Industrial design portfolio_maitane garcia

Analyse Prototype Development

Problematic

Finalise Choice

Portfoli

Maitane García López Industrial Design

engineering and product development

Briefing

(+34) 660993466 gendetxiki.org@hotmail.com http://www.behance.net/maitanegarcia

Create

HI, I´m Maitane,

I´m studing in 3rd year Industrial Design Engineering and Product development Theese are my selected works. I hope you enjoy them and they inspires you.

“Inspiration finds me working” -Pablo piccaso

“El Capricho”, Antonio Gaudí, Summer 2012

Biography Born Barakaldo, Spain Adress c/Sociedad Santa Agueda, N11, 6B, CP: 48901,Barakaldo Contact gendetxiki.org@hotmail.com (+34) 660993466

Education

Hobbies

Mondragon university Industrial Design Engineering and Product development

Volunteering Haima solidarity team coordinator

Mother Tongue Spanish Basque Sketching

Sports Karate Black belt Jogging Handcrafts Ceramics, oil painting,serigraphy

Others English - Trinity Collage Level 10 (C2)

2D

Skills

3D

Sketching

Me

What is Industrial Design Engineering and Product Development for me?

ted na sio

pa s

nate d p a s s passio

Since my childhood I have always had a conection to arts. Exciting art works have always inspired me. But I did not want to be an artist, I wanted to be anything else. I wanted to look for the usability and functionality of all those crafts that I have done. That's why I started studing this career: I do a little of everything, I get the functionality, the technique... I set foot on the ground. But at the same time it let me y from time to time.

io

n

at

ed

pa

s si o n

passi o

a t ed

n

Selected work +

+

SAVER

KEFLORA

Returning to the

Create a product to save water at home for 2020

Feel safe in your bike

San Sebastian Film Festival Poster Design

eco-yogurt

Sketching

Natural World Color & Trim

See more Creating a new Corporate Identity

for Rock & Pop music Festival

/maitanegarcia

/maitanegar

Conceptualising

Analising

1st proposal 2nd proposal

BrieďŹ ng

Development

+

SAVER

+

Create a product to save water at home for 2020

Finalize

Team proyect 5TH SEMESTER 5 weeks

Members: Enara Aguirrezabala Nere Karrera Jon Lamborena

David SantamarĂ­a Me, Maitane GarcĂ­a

+

+

SAVER

This was my last big project and also the most complete. We were asked to make a product to save water at home for 2020. The problematic itself seems simple, but it is not: firstly because it is for the future and secondary we have to invent a totally new concept. The phase analysis was very extensive, on one hand to define the user, the market (look for existing products and find our niche market) and the research for trends that will take in the future.

We opted to make a product that does not consume energy, instead of going for the futuristic side we went for the eco-friendly. The product that we create we define it in detail, taking into account commercial elements, the mold when injected, the materials and their resistance ...

Based on the issue of saving water at home, a prospective product for 2020 has been designed. After doing a prospective global study of the society, an ecological family has been chosen as the user of the product, consequently we have decided to design a product for the bathroom which can be implanted easily. After that, three different ideas we have developed, choosing finally a reservoir that reuses the water of the sink in the WC tank. This product is comfortable for all the family members because of its ergonomic dimensions and its easy handling. It is ecologically and environmentally sustainable throughout its life cycle because apart from betting on sustainable materials and their identification, the mechanism does not use any electric power. So, apart from adapting to the user’s needs, a viable, simple and efficient product has been designed, saving 20 litres of water per day and per user.

97,5 %salt water 2,5% fresh water

“Spain will suffer water shortages “Rejandra Pachauri

water in 2020 0.3 of the water reserves is only available

the world is made of 3/4 parts water WATER SAFETY will become even more difficult to obtain, In poor countries, as well as in rich countries.

%73 %18 Tap

%19

%34 shower

%21 toilet %4 kitchen

%10 washing machine %5 dishwasher

INE 2009 EFIMARKET

For whom is it?

