Q1, 2024/2025 A Publication by the Kenya Export Promotion and Branding Agency
IN THIS ISSUE
Leveraging The Diaspora Community to increase consumption of “Made in Kenya” Products.
Integrating Sustainability Into Kenyan Businesses
How the Made in Kenya Initiative is Empowering Local Entrepreneurs. Champions of Kenyan Excellence: Proven Brands Carrying the Made in Kenya Mark!
Editorial
Maureen Mambo - Editor-in-Chief
Mariam Maina - Editor
Irene Van De Graaf- Editor
Contributors
Maureen Mambo
Joseph Muhuma
Mariam Maina
Irene Van De Graaf
Walter Kelvin Otieno - Layout
Welcome to the Second Edition of the Made in Kenya (MIK) Newsletter
Dear Esteemed Readers,
It is my pleasure to welcome you to this edition of the Made in Kenya (MIK) Newsletter. With each issue, we continue to celebrate the resilience, creativity, and entrepreneurial spirit that define Kenyan businesses under the Made in Kenya initiative. As the initiative grows, so does our pride in highlighting the innovation and craftsmanship behind the products that bear the MIK mark.
In this edition, we explore how the Made in Kenya mark is transforming local businesses, serving as a powerful tool to elevate their brand presence both locally and internationally. Through inspiring entrepreneurial stories, we highlight sustainable practices and showcase how this initiative is unlocking new opportunities for growth across Kenya. Additionally, we examine the pivotal role of our diaspora communities in promoting Made in Kenya products abroad, further bridging the gap between local enterprises and global markets.
We are also excited to feature companies that have recently acquired the Made in Kenya mark, showcasing their unique contributions to our local economy through innovation and quality.
As we continue to strengthen the Made in Kenya brand, I extend my sincere appreciation to our CEO, Ms. Floice Mukabana, and the entire KEPROBA team for their unwavering dedication to this initiative. Together, we are making the Made in Kenya mark a symbol of pride, quality, and sustainability that resonates globally.
Thank you for your continued support in championing Kenya’s products and businesses.
Warm Regards,
Irene Van De Graaf Editor, Made in Kenya Newsletter
LEVERAGING THE DIASPORA COMMUNITY TO INCREASE CONSUMPTION OF “MADE IN KENYA” PRODUCTS.
By Maureen Mambo
The Kenyan diaspora, a community of Kenyans living outside their homeland, has emerged as a powerful force in shaping the nation’s global image and facilitating the easy entry of “Made in Kenya” products. Their diverse experiences, cultural connections, and economic contributions have enhanced Kenya’s image and reputation.
In an increasingly globalized world, the Kenyan diaspora holds a unique and powerful position to influence international markets. With over three million Kenyans living abroad, their collective efforts can significantly boost the visibility and demand for “Made in Kenya” products. Kenya’s Sausages, beer, highly nutritious vegetables, jewellery, textiles, and leather products among others are some of the most popular products that always find their way to various markets through the diaspora community.
However, there is room for more manufactured products to hit the markets through the influence of this diaspora community. To drive consistent market entry for Kenya’s products, the diaspora should optimise Social media as a potent tool for marketing and advocacy. Kenyans in the diaspora can use popular platforms like Instagram, Facebook, Twitter, and LinkedIn to showcase Kenyan products by sharing personal stories, reviews, and experiences with these products. This creates a buzz and generates more interest among their followers’ friends and acquaintances in their host countries. Hashtags like #MadeInKenya and #BuyKenyanBuildKenya can help in creating a unified movement online. Some of the notable Kenyans in the diaspora leveraging on their platforms to position Kenya’s products are David Kuria, Julie Gichuru, Eddie Ndichu, Wanjira Mathai, and
Patricia Kihoro among others continue to push various innovations and products through their social media and business networks.
International e-commerce sites offer a valuable opportunity for Kenyan products to reach a wider audience, build brand recognition, and compete on a global scale. By leveraging these platforms, Kenyan SMEs can drive economic growth, create jobs, and promote sustainable and ethical business practices. There are various ecommerce platforms that play host to numerous Made in Kenya Products. These platforms include; Amazon, Shopify, Ebay, Etsy, Zalando among others. The diaspora can support by creating awareness on the availability of our products in these platforms. They can also leave positive reviews and testimonials on these e-commerce sites, creating authentic reviews which significantly boost the credibility and attractiveness of the products. User-Generated Content such as photos and videos of customers using the products is also another way of building a sense of community and trust.
Building strong partnerships with local businesses in Kenya is crucial. Diaspora members can act as intermediaries, helping local businesses understand and meet international standards and preferences.
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The Kenya Exports Promotion and Branding Agency has established an eportal (https://www. makeitkenya.go.ke/buyer-seller/sellers) which provides linkages between Kenyan exporters with international buyers. The platform creates awareness and motivates buyers, sellers, and general consumers to choose Kenyan products. The portal facilitates e-commerce and matchmaking helping promote “Made in Kenya” products globally.
