Midia kit grupo eletrolar ing 2014 (1)

BRINGING THE INDUSTRY AND RETAIL TOGETHER, SINCE 1999

ELETROLAR NEWS

The only b2b publication of the sector with a distribution of 20.000 copies/edition.

ELETROLAR SHOW

It is a b2b event that connects the industry to the retail of home appliances, consumer electronics, mobile phones and IT sector.

ELETROLAR BUYER’S GUIDEBOOK

It is the sales guide for buyers and purchasing managers of retail in Brazil. Its content has more than 1.000 brands and 4.500 products categories. It concentrates the demand of buyers responsible for more than 25.000 point of sales throughout the country.

ELETROLAR.COM

Information of the sector updated several times a day. More than 1 million printed pages/month.

NEWSLETTER The summary of the news of the sector.

It reaches more than 60.000 professionals of the segment.

GRUPO ELETROLAR

5 ways of communication and platforms to increase the visibility and products of your brand in the retails of all sizes in the home appliances, consumer electronics, mobile phones and IT sector.

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news The only b2b publication in Brazil directed exclusively to the retail and industry of home appliances, consumer electronics, mobile phones and IT. The content of Eletrolar News covers special material, interviews and news of the white and brown lines, about laptops, computer, telecommunications, personal care, fitness, toys, components, IT and services.

In every edition, Eletrolar News opens its pages for articles, research and analysis of the market, for new trends, technologies and qualification. Based on binomial information and service, it brings industry and retail together and strengthens partnerships.

As a communication channel, it reaches every decision making executive. Its online version provides daily coverage of everything that happens in the universe of home appliances, consumer electronics, mobile phones and IT. TARGET AUDIENCE Presidents and executives of industry and retail, managers, buyers and sellers of all size stores, of super and hypermarkets and home centers, wholesalers, export & import companies and distributors.

CIRCULATION 20.000 copies audited by the IVC FREQUENCY 8 publications/year DISTRIBUTION Throughout the national territory by directed maling and by subscription

Schedule 2014 EDITION Nº 94 - PRESIDENTS Reservation: 04/02/2014

Delivery of art: 07/02/2014 Cover: FEbruary

EDItion Nº 95 - Mother’s day special Reservation: 19/03/2014

Delivery of art: 24/03/2014 Cover: MARch

GUIA DO COMPRADOR ELETROLAR (Buyer’s guide) Reservation: 14/04/2014 Cover: april

comprador G uia do

Delivery of art: 23/04/2014

Schedule 2014 Edition Nยบ 96

Reservation: 16/05/2014

Delivery of art: 21/05/2014 Cover: MAY

EDItion Nยบ 97 - CREDENtials Reservation: 27/06/2014

Delivery of art: 04/07/2014 Cover: JULY

Special 40 .0 00 edition copies

EDItion Nยบ 98 - ELETROLAR SHOW Fair Reservation: 19/08/2014 Delivery of art: 25/08/2014 Cover: AuGust

Schedule 2014 EDItion Nยบ 99 - POS-FAIR & CHRISTMAS SPECIAL

Reservation: 22/09/2014

Delivery of art: 26/09/2014 Cover: SEptember

EDItion Nยบ 100 - SPECIAL EDITION 100 OF ELETROLAR NEWS

super

Cover: October

EDItion Nยบ 101

Reservation: 18/11/2014

Delivery of art:: 24/11/2014 Cover: NOVEMBer

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Delivery of art: 23/10/2014

ยบ 1 special 00

Reservation: 17/10/2014

Formats news

Artwork with 5mm bleed

1 page 20,5 cm x 27,5 cm

Double page 41 cm x 27,5 cm

½ page 20,5 cm x 13,5 cm

½ double page 41 cm x 13,5 cm

Guia do Comprador is unique in its sector in Brazil. It is the sales guide for buyers and purchasing managers of retail. It lists most of the companies, products, brands and industries of home appliances, consumer electronics, mobile phones and IT. It also facilitates access to enterprise data and provides important information to the development of new business.

