Analyse Prototype Development
Problematic
Finalise Choice
Portfoli
Maitane García López Industrial Design
engineering and product development
Briefing
(+34) 660993466 gendetxiki.org@hotmail.com http://www.behance.net/maitanegarcia
Create
HI, I´m Maitane,
I´m studing in 3rd year Industrial Design Engineering and Product development Theese are my selected works. I hope you enjoy them and they inspires you. “Inspiration finds me working” -Pablo piccaso
“El Capricho”, Antonio Gaudí, Summer 2012
Biography Born Barakaldo, Spain Adress c/Sociedad Santa Agueda, N11, 6B, CP: 48901,Barakaldo Contact gendetxiki.org@hotmail.com (+34) 660993466
Education
Hobbies
Mondragon university Industrial Design Engineering and Product development
Volunteering Haima solidarity team coordinator
Mother Tongue Spanish Basque Sketching
Sports Karate Black belt Jogging Handcrafts Ceramics, oil painting,serigraphy
Others English - Trinity Collage Level 10 (C2)
2D
Skills
3D
Sketching
Me
What is Industrial Design Engineering and Product Development for me?
ted na sio
pa s
nate d p a s s passio
Since my childhood I have always had a conection to arts. Exciting art works have always inspired me. But I did not want to be an artist, I wanted to be anything else. I wanted to look for the usability and functionality of all those crafts that I have done. That's why I started studing this career: I do a little of everything, I get the functionality, the technique... I set foot on the ground. But at the same time it let me y from time to time.
io
n
at
ed
pa
s si o n
passi o
a t ed
n
Selected work +
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SAVER
KEFLORA
Returning to the
Create a product to save water at home for 2020
Feel safe in your bike
San Sebastian Film Festival Poster Design
eco-yogurt
Sketching
Natural World Color & Trim
See more Creating a new Corporate Identity
for Rock & Pop music Festival
/maitanegarcia
/maitanegar
Conceptualising
Analising
1st proposal 2nd proposal
BrieďŹ ng
Development
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SAVER
+
Create a product to save water at home for 2020
Finalize
Team proyect 5TH SEMESTER 5 weeks
Members: Enara Aguirrezabala Nere Karrera Jon Lamborena
David SantamarĂa Me, Maitane GarcĂa
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+
SAVER
This was my last big project and also the most complete. We were asked to make a product to save water at home for 2020. The problematic itself seems simple, but it is not: firstly because it is for the future and secondary we have to invent a totally new concept. The phase analysis was very extensive, on one hand to define the user, the market (look for existing products and find our niche market) and the research for trends that will take in the future. We opted to make a product that does not consume energy, instead of going for the futuristic side we went for the eco-friendly. The product that we create we define it in detail, taking into account commercial elements, the mold when injected, the materials and their resistance ...
Based on the issue of saving water at home, a prospective product for 2020 has been designed. After doing a prospective global study of the society, an ecological family has been chosen as the user of the product, consequently we have decided to design a product for the bathroom which can be implanted easily. After that, three different ideas we have developed, choosing finally a reservoir that reuses the water of the sink in the WC tank. This product is comfortable for all the family members because of its ergonomic dimensions and its easy handling. It is ecologically and environmentally sustainable throughout its life cycle because apart from betting on sustainable materials and their identification, the mechanism does not use any electric power. So, apart from adapting to the user’s needs, a viable, simple and efficient product has been designed, saving 20 litres of water per day and per user.
97,5 %salt water 2,5% fresh water
“Spain will suffer water shortages “Rejandra Pachauri
water in 2020 0.3 of the water reserves is only available
the world is made of 3/4 parts water WATER SAFETY will become even more difficult to obtain, In poor countries, as well as in rich countries.
%73 %18 Tap
%19
%34 shower
%21 toilet %4 kitchen
%10 washing machine %5 dishwasher
INE 2009 EFIMARKET
For whom is it? It has been shown that big future
families saves more water, because water consumption is higher. In the
middle class families will have problems to pay for water. Above, there are few
water-saving devices that do not use electricity. So this kind of user would be a good client if we meet their needs for water.