Kenya is renowned for its rich culture and heritage. Cultural events and trade fairs are excellent opportunities to showcase Kenyan products. Diaspora communities can organize or participate in such events to promote Kenyan culture and products. These events can include food festivals, fashion shows, and art exhibitions, providing a platform for local artisans and businesses to display their goods. Over the years, various Kenyan Embassies and consular offices around the world have partnered with key Public and private sector agencies to organize such events in various countries and have created a ripple effect in allowing more of our products access these markets. Majorly the events are curated to allow attendees sample various products and a firsthand experience of authentic and high-quality Kenyan products.
Building strong partnerships with local businesses in Kenya is crucial. Diaspora members can act as intermediaries, helping local businesses understand and meet international standards and preferences. This collaboration can also involve providing financial support, mentorship, and market insights to help local businesses thrive and understand consumer preferences in these markets.
Finally, consumers worldwide are increasingly concerned about the ethical and environmental impact of their purchases. By promoting Kenyan products that are ethically produced and environmentally sustainable, the diaspora can support small businesses to tap into this growing market segment. Several Kenyan companies and brands have identified this growing trend and have adopted ethical practices and made significant strides. By highlighting impact stories of fair trade, eco-friendly practices, and community development, the Kenyan products are positioned more attractively to conscious consumers. The Kazuri beads brand is an example of an eco-friendly and sustainable sourcing company. They source their major raw material clay, from Mt. Kenya and employ local women to handcraft ceramic beads and pottery. The company employs over 300 women, mostly single mothers, providing them with fair wages, skills training, sustainable employment opportunities and a supportive work environment. Sandstorm Kenya is another global brand from Kenya that produces high-quality bags and accessories using locally sourced materials. They emphasize fair labour practices and environmental sustainability in their production processes, creating a loyal customer base worldwide, thanks to their commitment to ethical practices
The Kenyan diaspora has the potential to be a powerful force in promoting “Made in Kenya” products. By leveraging their unique position and resources, they can help local businesses reach new heights and contribute to the economic development of Kenya. Through social media advocacy, e-commerce, cultural events, business collaborations, and promotion of ethical practices, the diaspora can play a pivotal role in improving incomes for local entrepreneurs and growing our export potential in the global marketplace.
INTEGRATING SUSTAINABILITY INTO KENYAN BUSINESSES
By Mariam Maina I mmaina@brand.ke
As the world shifts toward more sustainable and ethical consumption, there is growing excitement among consumers both locally and globally about buying sustainably produced products made in Kenya. International buyers are not only looking for high-quality goods but also for those that align with values of sustainability.
Sustainably produced products from Kenya reflect the country’s natural beauty, cultural richness, and commitment to responsible production. This makes them highly desirable in the global marketplace. Kenya’s tea and coffee, for example, are recognized globally not just for their quality but also for being produced in ways that protect the environment, promote fair wages, and support local communities.
From fashion and beauty to food, accessories, and crafts, Kenya’s sustainably produced products are gaining traction with consumers who want to make a positive impact on the planet while supporting local economies. Awareness is growing around how purchasing ecofriendly products helps reduce waste, conserve resources, and mitigate the effects of climate change. This knowledge drives enthusiasm for products with a smaller environmental footprint and greater social impact.
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Made in Kenya adoptees promoting sustainability
The Kenya Export Promotion and Branding Agency’s Made in Kenya initiative is at the forefront of promoting sustainable and conscious production practices. Notable examples include Green Pencils and Momo Pencils, two Kenyan companies that craft eco-friendly pencils from recycled newspapers. This approach emphasizes both environmental sustainability and job creation.
Another adoptee is BURN Manufacturing, who designs and manufactures the world’s most efficient clean cookstoves, including electric, biomass, and LPG stoves. BURN’s products are not only helping households across Africa cook more efficiently but also significantly reduce carbon emissions and health risks associated with traditional cooking methods.
These companies reflect a broader shift toward responsible consumption and production. They are enhancing Kenya’s reputation as a hub for eco-friendly and ethical products while setting an example for other businesses worldwide. Embracing sustainability has allowed local manufacturers to innovate, with some receiving international recognition for their efforts.
The importance of integrating sustainability
Integrating sustainability into Kenyan businesses is more than just a strategic move for long-term success—it’s a critical step in ensuring environmental preservation, social welfare, and economic resilience. As Kenya faces challenges like climate change, resource scarcity, and economic inequality, sustainable practices offer a pathway
for businesses to thrive while positively impacting society and the environment.
Sustainability has become a key consideration for businesses globally, and Kenyan companies are following suit. The Made in Kenya mark provides businesses an opportunity to align with sustainable practices and bolster their brand reputations locally and internationally.
Driving factors for sustainability in Kenya
Global buyers, particularly in the European Union (EU), are increasingly demanding transparency around sourcing and production methods. Kenyan exporters are finding it necessary to adopt sustainable practices to remain competitive and meet environmental, social, and governance (ESG) standards.
Resource scarcity, unpredictable weather patterns, and increasing energy costs are driving businesses to adopt more efficient and sustainable practices. The Kenyan government’s promotion of a green economy also supports this shift.
Agriculture, which supports over 75% of Kenya’s population, is at the forefront of sustainability efforts. Sectors like tea, coffee, and horticulture are adopting climate-smart agricultural techniques such as agroforestry, organic farming, and watersaving irrigation systems. These practices protect biodiversity and contribute to food security and economic resilience.
