ACCELERATE SALES IN 5 STEPS YOU SIGN THEM UP. WE BRING THEM BACK.
Accelerate Workbook
Every loyalty marketing powerhouse starts with a good foundation. Building that foundation, that crucial 1% of work, is something we do together. It will take some initial time and effort, but once built, we take care of the rest of the work for you.
THESE FIVE STEPS ARE PROVEN TO INCREASE CUSTOMER VISITS AND REVENUE WITHIN ONE MONTH.
97% SUCCESS RATE
AUTOMATE YO U R R E WA R D S & O F F E R S P A G E S
1 0 - 2 5
CREATE YOUR DATABASE WITH SIGNUPS P A G E S
2 6 - 3 7
COMMUNICATE REWARDS TO YOUR CUSTOMERS P A G E S
3 8 - 4 3
ENGAGE YOUR CUSTOMERS PERSONALLY P A G E S
4 4 - 4 9
LIFT YOUR SALES WITH PROMOTIONS P A G E S
5 0 - 5 7
This works by targeting two main groups of customers. THE LOYAL 20% These customers visit frequently and generate 80% of your revenue.
THE CASUAL 80% These customers visit less frequently and contribute only 20% of revenue.
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A C C E L E R A T E
W O R K B O O K
T H E
L O Y A L T Y
8 0 / 2 0
R U L E
7
To get the Loyal 20% to visit even more often We reward them for their loyalty and spending with you.
We make them feel your business caters to them personally.
We communicate news and specials to keep your business at the top of their minds.
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A C C E L E R A T E
W O R K B O O K
To get the Casual 80% back in the door We reward them for trying your business out.
We offer them incentives to come back if it’s been a while.
We give them a great experience that feels personal so they want to come back.
T H E
L O Y A L T Y
8 0 / 2 0
R U L E
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22% OF CUSTOMERS WHO RECEIVED AN AUTOPILOT OFFER CAME BACK
WE’VE HAD SEVERAL PEOPLE SAY THEY WERE ON THEIR WAY TO STARBUCKS, GOT AN AUTOPILOT TEXT, AND THEN CAME TO US INSTEAD.
AUTOMATE YOUR REWARDS & OFFERS
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Let’s start with ensuring your rewards program is effective. Without enticing rewards and offers, you won’t get many customer signups. And without signups, you’ll have no customers to send messages to based on their visits and spend.
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A BASIC REWARDS STRUCTURE FOLLOWS THIS FORMAT:
Customers earn 1 point for ___________________________________. (amount spent, item purchased, or action taken)
If a customer earns __________ points, they are rewarded with (specific number)
___________________________________. (valuable item or discount)
A U T O M A T E
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THE MOST SUCCESSFUL REWARDS PROGRAMS HAVE MULTIPLE TIERS.
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20
50
First Tier: Point Burners • Low cost to business • Appeal to impatient customers who spend small amounts per visit but visit frequently • Something customers need often • Redeem easily within 2 or 3 visits
Middle Tiers: Loyalty Creators • Popular or staple items that define your business • Customers strive to earn points for these rewards
Last Tier: Intangibles • More difficult to reach, highly rewarding • For high-spenders and super customers • Something high value, creative, or personal
For rewards structures by industry, head to page 60.
A U T O M A T E
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REMEMBER! • Shoot for 3 to 6 tiers of rewards. • Keep your rewards short and sweet. • Check for spelling and grammar errors. • Don’t break the bank!
To update your rewards structure, go to the Settings section at dashboard.fivestars.com. 16 A
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FILL IN THE BLANKS AND USE AS A REWARDS QUICK REFERENCE.
YOUR REWARDS STRUCTURE
Earn 1 point for: _____________________
___ points = _______________ reward
First Tier: Point Burners
___ points = _______________ reward Middle Tiers: Loyalty Creators
___ points = _______________ reward
___ points = _______________ reward
Last Tier: Intangibles
A U T O M A T E
17
Now let’s get your AutoPilot offers ironed out.