Adaptable products
Where is the market niche? Prospective products
Nowadays products
market niche
Productos integrated in the house
After doing market analysis we conclude very clear where we could get a product. It was found that there is not any product with prospective approach could be adapted to any bathroom, as all the products are already integrated in the kitchen or bathroom. So our product will be adaptable to any bathroom of 2020.
Selected idea to develop:
SAVER
2nd proposal Saver conects the tap with the tank. The user can push the pump, this makes pressure in Saver and the water goes to the tank. It can saves 20l a day.
+
+
reuse your tap water
The sink water is usually suitable for reuse of greywater.
Thank to saver´s filter the water in your tank will not have to be waste, it goes quite clean to the tank. With your help, acctioning the pump,saver can raise water to the cistern.
17O MM
16 mm
98 MM
50 MM
Ergonomics
113,9 mm
MEN P99 HAND WIDTH
MEN P99 FOOT WIDE
132,8 mm WOMEN P99 HEEL
19 mm MEN P99 FINGER WIDE
OFF
20 mm
INTUITIVE COLORS INTUITIVE COLORS
293 MM
ON * from KODAK table
Aluminum
PIECES 1 Pressure indicator 2 Air valve
1
2
3 Water valve 4 Filter 5 Air entrance
3
4 5
2m thickness
Polypropylene
Tubes: Its function is to take the water from the sink to Saver, and from Saver to the toilet cistern. The tubes are visible, so aesthetics are especially important.
1. Serving temperature Maximum, minimum of 50 ⁰ C. 2. Withstand 100 kg load without plastic deformation. 3. Excellent water resistance. 4. Good ductility (the fabric should be able to made). 5. Recyclable. 6. As respectful as possible to the environment. 7. Good toughness (minimum 10 MPa). 8. A certain rigidity. 9. As cheaply as possible. Aluminum
1. Serving temperature Maximum, minimum of 50 ⁰ C. 2. Stands 100kg without plastic deformation. 3. Excellent water resistance. 4. Shiny metal finish. 5. Recyclable. 6. As respectful as possible to the environment. 7. Good toughness (minimum 10 MPa). 8. A certain rigidity. 9. As cheaply as possible. Aluminum
3
Casing: It is composed of three parts forming the main body of the product, which will be the same material. Its function is to store the water used in the sink. We have established the following restrictions: 1. Serving temperature Maximum, minimum of 50 ⁰ C. 2. Stands the force maked by internal pressure (20kPa), and possible external (100 kg). 3. Density less than 2000 kg/m3. 4. Excellent water resistance. 5. Excellent moldability (for manufacting). 6. Recyclable. 7. As respectful as possible to the environment. 8. Color (not transparent). 9. Not hot to the touch when you carry hot water. 10. A certain rigidity. 11. As cheaply as possible.
Filter: The filter is a slide located inside the Saver below the water inlet. We have established the following restrictions for the filter:
MATERIALS C
A polypropylene
B
B polypropylene C polypropylene
2 4
PIECES A
1
1 1.st casing 2 2.nd casing 3 3.nd casing 4 Pump
ld 17-5641 EC Berde 340 EC Green 340 Zuria
Zuria405 EC Grey
GrisaEmerald 405 EC17-5641
Berde 340 EC
Zuria
Grisa 4
If you really trust
+
+ Do It Yourself
405 EC
SAVER *You can save 56 bathtubs of water per year
reuse your tap water
Environmental aspects (MET)
Developing concepts
Preparation of an ecodesign project
Improving ideas
Product in detail
Company plan action
KEFLORA
eco-yoghurt
Evaluation
Team ecodesign proyect Lesson: Ecosedign
5TH SEMESTER 3 weeks 20h
Members: Enara Aguirrezabala Nere Karrera Me, Maitane GarcĂa
KEFLORA
eco-yogurt
This project is comprehensive both in terms of product design as in eco-design. There are taking into account the three phases: The first analyzes the product and sees its shortcomings, the second conceptualizes new ideas both geometry and ecology, and finally realizes the chosen idea into a product as much as possible realizable. The added value of this redesign is the use of the methodology IHOBE. Ihobe is a regulation created in the late 90s and uses both qualitative and quantitative tools, in this case we used the qualitative (for quantitative specific software is needed). This regulation is based on seven steps outlined below.
