2009 San Diego Physician
2008 MAGG IE AWARD WINNE R
OFFICIAL PUBLIC ATION
OF THE SAN DIEGO COUN TY MEDICAL
SOCIET Y SEPTEM BER 2008
“Physician,
INFORM TH YSELF” SDCMS BRIN GS YOU A PRIMER ON THE ISSUES.
“PHYSI
CIANS
UNITED
FOR A H E A LT H
Y SAN DIEGO”
Dari Pebdani • Publications Sales Director • E: DPebdani@SDCMS.org • P: 858.231.1231 • F: 858.876.1839
WHAT IT’S ALL ABOUT San Diego Physician is the official publication of the San Diego County Medical Society (SDCMS). SDCMS is a nonprofit organization founded in 1870, chartered by the California Medical Association (CMA), and affiliated with the American Medical Association (AMA). San Diego Physician has been in continuous publication since 1915 with an annual pictorial membership directory published each fall. San Diego Physician is an essential resource for the medical community. This four-color magazine is produced 12 times a year and mailed to 8,000 physicians in San Diego and Imperial counties. It is also distributed to area hospitals, libraries, legislators, allied healthcare professionals, retired physicians, community health organizations, healthcare stakeholders and local media. San Diego Physician is your best bet to influence the purchasing decisions of this influential audience, both professional and personal.
2008 MAGG IE AWARD WINNE R
OFFICIAL PUBLIC ATION
OF THE SAN DIEGO COUN TY MEDICAL
SOCIET Y SEPTEM BER 2008
“Physician,
INFORM TH YSELF” SDCMS BRIN GS YOU A PRIMER ON THE ISSUES.
“PHYSI
CIANS
UNITED
FOR A H E A LT H
Y SAN DIEGO”
Physicians turn to this resource for information that impacts their professional success. From updates on legislation to practice management strategies to member news and benefits, each month San Diego Physician contains information that matters on a daily basis. Aligning your company with San Diego Physician is a sound business decision, since the publication is well respected and accepted by the community. It is the only publication in San Diego that reaches all physicians in the county. OUR READERS INCOME: Average compensation: $220,000 60% of physicians make more than $200,000 per year
Dari Pebdani • Publications Sales Director • E: DPebdani@SDCMS.org • P: 858.231.1231 • F: 858.876.1839
EDITORIAL CALENDAR
ARE
YOU IN IT?
FEATURE
SALES CLOSE
MATERIALS
January
Scope of Practice
12/5
12/10
February
Healthcare Coverage for Children
1/9
1/14
March
Physician Volunteerism
2/9
2/13
April
Health Information Technology (HIT)
3/9
3/13
May
National Healthcare
4/6
4/10
June
Infectious Diseases
5/6
5/8
July
Ethics in Medicine
6/8
6/12
August
Medical Office Manager Advocacy
7/6
7/10
September
SDCMS-CMA Member Benefits
8/3
8/7
October
Clinical Research in San Diego County
9/7
9/11
November
Physician Legislative Advocacy
10/5
10/9
December
The Joy of Being a Doctor
11/2
11/6
SDCMS members may place classified ads free of charge.* Contact Kyle Lewis at 858-300-2784 or at KLewis@SDCMS.org. *Does not include “Services Offered” ads.
2008 MAGG IE AWARD WINNE R
OFFICIAL PUBLIC ATION
OF THE SAN DIEGO COUN TY MEDICAL
SOCIET Y SEPTEM BER 2008
“Physician,
INFORM TH YSELF” SDCMS BRIN GS YOU A PRIMER ON THE ISSUES.
“PHYSI
CIANS
UNITED
FOR A H E A LT H
Y SAN DIEGO”
Dari Pebdani • Publications Sales Director • E: DPebdani@SDCMS.org • P: 858.231.1231 • F: 858.876.1839
RATE CARD
ARE
MONTHLY
YOU
12X INSERTIONS
6X INSERTIONS
1X INSERTIONS
Outside Back Cover
$2,475
$2,725
N/A
Inside Front Cover
$2,300
$2,550
N/A
Inside Back Cover
$2,300
$2,550
N/A
Opposite Table of Contents
$2,025
$2,220
N/A
Full Page
$1,675
$1,825
$2,050
1/2 Page
$1,250
$1,400
$1,525
1/4 Page
$1,025
$1,125
$1,225
1/8 Page
$775
$850
$950
1/4 Page
$650
$725
$800
1/8 Page
$525
$575
$625
FOUR-COLOR PREMIUM POSITIONS
IN IT?
FOUR-COLOR DISPLAY RATES
BLACK & WHITE DISPLAY RATES
SDCMS endorsed vendors receive 15% off advertising rates. SDCMS member physicians receive 25% off advertising rates.
MECHANICAL SPECS DIGITAL MEDIA Include Quark or InDesign document, all support files, printer and screen fonts, and a high-resolution PDF file. Submit on Macintosh-compatible CD. Email ads to: JRohr@SDCMS.org if 5 megabytes or less. Please use "You Send It" for files over 5MB. This free service allows you to send files up to 100 MB. www.yousendit.com (select the Lite Version).
FILE FORMATS Files must be native Macintosh. QuarkXPress 7 or lower; InDesign CS3 or lower; Illustrator CS3 or lower; or Photoshop CS3 or lower.
RESOLUTION 2008 MAGG IE AWARD WINNE R
OFFICIAL PUBLIC ATION
OF THE SAN DIEGO COUN TY MEDICAL
“Phy INFORM THsician, YSELF” SDCMS BRIN GS YOU A PRIMER ON THE ISSUES.
All images and logos must have a resolution of 300 dpi at 100% print size.
SOCIET Y SEPTEM BER 2008
COLOR All colors must be CMYK. Total ink density should not exceed 300%. Additional Pantone colors can be purchased at additional costs. For more information contact: Jennifer Rohr at 858-437-3476 or email: JRohr@SDCMS.org
“PHYSI
CIANS
UNITED
FOR A H E A LT H
TRIM SIZE 8 3⁄16” x 10 3⁄4”
BLEED Bleed size 8 7⁄16” x 11” trimmed at 8 3⁄16” x 10 3⁄4”. Text and logos must not extend beyond 5⁄16” of an inch from the trim size to avoid live matter trimming off.
AD SIZES
wxh
Full Page Non-bleed Full Page Bleed
7 1⁄4” x 9 7⁄8” 8 7⁄16” x 11”
1/2 Page Horizontal Non-bleed 1/2 Page Vertical Non-bleed
7 1⁄4” x 4 7⁄8” 4 3⁄8” x 7 3⁄8”
1/4 Page Non-bleed
3 3⁄8” x 4 7⁄8”
1/8 Page Horizontal Non-bleed
3 3⁄8” x 2 3⁄8”
AD DESIGN FEES Advertisements can be built at an additional fee of $200 per design (includes two proofs). Each additional proof will be produced at a charge of $75. Advertiser will need to submit high-resolution logo, images and text.
Y SAN DIEGO”
Dari Pebdani • Publications Sales Director • E: DPebdani@SDCMS.org • P: 858.231.1231 • F: 858.876.1839