AN OPEN LETTER TO ALL WHO EAT.

GOOD SUCKS.

It’s basically the same as satisfactory, which really isn’t anything to brag about. To paraphrase John D Rockefeller, you have to “give up the good to go for the great.”

The fact that he was so right makes me cringe. “Good” is part of our company’s name, after all.

Goodfood was born from a passion for food and technology, with a goal to challenge the status quo. There’s nothing bad about that. But eight years later, it’s become obvious that good is no longer good enough.

Long story short, we have to be BETTER than good. We have to be GOOD-ER.

GOOD-ER is more than idealism, hopeful promises, or just some made up word. It’s a platform committed to real change. Because we believe that each and every decision you make when it comes to the food on your plate has the power to do more than just fill your stomach. It can change the world.

The truth is, we’ve all been comfortable with good for far too long.

And even though “good” will remain in our name, we are now committed to being GOOD-ER.

We’re just getting started. Will you join us?

58% of the food produced in Canada winds up in the garbage.* THAT’S NOT GOOD ENOUGH.

19% of total emissions comes from food transport.** THAT’S NOT GOOD ENOUGH.

IT’S TIME TO BE GOOD-ER

CEO & Co-founder, Goodfood

650,000 marine animals are killed every year due to bycatch.*** THAT’S NOT GOOD ENOUGH.

Join us on our journey to being better than good! Here’s some of what we’ve been up to in our ongoing efforts to be GOOD-ER, for our customers and the planet.

We’re proudly reducing our carbon footprint by offsetting shipping emissions related to the delivery of our meal kits in partnership with Less Emissions. The emissions offset is equivalent to*:

We recently introduced new plastic-free, water-resistant isothermal box liners to keep your food cold and dry until you put it in your fridge. This change reduces our plastic waste contribution by 21 metric tonnes— equivalent to more than 2,400,000 plastic grocery bags**.

You can now find organic grain-fed boneless, skinless chicken breasts from Quebec-based Voltigeurs Farm in meal kits like our BBQ Organic Chicken Tacos with Spicy Chipotle Crema & Cabbage Slaw (pictured on the cover). Or purchase it as an Add-On for delivery alongside your weekly order.