R&G
LEATHER COMPANY
R&G LEATHER COMPANY
Table of Contents 4..........................................................Company Profile 5..........................................................Mission Statement/Vision 6..........................................................Social Responsibility 7...........................................................Contact R&G 8.-11..................................................... Industry Research 12.-13...................................................Market Trends 14. - 17.................................................Competitors 18.-19.................................................. Perceptual Map 20.-21.................................................. Costumer Profile 22........................................................Mood/Inspiration Board 2
R&G LEATHER COMPANY
Table of Contents 23.........................................................Concept Board 24.-31...................................................Location Information 32.-35..................................................Product Line 36.-37..................................................Sourcing 38.-41..................................................Finances 42.-45..................................................Advertising 46.-47..................................................Promotion 48.-51..................................................Branding 52.-53..................................................Documents
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R&G LEATHER COMPANY
Company Profile
Created in Savannah in 2012, three fashionable ladies dreamed of sharing their love and passion for
custom-made leather handbags with the world.
Inspired by giving back to the community and helping local farmers and ranchers, R&G Leather Company
became reality and proudly uses 95% Made in the U.S.A. each season. Skilled designers make every customized handbag in house, you can watch your bag be made from start to finish!
The mission of R&G Leather Co. is to provide stylish, yet classic handbags that can be customized to
satisfy the wants and needs of busy women all over the U.S.A.
Need a last minute bag? Stop in for our chic readymade handbags, we’ve got a style for every occasion.
R&G Leather Company recycles and reuses while giving back through the “Scraps for Cash” line - scraps from other pieces are made into small accessories and benefits local charities each month. COME BACK AND SEE US! The girls from R&G, Malorie, Chelsea, & Zita
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R&G LEATHER COMPANY
Mission At R&G Leather Company we vow to encompass skilled craftsmanship and knowledge of the industry while incorporating fashionable high-end leather goods at supreme quality. We pride ourselves on our unique outlook on the future of the leather industry, as well as what our company can contribute to the benefit of the planet. Our Leather Line will remain 100% in-house made, and 100% United States products.
Vision
The R&G Leather Company brands itself on our vision of quality
products, customer loyalty, craftsmanship, and innovative design, all while adhering to our traditional roots.
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R&G LEATHER COMPANY
Social Responsibility
To create a well-rounded image, R&G Leather Company has decided to add a
philanthropic aspect to our business structure. We have chosen to reuse our byproducts to recreate items that will be sold in-store to benefit local charities. Each month, the charities we donate to will be altered due to current events and social happenings. This project will be called “scraps for cash� and 75% of the profit made from the scrap leather will be advertised and donated to the charity of the month.
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R&G LEATHER COMPANY
Contact R&G BY EMAIL: rgleathersco@gmail.com BY TELEPHONE: 704-778-8670 BY WEBSITE: rgleatherco.wix.com/randg BY MAIL: 346 1/2 Price Street Savannah, GA 31401
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Industry Research
Western Wear Industry
The origin of Western wear dates back to the 19th century
American West when men and women spent their daily lives on open ranges, wagons, and along cattle drives, adhering to a functional, yet comfortable style that would suit those basic needs. These attributes found in fundamental Western apparel would lay foundations for the style that would carry on well into the 1900s and inspires fashion we know and love. Ranchers, cowboys, Native Americans, and country musicians were some of the original characters to wear this style of clothing, but today, many designers have translated these elements of style to looks on the runway. Most recently, collections by Isabel Marant, Opening Ceremony, and D&G are just a few who have reenergized the Western wear industry. Western wear has remained a staple that represents comfort, tradition, and authenticity in American culture.
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R&G LEATHER COMPANY
Industry Research
R&G LEATHER COMPANY
Leather Industry
Taking advantage of the skins of animals for clothing and necessi-
ties is one of the oldest activities in the history of human civilization. Ancient Egyptians and Greeks alike utilized the characteristics of leather for countless purposes. Traditional processes of how leathers were manufactured vary among groups of people around the world. Over time, these methods have gradually become more refined an efficient, allowing skins to continue to be apart of daily life, even in the modern era. Maintaining quality and craftsmanship through tradition has made leather one of the most valuable and irreplaceable materials on the planet. Until the late 19th century, over 200 years since primitive practices, very few changes were made regarding the process of producing leather. The Industrial Revolution increased efficiency in the manufacturing of leather through advanced machinery and knowledge. Today, traditional practices are still used along with innovative synthetic agents to aid in the process of tanning.
