to understand where your product or service falls in each customers’ priorities, and then focusing your efforts serving the needs of those with whom you can build a lasting relationship.” – Chris Malone, Chief Advisory Officer, The Relational Capital Group
operate with this model, such as Zappos and Lululemon, are able to charge healthy prices for their products and services, while spending little on marketing or advertising. “Their growth is more stable and profitable because it’s driven by customer trust, loyalty and advocacy.” But can every customer be loyal to every brand’s product and/ or services? “No,” Malone says, “but the vast majority have at least a few needs that are important enough that they’d prefer to have a single, trusted supplier. The key is taking the time to understand where your product or service falls in each customers’ priorities, and then focusing your efforts serving
ers’ warmth and competence expectations, you will always be able to generate trust and loyalty.”
Talking the talk Marketing experts say the best business models are those designed to overcome the challenge of selling global brands across multiple channels to increasingly segmented audiences – audiences that have more brand messages, on more platforms, than ever before competing for their attention. The best businesses understand that it’s not about messages or changing the way people think, but driving true behavioral change. Mitch Kanner doesn’t believe that influence is endorsement. Kan-
October/November 2013 • Connect by NextPage
G N I D L I U B ng lasti g n lo
S P I H S ON I T A L RE
13 “If you understand who consumers’ influencers are and the trends they’ll set, you’ll understand what consumers will ultimately desire.” – Mitch Kanner, CEO, 2 Degrees
ner, who once was voted No. 5 in advertising by AdAge magazine, has served as a connection point between entertainment, consumer brands, advertising agencies and creative talent for two decades. He says today’s consumers understand that just because a celebrity talks about a brand doesn’t mean there is a real relationship there. “Creating influence is about demonstrating authenticity, and that comes from creating partnerships where collaboration tangibly demonstrates value for both parties, where both sides seem to have ‘skin in the game,’” says Kanner, who today is CEO of 2 Degrees, an influencer engagement firm in Hollywood, CA. “What we focus on for our clients is connecting their value proposition with like-minded influencers, and then work with them to create new ideas, whether that be business opportunities, marketing initiatives or content ideas. As an example, Kanner cites the partnership between pop icon Jay Z and Samsung. With a shared desire to create the “next big thing” in popular culture, they created a new approach to music distribution that celebrated Jay Z’s vision and Samsung’s innovation leadership as the platform. Samsung’s partnership with Jay Z focused on the fans getting free, unique and early access to his latest release, “Magna Carta Holy Grail.” “Samsung enabled Jay Z to connect
with his fans in an unprecedented way,” Kanner says. “It was authentic, and that’s the only way influence can really work.” Kanner says that consumers’ influencers always change – it’s human nature. Today, more than ever they are exposed to new things and are inspired to explore the many new frames of reference they come in contact with. “For brands, it’s a constant learning journey to stay with the interests and explorations of their consumers,” Kanner says. “Active listening is paramount. Of course, this is with consumers, but it is about engaging the influencers of pop culture as a means of understanding and delivering on consumer needs. If you understand who consumers’ influencers are and the trends they set, you’ll understand what consumers will ultimately desire. It’s a forward-looking process, and the marketer that stays ahead of the trend will be best suited to anticipate when and why consumers might deviate from their current influencer or set of influencers.” Branding and financial expert Ben Katz, CEO of prepaid Visa card company CARD.com, says if all fails, there is one formula that works best. “Overdeliver on your promises. Never, ever communicate in a non-transparent way. If you make a mistake, which you will, raise a hand and make amends immediately.”
