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Photosensitive Seizures are a serious issue that affects Thousands of people of all ages worldwide. INTRODUCTION
THE PROBLEM
Most people are unaware that they are in danger by Photosensitive Seizures, even without having a seizure history.
CALL TO ACTION
- get a PSE test. - Avoid games that trigger Photosensitive Seizures. - Share the knowledge.
AUDIENCE
- gamers; children and adolescents. - gamers’ parents.
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COLOR PALETTE
Face Cutout Poster Stands. These elements refer to the caption, “IT COULD BE YOU” associated with the campaign’s logo. The cutout face posters allow the audience to become part of the campaigns’s ad when placing their faces in the cutout area, which refer to the identity of all gamers despite their gender, age and the Possibility of developing Photosensitive Seizures while playing video games. 2D ELEMENTS
2D ELEMENTS
The Bus Stop
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BECAUSE PHOTOSENSITIVE SEIZURES Happen to Those who ARE UNAWARE that they have Seizure tendencies until it happen.
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BECAUSE PHOTOSENSITIVE SEIZURES Happen to Those who ARE UNAWARE that they have Seizure tendencies until it happen.
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The Mall The mall is one of the best places to connect with female audience, because not only can you find mothers, but it’s also a place where most young girls like to hang out. 2D ELEMENTS
PAUSUEE
BECAS IVE T I S N E S O T PHO RE A S E R U Z I SE ON M M O C S A TWICE IN S A S E L A IN FEM MALES.
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The Subway. The Subway is probably one of the most crowded areas in the city. People getting off the train, while other might be still waiting for thier ride. Having a Face Cutout Poster Stand placed where one can not only read it and move along, but can also stop and take a picture with it. 2D ELEMENTS
PAUSE
BECAU SE VIDEO GAMES CAUSE PHOTO SENSIT IVE SEIZUR ES.
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3D ELEMENTS
1. Shopping Bag. 2. Informational Arcade. 3. CD Case Sleeve.
THE BAG 3D ELEMENTS
These elements refer to the caption, “IT COULD BE YOU” associated with the campaign’s logo. In other words, the cutout face posters carry the identity of all gamers despite their gender, age and the possibility of developing Photosensitive Seizures while playing video games.
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3D ELEMENTS
The Arcade.
This kids friendly Arcade provides the user with information about Photosensitive Seizures in an easy, engaging way. Navigation methods: Touch screen, or press buttons.
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Read facts Play video
Read facts Play video
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BECAU SE VIDEO GAMES CAU PHOTO SE SENS SEIZUR ITIVE ES.
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DIRECTIONS SELECTION
Read facts Play video
3D/ 2D ELEMENTS
CD case sleeve
This simple, removable CD case sleeve can embrace any CD case to provide the audience with the proper warning of the seizure triggering content of the game, or movie.
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PAU SE
TH IDE IS VID E N ACT TIFIE O HA D ION BY S BE T PEO RIGG TO PO EPIL EN EPS PLE ER S TE WIT EIZU NTIA Y LL H R EPI LEP PHOT ES FO Y DIS SY. V OSEN R CR IEW SIT E IVE ADV TION ER IS ISE D.
THIS VIDEO HAS BEEN IDENTIFIED BY EPILEPSY ACTION TO POTENTIALLY TRIGGER SEIZURES FOR PEOPLE WITH PHOTOSENSITIVE EPILEPSY. VIEWER DISCRETION IS ADVISED.
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ANIMATION
Pikachu having a seizure
A short education clip that have been identified by Epilepsy action to potentially trigger seizures that is aproperiate for children.
IT D UL CO BE U YO
Design by Malak Garoot ∙ Fall 2012