STEM MED I A TO O L KI T
OBJECTIVE As our communities and companies celebrate the World Food Prize on October 16th , 2014 we as media professionals have a bigger mission: To excite youth and young professionals to choose agriculture to create and grow their career.
PRIMARY TARGET AUDIENCE Our primary target audience is going to male and females aged 14-18 years who will be enrolled as an eight grader thru senior year of high school. During this time our target audience is forming ideas, dreams and aspiration about what career do they want to have after accomplishing graduation.
According to research, we will need to feed 9 Billion people in the world and there will be a shortage of almost 1 million jobs within various sectors of the agriculture industries.
Some a four year education is in reach; others want to just apprenticeship or complete a two year education path, the agriculture sector has jobs and career paths to accommodate any of those educational paths.
As media professionals, we must get this message out to our target audience of 14-18 year olds that are in the mindset of just starting to think about college. In addition to those about to start their college experience we must also include, as a secondary audience, the students that are at our universities who never considered that the agriculture sector would provide opportunities for them.
By 2025 there will be a shortage of workers to fill the growing demand for everything from farm operators to actually raise the products that will feed our people, to bio genetic scientists to continue the work the Dr Borlaug pioneered in Mexico with rust resistant wheat. Media habits of our primary target audience show that they are very tech savvy and consume most of their media on mobile devices through social media and also through various media outlets. To effectively reach and call to action this audience we need to take a tiered approach across social media platforms, print, and online content.
SOCIAL MEDIA FACEBOOK Post or share about informative resources from the findings of this report like such as info-graphic “Food for thought.” This info-graphic is a great way to create awareness of issues with world hunger and the job shortages in the agriculture in the near future. Don’t forget to like our page as well.
TWITTER Post content about jobs in agriculture sector but also post information about world hunger statistics and craft the message so that it relates to the shortage of jobs in the sector. But make sure to attach the hashtag #foodforthought but also make sure to follow the @worldfoodprizeorg for additional resources. Engage the conversation with other brands, wish them a happy world food prize or be creative about replying to one of their tweets during the announcement.
YOUTUBE Post videos about different jobs that are available in agriculture and make sure to include @stemconnector so viewers know it is connected to STEMConnector. Also include on the StemConnector YouTube Channel various playlists of various videos that relate to STEM
PRESS RELEASE Sample Press Release: FOR IMMEDIATE RELEASE: Agriculture Sector Seeking to Fill Almost a Million Jobs Des Moines, Iowa - October 16th, 2014 - By the year 2050 the agriculture sector is going to have to feed nine billion people across the world. This demand will create the need of 900,000 jobs of various disciplines in the agriculture sector. The STEM Ag & Food Council, a council aimed at increasing science, technology, engineering, and mathematics in the areas of agriculture and the food industries has concluded that by the year 2050 there will be nine billion people on the earth and to keep up with that demand the agriculture sector will need to fill 900,000 jobs by that time. Job creation is not just in laborers but, this job growth is going to take place in skilled areas such as, engineering, science and also computer technology. With the help of STEM Ag & Food Council the outlook for jobs in the agriculture industry look to be growing faster than the corn in the fields Contact: Yinka Robinson yinka.robinson@STEMconnector.org 1900 M St NW Washington, District of Columbia 20036 202-304-1957 ###