Strong business management systems used to require deep pockets and be the domain of large practices of 100 people plus. This is no longer the case. Small and medium practices CAN now get the type of functionality that used to be available only to firms with deep pockets. In fact, it’s now quite easy to implement a Business Management System that not only addresses the accounting function, but also facilitates the firm’s core processes and way of doing business.
Managing your client relationships A CRM system is not just an MS Outlook repository for client and prospect contact details. One of the primary goals of a CRM system should be maintaining and increasing revenue. This is accomplished by leveraging many aspects of an effective system, the most important of which are: •
Communication
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Collaboration
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Enabling follow-up
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Reporting
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Predicting
An effective CRM System should: •
Be the corporate Client Database
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Track and measure Business Development efforts
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Remind you to follow-up in a couple of days, weeks, or years
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Become a central repository for notes and information on a given client or lead
