T H E 2014 EDIT IO N
ON E SOTH EBY’S INT ERNATIO NA L R E A LT Y
T H E 2014 EDIT IO N
Over the past 270 years, the Sotheby’s name has become renowned as a marketer for many of the world’s most valuable and treasured possessions. Sotheby’s International Realty, in keeping with this extraordinary reputation, has become a globally recognized leader in the representation of distinctive real estate. In essence, the Sotheby’s International Realty brand has become synonymous with quality and service and is the most farreaching, interconnected luxury real estate brokerage network in the world. In working collaboratively with our Sotheby’s International Realty affiliates, ONE Sotheby’s International Realty executes intelligent, innovative and strategic sales and marketing programs, delivering maximum results and an exceptional level of service. By utilizing the Sotheby’s brand’s in-house partnerships and resources, and by drawing upon the immense experience of our associates, ONE Sotheby’s International Realty is uniquely positioned to present real estate opportunities to an internationally diverse and qualified client base.
SOTHEBY’S |
A GLOBAL BRAND
ON E SOTH EBY’S INT ERNATIO NA L R E A LT Y
T H E 2014 EDIT IO N
THE STORY Sotheby’s was founded in London on March 11, 1744, when Samuel Baker auctioned “ several hundred scarce
SOTHEBY’S BRANDS
and valuable books” from the library of the Rt Hon Sir John Stanley for a few hundred pounds. The story of
• Sotheby’s Auction House
Sotheby’s expansion beyond books to include the best
• Sotheby’s International Realty
in fine arts and jewelry is also the story of the global
• Sotheby’s Diamonds
auction market, defined by extraordinary moments
• Sotheby’s Institute of Art
that continue to capture the world’s attention.
• Sotheby’s Wine
In 2004, Sotheby’s Holdings forged an alliance with
Together, these brands form an alliance unwaveringly
Cedant Corporation, now Realogy Corporation, to
committed to the highest level of quality and remain one
create a long-term, multi-national presence in the
of the most storied names in global business.
world of luxury real estate.
Sotheby’s New York, May 2012 | The Impressionist & Modern Art Evening Sale totaled an amazing $330,568,550, the second-highest total for a Sotheby’s auction.
ON E SOTH EBY’S INT ERNATIO NA L R E A LT Y
T H E 2014 EDIT IO N
CAPITALIZING ON CENTURIES OF
PRIZED REL ATIONSHIPS
Sotheby’s maintains more than 15 auction locations throughout North America, Europe, Asia, and Australia, and has an annual turnover in excess of $6 billion. In turn, Sotheby’s International Realty has many exclusive opportunities to market to auction house clients, including print and interactive advertising and exclusive event sponsorship opportunities.
SOTHEBY’S AUCTION HOUSE CLIENTS
71
253
78
OF FORBES 100
OF FORBES 400
OF FORBES 100
WORLD’S RICHEST PEOPLE
RICHEST AMERICANS
RICHEST AMERICANS
86
12
60
OF FORBES
OF FORBES 400
OF WORTH MAGAZINE´S
TOP 500 CEOs
50 UNDER 40 LIST
BENEFACTOR 100 LIST
Sotheby’s New York, 2012 | Edvard Munch’s The Scream sells for $119.9 million, becoming the world’s most expensive work of art ever to sell at auction.
THE NETWORK
S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y
ON E SOTH EBY’S INT ERNATIO NA L R E A LT Y
T H E 2014 EDIT IO N
ON E SOTH EBY’S INT ERNATIO NA L R E A LT Y
GLOBAL REACH INSTANT RECOGNITION
14,000 750 50 10,000
ASSO C I AT ES
OFFIC ES
CO UNT RI ES AND T ERRITO RIE S
YEARLY REFERRA L S
T H E 2014 EDIT IO N
Our brand’s referral program helps enhance revenue potential for both real estate and auction consignments by connecting our network members all around the world. From broker-to-broker to auction-to-broker to broker-to-auction referrals, these opportunities are managed with extreme care to ensure white-glove service.
B E N E F I T S & A D VA N TA G E S
S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y
ON E SOTH EBY’S INT ERNATIO NA L R E A LT Y
T H E 2014 EDIT IO N
WORLDWIDE MEDIA INNOVATION, EXPERIENCE & INTERNATIONAL EXPOSURE
Our 2014 media plan is expected to deliver nearly 700 million impressions with media powerhouses such as The New York Times, The Wall Street Journal, Daily Telegraph and Architectural Digest. To round out our plan, create global connections, and increase our exposure, we have hand-picked partners to help drive incremental brand awareness and intelligently showcase the listings represented by our network to a broad audience of consumers who value the unique. In order to provide a true start-to-finish service, ONE Sotheby’s International Realty’s proprietary tracking systems also offer clear reporting on the effectiveness of print advertising efforts with unique telephone numbers and website domain names.
ON E SOTH EBY’S INT ERNATIO NA L R E A LT Y
2011 Global Networking Event, Miami Beach
The 2014 Global Networking Event will once again be hosted in Miami Beach. 1000 agents from Sotheby’s International Realty affiliates from around the world will be in attendance
T H E 2014 EDIT IO N
THE POWER OF OUR BRAND • Every Sotheby’s International Realty affiliate has sponsorship opportunities to market their exclusive listings at Sotheby’s Auction House events to some of the world’s most discerning buyers. • A targeted media campaign is developed to leverage from the Sotheby’s Corporate partnerships and rates, including the Sotheby’s magazine, which is distributed to 30,000 of the most affluent individuals across the globe. • As members of a world-class organization, our realtors are invited to attend the Sotheby’s International Realty Global Networking Event: an opportunity for brokers, owners, managers and sales associates throughout the world to establish invaluable partnerships. • The e-Gallery showcases Sotheby’s International Realty’s listings all over the world nonstop in each office’s screens. • The Global Distribution Program is utilized in order to distribute brochures to all affiliate offices worldwide.
