Sydney’s fashion mamas

In 2020 online shopping has never been stronger and this year ‘loving local’ has never been so important. So let’s get behind these local fashion brands run by awesome Sydney mums...

Activewear - P.E Nation

An absolute Sydney success, P.E Nation, bearing the initials of the cult activewear brand’s co-founder Pip Edwards, gives a nostalgic nod to old school athletics with a fashion-forward approach to sport luxe design. Pip and her co-founder Claire Tregoning, are both Sydney mums and started the biz when they couldn’t find ‘athleisure’ styles that fit the criteria of cool clothing you can move in. The duo, who originally met while designing for Sass & Bide, are now famous for their signature colour-blocked aesthetics, technical fabrications and geometric design lines. P.E Nation produces funky performancedriven lifestyle apparel for today’s fast paced urban lifestyle.

Cute sweaters - Castle & Things

Castle & Things, by the lovely Rachel Castle, is a brand that’ll definitely brighten up your life! They love having fun and you can tell! Rachel has a deep love of words and flowers and hearts and spots and sunshine and sausage dogs and all the colours of the rainbow!! So, if you’re keen on grabbing glorious art, beautiful bedlinen and the cutest mums and bubs sweaters to make you belly laugh, grab your wallet and go.

Perfect party - Little Party Dress

Little Party Dress is an absolute must for those of you who love pretty prints and great cuts at affordable prices which are guaranteed to make youlook and feel fabulous. Think bold prints, added sleeves, elastic waists and… POCKETS! Yay! This fun, affordable brand is run by Kel who tweaks designs to create what we all love. We’re crushing on the new beautiful Adeline collection, perfect for Mama’s to be, and breast feeding friendly too! Winning!

Amazing prints - Zonkt

If you had to imagine stunning bright and bold prints this is the brand you’d be picturing. Kim Spiteri is the queen at the helm of the Zonkt️ brand and as a textile pattern designers she is proud to be *ditching the ordinary* and operating a little differently to most brands. True slow, sustainable fashion, all completely handmade and printed in Australia. Kim is passionate about being a sustainably conscious brand, providing designs that encourage you to Ditch the Ordinary! These high waist leggings made from recycled materials have made us swoon!!

Confetti Rebels is brave, funky, and beautifully colourful with a hint of feminism. Sydney mum Amy, also known as “the pocket rocket“, is behind this brand that thrives off respect, kindness and LOTS of colour! All products are designed in Australia by Amy and are jam packed with totally relatable slogans such as “Tired mums club’, ‘No bad vibes’ and ‘I am not a shit mum.’ WORD!

Easy mumwear - Vine Apparel

Sydney mum and Vine Apparel owner Shelley is dedicated to making style effortless by taking the thinking out of getting dressed. If you have a mum tum, or a tummy of any kind, you’ve got to try their panel jeans. They feature a thick band around the top, instead of a normal fly, and they are so unbelievably comfy. Shelley’s gorgeous easy to wear collections include a range of fabulous bump and breastfeeding friendly dresses as well which we just adore!

For the boys - Tom & Teddy

Inspired by their fond memories of the sand and surf Michelle L’Huillier and Jelle de Jong, former residents of Clovelly, created Tom & Teddy. This vibrant beachwear collection for big guys and their little nippers is as cute as can be!! Tom & Teddy is all about friendship, shared experiences and that special bond between father and son. It captures the spirit of the great Australian outdoors and the perfect summer’s day by the water. Heavenly! Quick drying, salt water and chlorine resistant and terrific prints, surely, it’s time to get the men in your life some new swimmers!!! *Hint Light blue, berry lobster for the win!

Handbag heaven - Ace + Jet

Founded in Sydney, by Lisa a mum of two, Ace + Jet is a brand built from humble beginnings. The name was inspired by her two gorgeous sons and was created with a vision to create functional, classic and affordable handmade pieces that couldn’t be found in Australia. This stunning, conscious brand focusses on creating beautiful pieces that are hand made with skill and passion. We adore this Heather rattan and leather clutch, perfect for the upsoming summer days!

Jewellery love - Uberkate

Uberkate is a family affair with mum Kate Sutton and her husband both involved. These gorgeous love birds have a son and a daughter who was her initial biz-inspiration. After travelling the world for work, with a baby girl at home, Kate made her first set of Ubercircles stamped with her daughter’s name which she held close every time they were apart. She started making them in her Sydney studio in 2003 and from this simple emotional design a global wave in personalised jewellery was born along with their signature range of unique gemstones. Her rings are simply to die for and you can check them out in person at her Willoughby store.