Sustainability is a core value at Tropical Mac EPZ Limited, another Made in Kenya adoptee. The company is committed to environmentally responsible practices, including water conservation, energy efficiency, and waste reduction. The macadamia nuts growers follow sustainable agricultural practices, ensuring the long-term viability of the macadamia nut industry and the preservation of the natural ecosystem.
Green manufacturing
Kenya’s manufacturing sector is transitioning from resourceintensive processes to greener solutions. Businesses are adopting clean production technologies, using renewable energy sources like solar and geothermal, and reducing waste. The ban on plastic bags in 2017 in Kenya has also driven the use of biodegradable and recyclable packaging materials.
Made in Kenya adoptee Chandaria Industries is one of the largest recyclers of paper waste for tissue manufacturing, making it one of the most environmentally friendly and sustainable businesses not only in Kenya but the region as well. Through its state-ofthe-art recycling and waste management systems, processes and technology have made it a global case study with leading international education institutions and an outstanding example of corporate sustainability for other corporates worldwide.
Social responsibility and governance
Beyond environmental concerns, Kenyan businesses are increasingly focusing on social responsibility, particularly in areas such as labor rights, diversity, and community engagement. Export sectors like flowers and textiles are under greater scrutiny to ensure fair wages, safe working conditions, and gender equality. Businesses that prioritize strong social governance benefit from enhanced reputations and increased consumer loyalty, especially in international markets.
Some companies are going further by supporting local communities through Corporate Social Responsibility (CSR) programs. These initiatives range from education and healthcare projects to conservation efforts that align business goals with societal needs.
Overcoming challenges
Despite the momentum, challenges remain. High initial costs for green technologies, limited access to financing, and lack of awareness among some business owners are significant hurdles. However, experts argue that the long-term benefits far outweigh the costs. Sustainable businesses gain a competitive edge in global markets and reduce risks associated with resource scarcity and environmental degradation. Collaboration between the private sector, government, and international partners will be crucial in overcoming these barriers. By continuing to
invest in sustainable practices, Kenyan businesses can lead the way in green growth, ensuring both economic prosperity and environmental stewardship.
Telling your sustainability story
Effectively communicating your sustainability journey is essential for building trust with customers, stakeholders, and the public. Sharing your commitment to sustainability not only enhances your brand’s reputation but also engages your audience. Consumers want to support businesses that are transparent about their sustainability efforts and are contributing to a greener future.
Supporting a greener future
For many consumers, the excitement of buying sustainably produced, eco-friendly, Made in Kenya products goes beyond the products themselves. It is about participating in a movement toward a greener, more sustainable future. By supporting businesses that prioritize sustainability, consumers are not only helping to reduce environmental harm but also contributing to Kenya’s economic growth and the well-being of local communities.
of Kenyan Excellence:
Proven Brands Carrying the Made in Kenya Mark! Continue on page 9
I1 Mugala Naturals:
Revolutionizing Nutrition with Organic Solutions
n the midst of the COVID-19 pandemic, as the world scrambled to find answers, a beacon of hope emerged from Kenya’s innovative spirit. Mugala Naturals, a trailblazer in the realm of organic, glutenfree nutrition, was born out of this challenging time. Founded by Andrew Egala, CEO of Green Without Borders (GWB), Mugala Naturals stands at the forefront of a movement aimed at transforming global nutrition and addressing critical health issues.
A Vision Rooted in Wellness
Mr. Andrew Egala, with his profound expertise in agribusiness value chain development and incubation innovation management, recognized a dire need for effective solutions to global pandemics. His guiding philosophy, “Food is medicine, and medicine is thy food,” drove him to explore the potential of Kenya’s climate-smart crops—cassava, millets, and orange-fleshed sweet potatoes.
The impact of malnutrition in all its forms— undernutrition, micronutrient deficiencies, and dietrelated non-communicable diseases—affects billions worldwide. Mugala Naturals emerged as a response to this crisis, focusing on creating accessible, affordable, and culturally acceptable products to combat these issues.
A Commitment to Quality and Health
Over the past three years, Mugala Naturals has made significant strides. Their range of products, including healthy snacks, instant porridge, and breakfast cereals, has been rigorously tested and certified for quality by the Kenya Bureau of Standards (KEBS). Each product is designed to be rich in micro-nutrients, vitamins, and minerals, contributing to a healthier lifestyle.
Despite the challenges along the way, Mugala Naturals has continued to push boundaries, driven by a passion for improving global health through nutrition. Their dedication to innovation and quality has garnered appreciation from various stakeholders, including the Kenya Export Promotion and Branding Agency (KEPROBA).
Looking Ahead
As Mugala Naturals continues to grow, their journey is a testament to the power of local innovation in addressing global challenges. Their story is a shining example of how Kenyan entrepreneurs are leading the charge in creating solutions that have a far-reaching impact.
We at KEPROBA are proud to feature Mugala Naturals in this edition of the Made In Kenya Newsletter. Their commitment to excellence and their role in promoting sustainable, nutritious food options align perfectly with the mission of the Made in Kenya initiative.