Property brochures displayed at a Sotheby’s International Realty office through the Global Distribution Program
ON E SOTH EBY’S INT ERNATIO NA L R E A LT Y
T H E 2014 EDIT IO N
SOTHEBY’S PUBLICATIONS A GLOBAL FOCUS
RESIDE MAGAZINE
SOTHEBY’S MAGAZINE
• Published twice a year
• Published eight times a year
• 12,000 copies
• 30,000 copies
• Regional and global editions distributed to all
• Only clients of the Auction House receive publication
Sotheby’s offices worldwide, all Sotheby’s Auction
• The magazine for the world’s leading collectors and
houses, luxury hotels, and high net worth clients.
connoisseurs of fine art.
ON E SOTH EBY’S INT ERNATIO NA L R E A LT Y
SOTHEBYSREALT Y.COM A N N UA L S TAT I S T I C S
7M
60M
21M
12
45%
VISITS
PAGE VIEWS
PROPERT Y DETAIL
FOCUSED MINUTES
VISITS FROM
PAGES VIEWED
PER VISIT
OUTSIDE THE US
Your home’s online exposure begins with sothebysrealty.com and cascades through our lifestylefocused sites, to our global network of local websites and onto our media partner websites. This strategy extends the exposure of extraordinary homes to extraordinary lives in all corners of the globe no matter if you click, tap or swipe to experience the unique. Displaying your home with • Metric and imperial units of measure
• Translated property videos/virtual tours
• 50 currencies updated 4 times per day
• 15 human-translated languages
T H E 2014 EDIT IO N
LIFESTYLE WEBSITES Unique to Sotheby’s International Realty is the experience that comes with searching for a home based on an extraordinary lifestyle. We have developed a series of websites specifically with these inimitable lifestyles in mind, highlighting our properties as well as our unsurpassed expertise within each lifestyle category. Search among waterfront, golf, farm & ranch, vineyard and ski lifestyles to find your perfect fit.
ON E SOTH EBY’S INT ERNATIO NA L R E A LT Y
OUR DIGITAL ADVANTAGE • Our clients benefit from property exposure on a carefully chosen list of top real estate and news websites worldwide. To measure results, the Sotheby’s International Realty brand provides a property view report including view and inquiry statistics for each partner site a property is distributed to. Sotheby’s International Realty properties are viewed an astounding 60,000,000 times across all of our partner sites annually. • Property distribution channels were conceived after conducting research to identify lifestyle, activity and points of interest websites where prospective buyers frequently gather real estate information during their home search. • ONE Sotheby’s International Realty also deploys sophisticated project-based online display advertising, search engine marketing and targeted e-mail campaigns to generate and convert prospects.
Clients of ONE Sotheby’s International Realty benefit from a best-in-class online inventory distribution network to top websites, reaching viewers globally.
T H E 2014 EDIT IO N
SOTHEBY’S REALT Y - MOBILE & SOCIAL MEDIA
MOBILE For those who seek the unique when on the road, SIR Mobile is the only luxury real estate mobile app that works anywhere and searches globally. Features of SIR Mobile • GPS search, find the closest home • Search globally in 45 countries • Driving directions to the home of interest • Social sharing on Facebook and Twitter • Tap to connect; call or email
pinterest.com/sothebysrealty
google.com/+sothebysrealty
2,000 likes
5,600+
ON E SOTH EBY’S INT ERNATIO NA L R E A LT Y
SOCIAL MEDIA - TWIT TER & FACEBOOK
T W I T T E R.C O M /S OT H E B Y S R E A LT Y • 3700 Tweets • 8500 followers • 240+ Sotheby’s International Realty companies on Facebook and Twitter
FA C E B O O K .C O M /S OT H E B Y S R E A LT Y • 27,000+ Likes on Facebook; 5 million total impressions
INDUSTRY USER STATS • Facebook - 1 billion
• LinkedIn - 175 million
• YouTube - 800 million
• Twitter - 140 million
• Google+ - 400 million
• Pinterest - 11 million
T H E 2014 EDIT IO N
SOTHEBY’S INTERNATIONAL REALT Y STATS • 14,000+ followers across Twitter, Google+, YouTube and Pinterest • An official Sotheby’s International Realty account on Pinterest.com, the fastest growing website in history • Extraordinary Property of the Day features one property from around the globe on Facebook, Twitter, Google+ and Pinterest and generates thousands of additional property views per day
As the number one online video site, the second largest search engine and third largest website in the world, it’s no wonder YouTube receives four billion views per day. Because of this, the Sotheby’s International Realty brand channel continues to be the perfect online video destination for limitless exposure of the properties and lifestyles represented by our network.
YOUTUBE.COM/SOTHEBYSREALT Y • 2.8 million views • 8,100 subscribers • 2 million minutes viewed • Over 3,359 “ Likes” • 2,500 shares & favorites added
ON E SOTH EBY’S INT ERNATIO NA L R E A LT Y
MEDIA PARTNERSHIPS
T H E 2014 EDIT IO N
Every day, Architectural Digest inspires millions of affluent home enthusiasts to redesign and refresh their lives through a multi-platform presence that includes print and digital connections. The Sotheby’s International Realty network’s alignment with Architectural Digest encompasses an integrated online partnership through commanding presence on archdigest.com. Our collaboration includes highly-visible social media and digital exposure, that when combined with our online presence, have been designed to deliver nearly 8 million media impressions throughout 2013, utilizing the exclusive opportunities stated below.
