PROMONTORY, PARK CITY
PROPERTY SELLING SERVICES
Why list with Summit Sotheby’s International Realty? In the heart of London on New Bond Street in 1744, an exceptional Auction House was born with a revered tradition of marketing the world’s most cherished possessions. A tradition, more than two centuries old, that provides authentic knowledge comparable to none. As the oldest company listed on the New York Stock Exchange (BID), Sotheby’s Auction House has a global network of 90 offices in 40 countries. Today, Sotheby’s presents auctions in nine different sales rooms including New York, London, Hong Kong, Beijing, Geneva, Milan, Paris, Zurich and Doha. In 1976, an exceptional real estate company is launched and created from the same passion that guides the Sotheby’s Auction House. With the vision of becoming a commanding presence in the representation of the world’s most unique properties, it is the Sotheby’s International Realty ® brand that strives to represent all those who consider themselves the “Connoisseurs of Life,” and to represent the distinctive properties they so desire. Our commitment to unparalleled quality continues. Sotheby’s International Realty, with nearly 16,500 sales associates in approximately 760 offices and 60 countries and territories, utilizes innovation with relevant reach to present a home in a most unique way. To those who value the unique, Summit Sotheby’s International Realty is the local provider that offers unrivaled access to qualified people and distinctive properties around the world. In 2008, our firm was selected to represent the Sotheby’s International Realty network in the greater Park City, Salt Lake and St. George areas after completing a rigorous pre-approval process. Since then, our firm has maintained the commitment of honoring the brand’s legacy and reputation for excellence in our local markets. This past year, we were honored to have been named the Best of State for Real Estate Services! Our commitment is to continue elevating our services beyond the extraordinary.
THOMAS WRIGHT PRESIDENT AND PRINCIPAL BROKER
DAVE JOHNSON MANAGING BROKER
WHAT MAKES A REAL ESTATE BROKERAGE “INTERNATIONAL”?
In today’s market, everyone has their own definition of what it means to be “international”. For us, it means having 760 offices in 60 countries and territories with more than 16,500 sales associates. And that’s important when you consider that 45% of all people shopping for U.S. luxury homes live outside of the U.S. It’s the reason we have exclusive relationships with high-profile foreign print media and highly-trafficked internet destinations. It’s also the reason our website allows people to view every single listing in 17 different human-translated languages. If reaching international markets is important to you, list your property with a company that is truly international.
HUNTSMAN ESTATE, PARK CITY
MARKETING YOUR PROPERTY TO THE WORLD
Leveraging the Sotheby’s International Network The search to buy or sell luxury properties begins with the right brokerage. As the leading network of real estate sales associates dedicated to the marketing and sale of luxury homes, we can provide you with a global brand with local connections to buy or sell your luxury property. In markets from Utah to around the world, you will have assistance from a local sales professional who speaks the language, knows the neighborhoods, and is in tune with the culture of the community, giving you immediate access to the knowledge you need.
760
Offices in
60
Countries
700
Offices in
Sotheby’s International Realty
Keller Williams
1,100
40
Offices in
1
Country
Berkshire Hathaway Home Services
Offices in
12
1
Countries
Country
Equity Real Estate
* Per respective company website as of April 2015 5
CAN YOUR REAL ESTATE AGENT PROMISE ONE BILLION GLOBAL IMPRESSIONS?
We can. And that’s important when you consider that 45% of all people shopping for U.S. luxury homes live outside of the U.S. It’s the reason we have exclusive relationships with high-profile foreign print media and highly-trafficked internet destinations. It’s also the reason our website allows people to view every single listing in 17 different humantranslated languages, and allows currency conversion in more than 50 currencies. When you’re ready to list, list with the people who can show your property to the world. 7501 PROMONTORY RANCH RD, PROMONTORY
GLOBAL ADVERTISING DRIVING TRAFFIC TO SOTHEBYSREALTY.COM
Print and Digital Partners Over one billion impressions driving traffic to SothebysRealty.com and your property! Since 1851, The New York Times has been dedicated to providing exceptional quality news and information surrounding the most important issues on a local, national and global level. Our marketing blend exclusivity, dominance and new trail-blazing technology to reach The New York Times’ global audience online to deliver nearly 300 million media impressions. Designed to deliver over 250 million media impressions, our continued partnership with The Wall Street Journal allows us to reach the global business elite and position our properties in unique and exclusive positions on the WSJ digital network. Over 90% of home buyers begin their search for their homes online, so it’s essential that the Sotheby’s International Realty brand’s presence on search engines is strong. Through our search engine advertising efforts on Google in 2014, we recorded over 300 million impressions in both search and display ads resulting in over 1 million highlyqualified unique monthly visitors finding their way to SothebysRealty.com.
7
SOTHEBY’S INTERNATIONAL REALTY
®
2015 MARKETING PLAN JAN
FEB
MAR
APR
MAY
JUNE
JULY
AUG
SEPT
OCT
NOV
DEC
ONLINE PROPERTY ADVERTISING New York Times Wall Street Journal Mansion Global Dwell James Edition PropGo Luxury Financial Times MOBILE ADVERTISING New York Times Bloomberg Architectural Digest Mansion Global PropGoLuxury Tatler SOCIAL MEDIA Wall Street Journal Social Connect Bloomberg Social Connect Dwell Financial Times BRAND MARKETING New York Times Wall Street Journal Mansion Global Bloomberg Architectural Digest Dwell Financial Times Financial Times China James Edition PropGoLuxury PRINT PROPERTY ADVERTISING Wall Street Journal Sotheby’s Art & Home Sotheby’s Preferred Sotheby’s New York Auction Preview New York Times Home Section Robb Report Collection Robb Report Home & Style Country Life International New York Times INYT Wrap Luxury Properties Magazine Financial Times Globe & Mail Boston Magazine Ocean Home RESIDE Regional Spring Issue Bloomberg Markets The Sunday Times © MMXV Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks licensed to Sotheby’s International Realty Affiliate LLC.
8
…
CONTINUED
SOTHEBY’S INTERNATIONAL REALTY
®
2015 MARKETING PLAN JAN
FEB
MAR
APR
MAY
JUNE
JULY
AUG
SEPT
OCT
NOV
DEC
INTEGRATED PARTNERSHIPS NYTimes.com Gallery Unit NYTimes.com Great Homes Slideshow Sponsorship NYTimes.com Mobile Carousel Unit NYTimes.com Gateway Unit WSJ.com Exclusive Social Connect WSJ.com Exclusive Real Estate Sponsorship WSJ.com iPad Mansion Exclusive Sponsorship WSJ.com Custom Partner Video WSJDN.com Global Network Video MansionGlobal.com Lifestyle Search Ownership MansionGlobal.com Exclusive Video Ownership MansionGlobal.com Homepage Featured Properties MansionGlobal.com Mobile App Sponsorship MansionGlobal.com Cover Takeover FT Distinctive Living Co-branded print ads FT.com Distinctive Living Co-branded Banners FT.com Distinctive Living Sponsorship FT.com Distinctive Living Homepage Carousel FT.com Distinctive Living Email Promotion FT.com Property Display Units FT Property Print Promotion FT.com Property Enewsletter Content FT.com Property Editorial Articles FT.com Hompeage Roadblock FT.com Launch Listings Sponsorship Bloomberg.com Editorial Units & Articles Bloomberg.com Social Connect Bloomberg.com High Net & Luxury Consumer Individual Audience Targeting AD.com Blogvertorial Sponsorship AD.com e-Newsletter Sponsorship AD.com Exclusive Sponsorship of Celebrity Homes for Sale AD.com Exclusive Sponsorship of Estates for Sale AD.com Homepage Roadblock Dwell.com Custom Sponsored Posts Dwell.com #ModernMondays Twitter Integration Dwell.com Homepage Parallax Unit with Video Dwell.com Real Estate Partner Exclusivity SEARCH ENGINE MARKETING Google Yahoo! Bing.com Yandex YouTube eGallery SIR Touch Gallery INTERNATIONAL SIGNIFICANT SALES BRAND PUBLIC RELATIONS
D E L I V E R I NG OV E R 8 0 0 M I L L I O N I M P R E S S I O N S WO R L DW I D E 9
GLOBAL ADVERTISING DRIVING TRAFFIC TO SOTHEBYSREALTY.COM
The New York Times Since 1851, The New York Times has been dedicated to providing exceptional depth of quality news and information surrounding the most important issues on a local, national and global level. Having won more Pulitzer Prizes than any other paper, the Times has consistently set the bar that leading news brands aspire to. With nytimes. com now serving 700 million pages per month, they have successfully applied the same expectations and meticulous standards to the digital world that they continue to do in print. Our marketing blend exclusivity, dominance and new trail-blazing technology to reach The New York Times’ global audience online to deliver nearly 300 million media impressions.
Our custom ads feature the properties represented by our network in a unique and exclusive size designed to engage readers via our signature extraordinary imagery featured in a big and bold format. Expanding the reach and exposure of each property featured throughout The New York Times, our custom gallery ad unit will rotate in various sections including Business, Home & Garden, Real Estate, World News and in the Sunday Magazine. We enjoy fixed and exclusive placement with the Great Homes and Destinations search results page, adding another element to our robust plan that drives incremental brand awareness and leads for the listings that are featured. 10
GLOBAL ADVERTISING DRIVING TRAFFIC TO SOTHEBYSREALTY.COM
The Wall Street Journal Across print and digital, our partnership with The Wall Street Journal allows the Sotheby’s International Realty brand to reach the global business elite and position the properties represented by our network in unique and exclusive positions. Published by Dow Jones, one of the world’s largest news gathering operations with nearly 2,000 journalists in more than 80 bureaus, The Wall Street Journal now spans 12 editions in nine languages, engaging readers across newspapers, websites, magazines, social media and video. The Journal holds 35 Pulitzer Prizes for outstanding journalism and has a global readership of 3.6 million. Designed to deliver over 250 million media impressions, our continued partnership with The Wall Street Journal allows us to reach the global business elite and position our properties in unique and exclusive positions on the WSJ digital network.
11
GLOBAL ADVERTISING PARTNER
Architectural Digest In print since 1920, Architectural Digest is home to a discerning audience of architects, interior designers and affluent design enthusiasts. Through print and digital editions, architecturaldigest.com, social media and signature events, Architectural Digest provides an exclusive view into the world’s most beautiful homes, inspiring its millions of influential readers to redesign and refresh their lives. Positioning the properties we represent from around the world in an educational and informative format allows our brand to connect with the AD readership outside of traditional advertising methods.
GLOBAL ADVERTISING PARTNER
Dwell
As the leading voice for modern design, architecture and interiors, Dwell.com reaches an affluent, sophisticated and design-savvy audience. Reaching over 27MM monthly users, Dwell has been a modern design icon for the past 15 years. As Dwell’s exclusive real estate partner, the Sotheby’s International Realty brand will leverage Dwell’s dedicated audience of architects, registered designers and home design enthusiasts to uniquely showcase the modern properties represented by our network. Dwell also offers high-impact, rich advertising throughout the site, highlighting the most coveted Sotheby’s International Realty properties for sale, globally.
12
GLOBAL ADVERTISING PARTNER
Bloomberg
As today’s business leaders turn to the Sotheby’s International Realty brand as the voice of luxury real estate, they also turn to Bloomberg for unparalleled global business news mixed with cultural pursuits to enrich their professional and personal lives. Bloomberg’s readership connects our brand with high-net-worth individuals with 40% of their audience coming from outside the United States. Bloomberg Media covers the business world like no other, with more than 2,400 multimedia professionals in 72 countries – the largest reporting network in the world – providing unrivaled business news coverage and deep engagement. GLOBAL ADVERTISING PARTNER
Financial Times
The Financial Times, one of the world’s leading business news organizations, is recognized internationally for its authority, integrity and accuracy. With over 5 million registered users, FT.com reaches the ultra-affluent internet user with an average personal income of $227,000; which is unparalleled by any other daily business editorial. The Financial Times created a custom content series exclusively for Sotheby’s International Realty themed, “Distinctive Living.” This integrated partnership increases awareness by exciting our ultra high net worth audience with original reporting focused around Sotheby’s International Realty’s key markets and engaging them in a high impact new format.
