NOVEMBER 2024
Kenya sets the stage for Expo 2025: Highlights from the Inaugural National Coordination Committee Meeting
By Irene Van De Graaf: irenev@brand.ke
On November 25, 2024, key stakeholders converged at Weston Hotel, Nairobi, for the inaugural Expo 2025 National Coordination Committee (NCC) meeting. Hosted by the Kenya Export Promotion and Branding Agency (KEPROBA), the event brought together representatives from various sectors to discuss and provide updates on Kenya’s preparations for the upcoming World Expo in Osaka, Kansai, Japan. This milestone meeting marked a critical step in aligning national efforts to ensure Kenya’s successful participation in the global exposition scheduled to run from April 13 to October 13, 2025.
Kenya’s journey to Expo 2025 began with its confirmation of participation through a note verbale issued by the Ministry of Foreign and Diaspora Affairs on April 28, 2022. This was followed by the signing of the Expo Participation Contract on September 16, 2024, by KEPROBA’s Chief Executive Officer, Ms. Floice Mukabana who also serves as the Commissioner General for Kenya’s section at the Expo. As the Responsible
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Kenya sets the stage for Expo 2025: Highlights from the Inaugural National Coordination Committee Meeting
KEPROBA named Best Public Sector Agency in Nation Branding
Creative Year-End Gifts for SMEs
FAHARI YA KENYA
Christmas shopping in Kenya: Saving every penny without missing the joy
Kenyans encouraged to champion locally manufactured products
Maureen Mambo- Editor -inChief
Mariam Maina - Editor
CONTRIBUTORS
Mariam Maina
Molly Wambui
Irene Van De Graa
Gertrude Mirobi
Janet Opiyo
Lilian Moraa
Samuel Njaaga - Layout
National Authority (RNA) for Kenya’s world expositions, KEPROBA has since led efforts to bring together stakeholders, align strategies, and ensure an impactful presence at this
with Kenya’s ambition to position itself as a global leader in innovation, culture, and sustainable development. A key discussion during the meeting was Kenya’s strategy to highlight its progress in sectors like agriculture, manufacturing, renewable energy, and technology while leveraging its rich cultural heritage to captivate the world.
To ensure a cohesive and wellcoordinated approach, the Expo implementation framework underpins Kenya’s preparations. This framework comprises three core components:
Department for Trade, serves as the apex organ responsible for planning and oversight. The NSC, led by KEPROBA’s CEO, drives the execution of Kenya’s Expo strategy with support from TWGs, which focus on specialized technical aspects.
Speaking during the event, Principal Secretary for the State Department for Trade, Alfred K’Ombudo, emphasized Kenya’s strategic approach at the Expo.
“Expo 2025 presents a golden opportunity for Kenya to strengthen its market presence by showcasing our rich cultural heritage and positioning ourselves as a vibrant, tech-savvy innovation hub,” he stated. “This aligns with our broader commitment to enhancing trade relations, promoting youth-driven innovation, and reinforcing Kenya’s competitive edge on the global stage.”
Adding to the discussion, Amb. Moi Lemoshira, Kenya’s Ambassador to Japan, highlighted the broader significance of Kenya’s participation.
“Kenya’s presence at Expo Osaka 2025 will have a significant multiplier effect, directly benefiting initiatives like TICAD (Tokyo International Conference on African Development),” he remarked.
Floice Mukabana, CEO of KEPROBA and Commissioner General for Kenya’s section at Expo 2025, addresses key stakeholders during the inaugural National Coordination Committee meeting at Weston Hotel, Nairobi.
Participants at the inaugural National Coordination Committee meeting for Expo 2025, held at Weston Hotel, Nairobi, discuss key strategies for Kenya’s participation at the World Expo in Osaka.
timing of the Expo is pivotal, aligning perfectly with Kenya’s key development goals.”
A major highlight of the deliberations was the pavilion design under the theme “Kenya Rising from the Bottom-Up.”
The pavilion will spotlight Kenya’s transformative solutions aligned with key Sustainable Development Goals (SDGs), such as quality education, healthcare, renewable energy, and economic growth. Stakeholders emphasized the need to showcase flagship products like tea, coffee, and freshcut flowers while promoting investment opportunities in renewable energy, healthcare, and transformative agricultural practices.
While celebrating milestones achieved, participants acknowledged the challenges ahead, particularly the need to ensure cohesive collaboration across sectors and leverage this Expo as a strategic opportunity to deepen trade ties with the wider Asian market. Discussions concluded with a call to action to refine strategies, leverage partnerships, and ensure Kenya’s visibility and impact at the Expo.