It has been shown that big future

families saves more water, because water consumption is higher. In the

middle class families will have problems to pay for water. Above, there are few

water-saving devices that do not use electricity. So this kind of user would be a good client if we meet their needs for water.

Adaptable products

Where is the market niche?

Prospective products

Nowadays products

market niche

Productos integrated in the house

After doing market analysis we conclude very clear where we could get a product. It was found that there is not any product with prospective approach could be adapted to any bathroom, as all the products are already integrated in the kitchen or bathroom. So our product will be adaptable to any bathroom of 2020.

Selected idea to develop:

SAVER

2nd proposal Saver conects the tap with the tank. The user can push the pump, this makes pressure in Saver and the water goes to the tank. It can saves 20l a day.

+

+

reuse your tap water

The sink water is usually suitable for reuse of greywater.

Thank to saver´s filter the water in your tank will not have to be waste, it goes quite clean to the tank.

With your help, acctioning the pump,saver can raise water to the cistern.

17O MM

16 mm

98 MM

50 MM

Ergonomics

113,9 mm

MEN P99 HAND WIDTH

MEN P99 FOOT WIDE

132,8 mm WOMEN P99 HEEL

19 mm MEN P99 FINGER WIDE

OFF

20 mm

INTUITIVE COLORS INTUITIVE COLORS

293 MM

ON * from KODAK table

Aluminum

PIECES 1 Pressure indicator 2 Air valve

1

2

3 Water valve 4 Filter 5 Air entrance

3

4 5

2m thickness

Polypropylene

Tubes: Its function is to take the water from the sink to Saver, and from Saver to the toilet cistern. The tubes are visible, so aesthetics are especially important.

1. Serving temperature Maximum, minimum of 50 ⁰ C. 2. Withstand 100 kg load without plastic deformation.

3. Excellent water resistance.

4. Good ductility (the fabric should be able to made).

5. Recyclable.

6. As respectful as possible to the environment.

7. Good toughness (minimum 10 MPa).

8. A certain rigidity.

9. As cheaply as possible.

Aluminum

1. Serving temperature Maximum, minimum of 50 ⁰ C. 2. Stands 100kg without plastic deformation.

3. Excellent water resistance.

4. Shiny metal finish.

5. Recyclable.

6. As respectful as possible to the environment.

7. Good toughness (minimum 10 MPa).

8. A certain rigidity.

9. As cheaply as possible.

Aluminum

3

Casing: It is composed of three parts forming the main body of the product, which will be the same material. Its function is to store the water used in the sink. We have established the following restrictions: 1. Serving temperature Maximum, minimum of 50 ⁰ C. 2. Stands the force maked by internal pressure (20kPa), and possible external (100 kg).

3. Density less than 2000 kg/m3.

4. Excellent water resistance.

5. Excellent moldability (for manufacting).

6. Recyclable.

7. As respectful as possible to the environment.

8. Color (not transparent).

9. Not hot to the touch when you carry hot water.

10. A certain rigidity.

11. As cheaply as possible.

Filter: The filter is a slide located inside the Saver below the water inlet. We have established the following restrictions for the filter:

MATERIALS C

A polypropylene

B

B polypropylene C polypropylene

2 4

PIECES A

1

1 1.st casing 2 2.nd casing 3 3.nd casing 4 Pump

ld 17-5641 EC Berde 340 EC Green 340 Zuria

Zuria405 EC Grey

GrisaEmerald 405 EC17-5641

Berde 340 EC

Zuria

Grisa 4

If you really trust

+

+ Do It Yourself

405 EC

SAVER *You can save 56 bathtubs of water per year

reuse your tap water

Environmental aspects (MET)

Developing concepts

Preparation of an ecodesign project

Improving ideas

Product in detail

Company plan action

KEFLORA

eco-yoghurt

Evaluation

Team ecodesign proyect Lesson: Ecosedign

5TH SEMESTER 3 weeks 20h

Members: Enara Aguirrezabala Nere Karrera Me, Maitane GarcĂ­a

KEFLORA

eco-yogurt

This project is comprehensive both in terms of product design as in eco-design. There are taking into account the three phases: The first analyzes the product and sees its shortcomings, the second conceptualizes new ideas both geometry and ecology, and finally realizes the chosen idea into a product as much as possible realizable.