13
TARGETING REAL ESTATE BUYERS
Search Engine Marketing
Over 90% of home buyers begin their search for their homes online, so it’s essential that the Sotheby’s International Realty brand’s presence on search engines is strong. Through our search engine advertising efforts on Google in 2014, we recorded over 300 million impressions in both search and display ads resulting in over 1 million highly-qualified unique monthly visitors finding their way to SothebysRealty.com. Research indicates over 90% of home buyers begin their search online, so it’s essential that the Sotheby’s International Realty brand’s presence on search engines is strong. Through our re-evaluated and evolving strategies, we continue to drive the most relevant home buyers to sothebysrealty.com to maximize the potential for your home to be found quickly on the web.
14
ONE APP THAT WORKS IN 60 COUNTRIES
Our Mobile Real Estate App
SIR Mobile is the only luxury real estate mobile app that works anywhere and searches globally in 60 countries. Those who seek the unique when on the road can search using SIR Mobile on Android, Apple or Blackberry and connect with our global real estate experts around the world. Locate your next home and learn about the local lifestyle amenities with our points-of-interest tool bar, showcasing local restaurants, golf courses, resorts and more. To get SIR Mobile, simply text “SummitSIR“ to 87778, search for “SIR“ in the app stores, or go to sothebysrealty.com from your mobile device. 15
LIST YOUR PROPERTY WITH THE PEOPLE WHO CAN SHOW IT TO THE WORLD.
If your luxury property is only being shown locally, you’re missing an enormous market: the rest of the world. More to the point, you’re missing more offers from more buyers for more money. That’s why we market all of our properties globally, via both high-profile print media and highly trafficked internet destinations. Factor in our network of 16,500 sales associates in 760 offices across 60 countries and territories, and it’s no wonder we facilitate sales in excess of $100 billion each year. 5678 E TWIN CREEK ROAD, SALT LAKE CITY
WE DON’T RELY ON THE MLS FOR DISTRIBUTION
We Syndicate Differently... then Report the Results Online Marketing Summary
September 03, 2014 - February 11, 2015 5987 Brentwood Dr Salt Lake City, UT 84121, US $11,500,000 MLS # 1256131 Property Id: 22629636
Summit Sotheby's International Realty 1750 Park Avenue, PO Box 2370 Park City, UT 84060, US Office Phone: 435-649-1884 http://www.summitsothebysrealty.com Website Traffic Comparison Website
Number of Views - Last 4 Weeks
Top Cities
Property Views
Zillow
7,817
Trulia
2,227
SIR Network
1,658
LuxuryRealEstate.com
1,488
realtor.com
1,479
JamesEdition
843
www.summitsothebysrealty.com
444
LuxuryEstate.com
308
Homes.com
294
NY Times
167
Wall Street Journal
26
PropGOLuxury
18
Real-Buzz
6
City
Property Views 477
HomeAdverts
1
Blanchard, OK
90
Seattle, WA
77
HomeFinder.com
0
New York, NY
56
HomeSteps
0
Park City, UT
48
Salt Lake City, UT
Altoona, PA
40
New Smyrna Beach, FL
38
Peoria, AZ
37
Chicago, IL
34
Ogden, UT
34
RealtyTrac USAA
0
Total
0
16,776
Your listing was also sent to*
Terms Used
Property Views - Occurs when a consumer views the full property detail page for your listing on a marketing website. Top Cities - The cities from which the greatest number of consumers live that are viewing your listing. - indicates that the traffic reported by the site includes traffic from mobile applications. *Although your property listing is being displayed on these websites, we are currently unable to track the property views and inquiries for these websites. Sotheby's International Realty and the Sotheby's International Realty logo are registered (or unregistered) service marks used with permission. Each Office is Independently Owned and Operated. The information set forth on this report is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. The offerings are subject to errors, omissions, changes, and are subject to timing of delivery and updates of reporting metrics and related data.
Bi-monthly report to all sellers In order to increase exposure for your home and ultimately uncover the right buyer, the Sotheby’s International Realty brand has partnered with and distributes properties to the most significant media companies and real estate-focused websites in the world. Only by listing with SummitSothebysRealty.com, can your property be featured on SothebysRealty.com, SummitSothebysRealty.com, NYTimes.com, JamesEdition.com, LuxuryRealEstate.com, LuxuryEstate.com, PropGoLuxury. com and Real-Buzz.com. To measure results, the Sotheby’s International Realty brand provides a property report including view and inquiry statistics for each partner site to effectively illustrate the activity a property receives online. Sotheby’s International Realty properties are viewed an astounding 60,000,000 times across all of our partner sites annually. 17
OUR COMPANY WEBSITES
SothebysRealty.com
Our website, SothebysRealty.com attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of viewers immerse themselves in our collection of millions of vibrant, quality property photographs. • 1,000,000 visits per month and 75,000,000 page views • 25,000,000 property detail pages viewed • 45% visitors are from outside the United States • 12 focused minutes per visit
SummitSothebysRealty.com • 250,000 visits per year and 5.5 focused minutes per visit • 73% new visitors monthly • Market statistics and monthly market update videos • Video channel with over 3,000 videos • Regional community guides for Park City, Salt Lake, Ogden Valley • New home developments
Lifestyle Search Currency Conversion Language Conversion Market Update Videos Video Channel School Information
Summit Sotheby’s Yes Yes Yes Yes Yes Yes
* Per respective company website as of April 2015 18
BHHS
Keller Williams
Equity
Yes
Jess Reid - CIRE
YOUR PROPERTY ON LOCAL WEBSITES AROUND THE WORLD
Local Expertise. Global Exposure.
Your property may also be found on our global network of Sotheby’s International Realty affiliates and sales associate’s websites. Each website tells the Sotheby’s International Realty story through the eyes of the local real estate office or its sales associates, combining local expertise with global reach. The Sotheby’s International Realty eGallery is a real time, property slide show on high-definition screens in the Sotheby’s International Realty and Sotheby’s auction house locations around the world.
19
LISTING DISTRIBUTION PARTNER
We are the only real estate brokerage in Utah that features its listings on Luxuryrealestate.com and Regents.com and collectively our listings average 80,000 views a year on LuxuryRealEstate.com. LuxuryRealEstate.com showcases more homes over $1,000,000 USD than any other website and features 60,000 luxury properties with an average price of $2,500,000 USD. It has earned the honor of being named “Forbes Favorite” for several years and also ranked by high-net-worth U.S. consumers as “Best Website,” according to the Luxury Institute LLC. LuxuryRealEstate. com ranks #1 for organic Google search results for key phrases: “luxury real estate”, “million dollar homes”, “luxury developments”, and many more. NUMBER OF HOMES ON WEBSITE OVER $1,000,000
LuxuryRealEstate.com - 26,980 SothebysRealty.com - 16,393 ChristiesRealEstate.com - 12,885 LuxuryPortfolio.com - 12,763 CB Previews - 6,395 * Per respective company website as of April 2015
20
LISTING DISTRIBUTION PARTNER
Realtor.com Showcase Realtor.com provides the most accurate, up-to-date and comprehensive real estate listings and content available online. Buyers and sellers spend three times longer on Realtor.com than any other real estate site and has over 23 million visits each month. Our “Showcase Package” enhances our listings on Realtor.com with the features buyers want! We post up to 36 jumbo photos, full motion videos, open house alerts, photography links, custom property headlines, enhanced property information, company branding and agent contact information. The Realtor.com network also exposes your listing on its mobile apps.
LISTING DISTRIBUTION PARTNER
DuPontRegistry.com
Summit Sotheby’s International Realty is the only real estate brokerage in Utah that features all their listings over $500,000 on DuPontRegistry.com and agents in their online “Elite Agent” Network. DuPontRegistry.com is an elite luxury property website dedicated to the buying and selling of luxury homes, vacation properties and network of REALTORS®. By utilizing this luxury real estate site, one can search internationally or by state to find a luxury home for sale by luxury real estate agents or private owners. DuPontRegistry.com leads the luxury marketplace community with its strong brand name recognition and the exceptional service that they provide to its customers and clients. 21
LISTING DISTRIBUTION PARTNER
Mansion Global
Mansion Global will be a standalone, luxury real estate website that connects wealthy global buyers with extraordinary properties. With original and curated real estate content from across News Corporation, Mansion Global will provide insightful market data, in-depth analysis, and relevant news—all to empower the luxury buyer to make intelligent purchase decisions. Sotheby’s International Realty listings will be front and center on the Mansion Global homepage.
LISTING DISTRIBUTION PARTNER
JamesEdition
JamesEdition is the world’s first marketplace to span across product categories and offer high-end items from dealers across the world. Their cutting-edge technology lets consumers find and compare listings from submariners to luxury real estate. The site reaches more than 500,000 potential buyers from 113 countries each month.
22
LISTING DISTRIBUTION PARTNER
Hong Kong Tatler A premiere luxury lifestyle resource since 1977, the Asia Tatler Franchise consists of 14 focused print editions and a growing online and mobile presence that continues to define the role of luxury amongst the social elite. Our brand is the EXCLUSIVE online real estate channel partner for hongkongtatler.com, driving more than 24M media impressions. This unique collaboration provides an ideal platform to showcase our premier properties, participate in regional product launches and offer Hong Kong Tatler’s audience our specialty market expertise.
LISTING DISTRIBUTION PARTNER
PropGoLuxury
PropGOLuxury.com was created to fulfill the high demand of our affluent Chinese consumer base requesting exclusive properties from around the world. China represents the world’s largest and fastest growing population, with more new millionaires being created than at any time in history. PropGOLuxury.com is the largest and fastest growing property portal in the China and Asia Pacific region.
23
LISTING DISTRIBUTION PARTNER
Zillow/Trulia
Zillow Group is an online real estate database company that was founded in 2005 and launched Zestimate home values in early 2006 with data on millions of U.S. homes. Zillow “Zestimates” does not provide an accurate home valuation for Utah homes as Utah is a non-disclosure state. Today, Zillow users can access products and resources to assist them through every stage of home ownership – buying, selling, renting, financing, remodeling and more. Trulia gives home buyers, sellers and renters all the tools and valuable information they need to be successful in the home search process. Through its innovative mobile and web products, Trulia provides insights about the house, the neighborhood and the real estate process while connecting people with the right agents.
LISTING DISTRIBUTION PARTNER
Homes.com
Homes.com is a leading provider of online real estate services, including property listings, website development and marketing solutions for the real estate industry. Homes. com brings together over 3 million real estate listings in one convenient location, and why over 10 million home buyers and renters visit Homes.com each month. Homes.com also simplifies the home buying process by providing intuitive mortgage calculators, home value charts, local school details, home buying guides, rental pricing, an easy map search, and a wealth of area information to inspire your search for the perfect home. 24
BROKER REPORT for Summit Sotheby's International Realty
12/31/14
1-YEAR REPORT FOR COMPANY ID 800224 EXECUTIVE SUMMARY
EXCLUSIVETerms TRAFFIC are defined on REPORTING the last page of this report.
Top Publishers by Number of Views Publisher Property Views
Top Locations of Your Online Consumers City Property Views Salt Lake City, UT 61,268
Top Web Sites and Domestic Feeder Markets 1,417,359
Zillow
realtor.com
SIR Network
Over 2,650,000 Views in 2014! ListingProperty Inventory
% of Views 53%
346,008
13%
241,838
9%
Park City, UT
23,228
New York, NY
Number of Views - Last 12 Months
realtor.com David Lawson SIR Network
In 2014, 8 of Realtor.com® the top view 14 and websites foronour lead data is based the 710listings listings you are currently marketing on realtor.com®, and may be different from the could only number be accessed byin thelisting with Summit of listings that are ListHub data feed. Please see the Explanation of Terms for more information. Sotheby’s International Realty.
Description
NY Times
$1M - $2M - 4BR JamesEdition Residential - For Sale
Terms are defined on the last page of this report.