Thanks for visiting! Come back within 7 days and get 20% off!
W O R K B O O K
3R
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D AY S 7
O H 3
C C E L E R A T E
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LA TE R U
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U R O 1H
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IT
CUSTOMER REDEEMS 20% OFF
LA TE R
CUSTOMER SIGNUP
Thanks for being loyal! Enjoy a BOGO treat next time!
WHAT IS AUTOPILOT AGAIN? Anytime a customer receives points, redeems a reward, or checks in using their rewards membership, FiveStars records it in our system. Then, based on each customer’s individual visit behavior, we automatically send specific promotional offers to get them back in the door.
We miss you! Come in today and we’ll give you 30% off your purchase!
Happy B-Day! Come in this week and get a free cupcake!
D AY
CUSTOMER B-DAY VISIT
IR TH
S
B
R
’S
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ER
O H
C
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ST O
M
2
30
D AY S
N O
V IS
LA TE
R
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CUSTOMER WINBACK VISIT
A U T O M A T E
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Customers get the messages they want, how they want. These specific AutoPilot promotional offers are sent to your customers based on their preferred message channel.
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1. Push Notification
2. SMS (Text Message)
3. Email
A U T O M A T E
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AUTOPILOT FIRST VISIT OFFER ___________________________________ (write your offer ideas here)
Sent: One hour after first registration into your FiveStars program Why: 50-60% of new customers don’t return, this offer drives a 2nd visit sooner Offer type with highest response rate: 15-25% off or small free item
AUTOPILOT GROWTH OFFER ___________________________________ (write your offer ideas here)
Sent: Every 3rd visit Why: Encourages frequently visiting customers in the door 25% more often Offer type with highest response rate: 10-15% off
AUTOPILOT AT RISK OFFER ___________________________________ (write your offer ideas here)
Sent: After 30 days with no visits Why: The likelihood of customers returning to your business drops 50-75% every 30 days with no visits Offer type with highest response rate: 25-35% off or free item with purchase
PRO TIP! Since Growth offers are for regulars, use this as an opportunity to upsell an item/service they wouldn’t normally purchase.
For AutoPilot offers by industry, head to page 60.
A U T O M A T E
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AUTOPILOT LAPSED OFFER ___________________________________ (write your offer ideas here)
Sent: After 60, 90, 120 days with no visits Why: The right promotion can increase visit rates from stale customers by 3 to 4 times Offer type with highest response rate: 40-50% off or larger free item with purchase
PRO TIP! Since these customers didn’t respond to the At Risk offer, this offer needs to be aggressive so you can capture their attention.
AUTOPILOT BIRTHDAY OFFER ___________________________________ (write your offer ideas here)
Sent: 7 days before customer’s birthday Why: Who doesn’t love gifts on their birthday?
FILL IN YOUR FIVESTARS AUTOPILOT OFFERS HERE AS A QUICK REFERENCE.
YOUR AUTOPILOT OFFERS First Visit Offer:
____________________________________ Growth Offer:
____________________________________ At Risk Offer:
____________________________________ Lapsed Offer:
____________________________________ Birthday Offer:
____________________________________ To update your AutoPilot offers, go to the Settings section at dashboard.fivestars.com. A U T O M A T E
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1000+ CUSTOMER VISITS PER MONTH DRIVEN BY FIVESTARS WE’VE GONE FROM NO MAILING LIST TO HAVING OVER 1500 CUSTOMERS THAT WE KEEP IN TOUCH WITH. OUR CUSTOMERS LOVE IT!
CREATE
YOUR DATABASE WITH SIGNUPS
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THIS IS BY FAR THE ABSOLUTE, MOST IMPORTANT STEP.
SIGN YOUR CUSTO 28 A
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UP
OMERS You sign them up, we bring them back. And you only need their phone number.
C R E A T E
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THE SIZE OF YOUR CUSTOMER DATABASE ULTIMATELY DETERMINES HOW MUCH MORE REVENUE YOU’LL SEE. HERE’S WHY.
