The Exporter - Nov 2020

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NOVEMBER 2020 ISSUE

THE EXPORTER The Exporter is a monthly publication of the Kenya Export Promotion Branding Agency

Product Development During the month of November, 2020, The Kenya Export Promotion and Branding Agency team has commenced phase 1 of the instructive training workshops on product development for exportready Made in Kenya products. >>>>>>>>>>>>>>>>>>>>>>>>> 2

www.brand.ke |

Make It Kenya

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NOVEMBER 2020 ISSUE

Product Development The Kenya Export Promotion and Branding Agency team has commenced phase 1 of the instructive training workshops on product development for export-ready Made in Kenya products. The workshops aim to equip entrepreneurs on conceptualization, design and development of packaging materials, branding and certification of newly created or newly rebranded goods or services.

Phase 1 will see the Agency engage with enterprises in Kiambu, Nyandarua, Machakos and Uasin Gishu Counties.

KEPROBA Officers training entrepreneurs in Thika, Kiambu county

LEVERAGING ON TECHNOLOGY TO PROMOTE KENYA’S EXPORTS Eportal for Exports As a strategic response to the challenges occasioned by the COVID-19 pandemic, the Kenya Export Promotion and Branding Agency is leveraging on information technology to promote exports. The Agency has developed a robust e-commerce platform that will link Kenyan exporters to buyers from across the world.

The Platform targets Kenyan sellers who include manufacturers, farmers, traders, SMEs, marketing agencies, and international buyers who include importers, agents, retailers, and wholesalers. It shall enlist all verified Kenyan exporters and their list of products.

It will also have accurate, relevant and up to date information to promote Kenya as

the destination of choice for export, trade, investment and tourism.

Promoting Kenya’s Exports Via Ecommerce Platforms The Kenya Export Promotion and Branding Agency is leveraging on technology to promote Kenya’s exports. The agency is facilitating Kenyan exporters to promote and sell their products on Alibaba, eBay, JD.COM, Jumia and Amazon. The platform will provide an opportunity to increase our customer base by penetrating existing markets and accessing new ones. Companies wishing to participate are invited to register through this link https:// bit.ly/2JZ8uZ9

NOVEMBER 2020 ISSUE

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African Continental Free Trade Area Nairobi Forum

KEPROBA CEO Dr. Wilfred Marube at the AfCFTA for EAC/Kenya MSMEs, Nairobi Forum

KEROBA participated in the Nairobi Forum of the African Continental Free trade Area(AfCFTA) that outlined existing opportunities and new trade roadmaps available for MSMEs through the continental trade agreement to grow their businesses. Discussions also took into account the current global context affecting trade mechanisms such as COVID-19 and the need for more public-private dialogue to realize the AfCFTA. The African Continental Free Trade Area (AfCFTA) agreement will create the largest free trade area in the world measured by the number of countries participating. The pact connects 1.3 billion people across 55 countries with a combined gross domestic product (GDP) valued at US$3.4 trillion. It has the potential to lift 30 million people out of extreme poverty.

Board Induction KEPROBA Board Members went through a threeday board induction exercise in Mombasa. The aim of the exercise was to equip them with the requisite skills to carry out their duties.

Board members at a session during the induction workshop

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NOVEMBER 2020 ISSUE

UPSKILLING EXPORTERS TO MEET INTERNATIONAL STANDARDS The Kenya Export Promotion and Branding Agency partnered with the Kenya Bureau of Standards (KEBS) University of Nairobi Jomo Kenyatta University - JKUAT Numerical Machining Complex Ltd. to build skills for entrepreneurs to ensure that their export products meet international standards.

Exporters during the session hosted by KEPROBA in conjunction with KEBS and the Numerical Machining Complex

Launch of the Integrated Marketing Communication (IMC) Strategy The Kenya Export Promotion and Branding Agency (KEPROBA) launched a year-long Integrated Marketing Communication (IMC) strategy to help boost Kenya’s horticultural exports in order to achieve 10 percent export growth in 2020-2021.The strategy was developed by KEPROBA and horticultural sector players Fresh Produce Exporters Association of Kenya (FPEAK), Kenya Flower Council, Fresh Produce Consortium of Kenya (FPC KENYA) and Kenya Airways.

The IMC Strategy will work towards achieving a coordinated communication program that is customer-focused and consistent thus creating a competitive advantage for the Kenya’s horticultural produce.

KEPROBA Board members and representatives from FPEAK, Kenya Flower Council, FPC Kenya and Kenya Airways during the launch of the IMC Strategy

NOVEMBER 2020 ISSUE

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STAKEHOLDER ENGAGEMENT KEPROBA Visited Nyeri County and toured exports-oriented projects such as the New KCC Nyeri Plant and the National Trout Hatchery.

A team from KEPROBA visited APT commodities in Mombasa as part of the outreach program for producers and exporters of Kenyan Goods and services. APT commodities exports Black and Green Tea.

KEPROBA CEO at the National Trout Hatchery in Nyeri County

KEPROBA officers pose at APT commodities offices in Mombasa

Building Teamwork KEPROBA staff held a three-day teambuilding exercise at the Lake Naivasha resort. The annual event aims to enhance cooperation , cohesion and unity of purpose within the organization. The exercise involved indoor and outdoor sessions.

The Kenya Export Promotion & Branding Agency staff adored with (Make A Difference) Tshirts during the staff retreat workshop held from 22th – 26th November 2020 in Naivasha.

QUOTE OF THE MONTH An inch of movement will bring you closer to your goals than a mile of intention.

UPCOMING EVENTS Registrations for the below events are open

GULF FOOD Dates: 21st -25th February 2021 Kenya will be exhibiting at the Gulf Food 2021. This is an International Food and Beverage Event that will be held at the Dubai World Trade Centre. The event provides an opportunity for Exporters in the F&B sector to promote, showcase and introduce new products/offering to a wide range of global F&B suppliers and learn about new trends in the F&B sector.

Click here more information and registration https://bit.ly/2K06kbU

COFFEE EXPO SEOUL Dates: 31st March -03rd April 2021 Kenya will be exhibiting at the Coffee Expo Seoul 2021 as the Official Guest Country. The event provides an opportunity to promote Kenyan culture and our Coffee brands. Kenyan Coffee Exporters will get an opportunity to network, initiate business conversations through one-on-one meetings and also learn about the coffee culture in Korea Click here for more information and registration https://bit.ly/3qOeMvz