The Ideal Experience of Sharing IDUS 711 Methods of Contextual Research Professor: Kwela Hermanns Akshay Kumbhar | Huabing Yu | Juan Alzate | Ivonne Zuniga | Natalia Uribe | Maitreyee Muley 1
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Table of contents
About
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Research overview
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Main findings
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Current barriers to my ideal experience
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The ideal experience of sharing framework
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Potential design solutions
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References
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About This magazine is the outcome of the contextual research conducted to understand the current and desired experience of sharing through ethnographic methods. Nowadays, the concept “Sharing economy” is frequently mentioned everywhere. There are multiple books, articles and even TED talks about it.
“We share alcohol with someone we can talk to”
According to Rachel Botsman it is “A social and economic system driven by network technologies that enable the sharing and exchange of assets from spaces to skills, to cars in ways and on a scale never possible before.” Being based in the concept of sharing, it is important to explore the experience of sharing in our world, how it has evolved, how designers can approach it to come up with new solutions.
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The research overview
Goal
The purpose of this project was to understand the current and ideal experience of sharing to inform the unarticulated needs revealed in the voice of users and better meet the needs while designing for the emergent sharing economy.
Approach
The approach we took by conducting the different tools and techniques such as: 1. Observations 2. In-depth interviews 3. Cultural Probe 4. Sensory cue kit 5. Affinitization
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Talking in the voices of... General Stadistics
Gender Female 93
150 >900
participants
Country
Male 34
Nationality # of Participants
USA Canada Bolivia England China Colombia Ecuador Greece Guyane Human India Ireland Italy Israel Mexico No Answer PerĂş Russia West European
data points collected
Gender statistics
22.7% 62%
Undecided No Answer 1 22
Nationality
73 1 1 2 10 1 1 4 1 1 13 1 1 1 7 27 2 1 2 150
Ages -13 13-19 19-55 55+ N/A
150
Ages # of Participants 9 7 94 13 27 150
14.7% no answer 0.7%
undecided
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Main Findings
The concept of sharing is as diverse and complex as humanity. This research presents the nuances of a practice that evokes positive emotions like warmth and joy, and good values, such as equality, caring and openness. It is also related to occasional circumstances such as special celebrations and traveling, and to frequent circumstances such as going to a park, a café, socializing in workplaces or inviting people to our house. In the experience of sharing, the main actors are our family members followed by friends, colleagues, pets and strangers. Likewise, the concept of sharing elicits neutral and even negative feelings. Going deeper into the current experience of sharing, the research reveals more “it depends on” quotes, which represent boundaries to the ideal sharing experience. It depends on whether I am sharing with someone I trust or I like, whether I am sharing something that is not that valuable, or if it’s something very personal, that I would rather keep it to myself. Similarly, there are barriers to the ideal sharing experience. For instance, people are skeptical about sharing in a competitive world ruled by money. They also feel technology affects social dynamics, in the sense that it distracts us from humanly sharing.
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Current barriers to my ideal experience What stops us from sharing
I feel Vulnerable: Whenever I share with someone I am afraid that our relationship might end and that person knows too much about me.
Sharing is like the telephone game: The more something is shared the more it gets distorted.
Give and take relationship: We don’t want to share with people who are not willing to share, we are not as open when people’s guards are up, we are only interested in sharing when we can pull out resources from it.
Sharing is socially accepted but it is not human nature: We share because it is well-seen and we don’t want to come out as being selfish but the truth is we prefer to keep things to ourselves. As kids we are forced to share, that proofs that it isn’t human nature because we have to be taught to do it.
Technology affects social dynamics: We think technology and social media are unnecessary distractions, and they prevent us from having conversations and face to face contact, what is shared through technology is meaningless .
It is hard to share in a dog eat dog world:
The more expensive the less shareable:
we are self oriented, and focused in ourselves and our own goals so it is hard to share.
We think money rules today’s life, expensive things represent lots of work and time expended, for this reason sharing money or expensive possessions is not a good idea
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Framework
The key insights of the ideal experience of sharing
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Each element of the experience framework represents an uncovered need of the consumer. The location of each element suggests the data frequency and it’s relationship to other data set.
Circumstances Values Characteristics High Frequency Data Main Actors
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In the ideal experience of sharing...