Together, we look forward to a future where more businesses embrace the Made in Kenya mark, contributing to a vibrant, resilient economy and healthier global communities.
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Rwathia Agrofarm:
A Beacon of Sustainability and Innovation in Kenyan Horticulture
Nestled in the heart of Kenya, where tradition meets modernity, Rwathia Agrofarm stands as a shining example of how sustainable practices and innovative thinking can transform agriculture. In this edition of the Made in Kenya Newsletter, we proudly spotlight Rwathia Agrofarm, a distinguished bearer of the Made in Kenya mark.
Rooted in Tradition, Growing with Innovation
Founded in the lush landscapes of Murang’a County, Rwathia Agrofarm takes its name from the historic Rwathia village, celebrated as the birthplace of Kenyan avocados. Located in the largest avocadoproducing region in the country, Rwathia Agrofarm is on a mission to deliver high-quality, fresh produce while honoring its deep-rooted heritage.
At Rwathia Agrofarm, horticulture goes beyond growing crops—it’s about nurturing dreams and embracing innovation. Their product lineup includes fresh and frozen avocados, mangoes, and a variety of fresh herbs, all cultivated with a steadfast commitment to quality, sustainability, and excellence.
Comprehensive Services
Farming: From planting to harvest, Rwathia Agrofarm integrates cutting-edge techniques with meticulous care to ensure optimal crop growth and yield, laying the foundation for a sustainable future in agriculture.
Processing: The farm employs advanced processing methods to preserve the freshness and nutritional value of their fruits and herbs, ensuring that every product meets the highest standards of quality.
Exporting: Proudly exporting organic produce, Rwathia Agrofarm champions local farmers while promoting Kenyan-grown fruits and herbs on the global stage.
Social Horticulture: Beyond agriculture, Rwathia
Agrofarm is dedicated to enhancing physical and mental well-being through its products, fostering a sense of community and improving cognitive skills within the local population.
A Vision for the Future
Rwathia Agrofarm envisions a future where agriculture enriches lives through ethical practices and fair trade. Their dedication to continuous improvement and adoption of cutting-edge technologies has positioned them as market leaders. With a focus on delivering exceptional quality while adhering to international trade standards, they are setting new benchmarks in the horticultural industry.
Experience Rwathia Agrofarm
We invite you to experience the vibrant green landscapes of Rwathia Agrofarm firsthand. Savor the juiciest avocados, mangoes, pineapples, and herbs grown in the heart of Kenya, and join their journey from tree to table. Their products are a testament to the rich flavors and high standards that define Kenyan agriculture.
Get Involved
By supporting Rwathia Agrofarm, you are embracing sustainable agriculture and spreading the love for fresh, organic produce. With a strong commitment to integrity, trust, and ethical business practices, every product you enjoy is a reflection of their unwavering dedication to quality.
Looking Ahead
As Rwathia Agrofarm continues to grow and innovate, they remain steadfast in their mission to contribute to a healthier food system while offering unparalleled customer service. Their passion for excellence and commitment to ethical practices promise a bright future in Kenya’s agribusiness sector.
At KEPROBA, we are proud to feature Rwathia Agrofarm as a beacon of Kenyan agriculture, reflecting the values and vision of the Made in Kenya initiative. Let’s celebrate their remarkable achievements and support their journey toward sustainable excellence.
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Rubigrace Traders:
In a bustling world where personal care is increasingly linked to health and convenience, Rubigrace Traders shines as a hallmark of innovation and quality. Established in 2017, this pioneering Kenyan company has swiftly carved a niche in the oral care industry with its flagship product, the Tufloss® interdental floss pick. For this edition of the Made In Kenya Newsletter, we are excited to spotlight Rubigrace Traders and their commitment to excellence, sustainability, and local craftsmanship.
Crafting Confidence, One Floss at a Time
Rubigrace Traders has redefined the dental care landscape in Kenya by being the sole manufacturer of high-quality dental floss picks in the country. Their Tufloss® brand is a testament to their dedication to providing superior oral care solutions. With the capacity to produce over a million floss picks daily in a state-of-the-art, fully automated environment, Rubigrace ensures that every product meets the highest standards of quality and reliability.
Why Tufloss® Stands Out
What sets Tufloss® apart from other dental floss picks on the market? It’s a combination of thoughtful design, rigorous standards, and a commitment to health and safety. The Tufloss® brand has earned the prestigious Made in Kenya quality mark and is registered with key institutions including the Kenya
Industrial Property Institute (KIPI), Kenya Association of Manufacturers (KAM), and the Kenya Export Promotion and Branding Agency (KEPROBA).
Premium Quality You Can Trust
Tufloss® is crafted from virgin food-grade high-impact polystyrene and UHMWPE fibre floss, ensuring high abrasion resistance and chemical inertness. Unlike many other floss picks, Tufloss® does not contain toxic PTFE or Teflon coatings, which have been linked to adverse health effects such as thyroid dysfunction, kidney issues, and hormonal imbalances. This commitment to safety and quality ensures that every use of Tufloss® is both effective and health-conscious.
