Welcome to Noir Pulse — where the streets meet rebellion, and fashion knows no rules. Here, we embrace the bold, the unexpected, and the unapologetic. From avant-garde designs to the subcultures that fuel them, we’re dedicated to showcasing the cutting-edge of alternative streetwear, highlighting those who dare to redefine the norms. Whether you're pushing boundaries with your own style or looking for the latest trends that speak to your individuality, Noir Pulse is your go-to guide for all things that thrive in the margins of mainstream fashion. Stay tuned, stay ahead, and let your style pulse with us.
“Discover the beats to the underground”
“ELEVATED” 24'
“ELEVATED” 24'
"‘Elevated’ strips down the essentials, highlighting the power of minimal streetwear in its purest form "
C E C E C E C E
DESIGN SPOTLIGHT
"FASHION ISN'T ABOUT TRENDS. IT'S ABOUT CREATING A MOVEMENT THAT SPEAKS TO THOSE WHO AREN'T AFRAID TO STAND OUT." – UNKNOWN
UNDERGROUND DESIGNER
CEP
TION
"Stüssy has always been at the forefront of street culture, a brand that effortlessly blends surf, skate, and hip-hop influences into a unique identity. Born from the streets of Laguna Beach in the early '80s, it quickly transcended its surf roots, evolving into a global force that defined the streetwear movement.
With its signature logo as a symbol of rebellious style and authenticity, Stüssy continues to push boundaries, collaborating with artists, designers, and other brands to stay ahead of the curve. For those who understand that true street style is about more than just clothes—it's a statement— Stüssy remains a timeless icon in the game."
“ DISTORTED DUALITY ”
“Glitch the high-energy feel to alternative streetwear. Create raw and rebellious fragments to the underground culture.”
ARE YOU U N D E R G R O U N D ?
‘ARTIST FEATURE’
“BE THE RAGGED ONE”
“INDEPENDENT FASHION CHOICES MAKE DESIGNERS”
“Worn by those w true style isn’t a it’s about stand breaking free from
buil to last
"Denim has always been more than just fabric—it's a s underground, a material worn by rebels, artists, and mis conformity. In the subcultures of punk, grunge, and stree became the uniform of those who sought to carve their own it's distressed jeans with stories built into every thread or ove that carry the weight of difference, denim speaks the language
"Renowned for pushing the boundaries of denim design, Tomo Koizumi has redefined what it means to wear the fabric of rebellion. With a keen eye for detail and an unmatched understanding of craftsmanship, his pieces combine raw authenticity with high-fashion innovation. Each collection tells a story of defiance and individuality, making denim not just a material, but a canvas for selfexpression. In the underground scene, Koizumi has become a name synonymous with cuttingedge design and timeless style."
SAM UEL
Samuel Campbell, a model on the rise, has been making waves in the fashion industry with his distinctive look and effortless ability to blend high fashion with underground aesthetics. Originally from a small town in Yorkshire, Samuel's journey into modelling began with a deeprooted passion for selfexpression and an eye for unconventional style. His sharp features and magnetic presence have landed him campaigns with cutting-edge designers, most recently starring in Tomo Koizumi’s latest collection, where he brought a fresh, streetinfused energy to the designer’s signature sculptural pieces.
Beyond the runway, Samuel is known for his appreciation of alternative streetwear, often merging luxury with DIY influences in his personal style. His growing presence in the industry signals a new wave of models redefining fashion’s boundaries, making him a perfect fit for Noir Pulse’s ethos of innovation and authenticity.
Featured in Noir Pulse, this campaign marks a defining moment in Samuel’s career, cementing his status as a model shaping the future of alternative fashion.
Samuel Campbell fronts Tomo Koizumi’s latest campaign, bringing a raw, contemporary edge to the designer’s signature sculptural silhouettes. Known for his theatrical, voluminous creations, Koizumi takes a step back from haute couture during FW25 and has blended perfectly multiple textures of denim together to create these one-ofa-kind ready to wear pieces.
Stripping down the essentials and highlighting the power minimal streetwear with modern styling is blurring the lines between high fashion and underground culture. Campbell’s striking confidence and ability to transform within each frame make him the ideal face for a collection that challenges conventions while celebrating individuality.
