SDSU Dept. of Journalism Recruitment Booklet

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Public relations will prepare students for careers in public relations and marketing communications, a growing career area nationally and in South Dakota. The major addresses both economic and societal issues, emphasizes the importance of market research and includes experiential learning opportunities. The major will expand and enhance the career options available to students in one of the fastest-growing areas of all communication fields.

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The advertising major is for students planning careers in advertising and marketing communications.

Students complete an advertising core along with up-to-date classes focusing on interest areas. These include social media marketing, creative strategies, research and data analytics.

The Department of Journalism & Mass Communication at SDSU has the right mix of faculty, philosophy and technology to prepare you for a career in media and related fields. Experiential learning projects focus on solving real-world challenges within the classroom.

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Journalism is for students planning careers in print or broadcast journalism. Students may select either emphasis: • Broadcast journalism is perfect for students planning careers in radio, television, online publishing or corporate and non-profit media production. Popular positions in this field include reporter, news director or producer, online producer and video editor. • News editorial journalism is for students planning a career in print journalism or a field emphasizing the written word. News editorial graduates often work as reporters, feature writers, publication designers, sports information directors and editors in media organizations and corporate settings.

G N I N R A E L L A I T N E I R EXPE Department faculty members and students are involved in research projects that cover subjects ranging from evaluating public health campaigns to organizational leadership. These research projects benefit from grant awards from local, regional and national organizations.

SDSU’s journalism and mass communications researchers have won numerous awards and have been published in a variety of national journals and books.

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PUBLIC RELATIONS MAJOR

New major added in 2016 opens doors to fast growing communication field.

The new Public Relations major at South Dakota State University will give students new opportunities in careers related to public relations and marketing communications.

The PR major at SDSU, added to the department in 2016, will better prepare students for a career field that is growing both statewide and nationally. According to the Bureau of Labor Statistics, employment in this field is expected to grow by 6 percent by the year 2024. “A public relations major will expand and enhance the career options available to students in one of the fastest growing areas of all communication fields,� said Didem Koroglu, a lecturer in the department.

Students will be instructed through different classes that cater to the skills they need to be successful in the field.

Classes taken in this major will focus on audience and market research, corporate communications, crisis communications, data analysis, design, print and video editing, and writing.

SOCIAL MEDIA MINOR

SDSU welcomed a new minor in 2016, focusing on attracting audiences through social media South Dakota State University is the first institution in the state to offer a social media minor. Students will gain expertise in designing content, implementing communication practices and campaigns and assessing outcomes for social media use.

The new minor was added to reflect a growing trend across journalism programs in the nation. Before this minor, students could gain some skills related to social media in other classes, but now those skills will be bundled into one package.

Students will learn how to analyze social media sites and better understand what brings users to certain

sites, how long they stay there and content with which they engage.

The minor will have classes teaching students to write for different types of social media sites, as well as designing and analyzing site impact.

One course will have students design their own app and launch it, giving them valuable real world experience. It will also help students effectively learn how to manage multi-way interactions with users.

SDSU is excited to add this minor to assist students in becoming better equipped to use social media beneficially and gain a comprehensive skill set.

JOURNALISM

MCOM 151 - Intro to Mass Communication MCOM 210 - Basic News Writing MCOM 220 - Introduction to Digital Media MCOM 265 - Basic Photography MCOM 266 - Photojournalism MCOM 292 - Newscast I MCOM 311 - News Editing MCOM 316 - Magazine Writing MCOM 317 - Multimedia Reporting MCOM 331 - Video Production MCOM 410 - Advanced Reporting MCOM 416 - Mass Media & Society MCOM 430 - Media Law MCOM 433 - Advanced TV News Reporting MCOM 490 - Senior Seminar For a full list visit sdstate.edu