Let’s say you only have ONE customer in your FiveStars database.
txt
2X 30 A
Your ONE customer will receive your AutoPilot offers.
These offers get your ONE customer to visit at least two extra times this year.
C C E L E R A T E
W O R K B O O K
Those two extra visits gives you $20 of additional yearly revenue.
2X visits = +$20 But, if you have 1000 customers signed up, you could have 2000 extra visits and $40,000 in additional yearly revenue.
2000X visits =
+$20,000 C R E A T E
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FiveStars can get every signed up customer to visit two more times a year. 2000 CUSTOMERS SIGNED UP X $10 PER VISIT X 2 MORE VISITS
$40,000 ADDITIONAL YEARLY REVENUE 32 A
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THIS WHY EVERY SIGNUP MATTERS.
MORE CUSTOMER SIGNUPS = MORE VISITS & REVENUE C R E A T E
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FASTEST, MOST EFFECTIVE ONE-LINERS TO SIGN UP CUSTOMERS
Do you have your rewards card today? PRO TIP! Frame your question around what reward they’ll get to spark their interest.
DO THIS
NOT THIS
Do you want to earn a free _______________? Great, what’s your phone number?
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Would you like to join our rewards program?
ALL YOU NEED TO GRAB FROM A CUSTOMER IS THEIR PHONE NUMBER.
HANDLING OBJECTIONS What to say if customers have concerns about signing up for your rewards program: Why do you need my cell number? Your phone number is your account number, so it’s easy to remember in case you lose or forget your reward card. Are you going to send me anything? We let you know when you have rewards available and when we have seasonal promotions. But you can opt out of our messages anytime.
C R E A T E
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BE SURE TO SET SOME GOALS. The FiveStars businesses that add over 100 customer signups within the first week are known to see the best results. Why? Because it gets their employees in the habit of asking every customer, every time.
Easily track how many customers you’ve signed up at dashboard.fivestars.com. 36 A
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MOTIVATE YOUR EMPLOYEES BY REWARDING THOSE WHO BEAT DAILY OR WEEKLY SIGNUP GOALS.
Employee incentive ideas • Free staff pizza party • Earn weekends off • Local sports events tickets • Movie tickets • Earning extra hourly pay or bonus See what we did there? It’s an employee rewards program for a rewards program!
C R E A T E
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2000+ CUSTOMER VISITS PER MONTH DRIVEN BY FIVESTARS
I’VE HAD TO PUT IN MANY ORDERS FOR MORE FIVESTARS CARDS BECAUSE SO MANY PEOPLE ARE EXCITED TO SIGN UP.
COMMUNICATE REWARDS WITH YOUR CUSTOMERS
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DISPLAY THE MARKETING MATERIALS YOU RECEIVED WITH YOUR LAUNCH KIT. These materials make it easy for your employees to talk about your rewards program and allow customers to ask about it. Make sure your marketing materials are always looking fresh and are easily seen by customers.
EMPLOYEE FACING MATERIALS Stick circular decal near register to remind employees to sign up customers.
Johnny A.
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W O R K B O O K
CUSTOMER FACING MATERIALS Stick FiveStars window cling/decal to front door or window so incoming customers can see.
Stick rectangular decal somewhere customers can see it for more signups. Place plastic stand near register to remind customers of your rewards program.
BACK OF POS OR REGISTER
C O M M U N I C A T E
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CUSTOM FIVESTARS CARD
BUILD YOUR BRAND BOOST CUSTOMER SIGNUPS WITH CUSTOM MARKETING MATERIALS. Customers who can easily see what rewards they can earn are more likely to sign up. You can make your own custom materials using a local printer, or add a custom marketing package to your FiveStars account. For more information, call 860.578.2770 or contact your sales rep.