“We share diversely”
We share pictures, news, articles, comics and music with friends. “I love coming back from a trip and sharing my pictures” “I share articles and music with my friends” “My best friend and I, at some point we end up having the same playlist” “Music gets you in the flow of sharing” “We bond over music all the time”
We share diverse stuff with diverse people. “I think sharing makeup with your friends becomes a conversation” “We share tools with classmates when we are at school” “ We remember sharing toys with friends or siblings in our childhood” We share food. When I think in sharing, I picture sitting with my friends and sharing food and everything that is in our mind. Food brings us together, it’s also a way of sharing our culture when we are abroad and a way of showing empathy to homeless people. When we share food we don’t even need to talk, we do eye contact, we pat each other on the shoulder or we simply pass the food.
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In the ideal experience of sharing...
We share everything, everywhere, with everyone.
“We share diversely”
“We prefer to live in cities that are more diverse because diversity push you to share” “Sharing is not only for strangers” “I don’t trust strangers, but I share with strangers” “Sharing exists everywhere by any way” “Share is not only for stuff” “I don’t think sharing has to do with the culture, I’ve seen people sharing everywhere” “If this was my last day on earth, I’ll probably share everything that matters to me” “I cannot think of something that I wouldn’t be willing to share” “I think sharing everything in the future would be great”
We share with our pets: “ I share my bed with my dogs” “I think I share more with horses than with people” “I share pizza with my dogs” “I share my bed with Scottie, the cat”
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In the ideal experience of sharing...
“We have a lot to offer and make a big difference”
Kindness is never taken with a grave face “I share in the way I ask someone; how is your day?” “I share by helping people with kind words” “Giving is part of sharing whether is your heart or your socks” “I share a positive attitude with anyone I can” Sharing for us is about being helpful to those who need it, it could be through volunteering, giving to the charities or by offering food and shelter during times of crisis. For us helping each other is how life is meant to be. “Whatever you achieve in life means nothing unless you have someone to share it”
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In the ideal experience of sharing...
I share ‘ME’ “I share my love with everyone” “I share my essence and spirit”
“Sharing by helping brings joy to the world “
“We are essentially the same energy, we share ourselves” “I share too much of my energy, too much of myself” When we share by helping we not only bring joy to others but also to us, we feel, good, happy, generous, with a bigger spirit. “When you share you give happiness and that’s part of your joy” “I share because sharing brings joy to the world” “I really like sharing to make sure the people around you are happy” “You usually feel pretty good, you feel generous, like an emotion created by generosity makes your spirit bigger” “I feel good when I give” “You are comfortable about giving even when constantly it is not reciprocal” “Be helpful, feel good” “I think helping people is fun”
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In the ideal experience of sharing...
“It creates social connections and I am part of the community�
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“Sharing is something that I like to do and I want to do it more” “I think sharing is a prideful thing”
Sharing is human nature, it is something we like to do as it is the foundation of humanity
“Sharing is human as we rely on others it is important to share ideas and love to connect” “I think sharing is human nature” “Sharing is quite a natural human tendency and interaction” “The sharing experience is basically the foundation of humanity” “I share because I am a human being and sharing makes me happy and rich” “I consider essential to put myself into someone else’s shoes” “I think empathy is the root for all social connections” “I think when you share, what is close to you with someone, you get closer”
Sharing brings people together, it creates social connections and strengthen bonds
“Sharing makes me feel good, connected to people, like on the same boat” “I share because it brings people closer and forms bonds” “We are social, we share”“We are social, we share” A community is where we connect with people that have a similar interest. In a community everyone is kind, friendly, generous and protective. Sharing is the natural way of being part of it.
A community is where we share.
“Community for me is my work” “Community for me is my neighborhood”
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In the ideal experience of sharing...
Sharing is about being with our significant other and create memories of intimate moments. “Hearing rain is remembering very personal, intimate moments with my boyfriend” “I share with the love of my life” “I like sharing by doing something together” “I used to share a lot with my ex. Even if there was nothing to do, we would sit on the balcony and talk” We share hugs, sex, intimacy and kisses “I share hugs”
“Sharing evokes intimacy and warmth”
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“I share through sex, intimacy, kisses and hugs” We relate sharing to warmth “I want to be surrounded by warmth” “I think when you are cold and you give your jacket to someone else is a nice way of sharing”
In the ideal experience of sharing...
