ELF”DariPebdani•PublicationsSalesDirector•E:DPebdani@SDcmS.org•P:858.231.1231•F:858.876.18

2009 San Diego Physician

2008 MAGG IE AWARD WINNE R

OFFICIAL PUBLIC ATION

OF THE SAN DIEGO COUN TY MEDICAL

SOCIET Y SEPTEM BER 2008

“Physician,

INFORM TH YSELF” SDCMS BRIN GS YOU A PRIMER ON THE ISSUES.

“PHYSI

CIANS

UNITED

FOR A H E A LT H

Y SAN DIEGO”

Dari Pebdani • Publications Sales Director • E: DPebdani@sdcms.org • P: 858.231.1231 • F: 858.876.1839

WHAT IT’S ALL ABOUT San Diego Physician is the official publication of the San Diego County Medical Society (SDCMS). SDCMS is a nonprofit organization founded in 1870, chartered by the California Medical Association (CMA), and affiliated with the American Medical Association (AMA). San Diego Physician has been in continuous publication since 1915 with an annual pictorial membership directory published each fall.

San Diego Physician is an essential resource for the medical community. This four-color magazine is produced 12 times a year and mailed to 8,000 physicians in San Diego and Imperial counties. It is also distributed to area hospitals, libraries, legislators, allied healthcare professionals, retired physicians, community health organizations, healthcare stakeholders, and local media. San Diego Physician is your best bet to influence the purchasing decisions of this influential audience, both professional and personal.

2008 MAGG IE AWARD WINNE R

OFFICIAL PUBLIC ATION

OF THE SAN DIEGO COUN TY MEDICAL

SOCIET Y SEPTEM BER 2008

“Physician,

INFORM TH YSELF” SDCMS BRIN GS YOU A PRIMER ON THE ISSUES.

“PHYSI

CIANS

UNITED

FOR A H E A LT H

Y SAN DIEGO”

Physicians turn to this resource for information that impacts their professional success. From updates on legislation to practice management strategies to member news and benefits, each month San Diego Physician contains information that matters on a daily basis.

Aligning your company with San Diego Physician is a sound business decision, since the publication is well respected and accepted by the community. It is the only publication in San Diego that reaches all physicians in the county.

OUR READERS INCOME: Average Compensation: $220,000 60% of Physicians Make More Than $200,000 per Year

San Diego Physician magazine is now viewable online!

Dari Pebdani • Publications Sales Director • E: DPebdani@sdcms.org • P: 858.231.1231 • F: 858.876.1839

EDITORIAL CALENDAR

Are

You In It?

FEATURE

SALES CLOSE

MATERIALS

January

Scope of Practice

12/5

12/10

February

Healthcare Coverage for Children

1/9

1/14

March

Physician Volunteerism

2/9

2/13

April

Health Information Technology (HIT)

3/9

3/13

May

National Healthcare

4/3

4/8

June

Infectious Disease

5/1

5/6

July

Ethics in Medicine

6/5

6/10

August

Medical Office Manager Advocacy

7/3

7/8

September

SDCMS-CMA Member Benefits

7/31

8/5

October

Clinical Research in San Diego County

9/4

9/9

November

Physician Legislative Advocacy

10/2

10/7

December

The Joy of Being a Doctor

10/30

11/4

SDCMS members may place classified ads free of charge.* Contact Kyle Lewis at 858-300-2784 or at KLewis@SDCMS.org. *Does not include “Services Offered” ads.

2008 MAGG IE AWARD WINNE R

OFFICIAL PUBLIC ATION

OF THE SAN DIEGO COUN TY MEDICAL

SOCIET Y SEPTEM BER 2008

“Physician,

INFORM TH YSELF” SDCMS BRIN GS YOU A PRIMER ON THE ISSUES.

“PHYSI

CIANS

UNITED

FOR A H E A LT H

Y SAN DIEGO”

Dari Pebdani • Publications Sales Director • E: DPebdani@sdcms.org • P: 858.231.1231 • F: 858.876.1839

Rate Card

Are

MONTHLY

You

12X INSERTIONS

6X INSERTIONS

1X INSERTIONS

Outside Back Cover

$2,475

$2,725

N/A

Inside Front Cover

$2,300

$2,550

N/A

Inside Back Cover

$2,300

$2,550

N/A

Opposite Table of Contents

$2,025

$2,220

N/A

Full Page

$1,675

$1,825

$2,050

1/2 Page

$1,250

$1,400

$1,525

1/4 Page

$1,025

$1,125

$1,225

1/8 Page

$775

$850

$950

1/4 Page

$650

$725

$800

1/8 Page

$525

$575

$625

FOUR-COLOR PREMIUM POSITIONS

In It?

FOUR-COLOR DISPLAY RATES

BLACK & WHITE DISPLAY RATES

SDCMS endorsed vendors receive 15% off advertising rates. SDCMS member physicians receive 25% off advertising rates.

MECHANICAL SPECS DIGITAL MEDIA

Include Quark or InDesign document, all support files, printer and screen fonts, and a high-resolution PDF file. Submit on Macintosh-compatible CD. Email ads to: JRohr@sdcms.org if 5 megabytes or less. Please use “You Send It” for files over 5MB. This free service allows you to send files up to 100 MB. www.yousendit.com (select the Lite Version).

FILE FORMATS

Files must be native Macintosh. QuarkXPress 7 or lower; InDesign CS3 or lower; Illustrator CS3 or lower; or Photoshop CS3 or lower.

RESOLUTION 2008 MAGG IE AWARD WINNE R

OFFICIAL PUBLIC ATION

OF THE SAN DIEGO COUN TY MEDICAL

SOCIET Y SEPTEM BER 2008

“Physician,

INFORM TH YSELF” SDCMS BRIN GS YOU A PRIMER ON THE ISSUES.

All images and logos must have a resolution of 300 dpi at 100% print size.

COLOR

All colors must be CMYK. Total ink density should not exceed 300%. Additional Pantone colors can be purchased at additional costs.

For more information contact: Jennifer Rohr at 858-437-3476 or email: jrohr@sdcms.org

“PHYSI

CIANS

UNITED

FOR A H E A LT H

TRIM SIZE 8 3⁄16” x 10 3⁄4”

BLEED

Bleed size 8 7⁄16” x 11” trimmed at 8 3⁄16” x 10 3⁄4”.

Text and logos must not extend beyond 5⁄16” of an inch from the trim size to avoid live matter trimming off.

AD SIZES

wxh

Full Page Non-bleed Full Page Bleed

7 1⁄4” x 9 7⁄8” 8 7⁄16” x 11”

1/2 Page Horizontal Non-bleed 1/2 Page Vertical Non-bleed

7 1⁄4” x 4 7⁄8” 4 3⁄4” x 7 3⁄8”

1/4 Page Non-bleed

3 3⁄8” x 4 7⁄8”

1/8 Page Horizontal Non-bleed

3 3⁄8” x 2 3⁄8”

Ad design fees

Advertisements can be built at an additional fee of $200 per design (includes two proofs).

Each additional proof will be produced at a charge of $75. Advertiser will need to submit high-resolution logo, images and text.

Y SAN DIEGO”

Dari Pebdani • Publications Sales Director • E: DPebdani@sdcms.org • P: 858.231.1231 • F: 858.876.1839