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POSTER
POINT OF PURCHASE DISPLAYS (POP)
BANNER
TABLE TOP DISPLAYS
C O M M U N I C A T E
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200+ INACTIVE CUSTOMERS WON BACK EACH MONTH OUR CASHIERS FIND IT PARTICULARLY NICE TO BE ABLE TO SEE THE INFORMATION ABOUT THE CUSTOMER ON THE SCREEN ON THE SPOT.
ENGAGE WITH YOUR CUSTOMERS PERSONALLY
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TAKE NOTES YOU CAN MAKE EACH TRANSACTION PERSONAL BY REFERENCING NOTES ABOUT CUSTOMERS. Like we said before, all you need to grab from a customer is their phone number. But you can add more detailed information using the customer notes feature on your software.
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CUSTOMER NOTE IDEAS • Likes latte with an extra expresso • Has kids who play soccer • Size 4 jeans • Offer her the BedHead products, since we were out of stock during her last visit
Sandra D. Birthday: 02/13 Drinks decaf coffee only
E N G A G E
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TAG YOU’RE IT USE THE CUSTOMER NOTES FIELD TO “TAG” SPECIFIC CUSTOMER GROUPS. Let’s say you want to send a promotion to only college students. When you have the customer’s FiveStars account on your screen, you can add a specific word or tag like “#student” in the notes field. Then, you’re able to make a “#student” only list in your FiveStars dashboard to send student only promotions or announcements (more on that in Step 5).
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CUSTOMER TAGGING IDEAS #female
#veteran
#CollegeStudent
#seniors
#LunchCustomer
#PartyOrder
#parent
#LittleLeaguers
#LuckyJeansBuyer
#family
Sandra D. Birthday: 02/13 #student
E N G A G E
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4X SALES INCREASE BY SENDING A PROMOTION WITH FIVESTARS WE DID $2000 LAST BLACK FRIDAY AND $7500 THIS YEAR. THE ONLY THING WE DID DIFFERENTLY WAS USE FIVESTARS PROMOTIONS. IT’S PHENOMENAL.
LIFT
SALES WITH PROMOTIONS
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DRIVE MORE VISITS AND SALES BY SENDING ALL TYPES OF PROMOTIONAL MESSAGES USING YOUR DASHBOARD. In-store events
New products or services
Midweek specials
Rainy day offers
Contests
Flash sales
Weekly promotions
Holiday specials
Happy hours
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A C C E L E R A T E
W O R K B O O K
SENDING A ONE-TIME PROMOTION IS EASY. THESE MESSAGES GET CUSTOMERS BACK IN THE DOOR FOR HOLIDAY OR SEASONAL DEALS. Back to School Promotions
Happy Hour Specials
Midweek Specials
Black Friday Deals
Valentine’s Day Packages
Christmas Gift Promotions
Halloween Specials
Rainy Day Offers
Select the customers you’d like to send it to.
All Members Regular New Tagged
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Come up with an exciting opening line and decide your promotional offer.
Valentine’s Day is next week! 20% off florals
OPENING LINE IDEAS • Drop in before the weekend for a special discount! • No Halloween plans yet? We’ve got drink specials! • Show up to your holiday event in style. • Had a long week? You deserve a treat.
Click send and easily redeem the promotions on your POS when the customers visit!
Like AutoPilot offers, we send these one time promotions via the customers preferred channel.
L I F T
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SEND NEWS AND ANNOUNCEMENTS BY EMAIL. SINCE THESE MESSAGES DON’T INCLUDE PROMOTIONS OR OFFERS, THEY’RE BEST SENT WITH AN EMAIL. New Weekend Hours Grand Opening of New Location New Spring Collection Arrival New Years Eve Party Hosting Local School Fundraiser Out of Stock Items Back in Inventory Reservations Now Available
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Select the customers you’d like to send it to.
All Members Regular New Tagged
Come up with an enticing and eye catching email subject line. They’re finally here! Spring New Arrivals!
Type out what news you’d like to tell customers. Add an image if you like, and then click send!
Upload Image >
Sweater season is over!
L I F T
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REMEMBER!
