PERSONAL STATEMENT
Graphic Artist with 16+ years of design experience and 5+ years designing for web and mobile. Throughout the duration of my career, I have designed for print, user interfaces for applications, visual experiences for tablets, websites, illustrations, icons, logos, marketing campaigns, trade-shows, as well as promotional & animated videos. In addition to hands-on design responsibilities, I have collaborated with cross-functional teams such as marketing, sales, and operations to name a few. I have also conducted usability testing, built prototypes, as well as managed creative teams.
I AM THRILLED, FOCUSED, INNOVATIVE, ENTHUSIASTIC, TALENTED, GOOD, HARD-WORKING, WILLING, READY, ECSTATIC, DILIGENT, EFFECTIVE, AMBITIOUS, CHARISMATIC, TEAM PLAYER AWESOME, NEAT, EAGER, ALERT, CURIOUS, GRATEFUL, TECHNICAL, CLEVER, RESOURCEFUL, INCREDIBLE, KNOWLEDGEABLE, COOL, FUNNY, STYLISH, CRAFTY, WITTY, GREAT, TRUSTWORTHY, INSIGHTFUL, RESPONSIBLE, CONFIDENT, ANALYTICAL, VISIONARY, CONFIDENT, TALENTED, JOYFUL, FRIENDLY, LOYAL, POSITIVE, EXPERIENCED, GENUINE, HONEST, REAL, ENGAGED, EXCELLENT, MOTIVATED, PATIENT, OPEN-MINDED, EAGER, DETERMINED, HUMBLE, AND CREATIVE.
info@joellecruz.com Joelle Cruz
2053 Annerly Court
Designer
San Jose, CA 95121
650.276.9057 /joellecruz
SKILLS
AN ABIDING PASSION FOR DISCOVERY AND INNOVATION
AN ABILITY TO SHAPE A LARGE BODY OF KNOWLEDGE INTO A COHERENT SYSTEM
SKILL TO TRANSLATE THIS SYSTEM OF KNOWLEDGE INTO ACTION
A CAPACITY FOR DEEP CONCENTRATION OVER AN EXTENDED PERIOD OF TIME.
SPECIALTIES
LAYOUT & DESIGN
BRANDING
MINIMAL WEB DESIGN
VIDEOS
DESIGN SKILLS
DIGITAL AND TRADITIONAL MEDIA GRID & LAYOUT EXCEPTIONAL SENSE FOR TYPOGRAPHY COLOR THEORY KNOWLEDGE IMAGE EDITING WEB & INTERFACE DESIGN SOCIAL MEDIA STORY TELLING & INFO-GRAPHICS PROFICIENT IN ADOBE CREATIVE SUITE
PACKAGING
Gary Liu, Head of Sales
Robert Cook, Territory Manager at FiveStars
December 6, 2014, Gary worked with Joelle at FiveStars
September 17, 2014, Robert worked with Joelle at FiveStars
Joelle was the mastermind behind FiveStars’ initial
Joelle is the consummate marketing and design
and ongoing branding effort. He made the logo,
guru, and in his present role at FiveStars Joelle has
collaterals, and overall design memorable and
been an invaluable asset and contributor to our
purposeful. I often wished I had spent more time
growth and general awareness of our brand in the
learning from him if I wasn’t in Sales, but I got to
American marketplace. His individual contributions
see his hard work and dedication throughout the
and collaborative efforts with our team have
years that we both worked at FiveStars. Joelle is
helped us at Fivestars solidify our image and brand
also one of nicest guys around and a fashion icon to
recognition within the consumer population, the
top it off :)
vast landscape of small & medium businesses , thier respective owners, and the media as a whole. He
RECOMMENDATIONS
Nathan Mitchell Territory Manager at FiveStars
has been a treat to work with on all projects where
September 17, 2014, Nathan reported to Joelle at FiveStars
I have been involved - and he maintains a steadfast level of dedication to quality and professional
I’ve known and worked with Joelle off and on for
attention regardless of the relative size/scale of the
the past 8 years. Simply put, Joelle is an artist.