Expo 2025 Osaka provides Kenya with a unique opportunity to demonstrate its commitment to innovation, sustainability, and economic empowerment. From showcasing cutting-edge renewable energy projects to driving inclusive growth through technology and agriculture, Kenya’s presence at the Expo will underscore its resilience and forward-thinking solutions. With KEPROBA at the helm, preparations are in full swing, positioning Kenya to leave a lasting impression on the global stage while sharing its vision for a brighter and more sustainable future.
KEPROBA named Best Public Sector Agency in Nation Branding
By Mariam Maina: mmaina@brand.ke
The Kenya Export Promotion and Branding Agency has solidified its position as a leader in effective marketing and communications by winning two prestigious accolades at the 2024 Marketing World Awards (MWA).
The Agency was recognized as the Best Public Sector Agency in Nation Branding, while CEO, Ms. Floice Mukabana, was named Public Sector Marketing Personality of the Year.
“This recognition is more than a personal milestone. It is a testament to the power of dedication, teamwork, and passion for public service,” said Ms. Mukabana. “These awards are a shared victory, reflecting the unwavering support and contributions of every individual and team that works tirelessly to showcase Kenya’s excellence. Thank you to all who believe in the vision of a globally competitive Kenya. Thank you team KEPROBA. We are truly M.A.D.E for Kenya (Making A Difference Every Day). Let’s keep raising the bar.”
Rewarding and honouring excellence
The 13th edition of the prestigious Marketing World Awards, under the theme, “Rewarding and Honouring Brands and Individuals” saw organizations in the public and private drawn from East and West Africa receive awards in various categories.
“The Marketing World Awards is about recognition - recognition of the hard work, vision, and creativity that turn dreams into reality, businesses into brands, and ideas into icons. It is about shining a light on the unsung heroes, the trailblazers, and the creative minds who, behind the scenes, drive their brands to greatness,” said Mr. Mr. Akin Naphtal, CEO of Instinctwave, the company behind Marketing World Awards.
Rigorous selection process
Highlighting the meticulous evaluation process, Mr. Naphtal shared that a panel of industry experts reviewed each entry in detail.
“Metrics were analyzed, achievements were scrutinized, and, above all, the story behind each success was examined. We looked beyond profits and spreadsheets; we looked at the passion, resilience, and ingenuity it takes to build a brand,” he said.
Celebrating 13 years of excellence
This being its 13th year since its inception, the MWA has been shining light on the most innovative and iconic brands, promoting success stories, product value, and excellent strategies for over a decade. It celebrates both brands and industry experts who have made a genuine impact on the market across industries and sectors.
This year’s gala, held in Nairobi, provided an opportunity for industry leaders to connect, share ideas, and inspire greater achievements in the marketing and communications landscape.
The Marketing World Awards is a premier Pan-African platform recognizing excellence in marketing through creativity, strategic execution, and measurable results. Hosted across Ghana, Nigeria, and Kenya, the awards celebrate diversity and innovation in African marketing.
KenInvest, Kenya Power and Lighting Company, NCBA Bank, KCB, Citizen TV were among the prominent local brands honored with various awards.
Creative Year-End Gifts for SMEs
By Gertrude Mirobi: gmirobi@brand.ke
As the year comes to an end, it is the perfect moment to thank your customers for their continued support. Gifting is a meaningful way to strengthen relationships, boost brand loyalty, and show gratitude. For SMEs, thoughtful, budget-friendly gestures can be just as impactful as grand ones.
At the Kenya Export Promotion and Branding Agency, we encourage SMEs to embrace creative, sustainable, and thoughtful gifting practices. A simple, wellplanned gesture can foster goodwill and pave the way for stronger partnerships in the coming year.
Gifting Ideas for SMEs on a budget include:
1. Personalized messages
Craft heartfelt thank-you notes, customized e-cards, or videos. Tools like Canva can help you design visually appealing messages. A simple “Thank You for Your Support” video featuring your team can make a big impression.
2. Customizable gifts
Offer practical branded items like notebooks, mugs, or phone accessories personalized with the customer’s name or a thoughtful message.
3. Eco-friendly tokens
Sustainability is trending. Consider seed paper bookmarks (which can be planted to grow herbs or flowers), bamboo coasters, reusable tote bags, or branded water bottles. These gifts express appreciation while showcasing your commitment to the environment.
4. Social media shoutouts
Highlight loyal customers on your social platforms, thanking them for their partnership. Tag them in your posts, use relevant hashtags, and encourage them to share their experience. This creates strong emotional connections and fosters a sense of community.
