Smith and Caugheys Publication

Space to Dream: Recent art from South America.

Auckland Art Gallery, Smith & Caughey’s and AUT collaboration.

Separa dos Pero Juntos

SeperSpace to Dream

ated but together

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Separados Pero Juntos

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Separados Pero Juntos - meaning separated but together, is a vibrant eye catching window display based off the Auckland Art Galleries exhibition, Space to Dream.

The simple yet dominant cubes inspired by the favelas (housing), instantly draw in the viewers eye, through the use of vivid colours and woven textures, illustrating the liveliness and the weaving together of the South American Culture. While the cubes are an impacting visual element, their arbitrary juxtaposition creates a focal point for the Smith & Caughey’s clothed mannequins. Compositionally, the placement and relationship of the cubes and mannequins, demonstrates the fragmentation in South America today.

Approaching the brief we considered that the exhibition showcases a variety of works, artists and themes. For this reason we choose to base our design solution on the prominent themes: Origins and Intersections, while drawing on various artists methods and mediums as inspiration to create our final outcome.

Space to Dream

Digital model of our display Separados Pero Juntos.

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Separados Pero Juntos

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Space to Dream

Favelas, Brazil, showing inspiration for cubes.

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Separados Pero Juntos

Favelas, Brazil, showing inspiration for cubes.

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Space to Dream

Weaving detailing representing the traditional crafts, interweaving of cultures and knitwear for Smith & Caughey’s winter seasons.

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Separados Pero Juntos

Window display, showing shadow effect from cubes.

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Space to Dream

Composition The simple yet dominant cubes inspired by the favelas (housing), instantly draw in the viewers eye, through the use of vivid colours and woven textures, illustrating the liveliness and the weaving together of the South American Culture. While the cubes are an impacting visual element, their arbitrary juxtaposition creates a focal point for the Smith & Caughey’s clothed mannequins. Compositionally, the placement and relationship of the cubes and mannequins, demonstrates the fragmentation in South America today.

Approaching the brief we considered that the exhibition showcases a variety of works, artists and themes. For this reason we choose to base our design solution on the prominent themes: Origins and Intersections, while drawing on various artists methods and mediums as inspiration to create our final outcome.

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Separados Pero Juntos

3D Model with window and Smith and Caughey’s detailing

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Space to Dream

Colour The colours: purple, pink and mint green were chosen to reference the bright architecture and the liveliness of the cultures in South America. The muted tones: orange and red, reference the natural resources like copper and clay, and make reference to the spices in Ernesto Neto’s work ‘Just like drops in time, nothing’.

The chosen colours also reference the Space to Dream exhibition branding.

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Separados Pero Juntos

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Space to Dream

Woven Textures The weaving element of our window display relates to three aspects: Firstly, it represents the traditional South American craft of weaving Secondly, it represents the concept of weaving together the 13 culturally and ethnically diverse countries of South America.

This dominant theme of weaving in the exhibition is shown both metaphorically and physically, applied in works such as ‘Grande Boca’ or ‘Big Mouth’ by artist Maria Nepomuceno, as she incorporates different forms of weaving in her work.

Thirdly, the idea of weaving relates to the winter knitwear collection of S&C, our final stakeholder.

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Separados Pero Juntos

Full scale model of 10cm woven cube, showing shadows.

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Space to Dream

Lighting The lights will be spaced along the top front of the window display shining in onto the hanging cubes.

This creates interesting shadows on the white back drop which adds to the dreamy atmosphere.

The gaps in the weaved cubes will show against the wall which again emphasises the idea of fragmentation and weaving together of the different cultures.

There will also be lights shining onto the mannequins to make sure the clothing is a focal point for selling.

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Separados Pero Juntos

Side view

Front view

Birds eye view

2D visuals of display indicating measurements, lighting positions, cubes and mannequin placement.

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Space to Dream

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Estimat ed

Budget

Separados Pero Juntos

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BOX FRAMES 5 blocks @ 50cm x 12cm = 6m 5 blocks @ 40 cm: 4.8 = 28 m 10 blocks @ 30cm: 3.6m = 36m 10 blocks @ 20cm: 2.4 = 24m 15 blocks @ 10cm: 1.8m per box = 27m

= $75 ($100 just in case)

FISHING LINE 600meters: $19.95

= $19.95

WOOL 5 blocks @ 50cm = $30 5 blocks @ 40 cm = $20 10 blocks @ 30cm = $20 10 blocks @ 20cm = $20 15 blocks @ 10cm =$15

= $105 ($150 just in case)

PRINTING FOR GLASS Vinyl printing: $100

=$100

WHITE FABRIC 7m Background @ $6 p/m = $42 7m Floor @ $6 p/m = $42 6m Pillars @ $6 p/m = $36

= $120

TOTAL $489.95

Space to Dream

Makayla Ashby Pauli de Beer John Turpin Madeline Lissington

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