Simple Card Mistakes Could Ruin Your Business A business card is the company’s first document to be received by the company’s prospects. Many people tend to underrate its ability to create a good lasting impression. In high profile meetings with potential clientele; top state officers and top-notch entrepreneurs- the first thing even before a handshake is to introduce yourself via the ID card, which says a lot about your brand. Would you want to downplay your companies' image? Indeed, not at all. However, there are several mistakes that we make when it comes to designing our business cards. Sometimes people run to the cheap DIY identification card maker available online. Yes, this approach seems easier and less expensive but it has its demerits as well. The significant question you should ask yourself is what impression are you lending to those who are willing to do business with you when you hand them a cheap business card? Being part of your collateral package and the first item to be received by your prospects you wouldn't want simple mistakes to squander the opportunity to make a strong first impression for your brand. Have you seen the business identification cards for VIPs in State Corporation? Well, if you have, you will agree with me that the state ID maker understands that cheaper is not always better when it comes to the first impression. On international forums, the state representatives know that they are selling their country’s brand by creating a positive brand image right from the start. Businesses who wish to thrive must also give their clients great impression with the following card tactics:
The business card should be simple The business card can be just a simple piece of paper but carries tons of information about you and your company in the limited 3.5" x 2" space. So with the limited space, you have to figure out how to display your brand in a conspicuous but straightforward manner. For instance, you need to put the right size of your logo-not too small nor too large- just standard size to be seen comfortably.
The Content When it comes to content, you have no choice but to be deliberate with what you want to appear in your card. Start with the most important to the least important details before you run out of space. Don’t try to smuggle lots of information into your card because you will be
creating an eyesore for your prospects. Start with your name obviously, company logo, email address, phone number and input other simple details.
Do not exaggerate Nothing creates abyss like exaggeration in business cards. Regarding design, I know some business cards are easy to remember for instance round business cards. But sometimes they become overtly exaggerated sending the wrong impression. In designing business cards, you must be willing to trade simplicity for memo ability in case you choose unconventional shapes. Again, people often use the back of business cards to provide a lot more details. Think of the number times you look at the back of the business card to find details. Your business card must carry critical information at the front, but that does not mean you provide useless information at the back as it will only result in exaggeration. Keeping the back blank makes it appealing.
Verdict It is advisable to use the services of a professional identification card maker unless you have the requisite skill and knowledge to design business cards that will not let you down. This will ensure a positive reflection for you and your company, mirroring a well-defined identity brand.