LuxuryRealEstate.com $1M - $2M - 5BR Residential - For Sale
1%
Number of Inquiries - Last 12 Months
4021121 241,838
Trulia Top Property Categories www.summitsothebysrealty.com
3%
9,284
Our property traffic/views reporting platform provides us detailed marketing analytics and 12/31/14 BROKER REPORT for Summit Sotheby's International Realty tracking on our listings across all of our online publisher sites. These reports give us valuable 1-YEAR REPORT FOR COMPANY ID 800224 insights about the DETAILED performance of our company, ANALYSIS: PUBLISHER COMPARISON CHART our individual sales associates, and our listings in report shows a comparison of activity generated from your listings WebListing Sites That Provide "Visits", and "Inquiry" Data Top Agents (their "Views", online performance ranking) the online This market. Summit Sotheby’s International online. Consumer Traffic Click-Throughs Agent Agent ID Listing Count Property Views Please note that sothebysrealty.com, The New York Times, The Wall (Visits) Publisher Property Views Click-Throughs (Visits) Realty can Street quickly at a glance which Journal, see PropGOLuxury and JamesEdition acceptwebsites and display Paul 4020136 368,606 1,072 3,221 1,417,359 185 property listings from both the United States and outside of the United ZillowBenson are providing the most views, visits and leads. Shane Herbert 4015433 89 104,170 1,019 States. The remaining publishers do not display property listings outside of 346,008 the United States.
% of Views 9%
112
Not Applicable
132,760
Not Applicable
237,432
80
157
119
835
136,586 Listing Count Property Views 73,934 115 68,270
132,592
69
105,579
63,050
Inquiries Performance Inquiries Email Rank 170 1st 191 3rd
370 301
Not Applicable Click-Throughs (Visits) 0
259 Performance Rank 3
Inquiries
144 374
3
53
196 113 206 141 217
1st
65
37
Homes.com 34,576 Park City’s biggest feederViews market is the Salt Lake by Publisher 44 24,531 94,627 36 LuxuryEstate.com 12/31/1438 BROKER REPORT for Summit International Realty metropolitan area. That’sSotheby's why Summit Sotheby’s PropGOLuxury 3,374 Wall Street Journal 2,682 5,691 International Realty is the only major brokerage 1-YEAR REPORT FOR COMPANY ID 800224 2,114 208 HomeFinder.com in Park City that publishes all properties listed on Real-Buzz 1,011 77 DETAILED ANALYSIS: LOCATION OF YOUR ONLINE CONSUMERS RealtyTrac 181 0 both the Park City MLS and the Wasatch Front Page 1 of 9 HomeAdverts 28 11 This report shows the relative number of consumers in each state that visited your properties online on GIS coding. GIS coding is technology MLS, which operates UtahRealEstate.com – the Chase My based New Home 0 used to geographically locate 1 online consumers. Visits by Publisher Organic 0 558 Terms are defined on the last page of this report. #1 visited real estate website in Utah. Total 2,652,974 9,484 $2M - $3M - 5BR Residential - For Sale
2nd
371
2nd
44
3rd
4
0 3
1 0
0
0 ©2015 ListHub
The information set forth on this report is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. The offerings are subject to errors, omissions, changes,0and are subject to timing of delivery and updates of reporting metrics and related data.
Top States State Utah
California Texas
New York Florida Illinois
Pennsylvania Arizona
Colorado
Washington New Jersey Virginia
Property Views 154,575 57,052
28,687
24,214
22,634
14,807
11,891 11,741
11,015
10,981
Page 2 of10,594 9
9,503
% of Views 23%
Click-Throughs % of Visits (Visits) 808 12%
8% 483 Inquiries by Publisher 4% 432 4%
192
2%
78
3%
2% 2%
2%
100 40 76
90
2%
140
1%
196
2%
64
7%
6%
3%
1%
1%
1%
Web Sites That Provide "Visits", and "Inquiry" Data Top Cities
Inquiries 282 87
33
22
21
3%
Totals
4%
2%
Park City, UT Total New York, NY
West Jordan, UT
South Jordan, UT
7
13
1%
2%
7
3%
10%
2% PublisherDraper, UT 18 Los Angeles, CA 1%
29
1%
% of City InquiriesPublisher 31% Salt Lake City, UT
25
1%
1%
0
1,615
9 8
3%
Houston, TX
1%
Ogden, UT
1% 1%
Las Vegas, NV Chicago, IL Provo, UT
Consumer Traffic Property Click-Throughs % of Views % of Visits Property Click-Throughs (Visits) Views Views (Visits) 61,268 9% 339 5%
23,228
No Data Available
9,284
7,661
7,273
3%
121
2%
1%
32
0%
1%
1%
98
39
1%
1%
Consumer Traffic 4,934 Views 1% 22 0% Property Click-Throughs (Visits)
Inquiries % of
InquiriesEmail 105
Inquiries 12%
23
3%
36
4%
15
17
2%
Inquiries
2,652,974 4,866
1%
319,484
0%
11 Email 9 1,615
4,389
1%
23
0%
3
4,646
4,171
3,844
3,307
1%
1%
1%
0%
27
31
31
21
0%
0%
0%
0%
1
8
2
3
2%
1%
1%
0%
0%
1%
©20150% ListHub
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The information set forth on this report is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. The offerings are subject to errors, omissions, changes, and are subject to timing of delivery and updates of reporting metrics and related data.
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WHAT DO 98% OF HOMEBUYERS LIST AS “MOST IMPORTANT” WHEN SEARCHING FOR REAL ESTATE?
Photography. Which is why we employ full-time professional photographers who carefully shoot every facet and detail of ever home we list. If that’s not enough, we then sort through the photos to find the best of the best and then post them online within 24 hours. Some may call this kind of commitment to perfection and promptness obsessive. And they’d be right. 21 CANYON COURT, PARK CITY
THE BETTER THE PROPERTY PHOTOS, THE HIGHER THE SALE PRICE
Your First “Home Showing” is Online
• Every property listed by Summit Sotheby’s International Realty is marketed with professional photography
• We offer the same photography package for all listings regardless of price and offer “twilight” package upgrades
• We are the only brokerage in Utah with in-house professional photographers on staff
• All images are professionally edited by our photographers with strict quality standards followed
• Uploaded to the various websites within 24 hours of shoot • Sorted into a proven methodical order • Monthly analytics sent to seller • Property photos and videos available in one viewer
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WHY DO WE RESPOND TO PROPERTY INQUIRIES IN 3 MINUTES OR LESS?
Because sometimes, 10 minutes is too long. When buyers inquire about your property — whether they’re sitting at home in front of their laptop, or sitting curbside in front of a sign — they want answers. Fast. So we do everything in our power to provide those answers within 3 minutes of first contact. It’s just one more little thing we do to ensure that every Summit Sotheby’s International Realty listing is a successful listing. 5987 BRENTWOOD DRIVE, SALT LAKE CITY
RAPID RESPONSE TO INQUIRIES IS CRITICAL
Buyer Lead Response in 3 Minutes or Less What response time is expected by consumers? 50%
Expected by Consumers Actual from Agents
40%
30%
20%
10%
0% Instantly
Within 30 min
Within 1 hr
On average, 93 percent of home buyers feel an agent’s response time is very important – second only to their knowledge of the buying process. Response time to buyer inquiries is greatly enhanced given our firm participating in a lead response system. Buyers interested in your home
Within 2 hrs
Within 4 hrs
Same day
1 business day
reaching out via the Internet, phone or by visiting our office will be immediately connected to me at any time of the day, even after normal business hours which means we can save valuable time and drive interest to your home quickly.
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BECAUSE NOT EVERYONE SEARCHES BY PRICE AND LOCATION ONLINE.
Imagine this: Somewhere in the world is a woman who wants to buy luxury ski property. She’s never even heard of Utah. But thanks to our online search tool that allows her to search by lifestyle, she’s looking at your Utah ski property right this second and is about to make a phone call. It’s just one more little thing we do — and that only we do — to bring buyers and sellers together. To see for yourself how buyers are searching by ski property, visit skipropertysir.com 350 CAPITOL AVE, SALT LAKE CITY
SEARCH VIA LIFESTYLE
Ski, Golf, Farm & Ranch Lifestyle Websites
Unique to Sotheby’s International Realty is the experience that comes with searching for a home based on an extraordinary lifestyle. Sotheby’s International Realty has developed a series of websites specifically with these inimitable lifestyles in mind, highlighting our properties as well as our unsurpassed expertise within each lifestyle category. • SkiPropertySIR.com
• GolfPropertySIR.com
• FarmAndRanchSIR.com
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EVEN OUR SALES MEETINGS ARE EXCEPTIONAL...
You might not think that the way a real estate company conducts its weekly sales meetings would make any difference to someone selling a property. But you’d be wrong. Every week, more than 100 of our sales associates get together in the same room to give one another faceto-face updates about new listings, price reductions, and special circumstances that may otherwise go unnoticed. In fact, it’s not unusual for properties to be sold right then and there. It’s just one more little thing we do to ensure that every Summit Sotheby’s International Realty listing is a successful listing. 3780 ROCKPORT RIDGE ROAD, PROMONTORY
EMPOWERING OUR SALES ASSOCIATES
Weekly Motivational and Productive Sales Meetings
WENDY PURVEY, CHIEF MARKETING OFFICER
• Over 100 sales associates in attendance at sales meetings
• Review new developments
• Marketing updates
• Review new listings of the week
• Review existing developments
• Advertising opportunities
• Quarterly market update and statistics presentations
• Upcoming trainings
• Sotheby’s International Realty corporate visits
• Mortgage and title updates
• Review sold listings of the week • Review new price revisions • Review upcoming listings
• Upcoming events • Local interior design updates
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DOES YOUR AGENT HAVE A BACK OFFICE SUPPORT TEAM?
When you list a property, it goes without saying that your agent plays the most important role in the entire process. However, the hard reality is this: A lone agent can only do so much. What you need is an agent who is supported by an entire team of specialists — brokers, lead coordinators, marketing directors, graphic designers, photographers, escrow managers, transaction coordinators, etc. What you need is a Summit Sotheby’s International Realty agent. 2934 QUARRY MOUNTAIN ROAD, PARK CITY
OUR MANAGEMENT AND STAFF
4:1 Sales Associate to Employee Ratio
The staff of Summit Sotheby’s International Realty is a unique team of talented, diverse individuals who have combined their efforts in the goal of delivering the most effective real estate services to both our sales associates and clientele. Our veteran leadership team has the crucial hands-on experience and knowledge to lead the company and adapt to the constant changes in real estate practice and trends. Our photography department features professionall full-time photographers
trained to highlight your property’s architectural features and selling points. Our marketing department creates the highest quality print materials and advertising to market your property. Our interactive media department employs the latest digital and online strategies to showcase your property. Our transaction department makes the sale of your property a smooth and easy process with its online paperless system and dedicated transaction coordinator.
Our relocation department help process inbound and outbound client referrals to buy or sell property across the globe. Our accounting department is fully aware of the most updated accounting rules linked to real estate transactions and monetary exchanges. Our office administrators and coordinators support our agents in providing the highest level of service to their clients.
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YES, IT’S WHAT YOU KNOW. BUT IT’S ALSO WHO YOU KNOW.
Sitting and waiting for the phone to ring is one way to sell a property. However, it’s not our way of selling a property. Instead, we leverage our vast customer database and personal connections to some of the world’s wealthiest people to actively seek out buyers — oftentimes even bringing a property to the attention of past buyers who aren’t necessarily looking. It’s just one more of the many tactics we employ to ensure that every Summit Sotheby’s International Realty listing is a successful listing. 1260 S EAGLE NEST DRIVE, WOODLAND HILLS
MAINTAINING CUSTOMER RELATIONS
Our Digital Rolodex of Clientele Summit Sotheby’s International Realty and each of its sales associates use Customer Relations Management software. Agent productivity products are designed to make our sales associates more productive, assisting them to provide better client services, and help them sell more real estate. Our system is a completely Internet-based sales and marketing system for sales associates who want more productivity and more sales in today’s increasingly competitive marketplace. Our efforts provide our sales associates all the tools they need to save time, stay organized, and to control prospecting, follow-up, listing and closing activities.
According to a study by Active Rain called Rich Real Estate Agent, Poor Real Estate Agent, “Rich Agents are TWICE as likely as poor agents to be using a real estate Customer Relations Management” program.
