STEM ANNUAL R EPO RT STY L E GUI DE
COLOR PALETTE
PMS 1505 U
PMS WARM RED U
PMS 232 U
PMS 3105 U
PMS 3375 U
PMS 3955 U
CMYK 0/93/100/0
CMYK 0/81/44/0
CMYK 0/88/0/0
CMYK 60/0/6/0
CMYK 53/0/40/0
CMYK 4/0/86/0
RGB 255/112/0
RGB 255/86/108
RGB 255/46/158
RGB 0/217/247
RGB 64/245/192
RGB 255/246/49
AVENIR
HEADLINES
BODY COPY
DIN 30640 STD
AaBbCc0123
AaBbCc0123 AaBbCc0123 AaBbCc0123 AaBbCc0123
DIN is a condensed typeface perfect for
In order to contrast with the headlines and
making an impact with headlines
maintain legibility, Avenir should be used
DIN
Light Medium Heavy Black
for all body copy and pull quotes.
AG IS SEXY Using nostalgic inspiration in combination with bright vivid
Tone needs to be positive with excitement. The focus should
Pantone colors, the goal for the creative representation of
be on building a quality first impression, most of our target
the STEM Food and Ag Council Annual Report is to create an
audience is not familiar with the food and ag industry. Brevity
engaging communiquĂŠ that appeals to millenials.
is a premium, however, careful consideration should be given to maintain engagement.
Photography and engaging visuals will illustrate the blend of nostalgia perception and actual reality. The goal is to create a branding contrast to engage and inspire our target demographic of 15-25 year olds to consider a career in the food and ag industry.
NOSTALGIC
CONTRAST