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ADVERTISING & PUBLIC RELATIONS ADV 314 - Sales, Promotion and Marketing ADV 370 - Advertising Principles ADV 372 - Advertising Media Strategies ADV 442 - Integrated Marketing Communication ADV 472 - Media Research and Planning ADV 476 - International and Ethnic Advertising ADV 489 - Portfolio Production and Design For a full list visit sdstate.edu

PUBR 243 - Public Relations Principles PUBR 345 - Public Relations Writing PUBR 442 - Integrated Marketing Communication PUBR 472 - Media Research and Planning PUBR 491 - Independent Study For a full list visit sdstate.edu

JOBS IN ADVERTISING & PUBLIC RELATIONS S S A M N I N S R O I E T E A R C I A N C U M COM - Public Information Officer - Public Relations Manager - Sales Account Executive - Account Director - Copy Writer - Web Designer - Multimedia Producer - Photographer - Content Designer - Development Director - Executive Assistant - Policy Adviser - Speechwriter - Event Planner - Web Producer - Researcher - Media Relations Director

JOBS IN JOURNALISM

- News Reporter - Sports Reporter - Features Reporter - Business Reporter - Political Reporter - Investigative Reporter - Multimedia Reporter - Editor - Photographer - Page Designer - Copy Editor - Opinion Editor - Magazine Writer

- Magazine Editor - Television Reporter - Television Anchor - Producer - Television News Photographer - Video Coordinator - Digital Executive Producer - Assignment Editor - Director - Social Media Director - Online Editor - Radio Reporter - Director of Digital News Product

- Social Media Coordinator - Director of Communications - Fundraising Manager - Lobbyist - Marketing Director - Creative Projects Manager - Interactive/Digital Manager - Campaign Director - Corporate Communications Manager - Publication Management - Investor Relations - Consumer Marketing - Branding Communications Manager - Marketing & Communication Specialist

- Deputy Audience Director - Director of Social Content Strategy - Audience Engagement Producer - Social Media Analyst - Media Outreach Manager - Digital Media Manager - Director Media Entrepreneurship - Media Innovation - Executive Mobile Editor - Communities Editor - Social Strategy Editor

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THE COLLEGIAN

Student-run newspaper allows students to expand talents and skills used outside of the classroom.

The Collegian is South Dakota State’s independent student-run newspaper. It provides a welcoming environment for student journalists, photographers and designers to develop their skills and gain real-world experience in the news industry.

First started in 1885, The Collegian continues to flourish because students actively seek to make it better.

The Collegian is catching up with the trend of incorporating social media into its news strategy.

Involvement on Twitter, Facebook and their website are important ways the staff of The Collegian is reaching out to its audience.

Weekly papers are published and distributed on Wednesdays. The staff edits and designs page layouts Monday and Tuesday nights.

The work is rewarding and gives great experience for student interest in writing, editing and photography.

Katherine Clayton, a staff member of The Collegian and 2017 English education major, said her experience at The Collegian has enhanced her experience.

“The Collegian has been essential to my time at SDSU,” she said. “I am so glad and grateful that I have had this opportunity.”

JACKS WEEKLY REPORT Newscast provides excellent opportunity for hands-on experience.

Becoming a news anchor for a live-newscast is a reality for students in the journalism program at South Dakota State.

The Jacks Weekly Report is a weekly newscast produced and edited by a class of journalism students in both the fall and spring semesters.

“They will get multifaceted reporting opportunities,” said professor Terry Harris, who teaches the broadcast classes. “It gives new perspective and allows them to practice their trade rather than just going

through the motions.”

In the spring semester, the TV Reporting class handles the newscast and learns information on audio, video, graphics, reporting and more.

After developing their skills, they join the Advanced TV News class in the fall semester to put together the newscast.

The JWR, as Harris calls it, airs over the SDSU Cable Channel, reaching more than 20 communities. It airs three times each day.

The newscast also airs in the Student Union three times a day, where students and faculty can view it during a lunch or study break.