The added value of this redesign is the use of the methodology IHOBE. Ihobe is a regulation created in the late 90s and uses both qualitative and quantitative tools, in this case we used the qualitative (for quantitative specific software is needed). This regulation is based on seven steps outlined below.

1.- Preparation of an ecodesign project The chosen product to make the ecodesign methodology has been the yoghurt-maker "YOGURTEO" DJC1 41. The French company of small electric appliances Moulinex has decided to incorporate the Ecodesign methodology as innovative factor in the range of yoghurt that is on the market.

2.- Environmental aspects MET analyses the materials (M) used, the energy (E) consumed and toxic emissions (T) generated during different stages of the life of a product. This allows you to identify the products environmental strengths and weaknesses.

Materials Energy Toxics Theese are the main problems that we have found in the product: Great energy consumption: both in use and in transport.

The selected type of electrical appliance, has not been successful in the market, so it has to be innovated the concept people have of it today.

The aim is to reach effectively the usual yogurts consumer , focusing in the eco-friendly consumer.

Big packaging Graphics with no-ecological inks Heavy product Hard despiece for recycling at their end of life

http://www.ihobe.net/

This is the product created called KLEFLORA, it plays with the colors green and white to convey that it is a product that respects the environment and your healthy too.

3- Improving ideas

Through brainstorming, the entire project team generates, selects and prioritizes improvement ideas for the new product. We obtain as a result of implementing both technical requirements, and environmental.

AL C I HN C TE Easy

ENVIRONM EN TA Encourage L

Innovative image

Easy

disassemble

6-Company plan action

What is KEFIR?

In addition to creating the product establishes a plan of action to improve the integration of ecodesign in the management systems of the company.

Kefir is a fermented milk drink made with kefir grains and is believed to have its origins in the Caucasus Mountains. It is prepared by inoculating cow, goat, or sheep's milk with kefir grains. Traditional kefir was made in skin bags that were hung near a doorway; the bag would be knocked by anyone passing through the doorway to help keep the milk and kefir grains well mixed

recycling

cleaning

Confortable

No energy

REQUIREMENTS

Recycled materials 4- Developing concepts

Kefir

Finally, one of the concepts have to be developed. The selected idea is a product thayt works with Kefir and requires no electricity during use, it has cone shape and facilitates manual cleaning process. The form created helps users to choose the amount of yogurt you want.

Format change

The posibility to choose the amount of yogurt you want

CON

Ecologycal Inks

Atractive lines

7-Evaluation Evaluation of the project to make conclusions to learn to convey environmental aspects internally and externally, make green marketing strategies periodically.

C E P TS

Tradicional way to make kefir yogurt

5- Product in detail

Put the pieces together

Milk

Kefir

urt

Put the top Overturn it

yog e h t r Pou

it! y o j n E

Wait 12h-18h

The middle strainer will allow to put every element into its compartment, but also allowing that milk and kefir nodules can be mixed.

You can so it with any type of milk, including lactosefree milk!

Overturn it to mix properly the Kefir nodules with the milk.

The Kefir nodules stay in, this way you can put more milk to do more kefir-yogurt.

energy source

Do not need

Functional

Easy to disassemble

+ small y manajeable

Innovative Recyclable

KÊfir´s benefits

Kefir + Flora

Kefir helps the intestinal flora, so we came up with this creative name.

How to start

How can we transmit this feeling?

Rendering

Returning to the

Natural World Color & Trim

Color & Trim Individual project

6TH SEMESTER 2 months 120 h

Returning to the

Natural World

The aim of this work is to create a new trend which is applicable in a car, mostly focusing on aspects of Color and Trim. This work has been hard because the automotive industry is multifaceted and requires a lot of knowledge to carry out a good job. It has been very rewarding to create a trend from scratch and then to introduce it into the motorists.