1.- Preparation of an ecodesign project The chosen product to make the ecodesign methodology has been the yoghurt-maker "YOGURTEO" DJC1 41. The French company of small electric appliances Moulinex has decided to incorporate the Ecodesign methodology as innovative factor in the range of yoghurt that is on the market.
2.- Environmental aspects MET analyses the materials (M) used, the energy (E) consumed and toxic emissions (T) generated during different stages of the life of a product. This allows you to identify the products environmental strengths and weaknesses.
Materials Energy Toxics Theese are the main problems that we have found in the product: Great energy consumption: both in use and in transport.
The selected type of electrical appliance, has not been successful in the market, so it has to be innovated the concept people have of it today. The aim is to reach effectively the usual yogurts consumer , focusing in the eco-friendly consumer.
Big packaging Graphics with no-ecological inks Heavy product Hard despiece for recycling at their end of life
http://www.ihobe.net/
This is the product created called KLEFLORA, it plays with the colors green and white to convey that it is a product that respects the environment and your healthy too.
3- Improving ideas
Through brainstorming, the entire project team generates, selects and prioritizes improvement ideas for the new product. We obtain as a result of implementing both technical requirements, and environmental.
AL C I HN C TE Easy
ENVIRONM EN TA Encourage L
Innovative image
Easy
disassemble
6-Company plan action
What is KEFIR?
In addition to creating the product establishes a plan of action to improve the integration of ecodesign in the management systems of the company.
Kefir is a fermented milk drink made with kefir grains and is believed to have its origins in the Caucasus Mountains. It is prepared by inoculating cow, goat, or sheep's milk with kefir grains. Traditional kefir was made in skin bags that were hung near a doorway; the bag would be knocked by anyone passing through the doorway to help keep the milk and kefir grains well mixed
recycling
cleaning
Confortable
No energy
REQUIREMENTS
Recycled materials 4- Developing concepts
Kefir
Finally, one of the concepts have to be developed. The selected idea is a product thayt works with Kefir and requires no electricity during use, it has cone shape and facilitates manual cleaning process. The form created helps users to choose the amount of yogurt you want.
Format change
The posibility to choose the amount of yogurt you want
CON
Ecologycal Inks
Atractive lines
7-Evaluation Evaluation of the project to make conclusions to learn to convey environmental aspects internally and externally, make green marketing strategies periodically.
C E P TS
Tradicional way to make kefir yogurt
5- Product in detail
Put the pieces together
Milk
Kefir
urt
Put the top Overturn it
yog e h t r Pou
it! y o j n E
Wait 12h-18h
The middle strainer will allow to put every element into its compartment, but also allowing that milk and kefir nodules can be mixed.
You can so it with any type of milk, including lactosefree milk!
Overturn it to mix properly the Kefir nodules with the milk.
The Kefir nodules stay in, this way you can put more milk to do more kefir-yogurt.
energy source
Do not need
Functional
Easy to disassemble
+ small y manajeable
Innovative Recyclable
KÊfir´s benefits
Kefir + Flora
Kefir helps the intestinal flora, so we came up with this creative name.
How to start
How can we transmit this feeling?
Rendering
Returning to the
Natural World Color & Trim
Color & Trim Individual project
6TH SEMESTER 2 months 120 h
Returning to the
Natural World
The aim of this work is to create a new trend which is applicable in a car, mostly focusing on aspects of Color and Trim. This work has been hard because the automotive industry is multifaceted and requires a lot of knowledge to carry out a good job. It has been very rewarding to create a trend from scratch and then to introduce it into the motorists. Here I will explain how I carried out this work, step by step. Finally I put it in a coherent and balanced way in the car given by Maier.