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Industry Research
American Industry
According to the Gale Group in 2011, the overall economic standing of leather
goods industry, valued at $482 million, is “tied to the status of the domestic leather production industry.� The industry employs over 6,000 workers across the country. California, New York, and Texas are the top U.S. state manufacturers. Due to the handiwork and knowledge that is required by individuals in the leather industry, workers require high wages. Foreign producers, usually located in developing countries, uphold wage rates far below wages in the U.S.; a trend expected to continue for at least another decade. Top foreign manufacturers include Italy, China, and India. Although the United States does not fall far behind, many small producers could not survive the competitive challenge introduced by foreign imports. The General Agreement of Tariffs and Trade (GATT) and the North American Free Trade Agreement (NAFTA) have significantly cut down cost of trade between Mexico and the U.S. making importing leather goods more affordable.
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R&G LEATHER COMPANY
Industry Research
R&G LEATHER COMPANY
Women’s Handbags and Purses
During the 1980s, consumers began to think more and more aesthetically. Pur-
chases of handbags and accessories nearly doubled with an annual growth rate of 7 percent, subsequently leading designer brands’ sales soared. According to the Gale Group’s analysis of the American Women’s Handbag and Purse industry, nearly 66% of domestic handbags shipped in the U.S. in 2005 were made of leather. R&G Leather Company sees this gap in the market as an opportunity to encourage domestic production, hoping to create enthusiasm within the domestic leather industry. Leather buying habits shifted to necessities of form, function, and quality, rather than designer name obsessions. Savvy shoppers are now turning to high-quality items priced at the $200-$300 price point (Gale Group states).
Seeing this major shift in the market for handbags, shoppers are looking for a
more durable bag that goes with many out fits and has a long life span. Today shoppers are willing pay for this special handbag if it meets the needs no matter the cost. This need for durable hand bags is shown in the market share of women’s handbags accounting 47.4% of the fashion inudstry.
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Market Trends
Market Research
Within the recent street style, western-inspired looks and leather handbags
are on the arm of nearly every fashionista, creating a trickle across sensation of this western inspired look. According to data collected by WGSN, perforated, woven, fur, studs, and embossment details are some of the current and forecasted trends within the accessories industry, making knowledge of craftsmanship a must for designers and manufacturers. Magnetic closures are also a forecasted trend to create the most seamless bag possible. Materials such as cork, leather, patent leather, and animal skins are also projected to make impacts on designers. Silhouettes on trend include clutches, backpacks, hobos, satchels, and oversized tote bags. Distressed leather is also on point with this season’s trends. In the Las Vegas trade shows shows, the idea of merging heritage and craftsmanship with modern design was a hot button. The Native American western-inspired print trend “shows no sign of slowing down” according to WGSN.
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R&G LEATHER COMPANY
Market Trends
R&G LEATHER COMPANY
Technology
The newest technology includes innovations to the multipurpose machine
known as a “drum,� which was updated by incorporating a microprocessor, making it possible to enhance chemical treatments to hides and skins. In the early 2000s, enhancements in the tanning process made it possible to change low-quality skins to use them in high-quality garments (Global Industry Overview pg8). Advanced shaving machines provide a higher degree of accuracy and greater control over the appearance of the leather itself. These are just a few of the innovations discovered to increase production and efficiency in the leather industry.
Popular Styles Clutch Back pack Hobo Satchels Oversized tote bags
Sales Trends
Material Trends
Consistent Sales for leather handbags. Western wear a staple item in
Magnetic closures Bras buckles Cork Patient leather Leather Animal skins Tanning and dying process
fashion designs.
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Competitors
R&G LEATHER COMPANY
Lucky Brand Lucky offers a slightly less trendy variety of leather made handbags. Lucky’s aesthetic is very similar to R&G, especially within the customizable line. Although Lucky is a substantial competitor, they are not as strong as the Frye brand.
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FOUNDED:
1990, Los Angeles
OWNERS:
The Fifth & Pacific Companies, Inc.