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PERSONAL CONNECTIONS TO PROMOTE YOUR PROPERTY
Email Marketing With 85% of people around the globe sending and receiving emails, email holds a noteworthy position in digital marketing channels. Even with the rise of social media, email continues to lead the pack, driving twice as much traffic to websites and converting four times as many into customers. Our email marketing platform serves as a central hub for our sales associates to create and deliver property eblasts and email campaigns across multiple digital marketing channels. Digital templates created for email or print can be easily shared or published to social media channels such as facebook, twitter, pinterest, websites and blogs. Our sales associates have sent out over 7,500 email marketing pieces to over 200,000 potential clients with a higher open rate, click rate and lower bounce and spam rates than the industry average. Our monthly newsletters are sent out to over 30,000 clients.
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50+ MILLION IMPRESSIONS WORLDWIDE
Social Media
We use social media to connect your home to our vast community of 55,000 social connections in 160+ countries. Social Media, like real estate, is about connecting people and creating relationships, which makes it the ideal tool for marketing your home. We have showcased thousands of “Extraordinary Property of the Day” which features one property from sothebysrealty.com on Facebook, Twitter, Google+ and Pinterest and generates thousands of additional property views per day. Our blog provides articles on the world’s most unique homes and covers a myriad of topics including Art, Architecture, Lifestyle and Market Trends. facebook.com/sothebysrealty - 36,000+ Likes facebook.com/summitsothebysinternationalrealty - 1,500+ Likes @sothebysrealty - 11,000+ Followers @summitsir - 900+ Followers google.com/+sothebysrealty plus.google.com/114965922792883935793 pinterest.com/sothebysrealty pinterest.com/summitsir linkedin.com/company/sothebys-international-realty linkedin.com/company/summit-sothebys-international-realty youtube.com/sothebysrealty - 5,000,000+ Views youtube.com/summitsothebys - 100,000+ Views sothebysrealty.com/blog summitsothebysrealty.com/blog
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ADDITIONAL OPTIONS FOR ADVERTISING YOUR PROPERTY
Global Print Advertising
The Sotheby’s International Realty ® cooperative advertising program provides an array of global options for advertising your property. This program uses high-profile, global media partners and offers targeted reach and vast worldwide exposure. Our cooperative advertising program offers pre-negotiated, exclusive advertising rates for select publications. • Sotheby’s Preferred® • Sotheby’s Magazine • Sotheby’s Auction Preview • Art & Home • Reside Magazine • Architectural Digest • International New York Times 40
• The New York Times • International New York Times Wraps • The Wall Street Journal • Bloomberg Markets • The Robb Report Collection • The Robb Report Home & Style • The Globe And Mail
• Financial Times • Country Life • LP (Luxury Property) Magazine • The Land Report • Boston Magazine • The Sunday Times
ADDITIONAL OPTIONS FOR ADVERTISING YOUR PROPERTY
Local Print Advertising Monthly Cooperative Advertising in Local Newspapers and Publications Across the State
We feature monthly color advertisements in the Park Record, Salt Lake Tribune, Deseret News, Wasatch Wave, Ogden Valley News and The Spectrum. These publications have been an important part of the day for Utah’s sophisticated reader: those who rely on it for the most comprehensive local news, events, arts and entertainment, sports, business information and “in the know” about local real estate in Utah. We also offer cooperative advertising in the Salt Lake Magazine and Utah Style & Design. Our properties and advertisements regularly appear in the Parade of Homes publication, The Spectrum, Park City Magazine, Mountain Express and Mountain Living magazines.
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LOCAL COMPLIMENTARY EXPOSURE
Collections Magazine
8.375x10.875_Summit-Sotheby's-Print-Ad_Best-of-State_a2_rpg.pdf
1
5/29/14
9:51 AM
SUMMIT SOTHEBY’S INTERNATIONAL REALTY
Summit Sotheby’s International Realty® is known throughout the world for representing homes
•
SUMMIT SOTHEBY’S
® twice a year in The Collections magazine is published INTERNATIONAL REALTY NAMED Winter and Summer and reaches a wide audience of local residents and tourists. We print 60,000 copies and distribute online and at hundreds of locations throughout Utah. Each listing and development in the magazine have been hand-selected so that they carefully compliment the other remarkable listings found in this exclusive publication.
BEST OF
STATE
M
Y
CM
MY
that embody the rich tapestry of varied lifestyles, distinct settings and diverse locales found in Utah. Properties must be listed before May 1, 2015 and Locally we are known for our commitment to innovation, use of technology and representing the finest homes throughout Utah. extend thru December 1, 2015 to be included in the 2015 Summer Edition.
CY
CMY
K
Properties must be listed before November 1, 2015 and extend thru June 1, 2016 to be included in our 2016 Winter Edition.
• 25,000+ copies mailed to subscribers of the Salt Lake Magazine and Utah Style & Design twice a year • 5,000+ copies mailed to top Utah companies, clients and Sotheby’s International Realty offices twice a year • Online at summitsothebysrealty.com/collections
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SUMMITSOTHEBYSREALTY.COM
• Distributed year-round at hundreds of locations in the Park City area and along the Wasatch Front
•
• 60,000+ copies printed twice a year
showcasing the luxuRy estates and hoMes of utah
COLLECTIONS WINTER EDITION 2015
C
collections
WINTER 2015 Montage Residences deeR Valley
MaRketed exclusiVely by suMMit sotheby’s inteRnational Realt y
43 8076 Western Sky, Promontory, Park City, Utah
PROMONTORY HOME – TRAPPER CABIN 43
As part of our company’s “green” initiative, we place a “green” sign flyer on each yard sign instead of a flyer box. During the term of the listing, we monitor the condition of every sign to ensure it is in excellent condition. We have the ability to distribute your property brochure around the world to all real estate offices and auction house locations within our network — immediately extending your marketing’s reach and exposure. Exit 150
Now is an extraordinary time to invest in Promontory, the prestigious, private mountain community. Set on over 7,000 acres in the world-renowned ski mecca of Park City, Promontory is a luxury, family-friendly community, designed to create a lifetime of memories with friends and loved-ones. With two completed signature golf courses, an equestrian center and clubhouses with spa, fitness and fine dining offerings, it has been recognized as one of the top luxury communities in the country. Park City is a charming resort town with a Main Street lined with fine art galleries, top cuisine and host to the internationally-recognized Sundance Film Festival. And best of all, it’s a mere 30-minute drive to Salt Lake City International Airport.
I-80
Property Flyers/Brochures Distributed Globally SALES CENTER
80
KIMBALL JUNCTION
Exit 2
40
224
SHOWCASING YOUR HOME
To get to Promontory from Park City: • Take UT-224 to I-80 East to Exit 150 (Promontory) or • Take UT-248 to US-40 to Exit 2 (Silver Summit)
248 PARK CITY
To get to Promontory from Salt Lake City: • Take I-80 East 21 miles to Exit 150 (Promontory)
BJ Christianson 801.949.5589 435.333.4600 | 888.458.6600
8076 Western Sky Park City, Utah
bjchristianson@promontoryclub.com promontoryclub.com summitsothebysrealty.com
Offered at $1,075,000 When you reach Promontory you may obtain a property map for directions to a specific location.
LOCALLY OWNED AND OPERATED
The Most Complete Office Footprint
1750 PARK AVE
625 MAIN ST
545 MAIN ST
DEER VALLEY RESORT®
MONTAGE RESIDENCES
PROMONTORY
SUNDANCE
SALT LAKE
VICTORY RANCH
1101 PARK AVE
ST. GEORGE
There is an art to selling fine homes. Just as an art gallery positions and places art, Summit Sotheby’s International Realty positions your property to place it in its finest light and to showcase value. Our brand allows us to connect directly to qualified buyers locally, nationally and internationally. Our sales associates have experience in all types of properties and are able to answer buyer’s questions at all office locations. Our strategic office locations around the state make it easy for buyers to find their ideal property. 44
GIVING BACK TO OUR LOCAL COMMUNITY
Sotheby’s Cares... $300,000 and Counting $250,000 and counting... When you work with Summit Sotheby’s International Realty, you are supporting non-profit organizations in our local community. At the close of every escrow, our sales associates and real estate brokerage firm voluntarily donate a portion of their earnings to local 501(c)3 non-profit charities. We call these funds “Sotheby’s Cares.” Through this program Summit Sotheby’s International Realty provides its sales associates, as well as clients, the opportunity to participate in giving back to the local community. Below is a partial list of the benefiting organizations.
Back to Basics DEERVALLEYMUSICFESTIVAL UTAH SYMPHONY | UTAH OPERA
20 — 11
Rev. 3/11/11
PERFORMANCES & EVENTS: The 4th of July Celebration July 2 The Music of the Eagles July 16 Vivaldi’s Four Seasons July 20
JULY 2 – TH AUGUST 13 2011 ND
One Company One Child
EI GH TH AN NU AL
The Von Trapp Children July 22 Chris Botti with the Utah Symphony July 23 Bach’s Concerto for Two Violins July 27
The Deer Valley® Music Festival is entering its eighth year of providing classical, opera, chamber, and pop music at the Deer Valley® Resort outdoor amphitheater and St. Mary’s Church. The festival has consistently delivered a diverse, highquality musical experience in a casual setting of unparalleled natural beauty.
Muir String Quartet July 28 Summer Pops with Keith Lockhart July 29 Idina Menzel and the Utah Symphony July 30
As patrons enter each performance, they will receive the Deer Valley® Music Festival Program, a publication that provides useful information about the festival, artists performing, and other events. Advertisers will be exposed to an audience of affluent patrons with refined tastes who not only value the finest musical performances, but also the finest quality of products and services.
Trio Voronezh July 21
Eastern European Dances August 3 The Jewish American Songbook August 4 Holst’s The Planets August 5
ADVERTISING DEADLINES CD: 6/2/11
FR: 6/9/11
SURVEY RESULTS ON LAST YEAR’S ATTENDEES: • 43% have an Annual Household Income of over $100,000. • Average total spending per attendee was $367. • The Utah Symphony | Utah Opera program was cited as one the most influential factors in deciding to attend the Deer Valley Music Festival.
Broadway Rocks! August 6 Italian Elegance August 10 Anonymous 4 August 11 1812 Overture August 12
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OUR COMMITMENT TO YOU
We Communicate Summit Sotheby’s International Realty enables customer-centric management reports, marketing collateral, and monitoring tools and eliminates duplicate data-entry/errors. Built with our clients in mind, this application automatically reminds our staff and sales associates about critical tasks they need to get your property sold. Plus, our reporting system gives you online access to your transaction. You can log-in and monitor the showing activity of your listing, see marketing and advertising efforts and view competitive listings. A 2014 RealTrends report discovered that brokerages that utilize a transaction system have significantly higher agent productivity (25%) and their agents finished 2.3 more transactions per year than those brokerages without one.
