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1202 YRAUNAJ
MR. 1204
IAM.MR1204
MR. 1204 INDEPENDENT ARTIST & YOUNG MOGUL
SKPE IZZARAMAM
INSIDE THE HUSTLE FRESH OFF AN INTERVIEW WITH HIP HOP WEEKLY, MR. 1204 TALKS GETTING A BAG IN A PANDEMIC
MICHIGAN INDIE ARTIST
MR. 1204
YOUNG MOGUL
ABOVE TAMAR "MR. 1204" PORTER OF WESTERN MICHIGAN. HE IS CEO OF PHAT BOI RECORDS.
MAMARAZZIEPKS
Tamar “MR. 1204” Porter is an artist, clothing line owner and model manager out of western Michigan. He realizes how important it is for independent recording artists to remain in the driver’s seat of their careers. And even a pandemic couldn’t slow this young mogul down. He remained money-motivated, innovative and ready for the world to hear his new music.
MR. 1204 is not letting 2021 slip through his fingers. On January 1 he released “What To Tell You,” a hustler’s anthem reminding everyone to stay focused on the bag. For years the artist has had to juggle both the music and business side of his career. Early in his music journey he would ask club promoters for show time to perform his music in front of audiences.
"I FOUND MYSELF AT THE BOTTOM OF THE TOTEM POLE." Continue reading at next page >
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BY TI'JUANA "MAMARAZZI" HARDWELL
9K LISTENERS
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“THEY WEREN’T LOOKING AT ME LIKE T-DOG THE ARTIST ANYMORE...THEY WERE LOOKING AT ME LIKE A PROMOTER—AND IT WAS POLITICS IN THAT.”
THE EVOLUTION “They weren’t looking at me like T-Dog the artist anymore,” recalls MR. 1204. “They were looking at me like a promoter—and it was politics in that.” MR. 1204 admits he grew frustrated with investing thousands
of dollars into music and promotion—and seemingly getting nowhere. He describes himself at that time as “militant.” No one could tell him anything. His hair was braided, he wore clothes that were 3 times bigger than they should have been and he walked around with a chip on his shoulder. “I found myself at the bottom of the totem pole,” says MR. 1204 about the fallout. With the help of a friend he realized he was standing in his own way. “It hit me like a ton of bricks and I knew I needed to rebrand myself,” says MR. 1204, who formerly used “T-Dog” as a moniker. “As an artist I was going through an evolution process.” MR. 1204 became more clearheaded. He spent more hours in the studio, focused on marketing his music, networking and creating other avenues to make music. He was celebrating his December 4 birthday when he
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03 MR. 1204 | MAMARAZZI EPKS
It wasn’t long before he began promoting his own events, giving him more control of getting his music heard by fans. “This is before the social media era and even before MySpace was poppin’,” says MR. 1204, who achieved a #1 record in his region. “A friend of mine had a 10,000 square-foot club and every night we were bringing in hundreds of people.” But not every night proved to be as successful as the others. Disputes over compensation from door splits and the format of the club night soured his experience as a promoter. Another friend of his realized he was becoming unhinged.
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INSIDE THE MOGUL MIND OF MR. 1204 Studying Moguls MR. 1204 says he is inspired by hip hop moguls JAY-Z, DIDDY and JERMAINE DUPRI. Growing up he would read SOURCE MAGAZINE and XXL. JAY Z is the first hip hop billionaire. DIDDY created BAD BOY RECORDS and launched the CIROC vodka brand. MR. 1204 says it's important for artists to pay homage to legendary artists who came before them.
Choosing the studio first
headed to the after-party held at COMPOUND, he opted to stay and work at the studio.
Grinding through a pandemic Celebrities were also impacted by the pandemic. BOOSIE offered discounted feature verses to indie artists to keep cash-flow coming in. MR. 1204 continued to push his music to a fan base that was stuck at home and glued to their phones. In April 2020 he released "FREE THE GOONZ" with EL CHAPO FOREIGN and SHOMP. On January 1 he released "WHAT TO TELL YOU."
OUT NOW!
MR. 1204 manages the career of actor-model Kendra Kouture. @kouture_world made a phone call to a friend who also shared the same birth date. The time was 12:04 a.m. “I called him up and we were talking and laughing,” he recalls. “Then all of a sudden I was like, ‘Call me MR. 1204!’” He says the name stuck and gave new life to his artistry. Looking towards hip hop moguls like Diddy, Jay Z, and Jermaine Dupri inspired him to invest in marketing and merchandise. Studying the greats helped him to monetize his entertainment career allowing him to become a happier artist. “You have to know who the key players are and who came before you,” says MR. 1204, about studying hip hop veterans. “I used to read all about them in the Source magazine and XXL.” MR. 1204 was recently interviewed by Redd Roxx of Hip Hop Weekly magazine’s On the Roxx. He shared with her how he remains motivated despite Covid shut-downs. During the pandemic MR. 1204 continued to create music and took advantage of a market of music fans that were stuck at home and glued to their phones. He pushed content via social media, grew his streaming numbers and fan base. “The indie music artists and DJs carried everybody through the pandemic,” MR. 1204 says. “All of these celebrities whose money dried up because they couldn’t travel to do shows, dropped their feature prices and allowed artists to get them on a song at a discounted price.” “If you can’t hustle through the pandemic I don’t know what to tell you,” adds MR. 1204 about the inspiration for his newest single. MR. 1204 released the video for “What to Tell You,” earning more than 22,000 views in just one week. The video features actress and model Kendra Kouture, also of Michigan. He currently manages her career. MR. 1204 will soon launch a distribution company. The young mogul has no plans of stopping anytime soon. www.MR1204.COM
BOOKING: (616) 516-1236 I
1204PROMOTIONS@GMAIL.COM
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MR. 1204 was in an ATLANTA studio the night of the historic VERZUZ battle between long-time rivals JEEZY and GUCCI MANE. While many people