MERCHANDISE ASSORTMENT:
Women’s and men’s denim, casual sportswear, accessories and jewelry
PRICE POINT:
$129 - $299
TARGET COSTUMER:
18 to 30 Year Old Female
COMPETITORS:
Diesel, Guess, True Religion
Competitors
R&G LEATHER COMPANY
Frye
Frye is a competitor of the R&G Leather Co. due to their attention to detail
and craftsmanship in leather. They offer a wide variety of styles in durable, quality hand bags at competitive prices, and therefore, would be attractive to the R&G customer.
FOUNDED:
1863, Marlbaro
OWNERS:
The Frye Company
MERCHANDISE ASSORTMENT:
Shoes and bags
PRICE POINT:
$178 - $578
TARGET COSTUMER:
Wide Age Range
COMPETITORS:
Laredo, Ariat, Carhartt
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Competitors
R&G LEATHER COMPANY
Urban Outfitters
Urban Outfitters constantly produces products reflecting current
trends and popular styles. Urban Outfitters offers a variety of products in a wide range of prices, styles, and materials, making their brand a great place to look for handbags. Most likely, Urban Outfitters functions as an alternative brand for our younger customer.
FOUNDED:
1970, Philadelphia
OWNERS:
URBN Inc.
MERCHANDISE ASSORTMENT:
Women’s and men’s fashion apparel, footwear, accessories, apartment wares, and gifts
PRICE POINT:
$12- $475
TARGET COSTUMER:
18 to 28 Year Old Female
COMPETITORS:
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The Gap, Bebe, H&M and Guess
Competitors
R&G LEATHER COMPANY
Aldo
Aldo is a strong competitor to R&G because of their attention
to accessories. This brand sells leather shoes, handbags, and jewelry. Aldo also offers lower prices in their bags that are directly competitive to the ready-made line at R&G. Our younger customer would also most likely shop at Aldo.
FOUNDED:
1978, Montreal
OWNERS:
The Aldo Group
MERCHANDISE ASSORTMENT:
Shoes, handbags, and other accessories
PRICE POINT:
$25- $150
TARGET COSTUMER:
20 to 40 Year Old Female
COMPETITORS:
Nine West, Steve Madden
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Perceptual Map
R&G LEATHER COMPANY
Main Line TRENDY
R&G LEATHER
FRYE
INEXPENSIVE
EXPENSIVE
LUCKY BRAND
BASIC 18
Perceptual Map
R&G LEATHER COMPANY
Difussion Line TRENDY
URBAN OUTFITTERS ALDO
R&G LEATHER
INEXPENSIVE
EXPENSIVE
BASIC 19
Customer Profile
R&G LEATHER COMPANY
Custom Made Line Age: 35-45 Late generation x Lives in suburb of large city Rocking the Ages Money contentious Earns $75,000 Values experience when shopping, and researches before purchase Prefers customized products VALS - Inovatorv
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Customer Profile
R&G LEATHER COMPANY
Ready Made Line Age 25-35 Generation Y Early career Media savvy Socially aware, eco-contentious Culturally exposed, but grounded in tradition Views American roots as “home� Aware of marketing, thus peruses individuality and trendiness Looks for products that are available and convenient VALS - Inovator
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Mood/Inspiration Board
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R&G LEATHER COMPANY
Concept Board
R&G LEATHER COMPANY
R&G Leather inc.