DIGITAL Premium, integrated units featuring the listings we represent rotate within AD’s iPad app in targeted sections such as In the Magazine, Celebrity Style, and Architecture & Design. ESTATES FOR SALE The digital adaptation of AD’s most read print section offers online visitors a premier look inside celebrity homes and an exhibit of the world’s most extraordinary properties. Sotheby’s International Realty has 100%share of voice through banner ads and impactful interactive portrait units as well as slide show exposure on this real estate relevant section. SOCIAL MEDIA Banner advertising with AD’s Blogvertorial. This “ roadblock” position across AD’s suite of blogs provides daily musings about the world’s most beautiful homes, architecture, interior design, art and antiques, travel destinations and extraordinary properties
ON E SOTH EBY’S INT ERNATIO NA L R E A LT Y
Our 2013 advertising program with The New York Times is a continuation of years prior and is structured to fetch nearly 300 million media impressions through branding and listing exposure elements, utilizing local ownership advertising opportunities and fixed positioning on various New York Times channels. This long-term plan features exclusivity and dominance in both print and digital marketing opportunities, designed to attract a diverse worldwide audience and maximize our reach to more than 40 million unique NYT monthly readers.
T H E 2014 EDIT IO N
Our continuous collaboration with The Wall Street Journal offers an array of opportunities to showcase the homes represented by our network to the global audience that turns to this media icon for their daily source of insights into both micro and macro financial and economic landscapes. Designed to deliver 167 million impressions, this marketing strategy is comprised of a worldwide, multi-faceted program providing our brand with exclusivity and dominance throughout The Wall Street Journal’s Digital Network websites.
REAL ESTATE SEARCH RESULTS
PROPERTY LISTINGS
With over 2.4 million consumers turning to WSJ.com
Our listings featured on The Wall Street Journal’s
to conduct their real estate searches, it’s only fitting
digital network reach over 100,000 unique monthly
that our brand has a significant presence within the real
visitors. We expect to exceed in driving 3.6 million
estate search results. This unit is meant to deliver 600,000
media impressions to our listings, providing targeted,
impressions through a rotational share of voice (SOV).
global awareness for our properties.
BANNER ROTATIONS Our corporate branding banner campaign extends the reach of the Sotheby’s International Realty message and widens our impact against the WSJ audience. Placements include: WSJ Magazine, WSJ New York, WSJ Europe, WSJ Asia, WSJ China, WSJ Japan and WSJ Americas. And to make this ubiquitous banner rotation even more effective, we employ a retargeting element allowing us to serve up banner ads to WSJ.com visitors who have previously visited sothebysrealty.com. All in, this dynamic placement is designed to deliver 2.4 million media impressions.
ON E SOTH EBY’S INT ERNATIO NA L R E A LT Y
JamesEdition was founded specifically to take advantage of the lack of a truly global marketplace for highend goods. Operating without ties to traditional print media or industry groups, they can focus on offering dealers and visitors the best possible service. JamesEdition has a worldwide perspective that sets them apart, with headquarters in Stockholm, Sweden and representation in London, Frankfurt, Singapore and Boston. It focuses on only the luxury items of each category to ensure that amazing listings are showcased in the way they deserve and that buyers find exactly what they are looking for. Sotheby’s International Realty represents more than 95% of the real estate shown in JamesEdition.com. Two brands known for bringing discerning buyers and sellers together around the globe - now that’s a match made in heaven.
JamesEdition promoting Sotheby’s listings on Facebook
T H E 2014 EDIT IO N
The Bloomberg Terminal is a computer system provided by Bloomberg L.P. that enables professionals in finance and other industries to access the Bloomberg Professional service through which users can monitor and analyze real-time financial market data movements and place trades on the electronic trading platform. The system also has a real estate section in which Sotheby’s International Realty listings are constantly promoted. Being that most large financial firms have subscriptions to the Bloomberg Professional service for a monthly fee of $1,500 a user (around 310,000 subscribers worldwide), ONE Sotheby’s International Realty listings can be exposed to a different niche of affluent entrepreneurs and businessmen across the globe, an advantage not easily found anywhere else. Aside from the Terminal, listings can also be advertised in Bloomberg Markets, a magazine aimed towards the global financial elite.
ON E SOTH EBY’S INT ERNATIO NA L R E A LT Y
The Daily Telegraph has been serving the UK and the world since 1855. As a recent recipient of the “ National Newspaper of the Year” award, its website, telegraph.co.uk, was the United Kingdom’s first national newspaper online and now serves at the helm of our collaboration, whereby an estimated 7.5 million visitors make this their preferred online news destination monthly.
“W O R L D’S M O S T E X T R A O R D I N A R Y P L A C E S TO L I V E ” The collaboration between our brands is the culmination of an exclusive microsite. Telegraph.co.uk/sothebysrealty features key content such as • articles on specific themes and/or topics that appeal to our combined target audience • fixed ad unit features • an interactive map plotting market areas we serve • dynamic video integration • picture gallery carousel • links to sothebysrealty.com Our collaboration’s purpose is to serve as the trusted source behind learning about the most extraordinary places to live in the world.
Designed to deliver over an amazing 167 million media impressions throughout 2013, a variety of rotational banner ads target • Ads on wine channel showcasing houses with cellars or wine rooms • Ads on food channel showcasing houses with great kitchens • Ads on golf channel showcasing houses on golf courses • Ads on racing channel showcasing houses with large garages • Ads on gardening channel showcasing houses with great gardens • Ads on property channel • Additional run of site ad placements for an international audience
T H E 2014 EDIT IO N
A premiere luxury lifestyle resource since 1977, the Asia Tatler Franchise consists of 14 focused print editions and a growing online and mobile presence that continues to define the role of luxury amongst the social elite. In 2013, our brand is the exclusive online real estate channel partner for hongkongtatler.com, driving more than 24 million media impressions. This unique collaboration provides an ideal platform to showcase our premier properties, participate in regional project launches and offer Hong Kong Tatler’s audience our specialty market expertise.
