READING LIST Each issue, Management for Design selects reading material that may be of interest to design businesses. Our winter issue selection follows: The Business of Design: Balancing Creativity and Profitability Keith Granet Keith Granet debunks the myth that business sense and creative talent are mutually exclusive. This book provides all of the necessary tools to create and run a thriving design business — from billing and human resources to branding and project management to marketing and licensing — in one easy-to-use guide.
The Goal: A Process of Ongoing Improvement Eliyahu M. Goldratt and Jeff Cox Written in a fast-paced thriller style, The Goal contains a serious message for all managers in industry and explains the ideas which underline the Theory of Constraints developed by the author.
Lean In: Women, Work, and the Will to Lead Sheryl Sandberg Written with both humor and wisdom, Sandberg’s book is an inspiring call to action and a blueprint for individual growth. Lean In is destined to change the conversation from what women can’t do to what they can.