AUTOMATE YO U R R E WA R D S & O F F E R S Ensure your general rewards structure and AutoPilot offers are enticing to get the most visits possible.
CREATE YOUR DATABASE WITH SIGNUPS Every customer you sign up, we bring them back at minimum two additional times. That’s a lot of extra sales in your pocket.
COMMUNICATE REWARDS TO YOUR CUSTOMERS Display marketing materials to advertise your rewards program to your customers to increase signup rates.
ENGAGE YOUR CUSTOMERS PERSONALLY Use your software to take notes about customers to make their experience personal.
LIFT YOUR SALES WITH PROMOTIONS Send your customers one-time promotions for special events to boost daily visits.
ACROSS THE THOUSANDS OF BUSINESSES WITHIN THE FIVESTARS NETWORK ACROSS THE COUNTRY, THESE ARE THE MOST EFFECTIVE REWARDS STRUCTURES AND AUTOPILOT PROMOTIONS.
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SUGGESTED REWARDS
FOR BAKERIES 1 Point Equals
$ Spent
Point Burners
30-50 Points • Free Basic Item (3-5% value) • $3 In-Store Credit
Loyalty Creators
Intangibles
SUGGESTED AUTOPILOT OFFERS
First Visit
75-100 Points • 25% Off Purchase • Free Small Set (1/2 Dozen Cookies/Cupcakes)
150-200 Points • Free Dozen Set • Free Merchandise Item
• 25% Off One Item (exp. 21 days) • $3 Off w/Min. $15 Purchase (exp. 21 days)
Growth
Every 5th Visit • 10% Off One Item (exp. 7 days)
At Risk
30 Days Non-Visit • 25% Off Item (exp. 14 days)
Lapsed
60, 90, 120 Days Non-Visit • 50% Off Item (exp. 14 days)
Birthday
Free Gift (exp. 7 days)
GENERAL REWARDS & AUTOPILOT OFFER IDEAS BY INDUSTRY
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SUGGESTED REWARDS
FOR COFFEE & TEA SHOPS 1 Point Equals
$ Spent
Point Burners
25-50 Points • Free Drink Size Upgrade • Free Drink (3-5% value)
Loyalty Creators
Intangibles
SUGGESTED AUTOPILOT OFFERS
First Visit
C C E L E R A T E
50+ Points • Free Merchandise • Free Tumbler/Mug • Free Bag of Coffee • Free Box of Tea
• 20% Off Next Drink (exp. 7 days) • 10% Off Merchandise (exp. 14 days)
Growth
Every 5th Visit • 20% Off Next Drink (exp. 3 days)
At Risk
15 Days Non-Visit • 20% Off Next Drink (exp. 5 days)
Lapsed
30, 60, 90 Days Non-Visit • 25% Off Next Drink (exp. 5 days) • Free Pastry w/ Drink Purchase (exp. 3 days)
Birthday
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50-100 Points • Free Drink (any value) • Free Pastry and Drink
W O R K B O O K
Free Drink (exp. 3 days)
SUGGESTED REWARDS
FOR DESSERT SHOPS 1 Point Equals
Weight (Per Ounce)
Point Burners
25-30 Points • Free Ounce • Free Topping
Loyalty Creators
Intangibles
SUGGESTED AUTOPILOT OFFERS
First Visit
50-75 Points • 3 Free Toppings • 3 Free Ounces 100+ Points • Free Merchandise • 6 Free Ounces
• $1 Off Next Purchase (exp. 14 days) • Free Topping w/ Purchase (exp. 14 days)
Growth
Every 5th Visit • $1 Off Next Purchase (exp. 5 days)
At Risk
30 Days Non-Visit • 20% Off Next Purchase (exp. 10 days)
Lapsed
60, 90, 120 Days Non-Visit • 30% Off Next Purchase (exp. 10 days)
Birthday
3 Free Ounces
GENERAL REWARDS & AUTOPILOT OFFER IDEAS BY INDUSTRY
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SUGGESTED REWARDS