The trend I created "Returning to the Natural World" was born around the idea of introducing
the handcraft to the automotive industry
world. Instead of focusing on the traditional manufacturing process; such us, slow, manual and expensive, today impossible to implement in this industry. I want to copy the result of craft products, for example, based on irregularities, rough surfaces, crackle or gradients, all unique, unexpected and diverse. This trend is for a user who wants to be and feel unique and connected to the handcraft elements. We imagine a user with a strong connection with nature, because the craft is closely linked to it. The user asks for a car with added value, that value I propose is to strengthen the link between the car and nature. Therefore, this trend is not only aesthetic, is the philosophy itself: The aesthetics of the car and the sensations that transmits are based on it; geometry, textures, trim, carpets, colors, smells... The car's technology will be an important point to keep in mind. It should be respectful to the environment, using clean energy, or new ways of mobility and energy used based on the nature of the plants. It has to be taken into account the frequency and the size to give harmony.
“He loved making love, and he was a nature spirit. He was a natural force, (‌), pure body and instinct. Making love to him was like making love to a serpent. I would come to him fresh off some television show, all made up and completely artificial, with my high heels and miniskirt, and totally disconnected. I would take off all the trap-
pings, climb into bed with him and feel myself returning to the natural world as our skin touched. It was healing.� - from Aphrodite's Daughters by Jalaja Bonheim
HOW TO START?
LIKES No material things Few
TOPICS given by MAIER
Enjoy with few
Market nich
Consume less Live better
Natural materials
green
Just enought
Do It Yourself DIY Customize Personal
Satisfaction
Technology
Magnitude Pastel colors Eco
Diversity Healthy
Unique
Significance Essence
Painting Bead maker
Relevance
Soul
Aesthetic Minimalism Bring DON´T WANNA Vintage WANNA Futurism Instill
out
Creates a deep conecction between the piece and the author
Give heart &Soul Hands
Trend = Old population Temperature Comfort texture Welfare Colour Therapy Help sight Comfort sight
Health
Good smell
car = stress = discomfort
Nature
Knitting
metal
Cabinet maker Wool Need a change
Usefulness
Crafts
Leather
Clay
+
Inventiveness Originality New product solutions
Wood
Vs Industrial Design
Create Touch Isolate oneself Feelings Patience Breath Freedom Mould Peace Disconnection Natures wealth Give shape Return to the origins Slow down
User
Lovers Active families with children
No history No emotional drag Need a change -
Luxury Rivalry
Don´t want Erotic
Snob
Genetically modified food Just good looking people Healthy doesn´t mean beautifull
Information Source Ceramics
Color&Trim
Crafts & Design
Imanol Aranburu Ceramic classes
Alberto Seco
Lander Ugarte Designer & Cofounder in DAKIT DESIGN Coordinator of "basquecrafts"
Automotive Designer in Maier
Novelty
Soil
Leave behind
Adventurer Couples Young Soul = Never mind the age People that Share
eco-friendly
Ceramics
Different Importance
biomimesis
Characteristic
Exclusivity
Respecting nature
HOW CAN WE TRANSMIT THIS FEELING? Mood board: Pantone 3405C
Bi
re tu rn i
ng
e th
rld Wo
to
Pantone 2582C Pantone 2563C
Colour gradients
Multiple textures
Uneven
Respect
Cra
Natural Wealth
fts
Pantone 614C
Pantone 324C Pantone 3285C
Limited Edition Pantone 478C
This is difficult in the industry, but pigments or textures can be chosen, the ones that are not homogeneous, gradients and different unexpected intensities. They make the uder feel that.
Feel mys elf
Colour mixtures
Pantone 478C
The craft breaks the mold and uses as a resource irregularities, to convey that is unique. The craftsman/women is the one who chooses the amount of pigment or geometry shape.
y sit r ve Di
Crackle
We do not need to go far away, fruits and vegetables from home, the smells of spices we have in the kitchen, the leaves of the trees in our park...