task at hand. I have appreciated Joelle’s friendly
His work in design and creative marketing is
attitude and personal “open-door” mentality
unparalleled. He takes a concept/idea and creates a
from day one, and he has been my personal go-
brand or marketing message that speaks for itself.
to when I have questions regarding the use of
He brings a unique spin and approach to his design
and appearance of our broad range of marketing
that is out of the box and always seems new and
materials. In any environment where creative
fresh.
juices & flair are needed, and maximum attention to detail and deference to professionalism/
Jeffrey Doka
I would recommend his work to anyone looking
image mangement are a requirement - Joelle is a
for a great designer. He’s very personal and
sure fit. I hope to have Joelle on our team as we
understands his customer, never ceasing to blow
stay strapped into the rapid growth machine at
Joelle is a brill iant designer and his creative vision for
your expectation. I’ve referred Joelle to many
FiveStars, but whatever future ventures lie in store
FiveStars has helped define the look and feel of our customer
colleagues and friends and he delivers every time.
for Joelle, I know those that depend on him will not
April 11, 2014, Jeffrey worked directly with Joelle at FiveStars
experience for the life of our company. He’s an extremely hard worker, and his work ethic and drive often inspires me to go the extra mile. Overall -- he’s a great guy and good at
be disappointed. Brian Lee Growth Manager at FiveStars September 26, 2014, Brian worked directly with Joelle at FiveStars
anything he sets his mind to. We’re lucky to have him as a part of the FiveStars Family.
Joelle is the consummate professional. In combination with his diligent work ethic, Joelle brings an energy and authenticity to the work place that is irreplaceable. Working with Joelle has been absolutely rewarding and his contributions are an asset to the growth of our company as a whole.
Andrew Yun, Territory Manager at FiveStars
Arielle Rothman, National Sales
Vincent Palermo, Senior Loyalty Consultant at FiveStars
September 26, 2014, Andrew worked with Joelle at FiveStars
May 29, 2014, Arielle worked with Joelle at FiveStars
April 24, 2014, Vincent worked with Joelle at FiveStars
Joelle has been a pleasure to work with since the very
Joelle is not only a joy to work alongside professionally but
Joelle is a perfectionist when it comes to his work. He does
beginning at FiveStars. With his plethora of design
he is also an incredible designer. He is the foundation of
not settle for mediocrity and his designs reflect that. All of
capability, there was no project or request that was out
our creative vision and is constantly driving visibility for our
Joelle’s works that I’ve seen clearly radiate his passion and
of his range or jurisdiction. His work was consistent and
brand.
creativity.
prompt, and his attention to detail is always noticed. Because I work at a remote office and Joelle works at Kacy Gaydos, Product Marketing Manager at FiveStars
Eric Burdullis, Senior Manager Retention Operations at Lyft
headquarters, much of our communication has been
May 1, 2014, Eric worked with Joelle at FiveStars
electronically. That has never been an obstacle in meeting design deadlines of demanding clients. Joelle is always
September 17, 2014, Kacy worked with Joelle at FiveStars
Joelle is one of the most creative people I know. He is
prompt to take on a new project and deliver quick and
Joelle has always gone above and beyond to create
able to take a proposal (whether it be a tradeshow, an ad
flawless results. He has also been extremely patient and
incredible work for our customers at FiveStars. The team
campaign, or an app) and turn it into something unique and
persistent in handling the requests of picky clients. At
can always rely on his eye for detail and creative mind to
beautiful. His areas of expertise are in typography and print,
the end of the day, my clients are amazed by his work
deliver a top notch product. He exemplifies each of our core
but he is an extremely well rounded creative and I have
and impressed with the short timeline (especially when
values in everything that he does: Warrior Spirit, Shared
personally worked with him on a number of projects where
he is juggling so many other projects). Joelle’s creativity,
Humility, Authentic Relationship & Joy Everyday.
his skills with web, video, photography, and just about any
professionalism and customer service skills are the perfect
medium you can image shine through. He is an extremely
skill set for a rapidly-growing startup, like FiveStars.