FOR GENERAL CASUAL DINING 1 Point Equals
$ Spent
Point Burners
50-75 Points • Free Drink • Free Side
Loyalty Creators
Intangibles
SUGGESTED AUTOPILOT OFFERS
First Visit
C C E L E R A T E
150-200 Points • Free Entree (10-12% value) 250-500 Points • 2 Free Entrees
• 15% Off Next Order (exp. 14 days) • 25% Off One Item (exp. 14 days)
Growth
Every 3rd Visit • Free Drink w/Order (exp. 10 days) • 50% Off Side w/Order (exp. 10 days)
At Risk
45 Days Non-Visit • 15% Off Next Order (exp. 14 days) • 25% Off One Item (exp. 14 days)
Lapsed
90, 120 Days Non-Visit • 20% Off Next Order (exp. 14 days) • 30% Off One Item (exp. 14 days)
Birthday
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100-150 Points • Free Entree (5-7% value) • Free Appetizer • Free Dessert
W O R K B O O K
Free Dessert (exp. 14 days) Free Side (exp. 14 days)
SUGGESTED REWARDS
FOR SIT DOWN RESTAURANTS 1 Point Equals
$ Spent
Point Burners
50-75 Points • Free Appetizer • Free Drink • Free Dessert • Free Draft Beer
Loyalty Creators
Intangibles
SUGGESTED AUTOPILOT OFFERS
First Visit
100-200 Points • Free Entree • 2 Free Glasses of Wine 200-400 Points • 2 Free Entrees and Drinks 400+ Points • 2 Dinner Package (3 Course Dinner for Two & Movie Tickets)
• 25% Off One Entree (exp. 21 days) • $5 Off w/ Min. $25 Purchase (exp. 21 days)
Growth
Every 5th Visit • 10% Off Next Visit (exp. 14 days) • 20% Off One Entree (exp. 14 days)
At Risk
30 Days Non-Visit • 15% Off Next Visit (exp. 14 days) • 20% Off One Entree (exp. 14 days)
Lapsed
60, 90, 120 Days Non-Visit • 20% Off Next Visit (exp. 14 days) • 30% Off One Entree (exp. 14 days)
Birthday
Free Dessert
GENERAL REWARDS & AUTOPILOT OFFER IDEAS BY INDUSTRY
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SUGGESTED REWARDS
FOR PIZZERIAS
1 Point Equals
$ Spent
Point Burners
50-75 Points • Free Breadsticks • Free Salad
Loyalty Creators
Intangibles
SUGGESTED AUTOPILOT OFFERS
First Visit
C C E L E R A T E
150-200 Points • 2 Free Entrees and Drinks 200-250 Points • Free Specialty Pizza
• 25% Off One Pizza (exp. 21 days) • $5 Off w/ Min. $20 Purchase (exp. 21 days)
Growth
Every 5th Visit • Free Salad w/Order (exp.14 days)
At Risk
45 Days Non-Visit • 25% Off One Pizza (exp. 14 days) • 15% Off Next Order (exp. 14 days)
Lapsed
90, 120 Days Non-Visit • 30% Off One Pizza (exp. 14 days) • 20% Off Next Order (exp. 14 days)
Birthday
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100-150 Points • Free Large Pizza (1-2 toppings)
W O R K B O O K
Free Dessert (exp. 14 days)
SUGGESTED REWARDS
FOR BEAUTY & SALON SHOPS
1 Point Equals
$ Spent
Point Burners
100-300 Points • 25% Off Retail Purchase • Free Add-on Service (up to $8-10 value)
Loyalty Creators
Intangibles
SUGGESTED AUTOPILOT OFFERS
First Visit
Growth
300-500 Points • Free Service (Haircut) • Free Service (Manicure/Pedicure) 500+ Points • Free Product Duo • In-Store Credit • Service Package
• 15% Off Service (exp. 30 days) Every 3rd Visit • Bonus Points w/Service (exp. 30 days) • 25% Off Retail Purchase
At Risk
60 Days Non-Visit • $5 Off w/ Min. $40 Spend (exp. 14 days) • 10% Off Service (exp. 14 days)
Lapsed