The craftsmanship gives to every born piece a feeling, because each piece is made by a craftsman/women, each piece has a bit of soul. This gives an added value to the pieces, being unique and diverse, limited edition.
o
The strength of the circle. This trend is represented with a circle. The circle is far away from expressing aggressiveness and sharp edges, so it invites you to join it. The circle is a closed geometry, is the point that links different aspects, in this case the craft and biodiversity.
Nat ur
al
Pantone 351C
Nature can give us rough textures and unique forms, each plant or fruit is unique, so it can inspire us. Thus, applying this to the car, it gives a unique touch, mimicking the uniqueness of each fruit of nature.
Be in conection with the product
Diverse
Material board: Both mats or car soils were chosen to convey the philosophy of Natural World, so we have chosen a carpet that simulates the growth of the grass, as it is a bunch of thick filaments that grow vertically, like grass.
These textures have been created for this trend. The first is a segment of leek, the second orange peel, the third strawberry leaves and the last is a leave of a cabbage.
I have chosen as a base palette the green Pantone 3405C, and another four in the same range with different saturation, in order to create a color gradient. Green was chosen as a base because it is a color that represents nature perfectly.
For this trend smell is also important. The smell must be light and fluffy. They create an almost imperceptible aura but present around all the car. I have chosen cinnamon and apple, because they are natural smells that can be found at home. In the car we can feel the smell of nature and freshness.
Unique History
Exclusivity
Emotional Drag
Technology Photo electric system
NO ECO DRIVE
This system it is like the photosynthesis of plants, and thanks to photovoltaic panel leaves, energy that is stored in the battery of the car, helps to reduce the consumption of the electrical system and the engine too. Another aspect that is controlled is the driving efficiency. That is, if the driver drives in a less aggressive and abrupt the car will detect it showing to the driver by colors.
LITTLE ECO DRIVE
ECO-DRIVE
The photo-electric system will be reflected in the color of photovoltaic panels, eco driving change will be reflected inside the car and vary the color and the intensity gradually, depending of the driving.
Solar panels
Rendering
Brand´s objective Key values
The Shape
Colors Introduction
Anagram Symbol Pictogram
Indications
Creating a new Corporate Identity
for Rock & Pop music Festival
Merchandising
Team project Lesson: Graphic Design
5TH SEMESTER 4 weeks 16 h
Members: Enara Aguirrezabala Elisabete Ega単a Me, Maitane Garcia
BRAND´S OBJECTIVE
INTRODUCTION
This corporate identity manual is a normative document that presents, describes and explains the signs that define the identity Bilbao BBK Live. The purpose of this manual is to use with coherence the brand over time and in different aspects. This manual should be consulted by all those professionals who have the responsibility of implementing the Bilbao BBK Live image.
Using this moodboard as a way of showing the brand´s objective, that is to trasmit the essence of the Bilbao BBK Live Festival using different colours, shapes and feelings this festival reflect.
to LIVE
The parts that are not defined in this manual have to be make in accordance with the general criteria and the style on it. Bilbao BBK Live is a rock
festival
and pop music
annually taking place in the city of Bilbao, Spain. Since its beginnings, the festival is enterely held on a special complex which was specially built for this event on the slopes of Kobetamendi, a mountain located southwest from the city. This festival´s importance in the international music festival market is increasing faster and faster. The variaty of kind of music or bands playing in the festival is also going up, this why the BBK Live Festival needs a corporate identity to be identified. Being the festival´s coorporation identity of 2013 the most successful and atractive one since the festival took off, the new one will develop having in mind the actual one. Moreover, the new one will increase the festival´s personality and let
people connecting the festival to a determined identity. The actual Bilbao BBK Live logo
AGRESSIVITY
I´M HERE EUPHORIA STRENGTH
CREATING THE BRAND
sharp edges show aggressiveness
THE SHAPE:
COLORS:
increasing the presence
THE TRIANGLE’S POWER
KEY VALUES:
nature´s color, harmony, growth, f ertility perkiness. being alive forgetting every problem enjoying the moment
conects people with each other
Everyone has to know about bbk live. The brand has got the power to attract the attention of anyone by using aggressive triangular forms and strong colors Strength is also associated with
STRENGTH
PANTONE-1797C
the festival that have the strength to bring near thousands of
outdoor area, people will meet each other. strong blue the color of the sky the ocean (outdoor places)
people and do enjoy them.