valuable member of the FiveStars team in every sense Nate Starrett, Director, Business Development Joshua Little, Loyalty Consultant at FiveStars
August 4, 2014, Nate worked directly with Joelle at FiveStars
Kekoa Franconi-Lopez, Regional Sales Manager at FiveStars Joelle combines his personal style with the clients’ needs,
April 23, 2014, Joshua worked with Joelle at FiveStars
April 28, 2014, Kekoa worked with Joelle at FiveStars
ensuring every detail of the creative drives home the
Joelle is an incredibly talented, driven and creative designer.
intended message and goal of the program. Every piece of
I have had the pleasure of working with Joelle for the past
I have been working with him over the past 6 months since
work he has delivered to our clients has been praised and
1.5 years. Joelle has consistently demonstrated a superior
joining the FiveStars team and cannot find enough words
generated excitement about our relationship.
work ethic. Even with an incredibly full schedule, Joelle is
to describe his constant enthusiasm. Not only does his hard
always willing and ready to lend a hand. His artistic/creative
work make an impact on our company and the customers
skills are unmatched, and he has had a tremendous impact
we have, but his style and attention to detail with each
John Prilliman, Business Operations Specialist at FiveStars
on the look and feel of the FiveStars brand. It has been
project is unparalleled. I feel lucky to work with such an
August 2, 2014, Nate worked directly with Joelle at FiveStars
a true privilege working with Joelle. I would recommend
inspiring individual!
him to anyone. Feel free to call me or write me for more Joelle always impressed me with his style and eye for design. Before Joelle came to FiveStars our brand was all over the place. He was able to turn FiveStars into something sexy and make it a place I am proud to show off. I am very thankful that he has landed here at FiveStars.
information.less
WORK EXPERIENCE
BRAINWORKS DESIGN GROUP SENIOR DESIGNER NEW YORK, NEW YORK 1998-2001
Located in Monterey, California, and New York City, and work nationally, serving higher education, medical and health care.
soul
BRAINWORKS IS AN “EMOTIONAL RESPONSE” MARKETING COMMUNICATION GROUP THAT
SPECIALIZES
IN
INNOVATIVE
AND
VISUALLY
POWERFUL
COMMUNICATION
FOR HIGHER EDUCATION, TECHNOLOGY AND BIOSCIENCE. THE ART AND SCIENCE OF BRAINWORKS IS TO PUT THE SOUL OF YOUR COMPANY DIRECTLY INTO THE HANDS AND HEART OF YOUR TARGET AUDIENCE, THE RESULT . . . COORDINATED COMMUNICATIONS AND
ANALYSIS,
CAMPAIGNS,
IDENTITY
ADVERTISING,
DIRECT
PROGRAMS, MAIL
MARKETING
PROGRAMS,
RESEARCH
MULTI-MEDIA,
AND
WEBSITE DEVELOPMENT THAT INSPIRES CONNECTIONS AND PROVES RESPONSE.
NEW YORK
I
MO N T ERE Y
I
B RA I NWK S.CO M
PALO ALT O
WORK EXPERIENCE
COMPLETE BRANDING ENVIRONMENTAL DESIGN
WORK EXPERIENCE
BRIM BOUTIQUE BRANDING / STORE DESIGNER PALO ALTO, CALIFORNIA
WORK EXPERIENCE
MADE IN PALO ALTO PUBLISHER PALO ALTO, CALIFORNIA 2009 - 2012
VIDEO MAGAZINE
PUBLICATIONS
MADE LOCAL (PALO ALTO, SAN JOSE, SHOREDITCH, MONACO) CALIFORNIA BIKER JUNGLE MAGAZINE RELAX MAGAZINE AM+PM FOUNDER 2007 - 2012
BRANDING
WORK EXPERIENCE
FIVESTARS CREATIVE DIRECTOR SAN FRANCISCO, CALIFORNIA 2011 - 2015
www.fivestars.com/team
BEFORE
F IV
ES
TA
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FINAL