Customized Co-Working Spaces SDES 704 Applied Theory In Design | Prof. Hari Nair
Karan Shah | Yang Chen | Maitreyee Muley | Ari Susswein
OUR TEAM
Karan Shah
Industrial Design, MFA
Yang Chen
Interactive Design, MA
Design Management, MA
Maitreyee Muley
Design Management, MA
Ari Susswein
Industrial design,
Design Management, MA
CONTENT 1 UMBRELLA QUESTION
2 STAKERHOLDER MAP
3 RESEARCH METHODOLOGY
4 SCANNING POPULAR MEDIA
5 TRENDS MATRIX
6 ERAS MATRIX
7 OBSERVATION
8 SURVEY
9 INTERVIEW
10 JOURNEY DIAGRAM / MAP
11 AFFINITIZING- YELLOW DATA POINTS
12 AFFINITIZING- YELLOW TO BLUE
13 AFFINITIZING- BLUE INSIGHTS
UMBRELLA QUESTION
How might we use Design Thinking method to create the ideal customized user experience in a co-working space?
How might we help increase facilitation and incorporate productivity in/for better social and environmental conditions?
How might we customize spaces according to the usage and needs of users and their activities in that particular space?
How might we describe to improve the existing working spaces?
STAKERHOLDER MAP
RESEARCH METHODOLOGY
SCANING POPULAR MEDIA
“
Coworking spaces consist of members who work for a range of different companies, ventures, and projects.
“
“
It is the norm to help each other out, and there are many opportunities to do so.
“
“
Many people find their productivity increases in a coworking space.
It’s not simply the case that a person
It clearly articulates the values that
Emotional health can increase since
is going to work; they’re also part of
the coworking movement aspires
“
the environment is more relaxed and
a social movement.
to, including community, collaboration, learning, and
there are more seating options, ranging from sitting or standing desks
sustainability.
to lounge areas.
SCANING POPULAR MEDIA
“
The rise of coffee shops coincides with the rise of laptops (and subsequent portable devices), and the demand for workspaces with
“
It is the norm to help each other out, and there are many opportunities to do so.
“
Many people find their productivity increases in a coworking space.
wi-fi that they (along with changes in the economy/job market?) have ushered in.
It clearly articulates the values that
“
Emotional health can increase since
the coworking movement aspires
“
the environment is more relaxed and
to, including community, collaboration, learning, and
there are more seating options, ranging from sitting or standing desks
sustainability.
to lounge areas.
SCANING POPULAR MEDIA
Insights People prefer to work in the relax Co-working space. They can meet variety background members and get inspired with each other during the working process. Productivity be increased too. People get motivation in the relaxing working atmosphere.
TRENDS MATRIX
ERAS MATRIX
1999
DeKoven launched the word "coworking" as a way to identify a method that would facilitate collaborative work and business meetings coordinated by computers.
2004
2002
New coworking spaces
42 West 24 was run by a software company and offered a pleasant work environment with flexible desks for individuals and teams, which could also be cancelled on short notice. New coworking spaces
Vienna's mother of coworking spaces opened as Schraubenfabrik, which was first named a community center for entrepreneurs.
New coworking spaces
116 West Houston opened a work club that was tailored to the creative industry in NYC.
Many coworking spaces have given old factories a breath of new life.
New coworking spaces
Hot discussion
John McGann stated in an interview: “It’s the community that brings value, not the resources or type of desk. People are here to work. If you’re around 20 other people who are working, there’s a buzz, an energy that inspires you. If you put up walls, there’s no point. Why are people in the same space?"
Hot discussion
ERAS MATRIX
2005 In Germany, St. Oberholz opened in 2005 as one of the first cafés in Berlin to offer free internet access and allow people to work on their laptops as guests, not wifi parasites.
The Hat Factory opened as the first full-time space that was called a “coworking space”. Among the co-founders was Brad Neuberg, Chris Messina and Tara Hunt. It was one out of almost 30 coworking spaces worldwide at this time.
New coworking spaces
New coworking spaces
2006
2008
In reaction to the book "We call it work", an artist came up with the concept of a coworking space called Business Class Net, in 2006. It was Berlin’s first coworking space, and also started the first global networks of coworking spaces via fairchise.
At Cubes & Crayons, the first coworking space opened alongside facilities for kids ranging from just a few months old to pre-schoolers.
Defination changing
New coworking spaces
Later this year, "Coworking" got its own page on the English version of Wikipedia. Hot discussion
2009
The first book on coworking is published. "I'm Outta Here! How coworking is making the office obsolete" is a book about the people & places that kicked off the workplace revolution in the US.
Hot discussion
ERAS MATRIX
2010
2012
The coworking movement celebrated the first #CoworkingDay - in memory of the first "coworking day", which took place five years earlier.
More than 1.1 million people carried out their work at 13,800 coworking spaces all around the world.