The base of any other value is live. Concerning that, sensations as
feeling alive, forgetting all the problems, enjoying the live and direct
music are shown in the brand.
The pride of Bilbo´s citizen, the illusion of being in front of the group of music that fascinates you, or the excitement of leaving home and spend a few days in a festival in the mountain. Euphoria summarize all this feelings.
PANTONE-355C
power aggressiveness euphoria. energy atractiveness vitality Moreover, red is the symbolic color of the location (Bilbao)
the music of
To LIVE
living.
EUPHORIA
strength.
PANTONE 2935C
ANAGRAM/ SIMBOL/ PICTOGRAM
Typography
LOGOTYPE
BILBAO
BBKLIVE Agency FB Regular Agency FB Bold
BILBAO
BBKLIVE
SECONDARY VERSIONS
BILBAO
BBKLIVE MINIMUM SIZE*
BBKLIVE
BBKLIVE
17/12 a
PROPORTIONAL SIZE*
17 12
BILBAO
BILBAO
a
BILBAO
BBKLIVE
BILBAO
BBKLIVE
SEINALETIC
The signage has a strong relationship with the main logo, following largely triangular geometry. The common points as the Information point, WC ... are in white, on a black background. The signage that refers to the festival itself will be on a gray background. Post information is in capital letter, to be viewed from afar, as the start signal.
WELCOME!!
YOU ARE IN THE BBK LIVE
CAMPING AREA _________STAGE
_________STAGE
_________STAGE
COMMON AREA
W.C INFORMATION POINT SHOWERS CHANGING ROOM
EMERGENCI NURSING
i
WIFI ZONE
1
BAR
CLOTHING
T-shirts Sweartshirts
Visors
FIRE
POSTS Inflatables and screens
COMPLEMENTS Bracelets, lighters, plastic glass, keychains...
Interest
Attract
Action
San Sebastian Film Festival Poster Design
Interest Poster Design Lesson: Graphic Design
6TH SEMESTER 3 weeks 12h
Pearls.
A selection of the films to have made the biggest splash this year, many acclaimed by critics or to have received accolades at other international festivals
pearls perlas
Perlak Donostia Zinemaldia Festival de San Sebastián 20/28 Iraila – Septiembre 2013
sansebastianfestival.com
Pantone 276 EC White
This are the chosen colors, the dark blue was chosen because San Sebastian is always related with the beach and the sea. This colors also make a big contrast.
A I D A At the end of the seafront called Ondarreta on the left flank of the bay of San Sebastian, Eduardo Chillida has left one of his most overwhelming and exemplary sculpture. Wind Comb is his name, and the crude steel naked forging poke out corporeality over the sea. His presence can change insensitive and radically the landscape, to print a new memory for the appearance of the city.
Elegance Smart Typography
Tradicional Colors
Reflec the best of San Sebastian New ways to show the city
Show the comb by the wind
CONTRAST
New Directors. An international competition for first
or second works by their directors representing the most recent in not-yet-released film production worldwide.
A I D A
ATTRACT
NTEREST
ESIRE
CTION
Nuev@as Director@s How can we give the same importance to men/women?
Contrast
Innovation
Plain
Innocence
Zuzendari Berriak New Directors
YOUTH
Donostia Zinemaldia Festival de San Sebastián 20/28 Iraila – Septiembre 2013
Easy to understand
Bright colors
sansebastianfestival.com
Sketching
Feel free to contact me
;)
(+34) 660993466 gendetxiki.org@hotmail.com
/maitanegarcia /maitanegar