5. Discounts and loyalty perks
Show appreciation with exclusive discounts, loyalty programs, or special offers. Even a small gesture, like a 10% discount, can encourage repeat business.
6. Collaborative gifts
Partner with local artisans to create co-branded items such as handcrafted keychains, coffee mugs, or notebooks. This approach is cost-effective, supports local businesses, and offers a unique touch.
7. Exclusive access
Reward loyal customers with early access to new products, services, or events. This not only builds anticipation but also makes them feel valued.
8. Customized packaging
For physical products, enhance the gifting experience with festive wrapping and handwritten thank-you notes. Small touches like these leave a lasting impression.
FAHARI YA KENYA
Na Janet Opiyo: Interncomm2@brand.ke
Mandhaari tulivu, yenye utu na amani, Bidii ngao na nguvu, daima nembo imani, Weusi ul’o komavu,rangi pisi ya thamani, Nyumbani kwa utu mtu, Kenya hakuna matata.
Mbuga zetu za dhamani, toka Tsavo hadi Mara, Ni hazina ya thamani, fahari zil’o imara,
Hifadhi taifa Boni, simulizi ya Ijara, Nyumbani kwa utu mtu, Kenya hakuna matata.
Ngano za Kusimulia, mapisi na visasili, Shujaa wa kusifia, Jomo na Mekatilili, Hadithi za kihistoria, Kimathi nchi halili, Nyumbani kwa utu mtu, Kenya hakuna matata.
Wanariadha chipukizi, wanaosifika kote, Dhahabu,shahada jozi, twa’nyakua kotekote, Natija twa’kita zizi, jina Kenya taa kote, Nyumbani kwa utu mtu, Kenya hakuna matata.
Tamaduni nadhifisha, na makavazi tajika, Sanamu zakuvutisha, watalii wafurika, Nyimbo za kuburudisha, na eneo ‘burudika, Nyumbani kwa utu mtu, Kenya hakuna matata.
Beti sita ‘mewadia, Mkenya najivunia, Yapo mengi ‘simulia, belele yakuvutia, Karibu nchi murua, mazuri utadokoa, Nyumbani kwa utu mtu, Kenya hakuna matata.
Christmas shopping in Kenya: Saving every penny without missing the joy
By Lilian Moraa: Interncomm2@brand.ke
Saving every penny without missing the joy
Creating a realistic budget
Pooling resources
DIY projects
Festive table The beauty of Christmas
As the festive season approaches, the air is thick with excitement across Kenya, and the world. Christmas is a cherished time, marked by family gatherings, church services, and, of course, shopping sprees. However, amidst the joy, lies the financial challenge of balancing festive demands with limited budgets. Many households often stretch their resources to afford gifts, new clothes, and special meals. For others, the pressure to meet societal expectations can lead to unnecessary debt. But celebrating Christmas does not have to be financially burdensome. With a little planning and creativity, you can create memorable experiences without breaking the bank.
Creating a realistic budget
List all anticipated expenses, including food, gifts, decorations, and travel, and allocate specific amounts to each. For instance, instead of splurging on an elaborate feast, focus on preparing one- or twofamily favorites that everyone enjoys. To avoid impulse buying, shop with a list and stick to it. Compare prices in different stores and take advantage of discounts. Kenyans have a culture of lastminute shopping, but planning early allows you to find better deals and avoid the festive price surge. Remember, a budget only works if you commit to it.
Pooling resources
Group saving and bulk purchases are deeply rooted in Kenyan traditions and are excellent ways to cut costs. Many families participate in chamas, where members contribute towards a common goal. Pooling resources to buy groceries or other essentials in bulk not only reduces costs but also fosters a sense of community. Gift purchases and organizing group orders through
online platforms attract discounts. Bulk purchases of staple foods like rice, flour, and sugar can also keep costs manageable. This shared approach reflects the Kenyan values of closeness and shared responsibility.
DIY projects
DIY projects go a long way in saving money while adding a personal touch to Christmas celebrations. Instead of buying expensive decorations, get creative with what you already have at home. Old fabric can be transformed into vibrant table runners or gift wraps, while dry leaves and twigs can become stunning decorations. In the spirit of sustainability, teach children how to make homemade cards or tree decorations. For gifts, handmade crafts like beaded jewelry, knitted scarves, or baked goodies are heartfelt alternatives to store-bought items. These activities not only save money but also bring families closer together, creating cherished memories.