Ergonomic Excellence
Rubigrace’s dedication to user comfort is evident in the design of Tufloss®. The ergonomic handles are contoured with textured raised grips, allowing for a firm, non-slip grip even when hands are wet or oily. This thoughtful design minimizes the risk of the floss pick falling apart during use, making it an ideal choice for effective and hassle-free flossing. The aesthetic arctic white design further enhances the product’s appeal, aligning with the modern consumer’s desire for both functionality and style.
Affordable, Safe, and Effective
At Rubigrace Traders, the mission is clear: to provide affordable, quality, and safe interdental floss picks that promote fresh breath and maintain dental health. Tufloss® delivers on this promise, offering an effective solution for combating gum disease, interproximal cavities, and bad breath, all while being budget-friendly.
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Revolutionizing Oral Care with a Made in Kenya Touch
A Vision for the Future
Looking ahead, Rubigrace Traders aims to be the leading brand for interdental care in Kenya and across Africa. Their vision is to ensure that Tufloss® remains synonymous with quality, safety, and trust in oral hygiene. By adhering to strict quality demands and innovative practices, Rubigrace Traders is not only enhancing oral care but also contributing to the broader goal of improving health and wellness across the continent.
Experience the Difference
We invite you to discover the exceptional quality of Tufloss® and experience firsthand the benefits of choosing a product that embodies the best of Kenyan innovation and craftsmanship. With Tufloss®, you’re not just investing in a floss pick; you’re embracing a healthier, more confident smile.
Rubigrace Traders exemplifies the spirit of the Made in Kenya initiative by bringing premium oral care solutions to the forefront of the global market. Their dedication to quality, safety, and customer satisfaction makes them a proud representative of Kenyan ingenuity and excellence.
Join Us in Celebrating Innovation
As we continue to highlight outstanding Kenyan businesses, Rubigrace Traders stands as a shining example of what can be achieved with vision, commitment, and a dedication to excellence. Here’s to a future filled with fresh breath, healthy smiles, and the remarkable achievements of Kenyan entrepreneurs.
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Khangadelic:
In the vibrant town of Naivasha, Kenya, a fashion revolution is underway. Khangadelic, a dynamic sustainable fashion label, is blending the rich cultural heritage of Kenyan coastal traditions with contemporary global trends. For this edition of the Made In Kenya Newsletter, we are thrilled to introduce you to Khangadelic—a brand that is redefining fashion while staying true to its roots.
A Fusion of Tradition and Modernity
Khangadelic is more than just a fashion brand; it is a celebration of Kenya’s cultural tapestry. Founded by the award-winning fashion designer Wacu Kihara, Khangadelic masterfully integrates the traditional khanga fabric—a symbol of Kenyan coastal culture— with modern materials like jersey, fleece, cotton, and linen. This fusion results in a unique collection that includes stylish waistcoats, men’s shirts, ladies’ dress tops, polo shirts, bags, and their flagship product: the reversible bucket hat.
The khanga, adorned with proverbs and used traditionally by women for various purposes, is transformed into contemporary fashion pieces that honor its cultural significance while meeting modern style standards.
Global Presence and Local Impact
Since its inception in 2017, Khangadelic has made a significant mark on the global stage. The brand has showcased its creations at prestigious international trade fairs, including NY NOW in New York, FIHAV in Havana, Sourcing at MAGIC in Las Vegas, She Trades Global in Liverpool, and DUOS Festival in Szczecin, Poland. Their participation in these events underscores their commitment to expanding the reach of Kenyan fashion worldwide.
Khangadelic’s international presence is complemented by its membership in esteemed organizations such as the African Women Entrepreneurship Programme (AWEP) and She Trades under the International Trade Centre (ITC). These affiliations highlight the brand’s dedication to empowering women and promoting sustainable economic growth.
Commitment to Sustainability and Social Responsibility
At Khangadelic, sustainability is not just a buzzword—it’s a core value. The brand’s vision aligns with the UN Global Sustainable Development Goals, focusing on key areas such as No Poverty, Gender Equity, and Decent Work and Economic Growth. Their commitment extends beyond fashion, with active participation in environmental initiatives. Founder Wacu Kihara is involved in the International Coastal Clean-Up Committee and the Kenya Association of Waste Recyclers. The brand has collaborated with local organizations on beach clean-ups, marine waste separation, and recycling efforts.
In Naivasha, Khangadelic has established a collection center for recyclables and aims to launch a recycling plant to add value to waste materials. Their goal is to educate households and institutions on waste segregation and champion the #bansingleuseplastic movement.
Where Kenyan Tradition Meets Global Fashion Innovation
A Vision of Fashion with Purpose
Khangadelic’s tagline, “Dress up with no fuss,” reflects their belief that clothing should be both stylish and effortless. The brand offers a custom tailor option for those seeking personalized garments, ensuring that every piece is crafted with care and precision.
With its distinctive blend of traditional and contemporary elements, Khangadelic is setting new standards in fashion. Their commitment to quality, sustainability, and social responsibility makes them a standout example of Kenyan innovation on the global stage.
Discover Khangadelic
Experience the vibrant essence of Khangadelic’s creations and be part of a fashion movement that honors tradition while embracing the future. From the heart of Naivasha to the world, Khangadelic is making waves and proving that fashion can be both beautiful and meaningful.