AGENTS USING A TRANSACTION SYSTEM ARE MORE PRODUCTIVE THAN AGENTS NOT USING A TRANSACTION SYSTEM
OUR TRANSACTION SYSTEM IS AVAILABLE FOR YOU TO REVIEW 24 HOURS A DAY, 7 DAYS A WEEK
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• Monitor critical real estate tasks
• View property links on SIR network of websites
• View property details/information
• Download pdfs of your property advertising
• View your property’s photographs
• View recent showing activity and feedback
• Compare nearest listings for sale near your property
• View all property transaction paperwork
• View property links on top real estate websites
• Accessible during and after your transaction
Summit Sotheby’s International distinguishes itself as Utah’s leading luxury“Best real estate brokerage company because Summit Realty Sotheby’s International Realty named of State” it supports its professional team of sales associates by utilizing the industry’s leading technologies, business systems Summit Sotheby’s International Realty is known throughout the world for representing homes that embody and vendors for property and client marketing and from transaction management, business development, and sales and the rich tapestry of varied lifestyles, distinct settings Realty and diverse locales found Utah.service Locallythat we leads are known for technical skills training. Summit Sotheby’s International also provides clientsin with the industry, our commitment to innovation, use of technology andthe representing the finest throughout Utah. which results in a higher than average listing sold/taken ratio, highest average saleshomes price and the lowest number of days on the market. April 2015 Edition
Our Exclusive Competitive Advantages · G lobal media advertising partners such as Wall Street Journal,
· Lifestyle marketing and website - skipropertysir.com,
New York Times, Financial Times, Architectural Digest, Bloomberg,
golfpropertysir.com, farmandranchsir.com, waterfrontsir.com,
Google, Daily Telegraph, Dwell
historicpropertysir.com
· P remier listing distribution including the WallStreetJournal.com and NYTimes.com, DuPontRegistry.com · Listings on top luxury real estate portals - Regents.com LuxuryRealEstate.com, and SothebysRealty.com, · L istings on a website that automatically converts to the buyer’s native language and currency · H igh-resolution photos fed to syndicated sites from our own
· Maximum online exposure for your property · Timely in-house professional photography · World-wide flyer and postcard distribution · Global print advertising opportunities · Lead-generation placements · Unyielding focus on quality and standards · Transparent client reporting and online access
platform rather than small resolution compressed photos from the
· REALTOR.com “Showcase Package”
Multiple Listing Service
· Collections Magazine - print and digital distribution
· Mobile enabled websites for company and associates
· Access to international buyers and clientele
· E-gallery displaying your property around the world
· Exclusive Youtube channel with 5,000+ videos
· Finest print marketing materials · A n exclusive association and marketing relationship with Sotheby’s Auction House · O ver 35 “top 10” organic search engine rankings for SummitSothebysRealty.com · Strong relationships in key resort markets
Our Marketing Plan for your Property PRIOR TO PUBLISHING LISTING
10 DAYS AFTER LISTING
• Present offers with seller’s net proceeds
• Stage home if needed
• Flyers delivered to property
• Skillfully negotiate and represent client
• Contact sphere, select agents, and buyers
• Prepare open house ads
letting them know your property is hitting
• Prepare newspaper ads
AFTER ACCEPTED OFFER
the market
• Call all agents with listings in area
• Submit paperwork to office
• Professional photos taken
• Monitor performance deadlines
• Listing documents signed
EVERY 30 DAYS AFTER LISTING
• Verify deposit of buyer’s earnest money
• I dentify where buyers in the area come from
• Call all agents with listings in same
• Schedule settlement at title company
price range
• Send Seller’s Disclosure Forms to buyer
IMMEDIATELY AFTER LISTING
• Update CMA to confirm price is accurate
•P roperty on Park City and Wasatch Front
• Review CMA with seller
AFTER ACCEPTED OFFER continued
• Review marketing plan with seller
• Assist seller in transferring utilities
• F eed property to top real estate websites
• Consider price change adjustment
• Schedule buyer inspection and appraisal
• MLS printout delivered to seller
• Contact showing agents with
• Coordinate with buyer’s mortgage,
Multiple Listing Service
• Key and keybox installed • Signage ordered
new price • Schedule and hold a new open house
• Preliminary title report ordered 7 DAYS AFTER LISTING • Flyers prepared and edited • Send client account login • Set up on online traffic reporting
title, etc. ONE WEEK AFTER CLOSING
AS NEEDED UNTIL ACCEPTED OFFER
• Check-in with clients
• Send out online marketing pieces for
• Ask for feedback to improve service
the home • Contact seller with feedback from showings • Qualify calls as serious vs. curious
• Ask for feedback on marketing plan • Ask for referrals
REALTOR®
Scott Maizlish Scott Maizlish is part of the most influential network of luxury real estate buyers and sellers in the world. He’s your trusted real estate broker and adviser in Park City, Utah. For 20 years, Scott has connected individuals and families with the idyllic homes to match their unique lifestyles. Scott specializes in the finest homes in Park City’s communities and resorts—like Deer Valley, Vail’s Resorts, Empire Pass, The Colony, Promontory, and the Montage.
Scott Maizlish REALTOR® Summit Sotheby’s International Realty 625 Main, Park City, UT 84060 435.901.4309 scott.maizlish@sothebysrealty.com scottmaizlish.com
When you partner with Scott, you get the global influence of Sotheby’s International Realty’s esteemed reputation for excellence and refined discretion. In a world that’s all about who you know, their personal and discreet “white glove” referrals are priceless. Listing your home or property with Scott also plugs you into Sotheby’s 800 million annual global impressions from media powerhouses like The New York Times, Wall Street Journal, BBC, and The Land Report. After helping raise a family and relocating to Park City himself, Scott knows that you’re not just buying or selling a home or a piece of property—you’re changing your lifestyle. When you do that, the only acceptable outcome is satisfaction. This belief is
why he consistently performs in the highest tier of Summit Sotheby’s real estate brokers. Scott is also on the Board of Regents for Luxury Real Estate—an organization responsible for $190 billion of annual real estate sales around the world. Luxury Real Estate is composed of 500 of the best real estate professionals in the world and only 65 of them form the Board of Regents with Scott. This, in combination with his Sotheby’s affiliation and Scott’s savvy personal marketing programs, connects you directly to the most trustworthy buyers and sellers on the planet. With a finger on the pulse of Park City’s real estate market, Scott sends out helpful email newsletters and writes blog posts with lifestyle tips and the latest market news. He also believes in giving back to the community that supports his family. He serves on the Board of the Park City Education Foundation and is an enthusiastic supporter of Mountain Town Music, Park City Film Series, Peace House, and other philanthropic programs. When he isn’t working, you can find Scott skiing, mountain biking, paddling on the Jordanelle, or enjoying the outdoor concerts with his family at Deer Valley.
MARKETING MATERIALS
Live Your Dream
YOU’LL LOVE PARK CITY - 30 Minutes from The Salt Lake City International Airport.
- Three world famous ski resor ts consistently ranked in the top 10 in Nor th America.
- Airpor t to chairlift in one hour.
- 300 Inches of average snowfall.
- Delta airline hub.
- FIS Freestyle Ski World Cup events.
- 318 Daily depar tures, serving 91 cities.
- Six additional world-class ski resorts located less than an hour away.
L I V E YO U R D REA M
3
- $1.8 Billion dollar airpor t renovation project to be completed in 2022.
PARK CITY, UTAH
- 15 Minutes from private airpor t.
- Unrivaled backcountry skiing and heli-skiing terrain. - Snowmobile and snowshoe adventures.
LEGENDARY WINTERS
“We are a destination district dedicated to providing an innovative and excellent education - Dr. Ember Conley to our students in Park City School District.”
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(Superintendent Park City School District) Gondo Reso la con ne rt to Main cting D - Pa eer Stre rk Valle ® et. con City Mo y necti on fo untain R e r 20 15-2 sort to C 016 a ski se nyons g ond ason ola .
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- Proposed ONE Wasatch European ski experience 18,000 acres of ski terrain with 100 lifts. Call Scott today 435.901.4309
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PA R
INVESTMENT OPPORTUNITY
- Vail Resor ts committed 50 million dollars in vestment upgrades to Park City Mountain Resor t and Canyons. ®
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- One of the most undervalued resort markets.
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MARKETING MATERIALS
Promoting Your Home INTERNATIONAL EXPOSURE | EXCEPTIONAL SERVICE
Scott Maizlish, Associate Broker 435.901.4309 maizlish@gmail.com | scottmaizlish.com
PO Box 2370 1750 Park Avenue Park City, Utah 84060
Scott listed and sold this property in less then 3 hours! Scott wants to get you the best return on your home or real estate investment with the least amount of trouble, Scott has the global network to make it happen. When you work with him you get the esteemed influence of the Summit Sotheby’s International Realty network and an experienced adviser who is one of Summit Sotheby’s consistent top tier performers. If you are interested in listing or purchasing property contact me today.
LISTED AND SOLD IN UNDER 3 HOURS! 2170 Twilight Court, Park City, Utah
Your referrals are the highest compliment and agent will receive and are greatly appreciated.
Information deemed reliable, but not guaranteed. Square footage is an estimate only. If your property is currently listed with another broker, it is not our intention to solicit that listing.
LUXURY PROPERTY SPECIALIST
Scott Maizlish 435.901.4309
SKI-IN/SKI-OUT FROM YOUR PORCH • 3 Bedrooms • 3.5 Bathrooms • 2,583 Square Feet
Just Listed
• 2-Car Garage • Excellent Rental Property • On Free Bus Route
You want to get the best return on your home or real estate investment with the least amount of trouble. Scott wants the same thing and has the global network to make it happen. When you work with him you get the esteemed influence of the Summit Sotheby’s International Realty network and an experienced adviser who is one of Summit Sotheby’s consistent top tier performers.
7660 Royal St E #11 Park City, Utah
If you are interested in listing or purchasing property contact me today. Referrals are always appreciated. 435.901.4309 | maizlish@gmail.com | scottmaizlish.com Information deemed reliable, but not guaranteed. *Buyers side of transactions. another broker, it is not our intention to solicit that listing.
If your property is currently listed with
PO Box 2370 Park City, UT 84060
MARKETING MATERIALS
Promoting Your Home • Ski-in/Ski-out From Your Decks • Walk to Restaurants and Shops • On Free Bus Route • Underground Parking • Hot Tub • Large Living Area • Fully Furnished • Priced to Sell • Strong Rental Potential • Direct Ski Access • Outstanding Location
7660 Royal St E #11 Park City, Utah Offered at $1,650,000
Scott Maizlish PO Box 2370 1750 Park Avenue Park City, Utah 84060 c 435.901.4309 o 435.649.1884 maizlish@gmail.com scottmaizlish.com
This material is based upon information that we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, including price, or withdrawal without notice; square footage is an estimate only. ©MMXV Sotheby’s International Realty Affiliates, Inc. All Rights Reserved. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates, Inc. Equal Housing Opportunity. . Each Office Is Independently Owned And Operated.
SKI-IN/SKI-OUT FROM YOUR PORCH 7660 Royal St E #11, Park City, Utah
Sterling Lodge is located in the heart of the Silver Lake Village in Upper Deer Valley. This very inviting Fully Furnished 3 Bed 4 Bath Condo has it all. Enjoy direct ski run views with ski access directly in and out of your condo. Apres in your covered hot tub, and easy access to shopping, restaurants, and public transportation. Private deck off master suite, nice, open main level floorplan to enjoy cooking and evening activities with your family and friends. Sterling Lodge offers access to an on-site fitness center and game room. Two car underground heated garage.
How Your Agent is Compensated on a 6% Commission
LISTING SIDE COMMISSION
SELLING SIDE COMMISSION
To understand real estate commissions let’s take a look at how real
In return for bringing a buyer to the table, the seller agrees to pay
estate agents are paid and how they share cooperating commissions.
a commission to the broker. Typically, this fee is represented as
The most common type of listing agreement between a seller and
a percentage of the sales price and is shared between the listing
their agent gives that agent’s broker the right to exclusively market
broker and the broker who brings the buyer.
the home.
Selling Your Home for the Highest Price Possible Your best chance to sell and achieve the highest price is your first few weeks on the market! There are many factors, including market research, to assist in determining Opinion of Value. Our Comparative Market Analysis considers a variety of metrics including recent transfers, active listings and economic housing market conditions. Ultimately the selling price will be determined not only by comparable properties but how buyers view your property to establish its “worth.” In the auction world, the highest price for a painting will be achieved by all prospects in a position to both afford and appreciate the painting. In auctions, the consignor may set a reserve. If the highest bid is less than the reserve, the painting will go unsold. This is not unlike a real estate property for sale. In contrast to a painting however, real estate is location specific. Your property value is closely tied to the history of prices in your same community and region.