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Location Profile
R&G LEATHER COMPANY
Los Angeles, California
Store Location
The Arts District
Population, 2011
3,819,702
Population, 2010
3,792,621
Female %
50.2%
Household income $49,138 Retail sales 24
$36,672,803
Location Profile
R&G LEATHER COMPANY
Lauryn Age: Occupation: Marital Status: Education: Household Income: Life Plans:
29 Graphic Designer Married Bachelor's degree $80,000 Recently married, Her own firm, 10 year plan
Shopping Hab its:
$200 to $500 The Artistic District Quality, design
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Location Profile
R&G LEATHER COMPANY
Austin, Texas
Store Location
The Renaissance Market
Population, 2011
820,611
Population, 2010
790,390
Female %
49.4%
Household income $50,520 Retail sales 26
$13,493,511
Location Profile
R&G LEATHER COMPANY
Anna Age: Occupation: Marital Status: Education:
26 Journalist Single Bachelor's degree In Grad school
Household income: Life Plans:
$60,000 The Rolling Stones Free spirit Permanent job
Shopping Habits:
$100 to $350 Anthropologie and Frye
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Location Profile
R&G LEATHER COMPANY
Nashville, Tennessee
Store Location
Five Points
Population, 2011
609,644
Population, 2010
601,222
Female %
50.5%
Household income $43,314 Retail sales 28
$10,272,149
Location Profile
R&G LEATHER COMPANY
Tammy Age: Occupation: Marital Status: Education: Household income: Life Plans:
40 Event Planner Married Bachelor's degree $92,000 Husband, country singer Plans music events, Bonnaroo Music Festival
Shopping Habits:
$200 to $700 Favors crafty things Design comes first
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Location Profile
R&G LEATHER COMPANY
Brick and Mortar
Austin, Texas Flagship Store
Downtown Congress Commons 323 Congress St. Austin TX 78701 800 sq ft ($4000) creative loft/ utilities included
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R&G LEATHER COMPANY
Location Profile
Nashville,Tennessee
Los Angeles, California
Five Points Collaborative
Arts District: Bay Street Arts 2038 Bay Street LA, CA 90021 artistic lofts Zita will be living in 2 of the 4 rooms (split rent $1200, R&G will pay $600) interior parking/storage room/utilities included
1108 Woodland Street Nashville TN 37206 320 sq ft ($800) business incubator/ utilities included
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Product Line
R&G LEATHER COMPANY
Custom
The feature that sets the R&G Leather Co apart from its competitors is the aspect
that all leather products are made in-house and right in front of the customers’ eyes. The leather products offered at R&G Leather Co will be 95% United States made. This means that from every stitch to the fasteners, the product will be from and made in the United States. Each R&G store will have a design studio in back where the customers can see our expert leather designers creating the specialty products ranging in price from $200-400. This unique service will include choice of:
Leather color/type Color of thread Type of trimmings Monogram Embossment
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Product Line
R&G LEATHER COMPANY
Ready Made
In understanding that our consumer will not always have the opportunity or re-
sources to customize their own leather bags, we at the R&G Leather Co have decided to offer a diffusion line of products catering to the more impulsive side of our consumer. This line will have a significantly less expensive price point to meet the younger and more conservative customers needs. Our expert design team will decide which of the most fashion forward silhouettes will be appropriate to offer in a synthetic material which still holds quality to our brand. These products will range in price from $40-75.
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Product Line
Philatropy
Due to the expected popularity of our handcrafted, American-made leather
goods, we expect to have a lot of left over leather. Out of the saved leather scraps, our intelligent designers will create smaller products such as belts, bracelets, jewelry, wallets, coin purses, key chains, etc. These products will be showcased in our store to draw attention to our philanthropy work called “Scraps for Cash”. For each product that is created and sold for our “Scraps for Cash” 75% of the purchase will be donated to the charity of the month. Each month R&G will choose one charity to donate our “Scraps for Cash” profit to. For example, October will be donated to Breast Cancer awareness, November to Operation Christmas, and so on. Products price will range from $15-30.
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R&G LEATHER COMPANY
Product Line
R&G LEATHER COMPANY 346 1/2 Price Street Savannah, GA 31401 P 704-778-8670 rgleathersco@gmail.com
Custom
STYLE#1-2050
NAME: Martin
PRICE: $170
MATERIAL: 100% Cowhie Aniline
STYLE#1-2054
NAME: Silvia
PRICE: $450
MATERIAL: 100% Cowhie Aniline
STYLE#1-2056
NAME: Signiture
PRICE: $200
MATERIAL: 100% Cowhie Aniline
STYLE#2-3065
NAME: Tulpe
PRICE: $50
MATERIAL: 100% Polyurethane
STYLE#2-3069
NAME: Narcise
PRICE: $35
MATERIAL: 100% Vinyl
NAME: Maigs
PRICE: $25
MATERIAL: Miscellaneous
Ready Made
Scraps for Cash
STYLE#3-4023
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Sourcing
R&G LEATHER COMPANY
Custom Made
Since one line of our products contains 95% U.S. made items, we have referenced
Boston Hides and Furs as our wholesaler and supplier. We have chosen this company because they offer a wide range of leather products and services such as tanning and vegetable dyes. This supplier also offers a variety of specialty leathers and sheepskins as well; therefore, this is a great source to add a unique touch to the look and feel of our handbags. The cost of the hides from Boston Hides and Furs range from $89-150 per hide. For our smaller embellishments, including trimmings and findings that will be added to our accessories, we have chosen to source from Tandy Leather Factory which is located in each state we have store locations in. Their large variety of trimmings helps R&G expand our design possibilities. These items will be used in our customized leather bags (Leather Craft and Leather Craft Supplies). The prices from this wholesaler are extremely affordable with zippers costing $.99, buckles at $2.00, and rings at $1.00.