90, 120 Days Non-Visit • $10 Off w/ Min. $45 Spend (exp. 14 days) • 15% Off Service (exp. 14 days)
Birthday
25% Off Service (exp. 21 days)
GENERAL REWARDS & AUTOPILOT OFFER IDEAS BY INDUSTRY
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SUGGESTED REWARDS
FOR GENERAL RETAIL
1 Point Equals
$ Spent
Point Burners
50-75 Points • In-Store Credit (3-5% value) • 20% Off One Item
Loyalty Creators
Intangibles
SUGGESTED AUTOPILOT OFFERS
First Visit
C C E L E R A T E
200+ Points • In-Store Credit (10-15% value) • 30% Off One Item
• 20% Off One Item (exp. 21 days)
Growth
Every 3rd Visit • 10% Off One Item (exp. 21 days)
At Risk
45 Days Non-Visit • 20% Off One Item (exp. 14 days) • 15% Off Service (exp. 14 days)
Lapsed
90, 120 Days Non-Visit • 25% Off One Item (exp. 14 days) • 20% Off Next Purchase (exp. 14 days)
Birthday
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100-200 Points • In-Store Credit (7-10% value) • 25% Off One Item
W O R K B O O K
$5 In-Store Credit
SUGGESTED AUTOPILOT OFFERS
SUGGESTED REWARDS
FOR COMIC BOOK RETAIL
1 Point Equals
$ Spent
Point Burners
50-75 Points • Free Back Issue Comic (5% value) • 50% Off One Comic
Loyalty Creators
Intangibles
100-200 Points • Free Back Issue Comic (10% value) • Free Variant Comic (10% value) 200+ Points • Free Gift Card
First Visit
• 20% Off One Item (exp. 14 days) • $5 Off w/ Min. $20 Purchase (exp. 14 days)
Growth
Every 3rd Visit • $5 Off w/ Min. $25 Purchase (exp. 10 days)
At Risk
45 Days Non-Visit • 15% Off Purchase (exp. 7 days) 90, 120 Days Non-Visit • Free Back Issue w/ Min. $20 Purchase (exp. 7 days) • 25% Off Purchase (exp. 7 days)
Lapsed
Birthday Free Comic (excl. apply) (exp. 14 days)
GENERAL REWARDS & AUTOPILOT OFFER IDEAS BY INDUSTRY
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SUGGESTED REWARDS
FOR GAMING RETAIL
1 Point Equals
$ Spent
Point Burners
50-75 Points • Free Disk Cleaner • Free Magazine (Back Issue)
Loyalty Creators
Intangibles
SUGGESTED AUTOPILOT OFFERS
First Visit
C C E L E R A T E
200-300 Points • Free Used Game (up to $20 value) 500 Points • Free Controller
• 20% Off Used Accessory or Game (exp. 21 days)
Growth
Every 3rd Visit • 10% Off Used Accessory or Game (exp. 14 days)
At Risk
45 Days Non-Visit • 20% Off Used Accessory or Game (exp. 14 days)
Lapsed
90, 120 Days Non-Visit • 25% Off Used Accessory or Game (exp. 14 days)
Birthday
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100-200 Points • $5 In-Store Credit • Free Store Branded Merchandise
W O R K B O O K
$5 In-Store Credit (exp. 14 days)
SUGGESTED REWARDS
FOR HOOKAH
1 Point Equals
$ Spent
Point Burners
50-75 Points • Free Hookah Refill • Free Tea or Drink
Loyalty Creators
100-150 Points • Free Hookah
Intangibles
200+ Points • Private Party
SUGGESTED AUTOPILOT OFFERS
First Visit
• 25% Off One Hookah (exp. 21 days) • Free Refill w/ Purchase (exp. 21 days)
Growth
Every 5th Visit • Free Drink w/ Hookah Purchase (exp. 21 days)
At Risk
30 Days Non-Visit • 20% Off Next Visit (exp. 14 days)
Lapsed
60, 90, 120 Days Non-Visit • 25% Off Next Visit (exp. 14 days) • $5 Off Premium Hookah (exp. 14 days)
Birthday
50% Off Hookah (exp. 14 days)