Started in 2009, HongKongTatler.com is the online brand extension of the renowned Hong Kong Tatler magazine, producing exclusive online content. From the latest in lifestyle trends and the world’s leading luxury brands, to the city’s most influential personalities to the most glamorous soirees, HongKongTatler.com is the one-stop lifestyle platform with daily updates on everything luxury. As the winners of Marketing Magazine’s No.1 Luxury Website in Hong Kong Award in 2011 and 2012, they strive to showcase all things luxury in a wide range of topics, from design, arts, high-end fashion, watches and jewellery, travel, beauty to etiquette. Sotheby’s International Realty represents the epitome of luxury real estate within their brand.
ON E SOTH EBY’S INT ERNATIO NA L R E A LT Y
PropGOLuxury.com, is the world’s leading luxury property site representing tens of thousands of elite properties from over 35 countries. Founded in 2006, PropGO.com remains the only US based online real estate company with operations in China. It was created to fulfill the high demand of the affluent Chinese consumer base requesting exclusive properties from around the world. China represents the world’s largest and fastest growing population with more new millionaires being created than at any time in history. Just like in the West, China’s new elite are seeking access to luxury properties and items from around the world, and PropGOLuxury.com is the largest and fastest growing property portal in the region.
Sotheby’s International Realty has premium ad placement and presence in their website. This essential international placement provides our listings with 100% share of voice (SOV) via a leaderboard unit on the homepage and listing search pages. In total, this sponsorship is expected to deliver nearly 2 million media impressions.
Sotheby’s International Realty on PropGoLuxury.com news
T H E 2014 EDIT IO N
ON E SOTH EBY’S INT ERNATIO NA L R E A LT Y
MARKETING PL AN ONLINE PROPERTY DISTRIBUTION The Wall Street Journal Digital Network CN.WSJ.com NYTimes.com International Herald Tribune Zillow.com Trulia.com Yahoo! Real Estate Hong Kong Tatler Luxury Estate House24 Homefinder.com PropGoLuxury.com lp-luxuryproperties.com JamesList.com Homes.com Telegraph.co.uk CountryLife.co.uk lpdibiao.com (Luxury Properties Chinese) Real-Buzz.com Te Atrium ONESothebysRealty.com SOTHEBY’S INTERNATIONAL BRAND ADVERTISING Wall Street Journal Digital Network International NY Times Homepage International NY Times Real Estate Home Telegraph.co.uk “ World’s Most Extraordinary Places to Live” NYTimes.com/IHT.com YouTube.com/sothebysrealty ArchitecturalDigest.com / Estates for Sale Real Estate Launch Sponsorship HongKongTatler.com Tatler (Print Magazines) ONLINE BANNER ADVERTISING sothebys.com NYTimes.com International New York Times WallStreetJournal.com Asia.WSJ.com Europe.WSJ.com CN.WSJ.com JP.WSJ.com FTchinese.com Telegraph.co.uk BBC.com (British Broadcasting Corp.) PropGoLuxury.com PropGo.com ArchitecturalDigest.com JamesEdition.com HongKongTatler.com Google’s Display Network
T H E 2014 EDIT IO N
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
ON E SOTH EBY’S INT ERNATIO NA L R E A LT Y
MARKETING PL AN SEARCH ENGINE MARKETING Yahoo! Google (multiple native languages) Bing.com YouTube Yandex (Russia’s largest search engine) MOBILE ADVERTISING Architectural Digest iPad Safari Browser New York Times iPhone App NYTimes.com iPad Safari Browser Wall Street Journal Mansion iPhone and iPad ONE Sotheby’s International Realty iPad app SOCIAL MEDIA Facebook Twitter Google+ Pinterest Youtube.com SIR Mobile eGallery PROPERTY PRINT OPPORTUNITIES Bloomberg Markets The Wall Street Journal Sotheby’s Magazine Country Life New York Times Home Section Robb Report Exceptional Properties Robb Report Collection International New York Times International New York Times Event Wraps Luxury Property Magazine Financial Times RESIDE® Magazine e-RESIDE® Globe & Mail Ocean Home Land Report Die Welt / Welt am Sonntag Boston Magazine ONE Life INTERNATIONAL SIGNIFICANT SALES INTERNATIONAL PUBLIC RELATIONS EFFORTS
T H E 2014 EDIT IO N
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
ONE SOTHEBY’S INTERNATIONAL REALT Y
ON E SOTH EBY’S INT ERNATIO NA L R E A LT Y
T H E 2014 EDIT IO N
THE UNDISPUTED LUXURY LEADER IN SOUTH FLORIDA
ONE Sotheby’s International Realty was founded in December 2008. The firm has excelled to become the leader in luxury real estate throughout South Florida, where it leads the market in condo sales valued over $1 million. ONE Sotheby’s International Realty has reached unprecedented levels of success, leading the brand in becoming internationally recognized for its exceptional service and sales volume. Currently, the company has 350 real estate associates with eight office locations in the most prestigious neighborhoods of South Florida; Coral Gables, Brickell, Key Biscayne, Fort Lauderdale, Miami Beach (Ocean Drive and South of Fifth), Sunny Isles, and our newest location in Bay Harbor. In 2013, the firm closed out the year as a market share leader for luxury sales in Miami-Dade and Broward counties with $1.7 billion in sales volume.
ON E SOTH EBY’S INT ERNATIO NA L R E A LT Y
BY THE NUMBERS
8
O F F I C E S
CORAL GABLES | FORT L AUDERDALE | BRICKELL | MIAMI BEACH (OCEAN DRIVE) KEY BISCAYNE
|
SUNNY ISLES
|
MIAMI BEACH (SOUTH OF FIFTH)
|
BAY HARBOR
350
A S S O C I A T E S
#1
IN CONDO SALES OVER
$1,000,000
I N M I A M I-DAD E & B ROWARD
#2
SIR AFF ILIATE BASED ON AV E RAGE S A LE S P RI C E
#5
H IGHEST PRODUC ING S OT H E BY ’ S I NT L. RE A LT Y AFFI LI AT E I N T H E U. S.