TARGET AUDIENCE Buyers and managers of retail chains and stores, super and hypermarkets, wholesalers, distributors, home centers, importer & export companies and to industries of household appliances, consumer electronics, mobile phones and IT. CirculATION 15.000 copies FREQUENCY Annual DistribuTION Directed and by subscription Website www.grupoeletrolar.com FORMATS 1 page / ½ page / Double page / ½ double page

MORE THAN 1 MILLION PAGEVIEWS PER MONTH Nowadays, the internet is responsible for 12.6% of the advertisements in the world.

The Portal eletrolar.com connects the industry to the retail market and provides all the information of the home appliances, consumer electronics, mobile phones and IT sectors.

Updated several times a day the Portal www.eletrolar.com has more than 50.000 accesses, it has diversified content, brings trends, new technologies, economy of the sector, industry and retail market data and much more.

Average time of browsing per access: 19 minutes FORMATS Half banner / full banner / Square

Price List 2014

HALF BANNER

Measure: 234px X 60px Formats: JPG, GIF ou SWF

60px

US$ 1.500,00 / month

234px

FULL BANNER Measure: 468px X 60px Formats: JPG, GIF ou SWF

60px 468px

US$ 3.000,00 / month SUPER BANNER Measure: 728x90px Formats: JPG, GIF ou SWF

90px

728px

250px

square Measures: 250px X 250px Formats: JPG, GIF e SWF 250px

US$ 2.500,00 / month

Newsletter is a weekly summary of the sector that reaches about 70.000 professionals of the industry and the retail of home appliances, consumer electronics, mobile phones and IT registered from the eletrolar.com website.

It brings the most important news of the week to its segment.

The mobile version presents the complete content in circulation in the moment of the access.

Its users are men and women professional of the sector of home appliances, consumer electronics, mobile phones and IT. • Executives of the industry • Executives of the retail • Professionals of purchasing, marketing, finance, administration, technology and research.

• Communication companies.

TARGET AUDIENCE: Executives of retail chains and stores, super and hypermarkets, wholesalers, distributors, home centers, import & export companies, and industries of the segment of home appliances, consumer electronics, mobile phones and IT. FREQUENCY: Weekly.

CIRCULATION: 60.000 e-mails.

DISTRIBUTION: Directed to industry and retail professionals.

* E-MAIL MARKETING

A new and different way of showing your brand and products to the Brazilian retailers.

Price List 2014

A NEWSLETTER SEMANAL DO SETOR DE ELETRODOMÉSTICOS, ELETROELETRÔNICOS, CELULARES E TI

SPECIAL NEWSLETTER Measure: 250px X 60px Formats: JPG e GIF Maximum weigth: 50Kb

US$ 2.500,00 / month

FULL BANNER Measure: 468px X 60px Formats: JPG e GIF Maximum weigth: 50Kb

US$ 1.500,00 / month

HALF BANNER Measure: 234px X 60px Formats: JPG e GIF Maximum weigth: 50Kb

US$ 3.000,00 / month * E-MAIL MARKETING Measure: 800px wide Formats: JPG, GIF, HTML Maximum weight: 500 Kb

US$ 2.500,00 / Shot

2014 EDITION

9th Eletrolar Show: September 15th to 18th, 2014 at the Transamerica Expo Center in Sao Paulo - BRAZIL. The Eletrolar Show grows every year in number of exhibitors, brands and products.

The Eletrolar Show 2014 will happen in September due to completion of the World Cup in July in Brazil.

The ninth Eletrolar Show will take place in the same pavilion of the Transamerica Expo Center in Sao Paulo.

As the visitation is qualified, the exhibitors will have the opportunity to receive sales professionals from all over Brazil and the large, medium and small retailers who really have power of decision. Account for 25,000 points of sale throughout the country.

To ensure national representation, the Group Eletrolar, the trade show organizer, sponsors, every year, the travel of 550 buyers of large networks that do not have headquarters in Sao Paulo. The visitation estimate is 30,000 executives.

BRINGING THE INDUSTRY AND RETAIL TOGETHER, SINCE 1999

+55 11 3034-4100

comercial@grupoeletrolar.com www.grupoeletrolar.com Av. Brig. Faria Lima, 1234 – 19º and. – conj. 194/195 – Jd. Paulistano – 01451-913 – Sao Paulo – SP – Brazil