Festive table
Potluck gathering is a wonderful way to celebrate Christmas. Encouraging each guest to bring a dish, spreads out the expenses and labour among friends and family. This not only makes your holiday celebrations more affordable but also adds variety and a sense of community to your festive table. Plus, it is a fun way to enjoy a feast of diverse flavors and family favorites. This heartfelt gesture often simplifies planning for hosts, allowing them to focus on creating a welcoming atmosphere rather than preparing an entire menu. By redefining priorities, you can avoid financial strain and start the New Year on a solid footing.
The beauty of Christmas
In conclusion, Christmas can be both joyous and budget-friendly if approached thoughtfully. By creating a budget, leveraging group saving strategies, embracing DIY projects, shopping locally, organizing potluck gathering and using technology, households can make the most of the festive season without unnecessary expenses. The beauty of Christmas lies in the love and connections shared, not in how much money is spent. With creativity and mindfulness, Christmas can be celebrated in style while saving every penny. Let this season be a reminder that the most valuable gifts are often those that cost nothing at all.
Kenyans encouraged to champion locally manufactured products
By Molly Wambui: mwambui@brand.ke
Kenyans have been urged to embrace and prioritize locally manufactured products as part of a broader commitment to supporting the nation’s economy. The Cabinet Secretary for Investments, Trade, and Industry, H.E. Salim Mvurya, emphasized this call to action during the opening of the 7th Changamka Shopping Festival and Kenya Industrialization Week at the Kenyatta International Conference Centre (KICC).
“We remain committed to fostering a productive business environment where manufacturing can thrive,” said CS Mvurya. “When we talk about Buy Kenya, Build Kenya, this is not just a slogan but a vital catalyst for job creation and wealth generation. Supporting local products is a matter of patriotism and a promise we must fulfill as Kenyans.”
Boosting manufacturing to drive economic growth
CS Mvurya outlined the government’s ambition to increase the manufacturing sector’s contribution to the GDP from 7.6% to 15% by 2027, underscoring the critical role of manufacturing in driving economic growth.
The festival, organized by the Kenya Association of Manufacturers (KAM) in collaboration with the Ministry of Investments, Trade, and Industry, showcased over 200 exhibitors and offered a platform for addressing challenges and opportunities within Kenya’s manufacturing sector.
Support local enterprises and innovation
The week-long event which ran from November 5 - 9, 2025 featured over two hundred exhibitors, all drawn from Kenya’s manufacturing sector - a wide range of enterprises, from large-scale clothing, furniture, cosmetics and plastics manufacturers to food processors and green energy providers. There was also a notable presence of small and medium-sized enterprises this year, underpinning the importance of exhibitions to their growth. The festival aims to debunk the misconception that locally produced goods are inferior to imported goods by showcasing quality Kenyan made goods and innovations.
Government Agencies within MITI took part in this year’s Changamka Festival to increase awareness on the services
they offer and respond to enquiries from the public.
Made in Kenya
The Kenya Export Promotion and Branding Agency (KEPROBA) showcased 14 enterprises under its Made in Kenya initiative, including Akala 21, Kaya Nuts, Karembo Spa, and Mubi Leather, among others. Joining this initiative offers participants numerous benefits, such as enhanced visibility through exhibitions, product development programs, and tailored business-to-business (B2B) meetings facilitated by KEPROBA.
Many manufacturers expressed interest in joining the initiative during the festival, highlighting its growing appeal. For more information about the Made in Kenya program, visit www. makeitkenya.go.ke.
A shopper’s delight
Thousands of Kenyans flocked to the festival, eager to explore a variety of discounted goods, sample products, and provide valuable feedback to manufacturers. Notable crowd favourites included Dr. Mattress (a Made in Kenya partner), Capwell Industries, Gold Crown Beverages, PZ Cussons, Brees Bees, enterprises from Makueni County among others, all of whom showcased exemplary products.
A promising future for manufacturing
The enthusiasm and turnout at this year’s Changamka Shopping Festival underscore the immense potential of Kenya’s manufacturing sector. As we continue to celebrate and support local innovation, the future looks bright for Made in Kenya products. Let’s all commit to keeping it Kenyan!
KEPROBA CEO Floice Mukabana (third right) with her team at the agency’s stand during the Changamka Festival
Some of the products on display at the KEPROBA stand
Nutriblends, a Made In Kenya adoptee, poses with their products that were on display at the KEPROBA stand
Uzi Tamu merchandise on display during the Changamka Festival
Customers sample products from Heartland Honey, a Made in Kenya adoptee
KEPROBA CEO Floice Mukabana samples products from Karembo Spa, an exhibitor at the Changamka Festival.
Made In Kenya Branded products at the Changamka Festival.