SYDNEY’S FASHION MAMAS In 2020 online shopping has never been stronger and this year ‘loving local’ has never been so important. So let’s get behind these local fashion brands run by awesome Sydney mums... Activewear - P.E Nation An absolute Sydney success, P.E Nation, bearing the initials of the cult activewear brand’s co-founder Pip Edwards, gives a nostalgic nod to old school athletics with a fashion-forward approach to sport luxe design. Pip and her co-founder Claire Tregoning, are both Sydney mums and started the biz when they couldn’t find ‘athleisure’ styles that fit the criteria of cool clothing you can move in. The duo, who originally met while designing for Sass & Bide, are now famous for their signature colour-blocked aesthetics, technical fabrications and geometric design lines. P.E Nation produces funky performancedriven lifestyle apparel for today’s fast paced urban lifestyle.
Cute sweaters - Castle & Things Castle & Things, by the lovely Rachel Castle, is a brand that’ll definitely brighten up your life! They love having fun and you can tell! Rachel has a deep love of words and flowers and hearts and spots and sunshine and sausage dogs and all the colours of the rainbow!! So, if you’re keen on grabbing glorious art, beautiful bedlinen and the cutest mums and bubs sweaters to make you belly laugh, grab your wallet and go.
Perfect party - Little Party Dress Little Party Dress is an absolute must for those of you who love pretty prints and great cuts at affordable prices which are guaranteed to make youlook and feel fabulous. Think bold prints, added sleeves, elastic waists and… POCKETS! Yay! This fun, affordable brand is run by Kel who tweaks designs to create what we all love. We’re crushing on the new beautiful Adeline collection, perfect for Mama’s to be, and breast feeding friendly too! Winning!
Amazing prints - Zonkt If you had to imagine stunning bright and bold prints this is the brand you’d be picturing. Kim Spiteri is the queen at the helm of the Zonkt️ brand and as a textile pattern designers she is proud to be *ditching the ordinary* and operating a little differently to most brands. True slow, sustainable fashion, all completely handmade and printed in Australia. Kim is passionate about being a sustainably conscious brand, providing designs that encourage you to Ditch the Ordinary! These high waist leggings made from recycled materials have made us swoon!! 20
