10 truths and myths about design businesses In our Summer eMag, we gave you 10 myths common to architecture and engineering firms and revealed the truths of each of them. We received some great feedback from these so have devised a further 10 myths that we have highlighted in this article.
MYTH
VS
TRUTH
It’s easy to make assumptions in the day-today of running a business. Business leaders are busy doing and don’t often have time to reflect on what is and isn’t true. Sometimes we’re deluding ourselves that a piece of software is great because we don’t want to have to accept that it’s made no impact despite a large spend. The company line may be that the client is always right, yet in reality the team are constantly bemoaning difficult clients. Some say that truth hurts, but in business the truth can open your eyes to problem areas as well as to opportunities that are being missed.
1
MYTH MYTH
TRUTH TRUTH
2
MYTH MYTH
TRUTH TRUTH
3
MYTH MYTH
TRUTH TRUTH
We effectively control the amount of time we spend on the project Work expands to use up the entire fixed fee and we will do whatever it takes to get the “best” design outcome
We’ve agreed on the deadline The minute you agree on a deadline something will change
Our fees are competitive in the market place There is always another firm that will do it for a lower fee