#10
IN THE COUNTRY BAS E D ON H I GH E S T AV E RAGE S A LE S P RI C E
T H E 2014 EDIT IO N
VOTED
M O S T I N N O VAT I V E
BEST REAL ESTATE AGENCY / BROKERAGE
METHOD OF MARKETING
IN FLORIDA*
PROUD RECIPIENT OF
*Better Beach Awards, 2013
CLOSED THE HIGHEST SALE IN SOUTH FLORIDA HISTORY
$47
MILLION AUGUST, 2012
*The Floridian Awards, 2012 & 2013
2013 SALES VOLUME
$1.7
BILLION
ONE SOTHEBY’S FACEBOOK PAGE
TOP 100 REAL ESTATE PAGES TO LIKE
*Realty Biz News, 2013
PARTICIPATED IN
TOP 3 SALES IN DADE & BROWARD COUNTIES IN 2013
ON E SOTH EBY’S INT ERNATIO NA L R E A LT Y
REAL ESTATE COMPANY
IN
TE RN O AT NE IO S N OT AL H RE EB AL Y’S TY
IN
TE
RN O AT NE IO S N OT AL H RE EB AL Y’S TY
MARKET SHARE TOTALS
REAL ESTATE COMPANY
IN
N ON AT E IO S N OT AL H RE EB AL Y’S TY
TE R RN O AT NE IO S N OT AL H RE EB AL Y’S TY
TE
IN
T H E 2014 EDIT IO N
REAL ESTATE COMPANY
REAL ESTATE COMPANY
ON E SOTH EBY’S INT ERNATIO NA L R E A LT Y
LOCAL NETWORKING COMPANY SPONSORED EVENTS
•
Sotheby's Auction House Watch Display Event – Hosted at a ONE SIR Listing – June 2011
•
SIR Global Networking Event in Miami – October 2011, September 2014
•
Wynwood Art Fair – October 2011
•
Art Miami / Art Basel – Official Real Estate Sponsors – December 2011
•
ArteAmericas – Official Real Estate Sponsors – March 2012
•
Fort Lauderdale Boat Show – Booth Exhibitor – October 2012
•
ONE CIFO – Quarterly Exhibits & Cocktail Events at ONE SIR Miami Beach office – Launched in 2012
•
Sony Open Tennis Tournament – Official Real Estate Sponsors - March 2013
T H E 2014 EDIT IO N
GLOBAL NETWORKING PROMOTING OUR BUSINESS AROUND THE WORLD
SOTHEBY’S AUCTION HOUSE EVENTS •
London – participated in three Sotheby’s Auction House events in 2010, 2011, 2012, 2014
•
Hong Kong – sponsored the Hong Kong Art Auction – October 2010, 2014
•
New York – sponsored the NY Contemporary Art Auction – 2010, 2011, 2012, 2014
EVENTS WITH SOTHEBY’S INTERNATIONAL REALT Y AFFILIATES •
Moscow, Russia – Hosted event in collaboration with SIR affiliate & Auction House – April 2012
•
Sao Paulo, Brazil – Hosted “ Miami Week” in partnership with SIR affiliate – 2011 & 2012
•
Buenos Aires, Argentina - Hosted “ Miami Week” in partnership with SIR affiliate - 2011
•
Lima, Peru - Hosted “ Miami Week” in partnership with SIR affiliate – 2011
•
Toronto & Montreal – Hosted training sessions with SIR affiliates – 2011 & 2012
•
Dubai – Attended opening event
•
Connecticut – William Pitt affiliate event
NETWORKING EVENTS WITH SIR AFFILIATES •
San Diego, California – Global Networking Event – 2010
•
Miami Beach, Florida – Global Networking Event – 2011, 2014
•
Los Angeles, California – Global Networking Event – 2013
•
Atlanta, Georgia – SIR Leadeship Conference – 2011
•
Chicago, Illinois – SIR Leadership Conference – 2012
ON E SOTH EBY’S INT ERNATIO NA L R E A LT Y
A S T U N N I N G S E T T I N G . A V I B R A N T C U LT U R E . A G L O B A L D E S T I N A T I O N . S O U T H F L O R I D A R E A L E S TAT E I S O U R F O C U S
EXTRAORDINARY LIVES
call for EXTRAORDINARY HOMES
ONELIFE
LIVEBOLD ONESOTHEBYSREALT Y.COM
...AND WE ARE EAGER TO SHARE OUR INSIGHT ON ONE OF THE WORLD’S THRIVING MARKETS.
EXPERIENCE IT
ONLY WITH ONE L E A R N A B O U T O U R D I S T I N C T I V E B E N E F I T S AT
O N E S O T H E B Y S R E A LT Y . C O M
MIAMI SHINE S B RIGH TLY O N A GLOB A L S CA LE
only with ONE The top brokerage firm for luxury condo sales over $1M in Miami ONE Sotheby’s International Realty is poised to offer expert advice on the current Miami market. Our brokerage is comprised of more than realtors: we are Global Real Estate Advisors ready
As a truly international city with world-class entertainment, fine dining and incredible value, it is no wonder Miami has become a city to watch for investors around the world. Miami is on the rise with more than 80 condo towers and prime retail and commercial spaces debuting over the next few years.
to help you become part of Miami’s history.
How many luxury square feet does $1M buy? * 800 700 600 500 400 300 200 100 0 Miami
Rome
Beijing Shanghai Sydney
New York
Moscow
Paris Singapore Geneva London
Hong Kong
Monaco
*2013 Global Market Report, Knight Frank Miami range based on South Beach value
MIAMI AS A GLOBAL MARKET
View from one of our exclusive developments, One Thousand Museum.
