3 minute read
A bare journey to birth
After birth, mothers are often left to figure things out on their own and expected to put aside their needs to immediately care for their baby. Whilst there is a lot of information available around conception, pregnancy, and birth, postpartum remains a taboo topic which isn’t talked about as much as it should be leaving many mums-to-be feeling ill-equipped for what’s to come.
One such mama-to-be, Sydney-based Amelie Cazzulino and founder of Bare Mum, decided that prior to starting a family she wanted to be as equipped as possible and eagerly delved into the sea of information around preconception, pregnancy and birth. Friends and family spoke reluctantly of the challenges they had faced following childbirth and how difficult it was to navigate the transition into motherhood for fear of being judged, so she knew more support was needed. So we chatted to Amelie about this...
After being diagnosed with endometrial polyps and a breast hamartoma, I realised for the first time that my journey to motherhood might not be as straightforward as I had once imagined. For me, this meant several surgeries, lengthy recoveries, and difficulties conceiving. I had long wanted to be a mother but all of a sudden, I needed to know exactly how to best prepare myself for what was to come.
A bare journey to bIrth
Like many mums-to-be, I eagerly delved into the sea of information around preconception, pregnancy, birth, and all the welcomed (and not so welcomed) advice from family and friends. I realised that when it came to postpartum, the focus seemed to quickly shift from the carrying mother to the newborn baby.
Postpartum care for the newborn mother felt overlooked, with women expected to mostly figure things out on their own, put aside their needs to immediately care for their baby, all the while performing in their new role with positivity. Women spoke reluctantly of the challenges they had faced following childbirth and how difficult it was to navigate the transition into motherhood for fear of being judged. From fertility to motherhood, women’s health and well-being are often taken for granted. We are told pregnancy comes (almost too) easily, births should go smoothly, and parenting should come naturally. Imagine if we were taught how to properly prepare for motherhood instead of how not to fall pregnant or being presented with a romanticised version of what life as a mother is like.
So I set out to create Bare Mum to demystify and destigmatise what goes on during this transformative period, empower new mums with evidence-based information, and provide practical solutions to support their unique journey. I have spent the last 18 months working with women’s health specialists, researching, developing, and testing (on new mums only of course!) care products designed to help women better recover from childbirth, breastfeed more comfortably, and move through motherhood with confidence. The thoughtfully designed personal care products are Australian designed, OB-GYN approved, sustainable and designed out of necessity. New mothers are often left to figure things out on their own and expected to put aside their needs to immediately care for their baby. Knowing that birth doesn’t always go to plan, Bare Mum has a thoughtful return policy for its Vaginal and C-Section Birth Kits to ensure every new mum has exactly what she needs. Bare Mum’s products include a game-changing patented Postpartum Brief, uniquely designed to accommodate a reusable Warm and Cool Insert to bring soothing relief where needed (depending on the type of birth) as well as Australia’s first and only Herbal Infused Postpartum Pads with naturally soothing properties to relieve discomfort, an organic “skin care range and more. Bare Mum strives to make decisions that work towards reducing their ecological footprint every step of the way. For them, sustainable thinking starts with thoughtful designs, resource-efficient materials, and a responsible production process. Every item they produce has been made with care and purpose. Be the first to visit www.baremum.com.au.