“It gives them exposure and that feeling that what they’re doing needs to be as accurate as possible and highest quality because others are seeing it,” Harris said.

Not only will students involved in the JWR have skills in print, audio and video, they will also have a unique skill set others may not, according to Harris.

The JWR works with a virtual set, which many students don’t get to experience at many institutions.

“Major universities run newscasts all the time, but here they will get that indepth feeling ...,” Harris said. “It’s unique enough to understand more technical operations that make it extra special.”

THE JOURNALISM CLUB Touring local and national media outlets headline this exciting SDSU club.

South Dakota State University’s Journalism Club strives to educate students interested in the field by providing networking opportunities and experience.

The Journalism Club keeps busy touring media outlets such as KSFY, Midco, Argus Leader and KELOLAND. These tours give students the opportunity to see first hand what their daily lives may involve.

Club members have also visited places like Washington D.C. to tour news outlets like the Washington Post, ABC and National Geographic.

The Journalism Club has other trips in the works as well.

“Not only is Journalism Club a good way to make connections with your peers and professors, it also provides the opportunity to network with different media outlets in South Dakota and the surrounding states,” said Selena Yakabe, president of the Journalism Club.

Being a journalist isn’t just graduating with your degree and getting a job. It means you have a constant curiosity. You take pride in your work everyday, pushing out of your comfort zone and, most importantly, being able to communicate to audiences of all ages and backgrounds.

Journalism Club at South Dakota State University is one small step to the beginning of your future.

Not only is Journalism Club

a good way to make connections with your peers and professors, it also provides the opportunity to network with different media outlets in South Dakota and the surrounding states.

SELENA YAKABE

Journalism Club President

THE ADVERTISING & PUBLIC RELATIONS CLUB SDSU club helps make connections between students and professionals in their field

The Advertising Club allows students interested in all forms of advertising and public relations the chance to travel, gain experience and network.

Chelsea Rosenau, a graduated advertising and graphic design major, became involved her freshman year.

“Ad Club offers opportunities to be involved in stuff that pertains to your major,” Rosenau said. “It also gives you opportunities to work in a mini advertising agency.”

According to Rosenau, the club takes trips to multiple advertising agencies every year. These agencies give tours of their facilities, allowing students the opportunity to experience first-hand what daily operations in the field are like. The club has even toured in Chicago in each of the last two years.

Networking is another key element of the club.

Rosenau believes it’s important to get familiar with the professionals in your field since those are the people who could be hiring you someday. The Ad Club provides members with excellent opportunities to communicate with potential future employers.

The Ad Club is not exclusively for advertising majors. Rosenau encourages all students to get involved, adding how employers want to see future employees getting involved in more than just their classes.

“The advertising industry is very wide,” Rosenau said. “[The club] could be a great opportunity for you to get a closer look at what advertising can offer.”

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THE INTERNSHIP FAIR Annual event opens door for students with future employers.

The Department of Journalism and Mass Communication organizes an Internship and Job Fair on campus each January, attracting about 40 employers from around the region.

Examples include firms, agencies, television stations, magazines and newspapers.

This event provides an opportunity for students to interview with multiple employers in one setting. Students sharpen their interview skills and show their portfolio to employers.

Many of the department’s students who interview for these internships later get hired full time because of this fair.

Each year, the employers remark how impressed they are with the professionalism of the students and their portfolios.

Nick Goeman below poses for pictures at the 2016 Super Bowl with Brett Favre,Terrell Owens, Aaron Donald and Randall Cobb while interning with Townsquare Media.

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NICK GOEMAN

During his senior year, Nick Goeman interned with I learned a lot of things when I was out in San FrancisTownsquare Media and attended Superbowl 50 as part co covering Super Bowl 50, but the most important was of the internship. Below, he describes to have confidence when talking to people. his experience.