Defining the perfect business model When it comes to creating the perfect business model, the best is one that not only understands the changing needs of today’s customers, but continually provides goods and/or services that exceed their expectations. Research shows that customers stay loyal to a brand when they are delighted with its offering – not just when they are satisfied. Customers are satisfied when brands deliver what’s promised. They are delighted when the
brand delivers more than what’s promised and exceeds expectations. “Final customers are those who find value in your proposition,” says Jay Mulki, associate professor of marketing at the D’Amore-McKim School of Business at Northeastern University in Boston. “Customers find value only when they are convinced that suppliers have their best interest in mind, and provide them with goods and services that are tailored to their needs now and in the long term.” So, how does a brand create trust? Mulki says marketing is based on serving the mutual interest of the customer and the brand. “The shift to relationship-based marketing requires mutual trust between sellers and buyers. Trustbased relationships depend on understanding customers’ needs and wants, solving customer problems, providing opportunities and adding value to customers’ business over a long period.” Mulki says trust consists of both cognitive and affective trust. Cognitive trust is based on a brand’s ability, skills, knowledge base and expertise. This kind of trust can be developed quickly. Affective trust is based on dependability, reliability, candor and compatibility. This kind of trust takes time to develop after a series of interactions. In this set up, relationships are built on shared value and salespeople. Brands form partnerships with customers to provide the right solutions. The best formula is to be “customer centric.” “This formula keeps customer interest at the center and develops strategies and actions to ensure customer satisfaction and growth,” Mulki says. “Customercentric organizations focus on long-term relationships that focus on mutual benefits and growth. Customer-oriented organizations are known for their laser-like focus on customer needs. This focus is organization-wide, and not just in sales or marketing.”
To discuss any information contained in Connect by NextPage please contact NextPage at 866.938.3607.
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Q&A
From Where I Sit... The Stress Institute’s Kathleen Hall on the art of living mindfully
D
r. Kathleen Hall knows the impact stress has on our daily endeavors. As founder and CEO of The Stress Institute and Mindful Living Network, she has had a front row seat to just how much havoc it can wreak on every thought, every word and every action we take. Today, the internationally recognized ambassador for mindful living provides individuals, corporations and organizations with the tools they need to create more mentally and physically balanced lifestyles. What role does stress play in our lives? Stress affects every facet of our lives, physical, psychological and our society. It creates enormous costs to individuals, families, all government agencies and corporations. Most people experience high stress levels because of their personal finances or because of the global financial challenges we’re facing today. Too many people are just overextended.
Define living mindfully. After years of working with individuals and corporations, I discovered a relationship between not living mindfully and increasing levels of stress. Most of us are overbooked, overworked and overwhelmed. Simply finding a quiet moment seems almost impossible these days. Mindful living is the awareness that every thought, word and action affects you, society and the environment. As you practice mindful living, you realize your stress level is a product of your awareness, perceptions and choices. Stress is a symptom of not living a mindful life.
How do we alleviate stress in the work environment? You can create a company that resembles the characteristics of a healthy family. Employees want to work for a mindful company – one that embodies work balance, fairness, healthcare and adequate time off for vacation and unforeseen critical events. Mindful companies create an inspiring and healthy work environment for their employees.
October/November 2013 • Connect by NextPage
Mindful living is the awareness that every thought, word and action affects you, society and the environment. Give us a couple tenants to living mindfully every day. The first would be a reverent respect and a greater awareness for every living creature. This is the core of mindful living. We are interdependent with every living thing, and therefore, every thing we say or do has a cause and effect. [Another] way is mindful listening. Most of us live so fast these days that we hear others, but we do not really listen. Mindful listening is when you stop; look deeply into another person’s eyes, focus on them and listen to every word, body movement and tone with an open and aware heart. This lets them know just how valued they are.
Can we really live stress free? No living thing can live stress free. Stress is a biological feature of life. Every living thing expands and contracts to survive, which means we experience stress. But stress can be a great source of information – one that tells you what experiences negatively affect your life. The way to live a life with less stress is to either change your perception of your stress or remove the source from your life.
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THE WAY OF THE WORD
What’s the best way to reach today’s consumers with your marketing message? A peek inside how marketers achieve their branding messages. A recent survey asked the world’s leading marketers and agencies how they get their brands’ stories in front of all those prospective clients. Here’s a look at how they do it:
Direct Mail
Yellow Pages
Internet
Newspaper and Magazines
Other
32%
1%
6%
11%
20%
Radio and TV
30%
SOURCE: AD-JOURNEY 2013
To discuss any information contained in Connect by NextPage please contact NextPage at 866.938.3607.
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Mail Print has served clients for 25 years as a full service printing and direct marketing company. Now we’ve expanded our operations and made a significant investment in technology and staff, so that we can help you take advantage of the revolution in digital marketing. You’re ready to go beyond traditional printing and add mobile, email and social media to your marketing mix. So we’ve invested in the technology and staff to get you there. Call us today for personalized advice of the best tool for your specific need.
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