As we continue to celebrate outstanding Kenyan businesses, Khangadelic exemplifies the spirit of the Made in Kenya initiative—bringing the best of Kenyan heritage and innovation to a global audience. Join us in supporting this remarkable brand and its vision for a sustainable and stylish future.
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Ankole Luxury
Crafting Timeless Elegance from Kenya’s Heartland
In the world of high fashion and luxury, few brands can boast the authentic blend of tradition, craftsmanship, and sustainability as Ankole Luxury. As part of our second edition of the Made In Kenya Newsletter, we are delighted to spotlight Ankole Luxury—a Kenyan brand redefining elegance with every piece it creates.
The Artistry Behind Ankole Luxury
Founded on the principles of sustainability and ethical craftsmanship, Ankole Luxury stands out with its exquisite collection of handmade jewelry and accessories. At the heart of the brand’s philosophy is a commitment to celebrating and preserving traditional Kenyan artistry while empowering local artisans.
Each piece of Ankole Luxury jewelry is a testament to the brand’s dedication to quality and uniqueness. Utilizing ethically sourced materials such as repurposed horn, brass, and semi-precious stones, Ankole Luxury transforms these natural elements into stunning pieces of wearable art. The horn used in their creations varies from ivory black to caramel and creamy white, ensuring that every item is oneof-a-kind. The distinctive stripes and solids of the
horn, combined with the rich hue of brass, create a striking aesthetic that is as conversation-starting as it is elegant.
A Commitment to Local Artisans
Ankole Luxury’s jewelry collection features necklaces, pendants, cufflinks, bangles, and earrings—all meticulously handcrafted by a dedicated team of local artisans. These artisans are not just creators; they are the custodians of Kenya’s rich crafting heritage. Each piece they produce reflects their skill and passion, bringing authenticity and life to every design.
But Ankole Luxury’s commitment to craftsmanship extends beyond jewelry. The brand also collaborates with women from vulnerable rural communities to create beautifully handcrafted crochet bags. These bags are more than just accessories—they are symbols of empowerment and community support. Enhanced with genuine Kenyan leather, the crochet bags blend traditional techniques with modern sophistication. Each bag tells a story, weaving together the heritage of the artisans and the elegance of the finished product.
A Vision of Affordable Luxury
Ankole Luxury’s mission is to offer sophisticated, fashionable, and highquality handmade jewelry and bags that merge elegant design with affordability. Their vision is to be recognized as the goto brand for “affordable luxury,” providing products that offer exceptional value for money while focusing on customer satisfaction and continual growth.
Empowering Through Fashion
With every piece of jewelry and each crochet bag, Ankole Luxury is not just enhancing personal style but also making a significant impact on the lives of local artisans. The brand’s partnership with these artisans supports their livelihoods and fosters a sense of community and shared success.
As you explore Ankole Luxury’s collection, you’re not just discovering beautiful accessories—you’re becoming part of a larger narrative of tradition, craftsmanship, and empowerment. Each item purchased contributes to the brand’s mission of uplifting communities and celebrating Kenyan heritage.
Join Us on This Journey
At KEPROBA, we are proud to feature Ankole Luxury in our Made In Kenya Newsletter. Their dedication to quality, sustainability, and local empowerment embodies the spirit of the Made in Kenya initiative. We invite you to discover Ankole Luxury’s unique creations and join us in celebrating a brand that brings together the best of Kenyan artistry and global elegance.
Explore Ankole Luxury today and embrace a world where fashion meets tradition, and every piece tells a story.
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Laki Laki
A Taste of Dutch Delight with a Heart for Kenya
In the competitive world of gourmet dairy, Laki Laki stands out not only for its exceptional products but also for its unwavering commitment to community upliftment. In this edition of the Made in Kenya Newsletter, we are excited to introduce you to this unique brand that seamlessly blends a passion for fine dairy with a mission to create positive change in Kenya.
A Dutch Dream with a Kenyan Heart
Founded in 2012 by Dutch dairy enthusiast Joost Timpers, Laki Laki was born from an ambitious and altruistic vision. The name “Laki Laki” was carefully chosen to ensure that the brand would leave a lasting impression, while also making a meaningful contribution to local communities. At the heart of Laki Laki’s philosophy lies Joost’s love for dairy and his dedication to giving back to Kenya.
Crafting Excellence with Every Drop
At Laki Laki, quality is not just a commitment—it’s a tradition. Their Greek yogurt, for instance, is made using artisanal methods that draw on ancient Greek and Middle Eastern techniques. By hanging natural yogurt in cheesecloth for four hours, they create a rich, creamy product without the need for additives
like milk powder or starch. The result is a yogurt that is pure, wholesome, and absolutely delicious, a testament to Laki Laki’s dedication to natural ingredients and unparalleled taste.
Beyond Greek yogurt, Laki Laki also offers Labneh, a smooth and light salted cheese with origins in Lebanon. Made by straining Greek yogurt for 48 hours, Labneh’s versatility makes it a favorite among chefs and food lovers alike. Whether enjoyed with flatbreads or incorporated into various dishes, its smooth texture and rich flavor are unmistakable.