W H E R E A R E B U Y E R S C O M I N G F R O M ?** FOR DETAILS ON THE SOUTH FLORIDA MARKET, PLEASE VISIT
Top National Markets 1. California 2. Texas 3. New York 4. Georgia 5. Illinois
6. North Carolina 7. Virginia 8. Michigan 9. New Jersey 10. Tennessee
Top International Markets 1. Venezuela 2. Argentina 3. Canada 4. Brazil 5. Colombia
ONESOTHEBYSREALTY.COM/TRENDS
6. France 7. India 8. United Kingdom 9. Spain 10. Italy For immediate assistance with your real estate transaction, please call 305.787.3020.
** Miami Association of Realtors
©MMXIV ONE Sotheby’s International Realty, licensed real estate broker. Equal Housing Opportunity. Each Office Independently Owned And Operated.
T H E 2014 EDIT IO N
LOCAL MARKETING EFFORTS
Our marketing strategy is all about making impressions worldwide. It’s about creating global connections and establishing true consumer engagement. It’s about leveraging exposure, innovation and international impact to showcase the listings our network represents to a broad audience of consumers that value the unique. We also know, however, that local marketing is at the very core of our strategy. South Florida is a truly global destination, which is why we believe some of the best opportunities are presented to us right in our cities. Our listings, our agents, and our company are constantly promoted in local publications such as The Miami Herald, Miami Magazine, Ocean Drive Magazine, Brickell Magazine, and Key Biscayne Magazine. There is an art to selling fine homes. Just as an art gallery carefully displays art, we position your property in its finest light to showcase its true value. We also embrace innovation. Pushing the envelope and doing things ahead of the curve gets us excited. We understand the lifestyle our audience is looking for is just as important as the home itself, and we try to convey that in our advertisements. Our attention to detail and innovative marketing have led us to be the luxury leader in South Florida real estate.
ON E SOTH EBY’S INT ERNATIO NA L R E A LT Y
REGUL AR PRINT AD DISTRIBUTION
Examples of company / listing promotional materials.
T H E 2014 EDIT IO N
LOCAL MARKETING EFFORTS F E AT U R ED
P R O P ERT I E S 271 N HIBISCUS DRIVE
privileged access
MIAMI BEACH 6 BEDROOMS 7 FULL / 1 HALF BATHROOMS 9,019 SF LIVING AREA 14,000 SF LOT
$16,500,000 Mayi de la Vega
(305) 778.7990
Alina de la Vega (305) 335.8219
ONE Sotheby’s International Realty
271NHIBISCUSDR.COM
offers you unparalleled access to the
4549 PINETREE DRIVE
most qualified people and properties in
MIAMI BEACH
the world. It’s an intangible asset that yields very tangible results. And for
8 BEDROOMS 8 FULL / 1 HALF BATHROOMS
this added value you pay nothing extra.
14,453 SF LIVING AREA
It is simply what we refer to as the
67,000 SF LOT
ONE Sotheby’s International Realty
$11,900,000
advantage. We invite you to interview
Mayi de la Vega
(305) 778.7990
Cyril Matz
(305) 926.2600
us and see what makes us the leader in luxury real estate in South Florida.
4549PINETREEDRIVE.COM
See how we bring your property to the world at
9570 JOURNEY’S END ROAD
ONLYWITHONE.com
CORAL GABLES 5 BEDROOMS 5 FULL / 1 HALF BATHROOMS 11,132 SF LIVING AREA 86,786 SF LOT
$7,875,000 Mayi de la Vega
(305) 778.7990
Jorge E. Uribe
(786) 371.8777
9570JOURNEYSENDRD.COM ©MMXIII ONE Sotheby’s International Realty, licensed real estate broker. Equal Housing Opportunity. Each Office Independently Owned And Operated.
THAT’S A WRAP
OPEN TODAY 12 - 5PM 10850 SW 68 AVENUE P INEC REST
6 B EDS | 6.5 B AT HS 8 ,651 SF | 3 9,4 65 SF LOT 10850SW68AVE.COM
MARISELA CISNEROS 305.301.1208 MAYI DE LA VEGA 305.778.7990
3941 PARK AVENUE
The International Herald Tribune’s event
COCONU T GROV E
11180SN APPER CR EEKR D.CO M
wraps take your property to the most
11180 SNAPPER CREEK ROAD, CORAL GABLES
prestigious events around the globe. New
5 BEDS | 5.5 BATHS 3,876 SF | 13,553 SF LOT On cul-de-sac, great finishes & amenities
$9 ,9 5 0 ,000
9 B E D S | 9 / 2 B AT H S | 1 7 , 7 5 4 S F L I V I N G A R E A | 6 0 , 7 0 9 S F L O T
York Fashion Week, Cannes Film Festival,
Waterfront Estate. Private Dock. Home Theatre. Gym. Bball Court. In-Laws Wing. Staff Quarters.
Wimbledon Tennis Tournament, Monaco
NICHOLE DIAZ MENDOZA 305.345.9722
Yacht Show, Dubai International Film
AMELIE FERRO 305.815.8205
$ 1 , 5 00,000 3941PARKAV.COM
Festival. Placing your home directly in the
SHELIA GASSON 305.323.0963
601 LEUCADENDRA DRIVE
OPEN TODAY 3 - 5PM
CORA L GA B LES
hands of an elite international audience -
6 B EDS | 5.5 B AT HS 11,694 SF | 70 ,54 2 SF LOT
that’s all in a day’s work.
300’ on the water in gated Gables Estates
$ 1 4,9 9 5 ,000 601LEUCADENDRADR.COM
Let us wrap your home at
OPEN TODAY 2 - 4:30PM
ONLYWITHONE.com
537 ZAMORA AVENUE
6945GRANADABL.COM 6945 GRANADA BOULEVARD, CORAL GABLES
CORA L GA B LES
$5 ,9 45 ,000
3 B EDS | 2 B AT HS Great kitchen, hardwood floors, room for pool
7 B E D S | 8 . 5 B AT H S | 7 ,4 1 1 S F L I V I N G A R E A | 5 7 ,0 0 0 S F LOT 163’ on water, 1 story, slip + boathouse, 3 maids quarters, 2 fam rooms, spacious kitchen, pool cabana
2259tequestalane.com E IG H T O F F I C E S TH R O U G H O U T S O U TH F LO R I DA Coral Gables I Miami Beach - South of Fifth I Miami Beach - Ocean Drive I Brickell I Key Biscayne I Aventura I Fort Lauderdale I Sunny Isles ©MMXIII ONE Sotheby’s International Realty, licensed real estate broker. Equal Housing Opportunity. Each Office Independently Owned And Operated.