We personally grow by sharing through conversations “When I was young my parents expected me to share my emotions” “I think you grow by sharing your experiences in life” “We grow better when we share” “My nephew started sharing stories and he is now willing to share everything” We share our feelings and important things through words, by writing or by telling stories. “I love to share important things, I am a writer and I want to share everything that I love” “If I wish to share anything, I’ll probably write it down” “I share through my actions and words” “I used to write greeting cards to my friends, with small poems, to share with them my feelings” “My legacy will be sharing words and stories”
“We share through stories and conversations “
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In the ideal experience of sharing...
“Technology helps us to share”
We think it is essential and fascinating sharing on social media like Facebook, Instagram and Tumblr meaningful things like thoughts, emotions, situations, photos, memes, drawings and videos because is easy and it lets others acknowledge you “Through social media you can get unexpected responses which I think is very nice” “It makes it easier, when we have a contact in social media. It might prevent us from doing something more meaningful like spending face to face quality time. Less cherished, but you share more” “I think through social media you can share what is on your mind” “Most times it makes me feel happy, that’s why social media is so popular, that’s the essential part” “I think social media is kind of a blessing in this time” “Social media is all about sharing” “Facebook makes it easier to share” “We like to share those moments in social media” “I do like to share on Instagram stories because it disappears in 24 hours but the fact of sharing stays” “I like to share on social media meaningful stuff like my pictures for my family to see back at home” “When I started traveling I began sharing everything through social media” “I share something through social media and someone sees it and they acknowledge what you are thinking” “The Internet is big in sharing your thoughts, emotions and situations”
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In the ideal experience of sharing...
We find diverse ways in which technology allows us to share. We can give time, stuff or money as a contribution. “I feel I can built my way to give time and stuff online” “Crowdsourcing is to give a monetary contribution, there is a sort of altruism trying to support someone’s start up, like Kickstarter” “You can send money” We think technology helps us to share especially with people that is far away or we can’t always meet. “I think technology doesn’t affect sharing” “The only way to speak to my daughter is through technology and I am so grateful” “Technology helps a lot especially when people you care about are at a distance” “When I realized I was traveling and that the only way I could keep in touch is through social media” “Technology is the best thing to talk and connect because we cannot meet always” “Google Drive is a place for sharing” “My legacy would be a QR code with my information”
“The only way to speak to my daughter is through technology and I am so grateful” 20
In the ideal experience of sharing...
“Sharing with family is valuable” “Sharing with family is valuable” “I share everything with my family” “There was never a distance in my family” “My sister and I, we created a whole new world together” “I share time and love with my family” “I tell everything to my parents and siblings” “Family is important” “In my family everybody brought something to the table” “Moms are the persons you share everything with, the good and the bad parts of our lives” “We support each other” “I did everything with my twin”
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In the ideal experience of sharing...
“We share through generations” “We share through generations” “We would like to keep our legacy by leaving things behind” “We share by passing our traditional recipes from one generation to another” “I would like to keep my books so my daughter can read them later” “I would like my legacy to be money, real estate, a good library and memories of traveling and exploring” “We learn about sharing from our parents and grandparents” “I want to emulate the open and willingness to share personality of my grandma” “What I learned, I learned it from my parents and seeing them sharing their stuff” “My grandparents encourage me to share memories through photo albums”
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In the ideal experience of sharing...
“It’s easier, faster and personalized”
It’s easier, faster and personalized “In the future sharing would be more personalized” “Maybe there is this concept of Potlatch (a Native American idea of radical sharing) in the future with all the technology. You will share your resources instead of giving away all your corn” In the future sharing will be instant like telepathy “I think and other person knows” “I think a futuristic way of sharing will be using AI and VR. It is going to be definitely faster and easier”
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In the ideal experience of sharing...
“It’s Safe”
It doesn’t get distorted The ideal things to share are those that are timeless and can be transfer from one person to the other without suffering changes It’s Safe You must be able to recover what you have shared when you feel you don’t want other person to have or know something that is yours. You need to feel safe and in control when sharing.
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In the ideal experience of sharing...
“Sharing is related to good values” We think how much someone is willing to share says a lot about that person. We relate sharing with a kind, happy, patient, selfless and giving person that makes lives easier and happier like a woman or a kid. “For us sharing is a happy person like a sympathetic woman” “Sharing person would be chubby, smiley and friendly” “Share is a woman, nurturing, patient and nice. She reminds me of my mom” “Probably will look like a kid because kids are in general very generous and friendly and, they are not concerned that people will take things away from them”
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In the ideal experience of sharing...