The following three days I was able to Super Bowl 50 week was an get many big names to come on the unbelievable, yet crazy experience The overall experience show. Even the ESPN executives from start to finish. I joined ESPN from Los Angeles noticed our was amazing and it opened 99.1 host Jeff Thurn in producing success with the guests and took my eyes to what it takes to their radio show Overtime live us out for dinner. from Radio Row at the Moscone Another thing make it in this business.

Center in downtown San FrancisI learned NICK GOEMAN co. from Super Bowl 50 was how News Editorial Journalism

My job was to get professional important it was to find a good athletes, both past and present, to story with a good video or picture. I come on our show. couldn’t believe the positive responses When I wasn’t busy with the show, I inour Twitter account received when I terviewed athletes, took pictures, wrote stories for the uploaded material with high-profile athletes. This proved ESPN 99.1 website and updated social media. true the notion on how important social media is to the Our goal was to get as much content posted on industry. It’s apparent we are in a digital media age.

Twitter and Facebook as possible, allowing fans to get A major benefit of the experience was the networking first-hand experience with up-to-date content. and connections made for my boss, ESPN 99.1 and myself. In this profession, who you know and the connections you make are imperative.

The overall experience was amazing and it opened my eyes to what it takes to make it in this business.

KELSEY MEGARD Kelsey Megard graduated SDSU in 2016 as a broadcast journalism major. While she originally planned on majoring in nursing, she discovered she had a passion for writing and video production, so she switched to journalism.

Kelsey interned at CBS Sports in New York City and KSFY-TV in Sioux Falls. At CBS Sports, she worked on projects for the SEC and NFL, occasionally working as a production assistant for NFL Today.

Kelsey got hands-on experience writing stories for the KSFY website and going out on assignments and creating packages for the newscast.

“The thing I love most about the journalism department is that you get to have personal relationships with your professors, as opposed to being just another student in the crowd,” Megard said.

Kelsey’s ultimate goal is to work for a television or movie studio as a producer or director.

SARAH RUIZ Originally from Honduras, Sarah Ruiz graduated in 2016 in advertising to pursue a career in mass communication.

With the guidance of faculty in the Department of Journalism and Mass Communication, Ruiz was able to craft her graphic design skills. The department allows professors to really connect with students and offer extra help, she said.

“SDSU gives you the foundation you need to achieve your goals,” Ruiz said.

Ruiz used skills she learned in class with organizations such as University Program Council in college and working as a marketing intern upon graduation for Fresh to Order, a restaurant dedicated to providing a “finer, fresher food experience.”

After her internship, Ruiz planned to go to graduate school to further cultivate her graphic design skills.

“And, in the future, who knows? Maybe I’ll open my own advertising agency,” Ruiz said.

SARA BERTSCH Sara Bertsch doesn’t know what her life at South Dakota State would look like without The Collegian.

Bertsch, a 2016 news editorial journalism graduate and former editor-in-chief of The Collegian, dedicated her time to the student-run news organization since her first week at SDSU. Bertsch was encouraged by her journalism professors to participate in The Collegian.

“I felt like it was something I had to do if I wanted to be someone someday,” Bertsch said.

Bertsch believes she got her internships at Argus Leader Media and the Mobridge Tribune because of The Collegian.

Bertsch is now a lifestyles reporter for the Mitchell Daily Republic.

Bertsch said serving her community is one of the most important and rewarding parts of the career.

“My ultimate goal would just to be a great watchdog journalist,” she said. “Just to make sure the people are informed and we hold our government accountable.”

ZEKE HERNDON Ezekiel “Zeke” Herndon’s plan upon graduating from South Dakota State was to pursue a career in producing his own music. Support from staff, faculty and students in the department were an inspiration to Herndon as he pursued his dream.

“Many people, teachers as well as students, have shown tons of support for my music, which is a good feeling knowing that there are people who believe in your vision,” said Herndon, an

advertising major and 2017 graduate.

Herndon was also a member of the Jackrabbit football team, where he played defensive back and special teams. Herndon was also named to the Missouri Vally Football Conference Honor Roll three times.