DENNIS CARVAJAL 786.255.3334
DENNIS CARVAJAL 786.255.3334
JUST LISTED | 100% RENOVATED
O N E S OT H E BY S R E ALT Y.CO M
$ 5 75 ,000 MICHAEL MARTINEZ 305.979.9367
S C A N T HIS COD E TO V IE W T HIS WE E K ’ S OP E N HOUS E S > >
©MMXIII ONE Sotheby’s International Realty, licensed real estate broker. Equal Housing Opportunity. Each Office Independently Owned And Operated.
ON E SOTH EBY’S INT ERNATIO NA L R E A LT Y
T H E 2014 EDIT IO N
COMPANY PUBLICATIONS A LOCAL FOCUS
ONE LIFE MAGAZINE
TRENDS REPORT
• Published twice a year both in print and digitally
• Published twice a year both in print and digitally
• Features high-end editorial: the art, homes,
• Provides a comprehensive analysis of real estate
yachts, jets, fashion, and entertainment that
market activity in Miami-Dade and Broward, as well
define the South Florida lifestyle
as in-depth community profiles for both counties
• Distributed to homes worth over $1 million across South Florida
• Distributed to homes worth over $1 million across South Florida
ON E SOTH EBY’S INT ERNATIO NA L R E A LT Y
ONESOTHEBYSREALT Y.COM ANNUAL STATISTICS
PROPERT Y VIEWS
E-MAIL INQUIRIES
2,320,520
2,723
Top cities - online consumers •
Miami, FL - 40,416 property views
•
Toronto, Canada - 5,754 property views
•
New York, NY - 16,785 property views
•
Chicago, IL - 5,681 property views
•
Fort Lauderdale, FL - 13,873 property views
•
Hollywood, FL - 5,336 property views
•
Miami Beach, FL - 8,890 property views
•
Paris, France - 5,121 property views
•
London, England - 8,069 property views
•
Houston, TX - 4,915 property views
•
Brooklyn, NY - 6,100 property views
•
Sao Paolo, Brasil - 4,640 property views
S E L L E R A D VA N TA G E S L I S T I N G P R E S E N TAT I O N S S E L L E R S TAT S
Non-techy status reports that break down who’s been looking at your specific listing.
SINGLE PROPERTY SITES TA R G E T E D S E O QR CODES
Our competition’s listings look better on our site than on their own. So gorgeous sellers will be proud to post them to their Facebook and Twitter accounts.
We are targeting specific communities and buildings within our campaign.
Generated for every property.
B U Y E R A D VA N TA G E S C O M M U N I T I E S Showcased and cross-promoted with our properties in them. O N E A C C O U N T Rather than using the MLS, agents can set up accounts and email updates for clients. S M A R T E R Suggests similar properties. Need a specific URL for your listing? Add the MLS# to the end of our URL. A C C U R A T E All MLS data is on our own servers, giving us the ability to do what others can’t.
T H E 2014 EDIT IO N
Search by lifestyle / find all the area statistics and information
Narrow listings down by area and building
• Higher quality photos than the MLS
• Better user experience
• Optimized for iPad and mobile
• Local info for each listing.
• Individual statistics per homeseller
• More Community info
• Restaurants, schools, etc.
• Instant notification of price changes
• Comparable sold listings
• Market stats
and new listings
• Engaging Area Videos
IPAD APP The ONE Sotheby’s International Realty iPad app allows users to search and browse our properties in South Florida. A map view allows users to get a birds-eye view of where properties are located, and a gallery view replicates the experience of driving down the street and looking at properties. Users can search by neighborhood or their current location, and further filter the results based on size, price, beds and baths, and an assortment of other options.
ON E SOTH EBY’S INT ERNATIO NA L R E A LT Y
RETAIL MARKETING PROGRAM
1
PROFESSIONAL PHOTOGRAPHY The entire ONE Sotheby’s International Realty marketing system revolves around professional photography - showcasing the elegance and beauty of our exclusive inventory in everything that we do. Professional photography includes a virtual tour, video walk through and a geo-tagged slideshow on ONE SIR’s YouTube Channel. PHOTOGRAPHY SHOWCASE
LOCAL INFORMATION
2
SINGLE PROPERTY WEBSITE A custom website dedicated to a single property, complete with highresolution photo gallery and an individual domain name. This powerul online marketing tool impresses sellers and, when advertised in print or online, gets interested buyers to the information they want faster.
T H E 2014 EDIT IO N
3
ONLINE LISTING DISTRIBUTION Instead of putting your listings everywhere, the online distribution resources of Sotheby’s International Realty position properties in the world’s finest real estate sites. In addition to providing listing content to 17 major websites that power hundreds more, online reports will be available to show how much exposure each property is receiving from each online channel.
4
REALTOR.COM SHOWCASE
5
Showcase listings with up to 36 photos, a slideshow tour, video, traffic reports and open house ads on the world’s #1 real estate website.
6
SIR SIGN & INSTALLATION
Promote listings across ONE Sotheby’s International Realty’s social media outlets reaching thousands of our customers online.
7
Sotheby’s International Realty’s iconic hanging post sign, displayed at over 26,000 distinctive homes around the world.
8
GOING SOCIAL
RESPECTFUL EMAIL A weekly digest of new listings, open houses, and price reductions sent to Dade and Broward’s top brokers without spamming.