Here I will explain how I carried out this work, step by step. Finally I put it in a coherent and balanced way in the car given by Maier.

The trend I created "Returning to the Natural World" was born around the idea of introducing

the handcraft to the automotive industry

world. Instead of focusing on the traditional manufacturing process; such us, slow, manual and expensive, today impossible to implement in this industry. I want to copy the result of craft products, for example, based on irregularities, rough surfaces, crackle or gradients, all unique, unexpected and diverse. This trend is for a user who wants to be and feel unique and connected to the handcraft elements. We imagine a user with a strong connection with nature, because the craft is closely linked to it. The user asks for a car with added value, that value I propose is to strengthen the link between the car and nature. Therefore, this trend is not only aesthetic, is the philosophy itself: The aesthetics of the car and the sensations that transmits are based on it; geometry, textures, trim, carpets, colors, smells... The car's technology will be an important point to keep in mind. It should be respectful to the environment, using clean energy, or new ways of mobility and energy used based on the nature of the plants. It has to be taken into account the frequency and the size to give harmony.

“He loved making love, and he was a nature spirit. He was a natural force, (‌), pure body and instinct. Making love to him was like making love to a serpent. I would come to him fresh off some television show, all made up and completely artificial, with my high heels and miniskirt, and totally disconnected. I would take off all the trap-

pings, climb into bed with him and feel myself returning to the natural world as our skin touched. It was healing.�

- from Aphrodite's Daughters by Jalaja Bonheim

HOW TO START?

LIKES No material things Few

TOPICS given by MAIER

Enjoy with few

Market nich

Consume less Live better

Natural materials

green

Just enought

Do It Yourself DIY Customize Personal

Satisfaction

Technology

Magnitude Pastel colors Eco

Diversity Healthy

Unique

Significance Essence

Painting Bead maker

Relevance

Soul

Aesthetic Minimalism Bring DON´T WANNA Vintage WANNA Futurism Instill

out

Creates a deep conecction between the piece and the author

Give heart &Soul Hands

Trend = Old population Temperature Comfort texture Welfare Colour Therapy Help sight Comfort sight

Health

Good smell

car = stress = discomfort

Nature

Knitting

metal

Cabinet maker Wool Need a change

Usefulness

Crafts

Leather

Clay

+

Inventiveness Originality New product solutions

Wood

Vs Industrial Design

Create Touch Isolate oneself Feelings Patience Breath Freedom Mould Peace Disconnection Natures wealth Give shape Return to the origins Slow down

User

Lovers Active families with children

No history No emotional drag Need a change -

Luxury Rivalry

Don´t want Erotic

Snob

Genetically modified food Just good looking people Healthy doesn´t mean beautifull

Information Source Ceramics

Color&Trim

Crafts & Design

Imanol Aranburu Ceramic classes

Alberto Seco

Lander Ugarte Designer & Cofounder in DAKIT DESIGN Coordinator of "basquecrafts"

Automotive Designer in Maier

Novelty

Soil

Leave behind

Adventurer Couples Young Soul = Never mind the age People that Share

eco-friendly

Ceramics

Different Importance

biomimesis

Characteristic

Exclusivity

Respecting nature

HOW CAN WE TRANSMIT THIS FEELING? Mood board: Pantone 3405C

Bi

re tu rn i

ng

e th

rld Wo

to

Pantone 2582C Pantone 2563C

Colour gradients

Multiple textures

Uneven

Respect

Cra

Natural Wealth

fts

Pantone 614C

Pantone 324C Pantone 3285C

Limited Edition Pantone 478C

This is difficult in the industry, but pigments or textures can be chosen, the ones that are not homogeneous, gradients and different unexpected intensities. They make the uder feel that.

Feel mys elf

Colour mixtures

Pantone 478C

The craft breaks the mold and uses as a resource irregularities, to convey that is unique. The craftsman/women is the one who chooses the amount of pigment or geometry shape.

y sit r ve Di

Crackle

We do not need to go far away, fruits and vegetables from home, the smells of spices we have in the kitchen, the leaves of the trees in our park...