GENERAL REWARDS & AUTOPILOT OFFER IDEAS BY INDUSTRY
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SUGGESTED REWARDS
FOR VAPE RETAIL
1 Point Equals
$ Spent
Point Burners
50-75 Points • Free E-Juice (Small, 5 ml) • Free Drip Tip • Free Single Cell
Loyalty Creators
Intangibles
SUGGESTED AUTOPILOT OFFERS
First Visit
C C E L E R A T E
200+ Points • In-Store Credit (10-15% value) • 30% Off One Item
• 20% Off Juice (exp. 14 days) • BOGO Juice 50% Off (exp. 14 days)
Growth
Every 5th Visit • 10% Off Juice (exp. 5 days) • $5 Off w/ Min. $25 Purchase (exp. 7 days)
At Risk
30 Days Non-Visit • 25% Off Juice (exp. 14 days) • 15% Off Purchase (exp. 14 days)
Lapsed
60, 90, 120 Days Non-Visit • 30% Off Juice (exp. 7 days) • 20% Off Purchase (exp. 7 days)
Birthday
72 A
100-200 Points • Free E-Juice (Medium, 10-15 ml) • Free Tank (up to $20 value)
W O R K B O O K
$5 In-Store Credit (exp. 7 days) 1 Free E-Juice (Medium) (exp. 7 days)
FOR MOBILE RETAIL
SUGGESTED REWARDS
Ways to Earn Points
Rewards
• • • • •
Pay Your Monthly Bill = 5 Points Buy an Accessory = 10 Points Upgrade Your Phone = 20 Points New Activation = 25 Points Refer a New Customer = 25 Points
30-50 Points • Free Accessory (up to $15 value) 70-100 Points • $15 Off Phone Purchase (excl. apply)
SUGGESTED AUTOPILOT OFFERS
200 Points • 15% Off Next Upgrade/Activation
First Visit
• 25% Off Accessory Purcahse (exp. 30 days) • $2 Off Bill Payment (exp. 33 days)
Growth
Every 3rd Visit • 25% Off Accessory Purchase (exp. 30 days)
At Risk
45 Days Non-Visit • $2 Off Bill Payment (exp. 21 days) • 25% Off Accessory Purchase (exp. 21 days)
Lapsed 90, 120 Days Non-Visit • $2 Off Bill Payment (exp.21 days) • 25% Off Accessory Purchase (exp. 21 days) Birthday 25% Off Accessory Purchase (exp. 10 days)
GENERAL REWARDS & AUTOPILOT OFFER IDEAS BY INDUSTRY
73
FiveStars Contact Information Online support.fivestars.com fivestars.com
Phone 860.578.2770
Customer Support Hours Monday - Friday 7:00am -7:00pm Pacific Saturday 8:00am - 5:00pm Pacific Closed Sundays
This workbook is for our small business superheroes.
You’re the passionate go-getter who gets up before the sun’s out to prep the ingredients, fix up the clothing displays, receive the new product shipments, and take the chairs off the tables.
You’re the multitasking owner or manager who wears multiple hats coordinating employees, greeting customers at the counter, plating food, gift wrapping items, running to the bank, busing tables, checking in and out equipment, planning seasonal promotions, refilling and refreshing employee supplies, squeezing in lunch while responding to email inquiries, posting updates on your business’s social media accounts, researching advertising options, running across town to catch their kids’ soccer game, making time for dinner with the significant other, then heading back to balance out the cash register, lock up and prep for the morning to do it all over again.
You do all these things because you have a unique passion and truly care for those who depend on you: your family, your employees, and your customers.
And we want to thank you for inspiring us everyday.