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Sourcing
R&G LEATHER COMPANY
Ready Made
Since our ready made line is priced at an inexpensive price point compared to our
customized leather line, R&G has decided to manufacture our goods in Mexico. By doing so, our designers will have more time to spend on our in-house customized orders; therefore, increasing the quality and craftsmanship within each product. This decision was based on the availability and easy access to shipping goods to and from our stores to Mexico. NAFTA makes sourcing our handbags across the border much easier than trying to track them from Asia. Lead times, shipping times, and the arrival of our products can be predicted at a much easier rate due to the close proximity of our stores and Mexico. Since our stores are located in Los Angeles, Austin, and Nashville, sourcing to Mexico seemed the most logical. The manufacturer we have started to build a relationship with is Botas Caborca, a company that sources many leather products such as shoes, boxes, and handbags (Caborca Boots). Depending on the size and materials of the bags, they will charge $10-20 per bag.
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Finances
R&G LEATHER COMPANY
Unite Breakdown STYLE #
NAME
Monthly %
JAN
Planed Sales
$
92,020
$ 33,462
$
3%
25,096
APR
MAY
$ 58,558
7%
JUN
JUL
AUG
SEP
OCT
$ 41,827
$ 125,482
$ 58,558
$ 33,462
$ 41,827
$ 66,924
$ 117,116
$ 142,213
5%
15%
CUSTOM MADE
7%
4%
5%
8%
NOV
14%
DEC
17%
TOTAL $
100%
836,546
Quantities
Quantities
Quantities
Quantities
Quantities
Quantities
Quantities
Quantities
Quantities
Quantities
Quantities
Quantities
70
26
19
45
32
96
45
26
32
51
90
109
640
Signiture
50
18
14
32
23
68
32
18
23
37
64
78
456
234
134
167
268 574
1004
1219
569
3346
234 1063
134 607
167 759
268 1215
468 2125
569 2581
3346 15182
Silvia
Style #1-2056
MAR
4%
Martin
Style #1-2050 Style #1-2054
FEB
11%
25
9
7
16
11
33
16
9
11
18
31
38
223
READY MADE Tuple
Style #2-3065 Style #2-3069
Narcise
Style #3-4023
Maigs
368
134
789
100
287
234
215
167
502
359
502
1076
502
287
359
468
7170
SCRAPS FOR CASH TOTAL
368 1670
134 607
100 455
234 1063
167 759
502 2277
Sales STYLE#
NAME
Wholesale
Wholesale
Cost
Cost
Margin
MU%
CUSTOM MADE Per Unit
Martin Silvia Signiture
Style #1-2050 Style #1-2054 Style #1-2056
$ $ $
Total
170 450 275
$ $ $
108,751 100,386 125,482
Per Unit
Total
Per Unit
$ $ $
50.00 95.32 86.52
$ $ $
31,986 21,264 39,479
$ $ $
120.00 354.68 188.48
70.59 78.82 68.54
$ $
9.50 8.75
$ $
31,789 62,741
$ $
40.50 26.25
81.00 75.00
3.00 253.09
$ $
10,039 197,298
$ $
22.00 751.91
88.00
READY MADE Tulpe Narcise
Style #2-3065 Style #2-3069
$ $
50 35
$ $
167,309 250,964
SCRAPS FOR CASH Style #3-4023
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TOTAL
Maigs
$ $
25 1,005
$ $
83,655 836,547
$ $
R&G LEATHER COMPANY
Finances After thorough target market research, R&G Leather Co. concluded that June,
October, Novemeber, and December will be the highest selling months of the year. Graduation in June is a big event that will increase sales, in the customized line especially. Consumers will find placing orders will be easiest in May, recommended by R&G, but they will pay in June. The months leading up to the holiday season will also spark sales, both in the customized and readymade lines. Months like March and February will bring the slowest sales due to after-holidays saving, therefore, we will run promotions and take advantage of this time by planning and designing new looks.