NEW: Fresh and excited, focused on value vs. price WAITERS: Seen it all, experienced, very particular, focused on value vs. price DEALERS: Focused on price, want to negotiate BOTTOM FEEDERS: Focused on price, drawn to phrases like “Just Reduced” and “Must Sell”
Our 2014 Significant Sales - Park City
7960 RED TAIL COURT
503 WOODSIDE AVE
181 WHITE PINE CANYON
27 WHITE PINE CANYON
2937 JORDANELLE VIEW DR
10139 N SUMMIT VIEW DR
172 WHITE PINE CANYON
2997 W DEER CREST ESTATES
34 SANDSTONE COVE
3003 JORDANELLE VIEW DR
MONTAGE RESIDENCES
3294 MEADOWS DR
SOTHEBY’S INTERNATIONAL REALTY®
2015 Cooperative Advertising Schedule
22
Publication
Issue Date
Affiliate Deadline
Cost/Spot
Color/B&W
# Properties
Wall street Journal Wall street Journal Wall street Journal Wall street Journal Wall street Journal Wall street Journal Wall street Journal Wall street Journal Wall street Journal Wall street Journal Wall street Journal*
Friday, February 6, 2015 Friday, march 13, 2015 Friday, April 17, 2015 Friday, may 15, 2015 Friday, June 12, 2015 Friday, July 17, 2015 Friday, August 14, 2015 Friday, september 18, 2015 Friday, October 16, 2015 Friday, November 13, 2015 Friday, December 11, 2015
Wednesday, January 21, 2015 Wednesday, February 25, 2015 Wednesday, April 1, 2015 Wednesday, April 29, 2015 Wednesday, may 27, 2015 monday, June 29, 2015 Wednesday, July 29, 2015 Wednesday, september 2, 2015 Wednesday, september 30, 2015 Wednesday, October 28, 2015 monday, November 23, 2015
$690 $690 $690 $690 $690 $690 $690 $690 $690 $690 $690
Color Color Color Color Color Color Color Color Color Color Color
35 35 35 35 35 35 35 35 35 35 35
sotheby’s Art & home sotheby’s Art & home sotheby’s Art & home sotheby’s Art & home sotheby’s Art & home sotheby’s Art & home sotheby’s Art & home sotheby’s Art & home sotheby’s Art & home
January/February 2015 march 2015 April 2015 may 2015 June/July 2015 september/October 2015 November 2015 December 2015 January/February 2016
Wednesday, November 26, 2014 Tuesday, January 6, 2015 monday, February 2, 2015 monday, march 2, 2015 monday, march 30, 2015 monday, July 20, 2015 monday, August 31, 2015 monday, October 5, 2015 Tuesday, November 24, 2015
$870 $870 $870 $870 $870 $870 $870 $870 $870
Color Color Color Color Color Color Color Color Color
up to 4 properties per page up to 4 properties per page up to 4 properties per page up to 4 properties per page up to 4 properties per page up to 4 properties per page up to 4 properties per page up to 4 properties per page up to 4 properties per page
sotheby’s Preferred sotheby’s Preferred sotheby’s Preferred sotheby’s Preferred sotheby’s Preferred sotheby’s Preferred sotheby’s Preferred
January/February march/April may June/July september/October November/December January/February 2016
Wednesday, December 3, 2014 Tuesday, January 6, 2015 monday, march 2, 2015 Wednesday, April 1, 2015 monday, July 20, 2015 Tuesday, september 1, 2015 Tuesday, December 1, 2015
$1,265 $1,265 $1,265 $1,265 $1,265 $1,265 $1,265
Color Color Color Color Color Color Color
2015 pages/45 properties + lead-in 2015 pages/45 properties + lead-in 2015 pages/45 properties + lead-in 2015 pages/45 properties + lead-in 2015 pages/45 properties + lead-in 2015 pages/45 properties + lead-in 2015 pages/45 properties + lead-in
sotheby’s New York Auction Preview sotheby’s New York Auction Preview sotheby’s New York Auction Preview sotheby’s New York Auction Preview sotheby’s New York Auction Preview sotheby’s New York Auction Preview sotheby’s New York Auction Preview sotheby’s New York Auction Preview
Friday, march 6, 2015 Friday, April 17, 2015 Friday, may 1, 2015 Friday, may 29, 2015 Friday, september 11, 2015 Friday, October 9, 2015 Friday, October 23 2015 Friday, November 27, 2015
monday, February 2, 2015 monday, march 9, 2015 monday, march 30, 2015 monday, April 27, 2015 monday, August 3, 2015 Tuesday, september 8, 2015 monday, september 21, 2015 monday, October 26, 2015
$1,155 $1,155 $1,155 $1,155 $1,155 $1,155 $1,155 $1,155
Color Color Color Color Color Color Color Color
up to 3 properties per page up to 3 properties per page up to 3 properties per page up to 3 properties per page up to 3 properties per page up to 3 properties per page up to 3 properties per page up to 3 properties per page
New York Times home section New York Times home section New York Times home section New York Times home section New York Times home section New York Times home section New York Times home section New York Times home section New York Times home section New York Times home section
Thursday, February 19, 2015 Thursday, march 19, 2015 Thursday, April 16, 2015 Thursday, may 14, 2015 Thursday, June 11, 2015 Thursday, July 23, 2015 Thursday, August 20, 2015 Thursday, september 24, 2015 Thursday, October 22, 2015 Thursday, November 19, 2015
Friday, February 6, 2015 Friday, march 6, 2015 Thursday, April 2, 2015 Friday, may 1, 2015 Friday, may 29, 2015 Friday, July 10, 2015 Friday, August 7, 2015 Thursday, september 10, 2015 Friday, October 9, 2015 Friday, November 6, 2015
$690 $690 $690 $690 $690 $690 $690 $690 $690 $690
B&W B&W B&W B&W B&W B&W B&W B&W B&W B&W
30 30 30 30 30 30 30 30 30 30
Publication
Issue Date
Affiliate Deadline
Cost/Spot
Color/B&W
# Properties
Robb Report Collection Robb Report Collection Robb Report Collection Robb Report Collection Robb Report Collection Robb Report Collection
February April June August October December
Tuesday, December 2, 2014 Friday, January 30, 2015 Tuesday, march 31, 2015 Friday, may 29, 2015 Friday, July 31, 2015 Wednesday, september 30, 2015
$465 $465 $465 $465 $465 $465
Color Color Color Color Color Color
12 12 12 12 12 12
Robb Report home & style Robb Report home & style Robb Report home & style Robb Report home & style Robb Report home & style Robb Report home & style Robb Report home & style
January/February 2015 march/April may/June July/August september/October November/December January/February 2016
Friday, October 31, 2014 Wednesday, January 7, 2015 Friday, February 27, 2015 Thursday, April 30, 2015 Tuesday, June 30, 2015 Friday, August 28, 2015 Friday, October 30, 2015
$440 $440 $440 $440 $440 $440 $440
Color Color Color Color Color Color Color
12 12 12 12 12 12 12
Country Life Country Life Country Life Country Life Country Life Country Life Country Life Country Life Country Life Country Life Country Life Country Life
Wednesday, January 14, 2015 Wednesday, February 11, 2015 Wednesday, march 18, 2015 Wednesday, April 15, 2015 Wednesday, may 13, 2015 Tuesday, June 17, 2014 Wednesday, July 15, 2015 Wednesday, August 19, 2015 Wednesday, september 16, 2015 Wednesday, October 14, 2015 Wednesday, November 18, 2015 Wednesday, December 16, 2015
monday, December 29, 2014 Wednesday, January 14, 2015 Wednesday, February 25, 2015 Wednesday, march 18, 2015 Wednesday, April 15, 2015 Friday, may 22, 2015 monday, June 15, 2015 Wednesday, July 22, 2015 Wednesday, August 19, 2015 Wednesday, september 16, 2015 Wednesday, October 21, 2015 monday, November 16, 2015
$580 $580 $580 $580 $580 $580 $580 $580 $580 $580 $580 $580
Color Color Color Color Color Color Color Color Color Color Color Color
up to 9 properties per page up to 9 properties per page up to 9 properties per page up to 9 properties per page up to 9 properties per page up to 9 properties per page up to 9 properties per page up to 9 properties per page up to 9 properties per page up to 9 properties per page up to 9 properties per page up to 9 properties per page
International New York Times International New York Times International New York Times International New York Times International New York Times International New York Times
Friday, march 6, 2015 Friday, April 10, 2015 Friday, June 5, 2015 Friday, August 7, 2015 Friday, september 4, 2015 Friday, November 6, 2015
Friday, February 20, 2015 Friday, march 27, 2015 Friday, may 22, 2015 Friday, July 24, 2015 Friday, August 21, 2015 Friday, October 23, 2015
$565 $565 $565 $565 $565 $565
B&W B&W B&W B&W B&W B&W
35 35 35 35 35 35
INYT Wrap - New York Couture show INYT Wrap - Cannes Film Festival INYT Wrap - Wimbledon Tennis INYT Wrap - monaco Yacht show INYT Wrap - Dubai Film Festival
saturday, February 14, 2015 Friday, may 15, 2015 Friday, July 10, 2015 Friday, september 25, 2015 monday, December 14, 2015
Friday, January 16, 2015 Friday, April 17, 2015 Friday, June 12, 2015 Wednesday, August 26, 2015 Friday, November 13, 2015
$490 $490 $490 $490 $490
Color Color Color Color Color
56 56 56 56 56
Luxury Properties magazine Luxury Properties magazine Luxury Properties magazine Luxury Properties magazine Luxury Properties magazine Luxury Properties magazine Luxury Properties magazine
January/February 2015 march/April may/June July/August september/October November/December January/February 2016
Friday, November 14, 2014 Friday, January 16, 2015 Friday, march 13, 2015 Friday, may 15, 2015 Wednesday, July 15 2015 Tuesday, september 15, 2015 monday, November 16, 2015
$330 $330 $330 $330 $330 $330 $330
Color Color Color Color Color Color Color
32 32 32 32 32 32 32
Financial Times Financial Times Financial Times Financial Times Financial Times Financial Times Financial Times Financial Times Financial Times
saturday, January 24, 2015 saturday, February 21, 2015 saturday, march 21, 2015 saturday, April 18, 2015 saturday, may 23, 2015 saturday, June 20, 2015 saturday, July 18, 2015 saturday, August 15, 2015 saturday, september 19, 2015
Friday, January 9, 2015 Wednesday, February 4, 2015 Wednesday, march 4, 2015 Wednesday, April 1, 2015 Wednesday, may 6, 2015 Wednesday, June 3, 2015 Wednesday, July 1, 2015 Wednesday, July 29, 2015 Wednesday, september 2, 2015
$1,005 $1,005 $1,005 $1,005 $1,005 $1,005 $1,005 $1,005 $1,005
Color Color Color Color Color Color Color Color Color
up to 12 properties per page up to 12 properties per page up to 12 properties per page up to 12 properties per page up to 12 properties per page up to 12 properties per page up to 12 properties per page up to 12 properties per page up to 12 properties per page
( FT cont’d on next page )
23
Issue Date
Affiliate Deadline
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Color/B&W
# Properties
Financial Times Financial Times Financial Times
saturday, October 17, 2015 saturday, November 14, 2015 saturday, December 12, 2015
Thursday, October 1, 2015 Wednesday, October 28, 2015 Friday, November 20, 2015
$1,005 $1,005 $1,005
Color Color Color
up to 12 properties per page up to 12 properties per page up to 12 properties per page
Globe & mail Globe & mail Globe & mail Globe & mail Globe & mail Globe & mail Globe & mail Globe & mail
saturday, February 14, 2015 saturday, march 14, 2015 saturday, April 18, 2015 saturday, may 16, 2015 saturday, June 13, 2015 saturday, september 12, 2015 saturday, October 17, 2015 saturday, November 14, 2015
Tuesday, January 27, 2015 Tuesday, February 24, 2015 Tuesday, march 31, 2015 Tuesday, April 28, 2015 Tuesday, may 26, 2015 Tuesday, August 25, 2015 Tuesday, september 29, 2015 Tuesday, October 27, 2015
$606 $606 $606 $606 $606 $606 $606 $606
Color Color Color Color Color Color Color Color
9 9 9 9 9 9 9 9
Boston magazine Boston magazine Boston magazine Boston magazine Boston magazine Boston magazine Boston magazine Boston magazine Boston magazine
February march April may June August september October November
Friday, December 5, 2014 Friday, January 16, 2015 Friday, February 13, 2015 Friday, march 13, 2015 Friday, April 10, 2015 Friday, June 12, 2015 Friday, July 17, 2015 Friday, August 14, 2015 Friday, september 18, 2015
$495 $495 $495 $495 $495 $495 $495 $495 $495
Color Color Color Color Color Color Color Color Color
12 12 12 12 12 12 12 12 12
Ocean home Ocean home Ocean home Ocean home Ocean home Ocean home
February/march April/may June/July August/september October/November December/January 2015
Tuesday, November 4, 2014 monday, February 2, 2015 Thursday, April 2, 2015 Tuesday, June 2, 2015 Tuesday, August 4, 2015 Friday, October 2, 2015
$435 $435 $435 $435 $435 $435
Color Color Color Color Color Color
12 12 12 12 12 12
REsIDE Regional spring Issue REsIDE Regional summer Issue REsIDE Regional Fall Issue REsIDE Regional Winter Issue
march June september December
Wednesday, February 11, 2015 Wednesday, may 13, 2015 Wednesday, July 22, 2015 Wednesday, November 18, 2015
Varies Varies Varies Varies
Color Color Color Color
up to 4 properties per page up to 4 properties per page up to 4 properties per page up to 4 properties per page
Bloomberg markets Bloomberg markets Bloomberg markets Bloomberg markets Bloomberg markets Bloomberg markets Bloomberg markets Bloomberg markets Bloomberg markets
February march April may June september October November January 2016
monday, November 17, 2014 monday, December 15, 2014 monday, January 26, 2015 monday, February 23, 2015 monday, march 23, 2015 monday, June 22, 2015 monday, July 27, 2015 monday, August 24, 2015 monday, October 26, 2015
$820 $820 $820 $820 $820 $820 $820 $820 $820
Color Color Color Color Color Color Color Color Color
12 12 12 12 12 12 12 12 12
The sunday Times The sunday Times The sunday Times The sunday Times The sunday Times The sunday Times The sunday Times The sunday Times The sunday Times The sunday Times The sunday Times The sunday Times
sunday, January 25, 2015 sunday, February 22, 2015 sunday, march 22, 2015 sunday, April 19, 2015 sunday, may 24, 2015 sunday, June 21, 2015 sunday, July 19, 2015 sunday, August 16, 2015 sunday, september 20, 2015 sunday, October 18, 2015 sunday, November 15, 2015 sunday, December 13, 2015
monday, January 12, 2015 monday, February 9, 2015 monday, march 9, 2015 monday, April 6, 2015 monday, may 11, 2015 monday, June 8, 2015 monday, July 6, 2015 monday, August 3, 2015 Friday, september 4, 2015 monday, October 5, 2015 monday, November 2, 2015 monday, November 30, 2015
$745 $745 $745 $745 $745 $745 $745 $745 $745 $745 $745 $745
Color Color Color Color Color Color Color Color Color Color Color Color
up to 12 properties per page up to 12 properties per page up to 12 properties per page up to 12 properties per page up to 12 properties per page up to 12 properties per page up to 12 properties per page up to 12 properties per page up to 12 properties per page up to 12 properties per page up to 12 properties per page up to 12 properties per page
No cancellations after the affiliate deadlines. Higher pricing for non-GMAF offices.
