Questionnaire Analaysis

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Questionnaire Analysis

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Because my questionnaire was open and available to people of all ages, I have a variety of responses that I may not need. I’d like to aim my music magazine generally at people aged 16-19. This is because I know more people in this age group than any other, and I have more knowledge of their likes and dislikes as it is. For this reason I will be filtering my results to show the overall responses, and those specifically from people aged 16-19.

The majority of the people surveyed were female at 77%, with the males in the minority at 23%.

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Out of the 16-19 year olds that were surveyed, females were still in the majority at 83%, with males at 17%.

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From this I can see that the majority of people who answered my questionnaire were above the age of 20. I deliberately split it up into age categories because I needed to be able to consolidate all my results from 16-19 year olds without the information being mixed with people that aren’t part of my target audience. ! !

From these results I can see that overall people prefer rock music, pop music and indie music, whilst genres such as country and jazz are less popular. ! ! ! ! ! !

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These results are more important for me as they’re those of my target audience.

From this I can see that indie music is most predominantly listened to by 16-19 year olds. For this reason I think I’ll make my magazine an indie style magazine.

From this I can see that generally people don’t read music magazines, which could either mean that mine wouldn’t be avidly read by the whole population, or that there is a gap in the market for something innovative and new.

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Despite their apparent lack of popularity amongst people that I surveyed on average, music magazines seem to be more popular amongst my target audience. This shows that I have chosen the right age group to target for my product.

Generally people would be willing to pay between £2 and £2.99 for a typical music magazine.

Only one person said they would be prepared to pay up to £4.99. I therefore think that the £2£2.99 price bracket would be the most sensible option, but it depends on the style of my magazine.

This information merely reiterates what was concluded from the previous graph. My target audience would mainly be prepared to spend £2-£2.99 on a music magazine.

Overall from the people I surveyed, about half attend gigs or festivals regularly, and therefore roughly half don’t. This merely helps me to determine what kind of lifestyle readers of music magazines lead, and from this information I can see that they’re quite varied.

This information, however, is vastly different. The majority of my target audience regularly attend gigs and festivals with 83% answering yes, and 17% answering no.

This gives me a good idea of the lifestyle of my target audience particularly, and possibilities of content for my magazine.

The majority of people who said they attended gigs and festivals regularly said they would benefit from having an up-to-date gig guide in a magazine.

However, some said no. This may be because they have other ways of getting the information or only attend gigs performed by certain bands/ artists.

Amongst 16-19 year olds, the decision was unanimous.

Everyone agreed that having an up-to-date gig guide somewhere easily accessible would benefit them, therefore my magazine will contain one.

These features all seemed to be relatively popular amongst the people who took my survey.

Competitions and recurring features were less popular on average, and interviews were the most widely requested. For this reason, my double page spread article will be an interview with a band or artist.

The results from my target audience are fairly similar, but with competitions being less popular, recurring features more popular, and gig guides overtaking interviews with 100% of people expecting to see them in a magazine. I hope to make my magazine reflect these results.

These are the responses I acquired from Question 9: What would you expect to find out from an interview featured on a double page spread? The answers are all relatively similar which shows me that people generally expect certain standards from a double page spread, and that the conventions the articles abide by are powerful; everyone surveyed subconsciously pointed them out.

These results are the ones submitted by people aged 16-19. They are very similar to the general consensus from the majority, however will still help me in deciding what to write for my magazine article.

No specific colour scheme was chosen by the majority of people surveyed, however a vibrant look seems to appeal to most. Oranges, greens and whites are colours to avoid as none of my respondents chose any of these. From these results alone I would say that a bright magazine that stands out would appeal to people of all ages.

This being said, from 16-19 year olds the colours chosen seem to be quite varied. I think, therefore, that I can decide what colour scheme to use as different aesthetics obviously appeal to different people. I will, however, try to make my magazine vibrant without it looking unprofessional.