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Finances
R&G LEATHER COMPANY
Five-Year Plan
R&G is going to open the flagship store at 323 Congress Street in Austin,
Texas 78701. At this time all three owners Chelsea Leigh, Zita Freidenfelde and Maloie Earles will begin to start building a networking system. After a through search for knowledgeable leather craftsmen, we will set up shop and begin designing our first handbags. After we have our first stock of materials for our customized line, and our first shipment of our ready-made bags are in store we will open shop. Our grand opening party will be held on April 25 2013. After two strong years of business, we will have secured our second team of knowledgeable designers and sales associates for our second location. Our second location is 2038 Bay Street Los Angeles, California 90021. We will be ready to have our grand opening August 23, 2015. At this time Zita Freidenfelde will be manager in charge of this location.
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Finances
R&G LEATHER COMPANY
After two more years of successful business, R&G will open its third and final
location at 1108 Woodland St Nashville, Tennessee 37206. At this time the other two locations will have a strong customer base that is brining in strong revenue. Malorie Earles will be in charge of this location. The leather craftsmen and the sales staff and product selections will all be ready for our grand opening of this location by October 1, 2017.
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Advertising
Marketing
R&G will begin marketing in the Austin Area by joining the
Lone Star Leather Crafters newsletter. By doing so, R&G will be able to participate in local events that support the leather industry in the United States. R&G will also pair up with Texas’ popular blogger, Jane Aldridge, from Sea of Shoes. Jane has been featured in many fashion magazines such as Elle and has collaborated to design shoes for Urban Outfitters. In having such a young influential blogger collaborate with R&G, we hope to be featured on her blog and perhaps, in the future, collaborate to design a handbag together. R&G also plans to reach out to Austin Fusion, a website that brings together local art, fashion, music, & film. By being a feature of the site, we at R&G feel we will reach our ultimate target market and start to build a strong consumer base.
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R&G LEATHER COMPANY
Advertising
R&G LEATHER COMPANY
For our LA location we plan to pair with famous blogger Meagan,
from ‘… love Meagan’. Having a feature on her blog will help us reach a wide variety of women who will shop at our store. Her blog is one of the top five blogs in L.A., therefore, she has enough web traffic to hopefully help us gain a great collaborative partnership. The second avenue for marketing in the L.A.area would be the Los Angeles Fashion Magazine. This website would bring the right attention to our brand and let women in our target market know who R&G is and how we have a the perfect product for them. In Nashville we plan to pair up with blogger Laruen from Blooming Leopold. In collaborating with Lauren to make the women of Nashville aware of R&G leather Co., we will bring a higher traffic into our store, and create support for our brand.
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Advertising
R&G LEATHER COMPANY
Bloggers
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Austin
Los Angles
Nashville
Jane
Megan
Laruen
Advertising
R&G LEATHER COMPANY
Ad Production
R&G Leather Co. chose to film the promotional
video and advertisements on Skidaway Island in Savannah, Georgia. The shoot took place in a garden surrounded by the local ranch, Besthesda Farms, a small cattle farms filled with goats and chickens. Filming at sunrise for the fall shoot captured R&G’s aesthetic and portrayed the brand’s message effectively.
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Promotion
Business Card
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R&G LEATHER COMPANY
Promotion
R&G LEATHER COMPANY
Launch Party
R&G’s launch party will reflect the aesthetic of each store
location. The grand opening launch party for our flagship store, located in Austin, Texas, will have a rustic feel our new customers will be sure to enjoy. R&G will provide guests with tasty drinks and tex-mex style food to celebrate the culture of Austin. Raffles and giveaways will be presented at the end of the night. The store owners and in-house designers will be socializing and making new connections with customers, forming strong relationships from the start. The ticket to get in? Wear leather!
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Branding
Packaging
R&G LEATHER COMPANY
Labels/Hang Tags
Logo
48
Branding
R&G LEATHER COMPANY
Custom Made
Ready Made
Care Label
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Documents
Techpack
50
R&G LEATHER COMPANY
R&G LEATHER COMPANY
Documents
Cost Sheet
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Bibliography
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R&G LEATHER COMPANY
R&G LEATHER COMPANY
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R&G LEATHER COMPANY
Malorie Earles, Zita Freidenfelde, Chelsea Leigh Private Lable Product Development Professor Grace Canepa R&G Leather Company Fall 2012
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