Deadline dates subject to change.
IMAGINE
24
Publication
Matrix
http://matrix.pcmls.com/Matrix/Portal/PortalResultsPrint.aspx?ID...
PARK CITY BOARD OF REALTORS Condominium
06/01/2015 12:52 PM
Status: Expired MLS #: 11403790 7660 E Royal Street Unit#102 Book Headline: Excellent Ski-in, Ski-out 4bd townhome style condo in Upper Deer Valley
1 / 30 General Information List Price: Area: Subdivision:
$1,995,000 05 - Upper Deer Valley Resort Sterling Lodge
Address: Unit #: City: State: UT
7660 E Royal Street Unit#102 102 Park City County: Summit Zip: 84060
Current Price/FSF: Original Price: Price Sold:
$664 $2,069,000
Type: DOM:
StackedMultiLevel 207
Total Bedrooms: Total Bathrooms: Apx. Total SqFt: Apx. Total Finished SqFt:
4 5 3,115 3,115
Apx. Yr Built: 1997 Apx. Yr Remodeled: Taxes: $16,288 HOA Dues: $1,280 / Monthly
Property Profile Level Up1
Bed 2
Bath Full 2
DN1
2
2
Totals
4
4
Bath 3/4
Main
Bath 1/2
Kit
GR
1
1
1
FR
DR
Loft
Stdy Ofc Den
1
Ldry
Fpl 1
1
1
1
2
Media Room
1 0
1
1
1
1
1
0
0
0
Property Information Condo Type: Access Type: Property Description: View:
StackedMultiLevel Paved Cul-De-Sac,On Bus Route,South Facing
Building #: Environmental Cert:
Floor Level: 1 None
Unit #: 102
Total Finished SqFt: Apx. Total SqFt: Fireplaces: Other Rooms: Interior Features:
Appliances Included: Equipment Included: Heating & Cooling:
3,115 SqFt Source: County Records 3,115 Fireplace - Gas,Fireplace - Gas Starter Dining Area: Breakfast Bar,Semi-Formal Dining Storage,Utility Room Ceiling(S)/9 Ft. Plus,Ceiling(S)/Vaulted,Fire Sprinklers,Flooring - Tile,Flooring - Wood,FlooringStone/Marble/Brk,Furnished - Fully,Jetted Bath Tub(S),Spa/Hot Tub,Storage - Interior,Washer/Dryer Hookup,Wet Bar Dishwasher,Disposal,Dryer - Electric,Microwave,Oven,Range - Gas,Refrigerator,Washer Appliances Forced Air,Natural Gas
Style: Garage Type: Other Parking Type: Exterior Features: Exterior: Foundation: Roof: Utilities: Water & Sewage:
Mountain Contemporary,Multi Level Heated,Undergound - Assigned # Covered Spaces: 2 Guest Parking Balcony,Landscaped - Fully,Patio(S),Ski Storage,Spa/Hot Tub,Storage - Outside Log,Rock/Stone,Wood Concrete Asphalt,Shingle Cable Tv Available,Electricity,Internet - High Speed,Natural Gas,Telephone Culinary - City,Sewer
New Construction: N
Status:
Interior
Exterior
Completion Date: Other Information
School District: Common Area Amen: Currently Occupied: Documents On File:
1 of 2
Park City Elevator,Fire Sprinklers,Security System-Entrance,Ski Storage Call Listing Agent Nightly Rental: Y CC&Rs,Preliminary Title Report,Sellers Prop Disclosure
6/1/15, 12:52 PM
Matrix
http://matrix.pcmls.com/Matrix/Portal/PortalResultsPrint.aspx?ID...
Tax/Financial Information Owner/Agent: Tax ID: HOA Dues: HOA Fees Include:
Assessments: Terms Offered:
No SLDV-2-AM $1,280 Cable/Satellite,Com Area Insurance,Com Area Landscaping,Com Area Maintenance,Com Area Taxes,Management Fees,Snow Removal,Unit - Gas,Unit - Sewer None Cash,Conventional
Taxes: Tax Year: Dues Frequency: Primary Resident:
$16,288 2012 Monthly
Public Remarks With one of the very best and easiest ski-in, ski-out locations in Upper Deer Valley's Silver Lake Village, you have 4 chairlifts to choose from right outside your door! Offering 4 spacious bedroom & bath suits, an open kitchen, dining & living room + a family room downstairs, this condo lives large and has room for everyone. There are several balconies and one on the main floors has a new hot tub. Located in the heart of the Silver Lake Village where you can walk to several fine dining restaurants and the bus stop in also right out front making this an ideal location for your second home and a strong rental property. This beautiful property has been professionally staged and upgraded and is turn-key ready for new owners, just bring your skis! Contact Information HOA Contact: HOA Contact Phone:
Bill Riley 435-731-0127
Listing Status: Date Loaded: Listing Start Date:
Expired 11/03/2014 11/03/2014
Mgmt Co: Mgmt Phone:
Lespri 435-649-5900
Status/Historical Information Days On Market: Update Date: Pending Date:
207 11/05/2014
Sale Information Sale Price: Contract Accept. Date: Finance Type: Sales Remarks:
Sale Date: Sellr/Buyr Pd Concessions:
Park City Multiple Listing Service, Inc. All Rights Reserved.速 1. Disability features may not meet ADA requirements. 2. Apartment may not meet local zoning requirements. All information, regardless of source, is not guaranteed and should be verified by personal inspection by and/or with the appropriate professional(s). * For statistical purposes, properties reported as Undisclosed Sales Price are calculated at 95% of List Price.
Have a Nice Day! Scott Maizlish Associate Broker Summit Sotheby's International Realty Luxury Real Estate International Regent Tier One Performing Agent 2011, 2012, 2013, & 2014 Sign Up for My Blog and Weekly Real Estate Deals! CLICK HERE www.ScottMaizlish.com TOP EIGHT REASONS TO INVEST IN PARK CITY CLICK HERE Referrals of Your Friends, Family, and Colleagues are Greatly Appreciated!
Cell 435.901.4309 Fax 866.232.8430 maizlish@gmail.com www.ScottMaizlish.com Twitter: @smaizlish
2 of 2
6/1/15, 12:52 PM
Matrix
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PARK CITY BOARD OF REALTORS Condominium
06/01/2015 12:52 PM
Status: Expired MLS #: 11403750 7660 Royal St E Unit#105 Book Headline: Stunning Views and Ski-in/Ski-out at Silver Lake Villge
1 / 30 General Information List Price: Area: Subdivision:
$2,475,000 05 - Upper Deer Valley Resort Sterling Lodge
Address: Unit #: City: State: UT
7660 Royal St E Unit#105 105 Park City County: Summit Zip: 84060
Current Price/FSF: Original Price: Price Sold:
$812 $2,475,000
Type: DOM:
StackedMultiLevel 178
Total Bedrooms: Total Bathrooms: Apx. Total SqFt: Apx. Total Finished SqFt:
3 4 3,049 3,049
Apx. Yr Built: 1997 Apx. Yr Remodeled: Taxes: $15,463 HOA Dues: $3,756 / Quarterly
Property Profile Level Up1
Bed 1
Bath Full 1
Bath 3/4
Main DN1
2
Totals
3
Bath 1/2
Kit
GR
1
1
1
2
DR
Loft
Stdy Ofc Den
1 1
1
Ldry
Fpl 1
Media Room
1
2 1
FR
1
1
1 0
0
0
1
2
0
Property Information Condo Type: Access Type: Property Description: View:
StackedMultiLevel Building #: Paved Environmental Cert: Gradual Slope,On Bus Route,South Facing
Floor Level:
Unit #: 105
Total Finished SqFt: Apx. Total SqFt: Fireplaces:
3,049 SqFt Source: County Records 3,049 Fireplace - Gas Starter,Fireplace Dining Area: Semi-Formal Dining Woodburning,Fireplace Insert Ski Prep Room,Storage Ceiling(S)/Vaulted,Flooring - Tile,Flooring - Wood,Furnished - Partially,Jetted Bath Tub(S),Lock Out,Lower Level Walkout,Pantry,Ski Storage,Steam Room/Shower,Storage - Interior Dishwasher,Disposal,Microwave,Oven,Trash Compactor,Washer Fire Pressure System,Garage Door Opener,Water Heater - Gas Ac/Central,Air Conditioning,Forced Air,Furnace,Natural Gas
Interior
Other Rooms: Interior Features: Appliances Included: Equipment Included: Heating & Cooling:
Exterior Style: Garage Type: Other Parking Type: Exterior Features: Exterior: Foundation: Roof: Utilities: Water & Sewage:
Mountain Contemporary,Multi Level Heated,Underground-Unassigned # Covered Spaces: 1 Guest Parking Balcony,Deck(S),Heated Driveway,Landscaped - Fully,Lawn Sprinkler - Full,Ski Storage,Spa/Hot Tub Log,Rock/Stone,Wood
New Construction: N
Status:
Asphalt,Shingle Cable Tv Available,Electricity,Internet - High Speed,Natural Gas,Telephone Culinary - City,Sewer Completion Date: Other Information
School District: Common Area Amen: Currently Occupied: Documents On File:
1 of 2
Park City Elevator,Fire Sprinklers,Fitness Room,Pets Allowed-Restrictions Call Listing Agent Nightly Rental: Sellers Prop Disclosure
6/1/15, 12:53 PM
Matrix
http://matrix.pcmls.com/Matrix/Portal/PortalResultsPrint.aspx?ID...