Meet the Stars Behind the Scenes
Laki Laki’s success wouldn’t be possible without the dedicated team behind the brand. Samson, the farm manager at Risa Farm in Red Hill, Limuru, along with Kwanza, a prized Holstein Friesian cow, and 80 other cows, produces between 600 and 900 liters of high-quality milk daily. This milk undergoes stringent testing to ensure it meets the highest standards of purity before being transformed into Laki Laki’s renowned dairy products.
At the Molito factory, production manager Milka—whose name fittingly reflects her expertise—oversees the entire process, ensuring that every batch of yogurt upholds the brand’s high standards of quality and hygiene. Her commitment to excellence is reflected in every thick, creamy spoonful of Laki Laki yogurt.
A Brand with a Heart
Beyond its top-tier products, Laki Laki is deeply invested in giving back to Kenyan communities through its partnership with the African Friends Foundation. Proceeds from Laki Laki sales help fund the Ruiru Children Care Centre (RCCC), an orphanage that provides shelter, food, and education to 60 children. The foundation’s recent efforts include building a new, improved home for these children, a project made possible by the generous support of donors.
Building a Brighter Future
In 2019, Laki Laki launched an ambitious project to construct a new, better-equipped facility for the children at RCCC. Though still a work in progress, the new home will offer a more comfortable, supportive environment for these young lives. This initiative is a reflection of Laki Laki’s larger mission of creating lasting, positive change in the communities it touches.
Join the Journey
Laki Laki is more than just a dairy brand—it’s a symbol of quality, sustainability, and community care. By choosing Laki Laki, you’re not only enjoying some of the finest dairy products but also supporting a brand that is making a difference.
Each purchase helps further Laki Laki’s mission of upliftment and empowerment. Experience the blend of Dutch craftsmanship and Kenyan heart with Laki Laki and join us in celebrating a brand that’s committed to enriching lives—one delicious bite at a time.
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Simply Foods:
In the heart of Kenya, a revolutionary food brand is transforming the way we think about nutrition and supporting local agriculture. Simply Foods, a proud adopter of the Made In Kenya mark, stands as a pillar of health and sustainability. As we feature them in this edition of the Made In Kenya Newsletter, prepare to be inspired by a company that combines tradition with innovation to nourish the nation.
A Commitment to Natural Goodness
Simply Foods was born from a deep-seated passion for natural, wholesome nutrition. With a mission to promote a healthier nation, the company focuses on crafting food products that are as pure as nature intended. By sourcing locally available traditional foods and eschewing artificial preservatives and flavors, Simply Foods is not only enhancing individual well-being but also fostering economic sustainability for Kenyan farmers.
Introducing Uji Mara Moja: A Delicious Revolution
At the heart of Simply Foods’ offerings is Uji Mara
Moja, a groundbreaking instant porridge that marries convenience with nutrition. Imagine a wholesome, nutritious meal ready in just one minute—no cooking required. Made from whole grain finger millet, Uji Mara Moja is a testament to the company’s commitment to providing healthy, delicious food.
Finger millet, known locally as “Wimbi,” is revered for its remarkable nutritional profile. It’s a treasure trove of essential nutrients, including high levels of protein, calcium, and iron. This ancient grain is also rich in dietary fiber and complex carbohydrates, making it an ideal choice for a balanced diet. Its natural gluten-free status means it’s gentle on the stomach and helps manage blood sugar levels, making it a smart choice for all ages.
From Farm to Table: A Circle of Life
Simply Foods is not just about making healthy food; it’s about creating a positive impact on the community. By increasing the demand for traditional foods like finger millet, the company supports local farmers, providing them with sustainable livelihoods. This ripple effect boosts local economies and ensures that traditional crops are preserved and valued.
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Meet the heart of Simply Foods’ operations: the dedicated team that brings Uji Mara Moja to life. From local farmers who cultivate the finger millet to the meticulous production team that ensures every product meets the highest standards of hygiene and quality, every step of the process is a testament to the company’s dedication to excellence.
Health Benefits That Speak Volumes
Uji Mara Moja is not just a tasty treat; it’s a powerhouse of health benefits. Rich in protein and calcium, it supports strong bones and muscles while aiding in the management of diabetes and lowering bad cholesterol levels. Its complex carbohydrates provide sustained energy, and its anti-microbial and anti-cancer properties offer added protection for your well-being.
A Vision for the Future
Simply Foods envisions a future where every Kenyan has access to nutritious, natural food that supports both personal health and community prosperity. The company’s dedication to finger millet and other traditional crops highlights a commitment to addressing modern food and environmental challenges. By choosing Simply Foods, you’re not just enjoying delicious porridge; you’re becoming part of a movement towards a healthier, more sustainable future.
Join the Simply Foods Journey
As you explore the offerings of Simply Foods, remember that each spoonful of Uji Mara Moja is more than just a meal—it’s a step towards better health, local empowerment, and environmental sustainability. Discover the magic of finger millet and be a part of a story that’s nourishing the nation and beyond.