The craftsmanship gives to every born piece a feeling, because each piece is made by a craftsman/women, each piece has a bit of soul. This gives an added value to the pieces, being unique and diverse, limited edition.

o

The strength of the circle. This trend is represented with a circle.

The circle is far away from expressing aggressiveness and sharp edges, so it invites you to join it.

The circle is a closed geometry, is the point that links different aspects, in this case the craft and biodiversity.

Nat ur

al

Pantone 351C

Nature can give us rough textures and unique forms, each plant or fruit is unique, so it can inspire us. Thus, applying this to the car, it gives a unique touch, mimicking the uniqueness of each fruit of nature.

Be in conection with the product

Diverse

Material board: Both mats or car soils were chosen to convey the philosophy of Natural World, so we have chosen a carpet that simulates the growth of the grass, as it is a bunch of thick filaments that grow vertically, like grass.

These textures have been created for this trend. The first is a segment of leek, the second orange peel, the third strawberry leaves and the last is a leave of a cabbage.

I have chosen as a base palette the green Pantone 3405C, and another four in the same range with different saturation, in order to create a color gradient. Green was chosen as a base because it is a color that represents nature perfectly.

For this trend smell is also important. The smell must be light and fluffy. They create an almost imperceptible aura but present around all the car. I have chosen cinnamon and apple, because they are natural smells that can be found at home. In the car we can feel the smell of nature and freshness.

Unique History

Exclusivity

Emotional Drag

Technology Photo electric system

NO ECO DRIVE

This system it is like the photosynthesis of plants, and thanks to photovoltaic panel leaves, energy that is stored in the battery of the car, helps to reduce the consumption of the electrical system and the engine too.

Another aspect that is controlled is the driving efficiency. That is, if the driver drives in a less aggressive and abrupt the car will detect it showing to the driver by colors.

LITTLE ECO DRIVE

ECO-DRIVE

The photo-electric system will be reflected in the color of photovoltaic panels, eco driving change will be reflected inside the car and vary the color and the intensity gradually, depending of the driving.

Solar panels

Rendering

Brand´s objective Key values

The Shape

Colors Introduction

Anagram Symbol Pictogram

Indications

Creating a new Corporate Identity

for Rock & Pop music Festival

Merchandising

Team project Lesson: Graphic Design

5TH SEMESTER 4 weeks 16 h

Members: Enara Aguirrezabala Elisabete Ega単a Me, Maitane Garcia

BRAND´S OBJECTIVE

INTRODUCTION

This corporate identity manual is a normative document that presents, describes and explains the signs that define the identity Bilbao BBK Live.

The purpose of this manual is to use with coherence the brand over time and in different aspects.

This manual should be consulted by all those professionals who have the responsibility of implementing the Bilbao BBK Live image.

Using this moodboard as a way of showing the brand´s objective, that is to trasmit the essence of the Bilbao BBK Live Festival using different colours, shapes and feelings this festival reflect.

to LIVE

The parts that are not defined in this manual have to be make in accordance with the general criteria and the style on it.

Bilbao BBK Live is a rock

festival

and pop music

annually taking place in the city of Bilbao, Spain. Since its beginnings, the festival is enterely held on a special complex which was specially built for this event on the slopes of Kobetamendi, a mountain located southwest from the city.

This festival´s importance in the international music festival market is increasing faster and faster. The variaty of kind of music or bands playing in the festival is also going up, this why the BBK Live Festival needs a corporate identity to be identified. Being the festival´s coorporation identity of 2013 the most successful and atractive one since the festival took off, the new one will develop having in mind the actual one. Moreover, the new one will increase the festival´s personality and let

people connecting the festival to a determined identity.