“Being an athlete throughout my years has taught me responsibility and working the best I can on and off the field.”

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U L A D L E I F E TH MATT KRYGER Matt Kryger is a sports photographer for the Indianapolis Star who learned his skilled from South Dakota State University.

Kryger got started in photography when he was a freshman at Brookings High School.

Kryger said he wasn’t good at sports, so he thought he could photograph them rather than participate in them. Later on in high school and in his college years, he was a stringer for the Brookings Register and then at the Argus Leader in Sioux Falls.

He was always leaning toward photojournalism, but thought it was best to get a degree in news editorial journalism.

While getting his degree, he would spend his summers interning at different newspapers.

Following graduation, Kryger started working at the Indianapolis Star in February 1998.

He has since covered three Super Bowls, the 2012 Olympics in London and the 2016 Rio Olympics. He also has shot three NBA Finals, Formula One Races in Milan, Italy and every Indy500 and Brickyard 400. He has also traveled to Japan and China for stories on Indiana companies with manufacturing plants overseas.

Kryger mainly covers the Indiana Pacers and Indianapolis Colts, both home and away games.

EMILY MURTHA When Emily Murtha moved back to Sioux Falls to finish her degree at South Dakota State, she didn’t realize how much fun – and how much work – she would have.

Murtha is a 2013 graduate from the journalism and advertising program at SDSU. She now works as the media director for Lawrence & Schiller, an advertising and marketing agency in Sioux Falls.

Her favorite part of studying at SDSU was the student advertising competition. She enjoyed the comprehensive and cohesive campaigns she would complete and pitch.

Murtha recalls the constant learning she did as a student in the Journalism & Mass Communication department.

Her advice to future students is to be prepared to learn every day. It’s a lot of fun, but also a lot of hard work, Murtha said.

She also liked how the department was willing to adapt to the changing industry. “Advertising and marketing is always changing in a faster rate than people can keep up with the demands,” Murtha said.

Murtha said her degree from SDSU taught her skills that she still uses today in her job – especially in Sioux Falls where there is “lots of boom” in advertising and marketing, according to Murtha.

“Some people think you have to move away when you have a great gig. It isn’t true,” Murtha said. “They can have a great life here in South Dakota doing what they love.”

FACULTY FACES Behind every student is a professor showing him or her the ropes. In SDSU’s Department of Journalism and Mass Communication, there are numerous professors who do just this.

With professors skilled in writing, broadcasting, advertising, designing and more, students

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They’ve pushed me to be more and do more and have put me in a great situation to succeed beyond school.

NATE GIESE

News Editorial Journalism

Mary Arnold

Brian Britt

become experienced and versatile as they enter the field upon graduation.

Students from all of these areas are appreciative of their professors. When asked their thoughts on the professors in the department, they had a lot to say.

I feel like the professors go out of their way to make sure we enjoy all of our classes and have an excellent time in the program.

MADDIE HOL

Broadcast Journalism

Rebecca Britt

Rocky Dailey

Learn more about the faculty at http://www.sdstate.edu/mcom/our-people.cfm

Teri Finneman

Terry Harris

Jim Helland

Didem Koroglu

Roxanne Lucchesi

Rebecca McEntee

Betty Nelson

Lyle Olson

Beyond a top notch education in the classroom, I really appreciated how they provided support for me when I was not in the classroom. Faculty members really wanted their students to succeed.

BRADY MALLORY

KELOLAND Anchor & SDSU Alumnus

The professors in the journalism department are essential to our careers.

MAKENZIE HUBER

News Editorial Journalism 

Contact the SDSU Department of Journalism & Mass Communication at: 605.688.4171 sdstate.edu/mcom Facebook: South Dakota State University Dept. of Journalim and Mass Communication

Designed by Makenzie Huber, Phu Nguyen and Mark Sandquist