Simply Foods invites you to experience the goodness of natural foods that are as good for you as they are for the planet. With every purchase, you support a vision of health, sustainability, and community enrichment. Dive into the delicious revolution of Simply Foods and savor the taste of a healthier future
HOW THE MADE IN KENYA INITIATIVE IS EMPOWERING LOCAL ENTREPRENEURS.
By Joseph Muhuma I JMuhuma@brand.ke
The
Made in Kenya initiative has significantly empowered local entrepreneurs by providing them with the necessary support, exposure, and market access to thrive.
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he Made in Kenya Initiative is a strategic program being implemented by the Kenyan government to promote the consumption of locally produced goods and support local industries. This initiative has had a profound impact on small and medium-sized enterprises (SMEs) in Kenya, fostering economic growth, creating employment opportunities, and reducing reliance on imported products. Here, we examine the positive effects of this initiative on SMEs.
Economic Growth and Job Creation
The Made in Kenya initiative serves as a catalyst for economic growth and job creation within Kenyan industries. By promoting the consumption of locally made goods, the initiative creates a thriving market for Kenyan products. This, in turn, stimulates local production, leading to increased economic activity and job opportunities. The initiative aligns with Kenya Kwanza’s agenda for a self-reliant, prosperous, and sustainable economy.
Addressing Market Gaps
The initiative addresses several key gaps that have historically hindered the growth of local enterprises:
1. Consumer Awareness Gap: By raising awareness about the benefits of consuming locally produced goods, the initiative encourages more Kenyans to support local businesses.
2. Perception Gap: Efforts to improve the perception of Kenyan products as high-quality and reliable have helped boost consumer confidence.
3. Market Access Gap: The initiative facilitates better market access for local products, both domestically and internationally.
4. Branding and Differentiation Gap: By promoting the Made in Kenya brand, the initiative helps local products stand out in a competitive market.
International Exposure and Opportunities
The Made in Kenya initiative has opened doors for local enterprises to participate in international trade fairs and exhibitions. Many businesses have engaged in several successful international collaborations, which have significantly contributed to their growth and global presence. Some of the notable events are:
1. Intra-African Trade Fair in Egypt 2023: Kenyan companies such as Dormans, Vivo Activewear, Eden Leather, Sheth Naturals, Burn Manufacturing, and Revital Health participated in the Intra-African Trade Fair in Egypt. Sponsored by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), these companies showcased their products, gaining valuable exposure and business leads. This collaboration highlighted the potential of Kenyan products in the African market and facilitated new business opportunities.
2. President’s State Visit to the USA (June 2024): During the President’s state visit to the USA, several Made in Kenya enterprises, including Jeilo Leather Collection, Nduti Tea Factory, Waza Wazi, Design 365, and Utake Coffee, participated in the Make it Kenya Exhibition. This event provided a platform for these businesses to showcase their products, generate promising business leads, and explore new market opportunities in the USA.
3. Maputo International Trade Fair (FACIM 2024): Kenyan companies like Revital Healthcare and Africa Original showcased their products at the Maputo International Trade Fair. Revital Healthcare, dealing in pharmaceutical devices, and Africa Original, specializing in alcoholic beverages, attracted significant interest from African markets. This fair provided a valuable opportunity for these companies to expand their market reach and establish new business connections.
4. Fruit Logistica and Expo Dubai 2020: The Made in Kenya initiative ensured that products from Kenyan enterprises were prominently featured at international events like Fruit Logistica and Expo Dubai 2020. These events provided a platform for Kenyan products to be at the center of business conversations, helping to familiarize prospective customers and suppliers with Kenyan goods.
5. Local Engagement and Growth
Locally, the initiative has played a crucial role in promoting Kenyan products in the past 12 months through various events:
• Nairobi International Trade Fairs
• Devolution Conference 2023
• Kenya Industrialization Weeks
• The Nairobi Festival
• Kakamega International Investment Conference
• UNEA 6 Conference
• Africa Development Bank Annual Conference 2024
• Africa Climate Summit
• China-Africa Trade and Economic Conference
These events have provided platforms for local entrepreneurs to launch new products, receive feedback, and learn best industry practices.
Building Consumer Trust and Loyalty
The initiative has not only benefited manufacturers but also retailers. Supermarkets have realized increased consumer trust and loyalty, market differentiation, economic benefits, and enhanced reputation by stocking, promoting, and selling locally made products.
Future Prospects
The Made in Kenya initiative continues to evolve, with plans to engage Kenyan embassies abroad to offer more value and growth opportunities to local enterprises. The initiative’s success is evident in the growing number of enterprises participating, now standing at over 700.
The Made in Kenya initiative has significantly empowered local entrepreneurs by providing them with the necessary support, exposure, and market access to thrive. Through strategic efforts to address market gaps and promote local products, the initiative has fostered economic growth, job creation, and sustainable development. The success stories and growth opportunities highlighted here demonstrate the initiative’s positive impact on SMEs, paving the way for a self-reliant and prosperous Kenyan economy.
These successful international and local collaborations have played a crucial role in empowering Kenyan businesses, providing them with the necessary exposure, resources, and market access to thrive globally. By leveraging these partnerships, Kenyan enterprises have been able to expand their market reach, enhance their product offerings, and establish a strong presence on both the local and international stage.