The actual Bilbao BBK Live logo

AGRESSIVITY

I´M HERE EUPHORIA STRENGTH

CREATING THE BRAND

sharp edges show aggressiveness

THE SHAPE:

COLORS:

increasing the presence

THE TRIANGLE’S POWER

KEY VALUES:

nature´s color, harmony, growth, f ertility perkiness. being alive forgetting every problem enjoying the moment

conects people with each other

Everyone has to know about bbk live. The brand has got the power to attract the attention of anyone by using aggressive triangular forms and strong colors Strength is also associated with

STRENGTH

PANTONE-1797C

the festival that have the strength to bring near thousands of

outdoor area, people will meet each other. strong blue the color of the sky the ocean (outdoor places)

people and do enjoy them.

The base of any other value is live. Concerning that, sensations as

feeling alive, forgetting all the problems, enjoying the live and direct

music are shown in the brand.

The pride of Bilbo´s citizen, the illusion of being in front of the group of music that fascinates you, or the excitement of leaving home and spend a few days in a festival in the mountain. Euphoria summarize all this feelings.

PANTONE-355C

power aggressiveness euphoria. energy atractiveness vitality Moreover, red is the symbolic color of the location (Bilbao)

the music of

To LIVE

living.

EUPHORIA

strength.

PANTONE 2935C

ANAGRAM/ SIMBOL/ PICTOGRAM

Typography

LOGOTYPE

BILBAO

BBKLIVE Agency FB Regular Agency FB Bold

BILBAO

BBKLIVE

SECONDARY VERSIONS

BILBAO

BBKLIVE MINIMUM SIZE*

BBKLIVE

BBKLIVE

17/12 a

PROPORTIONAL SIZE*

17 12

BILBAO

BILBAO

a

BILBAO

BBKLIVE

BILBAO

BBKLIVE

SEINALETIC

The signage has a strong relationship with the main logo, following largely triangular geometry. The common points as the Information point, WC ... are in white, on a black background. The signage that refers to the festival itself will be on a gray background.

Post information is in capital letter, to be viewed from afar, as the start signal.

WELCOME!!

YOU ARE IN THE BBK LIVE

CAMPING AREA _________STAGE

_________STAGE

_________STAGE

COMMON AREA

W.C INFORMATION POINT SHOWERS CHANGING ROOM

EMERGENCI NURSING

i

WIFI ZONE

1

BAR

CLOTHING

T-shirts Sweartshirts

Visors

FIRE

POSTS Inflatables and screens

COMPLEMENTS Bracelets, lighters, plastic glass, keychains...

Interest

Attract

Action

San Sebastian Film Festival Poster Design

Interest Poster Design Lesson: Graphic Design

6TH SEMESTER 3 weeks 12h

Pearls.

A selection of the films to have made the biggest splash this year, many acclaimed by critics or to have received accolades at other international festivals

pearls perlas

Perlak Donostia Zinemaldia Festival de San Sebastián 20/28 Iraila – Septiembre 2013

sansebastianfestival.com

Pantone 276 EC White

This are the chosen colors, the dark blue was chosen because San Sebastian is always related with the beach and the sea. This colors also make a big contrast.

A I D A At the end of the seafront called Ondarreta on the left flank of the bay of San Sebastian, Eduardo Chillida has left one of his most overwhelming and exemplary sculpture. Wind Comb is his name, and the crude steel naked forging poke out corporeality over the sea. His presence can change insensitive and radically the landscape, to print a new memory for the appearance of the city.

Elegance Smart Typography

Tradicional Colors

Reflec the best of San Sebastian New ways to show the city

Show the comb by the wind

CONTRAST

New Directors. An international competition for first

or second works by their directors representing the most recent in not-yet-released film production worldwide.

A I D A

ATTRACT

NTEREST

ESIRE

CTION

Nuev@as Director@s How can we give the same importance to men/women?

Contrast

Innovation

Plain

Innocence

Zuzendari Berriak New Directors

YOUTH

Donostia Zinemaldia Festival de San Sebastián 20/28 Iraila – Septiembre 2013

Easy to understand

Bright colors

sansebastianfestival.com

Sketching

Feel free to contact me

;)

(+34) 660993466 gendetxiki.org@hotmail.com

/maitanegarcia /maitanegar