“Openness helps us to share” We need to be more open and not holding ourselves back, we also need to be extroverted because loosening up helps when sharing. “I don’t expect people to share but I try to be as opened as possible so that they can be open as well” “I think we need more sharing, more openness”
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In the ideal experience of sharing...
“I am collaborative�
I think we can thrive better working together for a common purpose. For me, sharing is collaboration.
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In the ideal experience of sharing...
“Sharing is not a business”
When you share you need to let go, you are giving without expecting something in return. Maybe you’ll get something in return but that’s not the point because sharing is not a business.
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In the ideal experience of sharing...
“Sharing is caring”
We think the reason for sharing is because we care about relationships “I share with people I care about” “The reason why I bring her flowers is because I care about her” “I feel people need to just start caring more about other people” “I brought flowers to my friend in the hospital, it’s about sharing and caring about her”
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In the ideal experience of sharing...
“We believe in equality”
“I’d like everyone to come from an equal playing background” “My mother used to tell us to distribute things equally: cakes, videogames, watching tv”
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In the ideal experience of sharing...
“We share in parks, cafes, beaches, workplaces and our houses”
“It was great when everyone share in my work” “I remember when my boss used to make coffee or tea for the entire office” “Lunchtimes at my workplace, everyone used to sit and share the food together” “We have good sharing environments” “We take fresh cut watermelon and share it with the kids in the park” “The perfect day with loved ones can be outside at Forsyth Park” “Perfect day is going to the beach with my daughter, no matter how cold or warm the weather is, we always go” “The good thing about having roommates is not, being alone, sharing things and moments”
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In the ideal experience of sharing...
“For me and my family birthdays are a big deal” “I think it is really nice when someone puts effort on your birthday party”
“We put a lot of effort in special occasions”
“I think giving gifts is the best way to share” “I find thanksgiving the most special occasion to share” “My joy was sitting down and sharing like a family for Christmas” “Food is the major part of our Christmas celebration” “If sharing was a person it would be like Santa Claus”
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In the ideal experience of sharing...
“We travel to share moments”
“The memories you make while traveling, stay with you” “By traveling with my brothers I really got to know them” “I was able to have quality time with my family because we shared a trip together” “Traveling and seeing other cultures makes us more open to share” “For me it is important to travel with people that mean something to you” “When we traveled together we bonded as a family”
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We do share, but… “We like to keep something for ourselves and not share them” “I like the convenience of having my own possessions” “I have very personal objects I’d like to keep for myself”
In the ideal experience of sharing...
“We set Boundaries”
“My camera and my laptop are two things I keep really close to me” “I share food but not cheesecake” “I would not share my car” “I wouldn’t shWare a toothbrush” “Sometimes we like and need to share with ourselves either by solo traveling or by reading” “We think not everything is supposed to be shared” “I mean, it’s nice to share whether is time of something else, but I believe it is a necessary to have boundaries” “It’s important to have boundaries to get things managed” “When it comes to my friends I normally keep things under” “I say things but they are not like how I am feeling” “This reminds me of my grandma. I share with her but only the good side because I respect her age and I don’t want to overload her with my problems” “We share when it is needed” “I am concerned that the person I am helping really needs help” “I share my home with strangers when traveling”
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Potential design solutions
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Develop a platform that allows families to build their own virtual space in order to keep shared photo albums, reminders of special occasions, information of traditional recipes and practices, and legacies. It also has a video call feature that connects everyone automatically.
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Create a Social Volunteering Platform that connects skills and resources with people in need.
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My community app: The solution for common needs in our neighborhood, workplaces or social network. Develop an app for the community to share what is used once in a while like grass cutter machine, tools, etc. It will be more convenient for everyone.
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Share food app: When you are abroad, it allows you to connect with people from your same culture to join for traditional meals. When you are traveling domestically, it connects you with locals to know what food to try and where.
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Human Library-Bars: For people is important to connect through conversations and they think is easier while having a drink. Create ideal spaces in bars where real conversations about different topics take place. This concept facilitates spaces for laid back and open discussions.
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THANK YOU SPECIAL THANKS TO LEXTANT
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We Share Diversely 39