Tax/Financial Information Owner/Agent: Tax ID: HOA Dues: HOA Fees Include: Assessments: Terms Offered:
No SLDV-5-AM $3,756 Cable/Satellite,Unit - Sewer,Unit - Water None Cash,Conventional
Taxes: Tax Year: Dues Frequency: Primary Resident:
$15,463 2013 Quarterly
Public Remarks Ski lifts and meticulously groomed corduroy runs just outside your door, this immaculate, light and bright, three bedroom condominium offers the premier and highly sought after location in Deer Valley's Silver Lake Village. Gently perched overlooking the snow covered Silver Lake Lodge, large living room windows capture the stunning views of Bald Mountain, the morning alpenglow, and beautiful sunsets over Flagstaff. The impressive floor-to-ceiling stone fireplace and tall vaulted ceilings add warmth and a wonderful atmosphere within this residence. Just an easy walk away and you will find yourself at the fine restaurants and shops in Silver Lake Village. Contact Information HOA Contact: HOA Contact Phone:
Bill Riley 435-731-0127
Listing Status: Date Loaded: Listing Start Date:
Expired 11/01/2014 11/03/2014
Mgmt Co: Mgmt Phone: Status/Historical Information Days On Market: Update Date: Pending Date:
178 11/03/2014
Sale Information Sale Price: Contract Accept. Date: Finance Type: Sales Remarks:
Sale Date: Sellr/Buyr Pd Concessions:
Park City Multiple Listing Service, Inc. All Rights Reserved.速 1. Disability features may not meet ADA requirements. 2. Apartment may not meet local zoning requirements. All information, regardless of source, is not guaranteed and should be verified by personal inspection by and/or with the appropriate professional(s). * For statistical purposes, properties reported as Undisclosed Sales Price are calculated at 95% of List Price.
Have a Nice Day! Scott Maizlish Associate Broker Summit Sotheby's International Realty Luxury Real Estate International Regent Tier One Performing Agent 2011, 2012, 2013, & 2014 Sign Up for My Blog and Weekly Real Estate Deals! CLICK HERE www.ScottMaizlish.com TOP EIGHT REASONS TO INVEST IN PARK CITY CLICK HERE Referrals of Your Friends, Family, and Colleagues are Greatly Appreciated!
Cell 435.901.4309 Fax 866.232.8430 maizlish@gmail.com www.ScottMaizlish.com Twitter: @smaizlish
2 of 2
6/1/15, 12:53 PM
Matrix
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PARK CITY BOARD OF REALTORS Condominium
06/01/2015 12:40 PM
Status: Closed MLS #: 11500093 7660 E Royal St Unit#11 Book Headline: Ski in Ski Out from your Porch Fully Furnished Turn-Key
1 / 34 General Information List Price: Area: Subdivision:
$1,575,000 05 - Upper Deer Valley Resort Sterling Lodge
Address: Unit #: City: State: UT
7660 E Royal St Unit#11 11 Park City County: Summit Zip: 84060
Current Price/FSF: Original Price: Price Sold:
$1,650,000 $1,535,000
Total Bedrooms: Total Bathrooms: Apx. Total SqFt: Apx. Total Finished SqFt:
3 4 2,583 2,583
Type: DOM:
Townhouse 70
Apx. Yr Built: 1996 Apx. Yr Remodeled: Taxes: $16,326 HOA Dues: $12,729 / Annually
Property Profile Level Up1
Bed 1
Bath Full 1
DN1
2
2
Totals
3
3
Bath 3/4
Main 0
Bath 1/2
Kit
1
1
1
1
GR
0
FR
DR
1
1
1
1
Loft
Stdy Ofc Den
Ldry 1
Fpl 1
Media Room
1 0
0
1
2
0
Property Information Condo Type: Access Type: Property Description: View:
Townhouse Paved,Public On Bus Route,Other/See Remarks Meadow,Ski Area
Building #: Environmental Cert:
Floor Level:
Unit #: 11
Total Finished SqFt: Apx. Total SqFt: Fireplaces: Other Rooms: Interior Features: Appliances Included: Equipment Included: Heating & Cooling:
2,583 SqFt Source: County Records 2,583 Fireplace - Gas,Fireplace - Gas Starter Dining Area: Semi-Formal Dining Storage Elevator,Flooring - Tile,Flooring - Wood,Jetted Bath Tub(S),Spa/Hot Tub,Steam Room/Shower,Wet Bar Dishwasher,Disposal,Microwave,Oven,Range - Gas,Refrigerator Smoke Alarm,Water Softener - Owned Forced Air,Natural Gas
Style: Garage Type: Other Parking Type: Exterior Features: Exterior: Foundation: Roof: Utilities: Water & Sewage:
Split Level 2 Car # Covered Spaces: None Deck(S),Landscaped - Fully Rock/Stone,Wood Concrete Other/See Remarks Cable Tv Available,Electricity,Internet - High Speed,Telephone Culinary - City,Sewer
New Construction: N
Status: Complete
Interior
Exterior 2
Completion Date: Other Information
School District: Common Area Amen: Currently Occupied: Documents On File:
Park City Hot Tub Call Listing Agent
Owner/Agent:
No
Nightly Rental: Tax/Financial Information
1 of 2
Taxes:
$16,326
6/1/15, 12:42 PM
Matrix
http://matrix.pcmls.com/Matrix/Portal/PortalResultsPrint.aspx?ID...
Tax ID: HOA Dues: HOA Fees Include:
Assessments: Terms Offered:
SLDV-11-AM Tax Year: $12,729 Dues Frequency: Com Area Insurance,Com Area Primary Resident: Landscaping,Com Area Maintenance,Com Area Taxes None Cash,Conventional
2014 Annually
Public Remarks Sterling Lodge is located in the heart of the Silver Lake Village in Upper Deer Valley. This very inviting Fully Furnished 3 Bed 4 Bath Condo has it all. Enjoy direct ski run views with ski access directly in and out of your condo. Apres in your covered hot tub, and easy access to shopping, restaurants, and public transportation. Private deck off master suite, nice, open main level floorplan to enjoy cooking and evening activities with your family and friends. Sterling Lodge offers access to an on-site fitness center and game room. Two car underground heated garage. Excellent rental property. Contact Information HOA Contact: HOA Contact Phone:
Nelson & Hanson 435-649-7710
Listing Status: Date Loaded: Listing Start Date:
Closed 01/13/2015 01/13/2015
Mgmt Co: Mgmt Phone: Status/Historical Information Days On Market: Update Date: Pending Date:
70 03/23/2015
Sale Information Sale Price: Contract Accept. Date: Finance Type: Sales Remarks:
$1,535,000 03/23/2015 Conventional
Sale Date: 04/28/2015 Sellr/Buyr Pd Concessions:
Park City Multiple Listing Service, Inc. All Rights Reserved.速 1. Disability features may not meet ADA requirements. 2. Apartment may not meet local zoning requirements. All information, regardless of source, is not guaranteed and should be verified by personal inspection by and/or with the appropriate professional(s). * For statistical purposes, properties reported as Undisclosed Sales Price are calculated at 95% of List Price.
Have a Nice Day! Scott Maizlish Associate Broker Summit Sotheby's International Realty Luxury Real Estate International Regent Tier One Performing Agent 2011, 2012, 2013, & 2014 Sign Up for My Blog and Weekly Real Estate Deals! CLICK HERE www.ScottMaizlish.com TOP EIGHT REASONS TO INVEST IN PARK CITY CLICK HERE Referrals of Your Friends, Family, and Colleagues are Greatly Appreciated!
Cell 435.901.4309 Fax 866.232.8430 maizlish@gmail.com www.ScottMaizlish.com Twitter: @smaizlish
2 of 2
6/1/15, 12:42 PM
Matrix
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PARK CITY BOARD OF REALTORS Condominium
06/01/2015 12:42 PM
Status: Expired MLS #: 11403787 7660 Royal St E Unit#108 Book Headline: Direct Ski Access to Silver Lake at Deer Valley
1 / 28 General Information List Price: Area: Subdivision:
$1,745,000 05 - Upper Deer Valley Resort Sterling Lodge
Address: Unit #: City: State: UT
7660 Royal St E Unit#108 108 Park City County: Summit Zip: 84060
Current Price/FSF: Original Price: Price Sold:
$695 $1,795,000
Type: DOM:
StackedMultiLevel 208
Total Bedrooms: Total Bathrooms: Apx. Total SqFt: Apx. Total Finished SqFt:
3 4 2,584 2,584
Apx. Yr Built: 1997 Apx. Yr Remodeled: Taxes: $15,463 HOA Dues: $1,031 / Monthly
Property Profile Level Up1
Bed 1
Bath Full 1
DN1
2
2
Totals
3
3
Bath 3/4
Bath 1/2
Kit
GR
1
1
1
Main
FR
DR
Loft
Stdy Ofc Den
Ldry
1
Fpl 1
Media Room
1 1
0
1
1
1
0
1
0
0
1
2
0
Property Information Condo Type: Access Type: Property Description: View:
StackedMultiLevel Public On Bus Route
Building #: Environmental Cert:
Floor Level:
Unit #: 108
Total Finished SqFt: Apx. Total SqFt: Fireplaces: Other Rooms: Interior Features:
2,584 SqFt Source: Building Plans 2,584 Fireplace - Gas,Fireplace - Gas Starter Dining Area: Informal Dining Other/See Remarks Ceiling Fan,Ceiling(S)/9 Ft. Plus,Ceiling(S)/Vaulted,Dryer Hookup - Electric,Dryer Hookup - Gas,Fire Sprinklers,Flooring - Wood,Furnished - Fully,Jetted Bath Tub(S),Steam Room/Shower,Washer/Dryer Hookup Dishwasher,Disposal,Dryer - Electric,Microwave,Oven,Range - Gas,Refrigerator,Washer Appliances,Fire Pressure System,Media System-Prewired,Security System-Prewired,Smoke Alarm,Water Softener - Owned Forced Air,Natural Gas
Interior
Appliances Included: Equipment Included: Heating & Cooling:
Exterior Style: Garage Type: Other Parking Type: Exterior Features: Exterior: Foundation: Roof: Utilities: Water & Sewage:
Mountain Contemporary Detached,Heated,Underground# Covered Spaces: 1 Unassigned None Deck(S),Heated Walkway,Landscaped - Partially,Lawn Sprinkler - Partial,Ski Storage Wood Concrete Asphalt Cable Tv Available,Electricity,Natural Gas,Telephone Culinary - City
New Construction: N
Status:
Completion Date: Other Information
School District: Common Area Amen:
1 of 2
Park City Elevator,Fire Sprinklers,Pets Allowed-Restrictions
6/1/15, 12:45 PM
Matrix
http://matrix.pcmls.com/Matrix/Portal/PortalResultsPrint.aspx?ID...
Currently Occupied: Documents On File:
Occasional Use Nightly Rental: Y Assoc Minutes / Budget,CC&Rs,Preliminary Title Report
Owner/Agent: Tax ID: HOA Dues: HOA Fees Include: Assessments: Terms Offered:
No SLDV-8-AM $1,031 None None Cash,Conventional
Tax/Financial Information Taxes: Tax Year: Dues Frequency: Primary Resident:
$15,463 2014 Monthly
Public Remarks Easy ski-in, ski-out access from this condo. This unit is located next to the Silver Link ski run. Good rental history. Easy walk to Silver Lake shops and restaurants. There is a lot of storage for this condo. Bus stop for free Park City bus is right in front of the building. Contact Information HOA Contact: HOA Contact Phone:
Bill Riley 435-731-0127
Listing Status: Date Loaded: Listing Start Date:
Expired 11/03/2014 11/03/2014
Mgmt Co: Mgmt Phone: Status/Historical Information Days On Market: Update Date: Pending Date:
208 11/06/2014
Sale Information Sale Price: Contract Accept. Date: Finance Type: Sales Remarks:
Sale Date: Sellr/Buyr Pd Concessions:
Park City Multiple Listing Service, Inc. All Rights Reserved.速 1. Disability features may not meet ADA requirements. 2. Apartment may not meet local zoning requirements. All information, regardless of source, is not guaranteed and should be verified by personal inspection by and/or with the appropriate professional(s). * For statistical purposes, properties reported as Undisclosed Sales Price are calculated at 95% of List Price.
Have a Nice Day! Scott Maizlish Associate Broker Summit Sotheby's International Realty Luxury Real Estate International Regent Tier One Performing Agent 2011, 2012, 2013, & 2014 Sign Up for My Blog and Weekly Real Estate Deals! CLICK HERE www.ScottMaizlish.com TOP EIGHT REASONS TO INVEST IN PARK CITY CLICK HERE Referrals of Your Friends, Family, and Colleagues are Greatly Appreciated!
Cell 435.901.4309 Fax 866.232.8430 maizlish@gmail.com www.ScottMaizlish.com Twitter: @smaizlish
2 of 2
6/1/15, 12:45 PM