Hot discussion
Hot discussion
2011
2013
Nine networks of coworking spaces that operated in more than five locations, such as The Hub, NextSpace in the US or Urban Station in Latin America.
At the beginning of the year, more than 100,000 people worked at coworking spaces. In July, the 3,000th coworking space opened.
New coworking spaces
Hot discussion
Later this year, "Coworking" got its own page on the English version of Wikipedia. Hot discussion
Future...。
JOURNEY DIAGRAM
JOURNEY MAP
QUESTAINNAIRE Few snip its of questainnaire and the information recieved
COWORKING DIAGRAMMING FROM SURVEY INSIGHTS
OBSERVATION
Wework
Creative coast
Maven makers
OBSERVATION INSIGHTS
“
“
We saw areas where people were getting stuck in group workspaces. For example, where group projects were breaking down simply by lack of communication or by the space not providing the proper needs of the group.
You can clearly see how people could function and where productivity was strong, but also how it can stop short in an instance. How one person can affect the whole group and change the dynamic of the space.
A lot of equipments were arranged in one space to use it by multiple users at the same time.
Everything space was well connected in terms to have a productive as well as social communication.
“
“
“
By observing we were able to see first hand accounts of how people interact with their workspace.
Know people
“
“
“My job is like a
“My office would
moving city, and I
be better with
love it”
more hot men”
“
“
“
“Sometimes
“It would be
“Sometimes
people in spaces
amazing if I could
people in spaces
are just to damn
clone myself, Since
are just to damn
loud”
i know what I do at
loud.”
work while others just screw it up.”
AFFINITIZING- YELLOW DATA POINTS
INTERVIEW INSIGHTS
“
63% of people from our data say co-working spaces makes them more productive.
“
Many interviewees spoke about the integration of new technology into their working spaces, and how it was helpful, but there was a steep learning curve
“
72% of people from out data say that they are most productive at an office type space as opposed to home or a cafe/coffee shop.
“
Close to 85% said that lighting in their office had major effect on their productivity. They would like to customize it with better lighting of their choice.
“
Many people stated that sleep was a major factor for their productivity the next day. In addition other factors to productivity were interruptions, colleagues being unprofessional, and Clutter.
“
e saw many people liking the idea of co-working and being able to share thoughts so quickly. rom sharing and communicating they were brainstorming much quicker and being more productive. W
F
“
I terms of being able to customize the space, many people stated that they needed more storage or shelving systems to help them remain organized. Having Clutter was a major factor in being unproductive.
“
t the end of the day, H M I T CTI is still the best form of communication, both in terms of listening and teaching others in your workspace.
A
N
ERA
U
ON
AN
AFFINITIZING, YELLOWS TO BLUES
AFFINITIZING - BLUE TO SKETCHES 1- Busy but productive
2- Building management
3- Joy of commuting
4- Accessibility + Tech + Pros and cons
5- Definition of co-working
6 - 3C - Co-working , communication , collaboration
7- Multi Background communication
8- Storage customization (Furniture)
9- Fun program/networking (Workshops)
10- Noise and quiet
11- Open flexible work environment
12- Balance of/between private and public
13- People for people
14- Exercise/activities at my desk
15- Distraction vs productivity
16- Accessible working location
17- Successful working environment
18- Foster conversation
19- Ambience and environment
20- Accessible working environment
21- Group discussion and meeting
22- Social interaction working
23- Pros and cons of remote work
24- Professionalism
25- Leadership pros and cons
26- Preferred work environment
27- Individual small spaces
28- Coworking membership needs
29- Home comforts at work
30- Person to person communication
31- Cross generation issues
32- Fitting more people into office space
33- Multidisciplinary environment
34- Need for quiet
35- Natural lighting and productivity
36- Remote communication
37- Previous education which helps in coworking
38- Cheaper and saves money
39- Creativity needs less boundaries
40- Food and drink
41- Community benefits (group buy ins)
42- Foster coworking
43- Building relationships
44- Isolation = productivity
45- Joys of not being in office
46- SOLO working alone together
47- Tech + commuting
48- Automation
49- Tech communication related to work
50- Balance of individuality in chaos
51- Shared privacy and comfort
52- Long work hours = bad productivity
53- Pros and cons of napping
54- Accessibility through transportation
55- More transparency
56- Organization (keeping things organized)
57- Space for leisure
58- Physical close to each other
59- Common facilitation
60- Community (emotional connections)
Outliers:
1- I enjoy working in a coworking space
2- A beach house and hawaii
3- Jelly is the gateway drug to coworking
Coworking is the future of office space
4- It is super important that it has to be like your first facility
BLUE INSIGHTS
BLUE INSIGHTS
CONCEPT SKETCHES
BREAKFAST SPECIAL
CONCEPT SKETCHES
CO-VERSE APP
CONCEPT SKETCHES
CONCEPT SKETCHES
Mini CoWork
CONCEPT SKETCHES
Customized floor white boards
Display system for lighting
Mezzanine floor customization
Movable panels
THANK YOU :)