EXPOSURE ON ONESOTHEBYSREALTY.COM & SOTHEBYSREALTY.COM Get local exposure on our website, ONESothebysRealty.com, which includes optimization for mobile devices and an iPad app for easier navigating. Go global on SothebysRealty.com, which offers specialized websites based on extraordinary lifestyles such as golf, waterfront, vineyard, and more.
9
E-GALLERY The Sotheby’s International Realty eGallery is a real time, dynamic property slideshow designed to provide worldwide reach to a property.
ON E SOTH EBY’S INT ERNATIO NA L R E A LT Y
SOCIAL MEDIA facebook.com/onesothebysrealty | facebook.com/sothebysrealty @ONESIR | @sothebysrealty google.com/+sothebysrealty pinterest.com/onesothebys | pinterest.com/sothebysrealty linkedin.com/company/sothebys-international-realty SOTHEBY’S INTERNATIONAL REALT Y STATS • 15,000+ Likes on Facebook; 5 million total impressions • 240+ Sotheby’s International Realty companies on Facebook and Twitter • 14,000+ followers across Twitter, Google+, LinkedIn, YouTube and Pinterest • An official Sotheby’s International Realty account on Pinterest.com, the fastest growing website in history • Extraordinary Property of the Day features one property from around the globe on Facebook, Twitter, Google+ and Pinterest and generates thousands of additional property views per day INDUSTRY USER STATS • Facebook - 1 billion
• LinkedIn - 175 million
• YouTube - 800 million
• Twitter - 140 million
• Google+ - 400 million
• Pinterest - 11 million
BLOG
onesothebysrealty.com/blog
T H E 2014 EDIT IO N
As the number one online video site, the second largest search engine and third largest website in the world, it’s no wonder YouTube receives four billion views per day. Because of this, the Sotheby’s International Realty brand channel continues to be the perfect online video destination for limitless exposure of the properties and lifestyles represented by our network. YOUTUBE.COM/ONESOTHEBYS • Over 85,000 views • Exclusive listing videos by area
KEY ELEMENTS TO OUR SOCIAL MEDIA SUCCESS EXPERIENCE
EXPERTISE
Deliver a unique and compelling experience via social
Maintain a distinct point-of-view and align the
networking sites that reflects our brand’s history and values.
homes we represent with the connoisseurs of life.
ENGAGEMENT
EMOTION
Develop social relationships with key online influencers,
Create lasting connections with our target consumers
and potential homebuyers and sellers to further our reach.
that translate beyond social media.
ON E SOTH EBY’S INT ERNATIO NA L R E A LT Y
EXCLUSIVE DEVELOPMENTS
ONE Sotheby’s International Realty offers developers multiple advantages that no other firm can: senior sales talent with a proven track record in South Florida’s luxury segment, exclusive access to market to Sotheby’s Auction House prestigious clientele, unrivaled online exposure through the firms marketing partnerships, and most importantly, access to the Sotheby’s International Realty network. Sotheby’s International Realty emphasizes quality over quantity. We are strong where it matters most – in the experience and qualifications of our local representatives. We are the select few who own the high end of their respective markets and get results. Each Sotheby’s International Realty office is the luxury market share leader in their respective area, allowing ONE Sotheby’s International Realty to deliver personal connections with affluent purchasers in key feeder markets.
T H E 2014 EDIT IO N
Brickell City Centre - Miami
Ritz-Carlton Residences - Miami Beach
KAI - Bay Harbor
Ocean Seven - Surfside
Residences at W South Beach
Riva - Fort Lauderdale
One Thousand Museum - Miami
05/13/13
All plans and renderings are conceptual and are subject to change without n
Glass - Miami Beach
Beach House 8 - Miami Beach
ON E SOTH EBY’S INT ERNATIO NA L R E A LT Y
COMMUNIT Y INVOLVEMENT
ONE for one is a fundraising initiative between ONE Sotheby’s International Realty, Lotus House, and Women In Distress. Our goal is to help break the cycle of childhood abuse, domestic violence, and homelessness with a gift of life-changing support, tools, education and resources that heal broken bodies, minds and spirits.
ABOUT LOTUS HOUSE
ABOUT WOMEN IN DISTRESS
L O T U S H O U S E S H E LT E R .O R G
W O M E N I N D I S T R E S S .O R G
Lotus House is a non-profit organization that
A non-profit organization that currently operates
provides unique resources for homeless women
an emergency shelter with a 132-bed capacity for
and infants suffering from extreme poverty,
victims of domestic violence and their children.
disability, domestic violence, or untreated medical
Survivors who are no longer safe in their homes
or mental illness. It seeks to empower women to
can find a safe haven at Women In Distress. Shelter
improve their quality of life on every level. Lotus
services include housing, crisis intervention,
House is a place of healing and transformation, a
therapy and advocacy assistance, as well as food,
place that they can call home.
clothing and household supplies as necessary.
Learn more at onesothebysrealty.com/about/one-for-one
T H E 2014 EDIT IO N
CIFO is a non-profit organization dedicated to supporting and promoting contemporary artists from Latin America via an annual grants program. The work exhibited in our space at the Miami Beach - South of Fifth office features a sampling of pieces by artists that have been nominated for a CIFO Grant by the foundation’s Honorary Advisory Committee of internationally recognized curators, artists and art professionals. This rotating exhibition program is designed to garner more exposure for these contemporary artists from Latin America as well as to raise funds for the foundation.
Work by Ricardo Rendón
Learn more at onesothebysrealty.com/about/one-cifo-project
ABOUT THE AGENT
ON E SOTH EBY’S INT ERNATIO NA L R E A LT Y
T H E 2014 EDIT IO N
For more information please visit us online at onesothebysrealty.com
ŠMMXIII ONE Sotheby’s International Realty, licensed real estate broker. Equal Housing Opportunity. Each Office Independently Owned And Operated.